Core Insights - The establishment of the Yingde Black Tea Promotion Center in Hohhot marks a significant step in expanding the brand's market strategy in Northern China and the Russia-Mongolia region [4][9][30] - This center is the fifth marketing base for Yingde Black Tea nationwide and aims to enhance brand influence and sales in the "Three Norths and Russia-Mongolia" markets [5][29][48] Group 1 - The Yingde Black Tea industry is a key component of Qingyuan City's agricultural strategy, contributing to the "1310" initiative and the "Hundred Million Thousand Project" [10][11] - As of the end of 2024, the comprehensive output value of Qingyuan's five major agricultural industries is expected to exceed 40 billion yuan, with Yingde Black Tea nearing its 10 billion yuan target [12][13] - The promotion center's opening coincides with the 13th China (Hohhot) Tea Industry Expo, further solidifying Yingde Black Tea's presence in the region [8][14] Group 2 - The center aims to deepen market penetration in Inner Mongolia and expand into Northeast China, Russia, and Mongolia [30][49] - The promotion center will host tasting events, promotional meetings, and channel connection events to enhance brand recognition and sales [47][48] - Yingde Black Tea has received positive feedback from local and foreign representatives, indicating strong market potential in the region [19][20][44]

每经记者｜徐肖逍 每经编辑｜董兴生 据央视新闻报道，蜜雪冰城、霸王茶姬等中国茶饮品牌正在走出国门，成为海外民众的消费新宠。外媒评价称，中国产品已经告别复刻西方品牌的时代。7 月2日，外交部发言人毛宁对此回应表示：中国品牌凭借科技含量、文化底蕴、设计灵感以及融通中外的情感价值，正在赢得越来越多海外消费者的青睐。 从"中国制造"到"中国品牌"，为什么当下引人瞩目的是茶饮品牌？中国食品产业分析师朱丹蓬在接受《每日经济新闻》记者采访时表示，中国茶饮行业在供 应链整合、产品创新、数字化运营等方面已达到全球领先水平；茶饮出海不仅是企业行为，更是中国消费升级与产业链升级的具象化体现，成为大国品牌输 出的重要载体。 对于中国品牌出海营销的具体实践，清华大学国家形象传播研究中心城市品牌研究室执行主任眭谦建议，中国企业应该善于借助当地文化符号，巧妙利用当 地文化资源策划传播主题，输出受众感兴趣的、能接受的内容，"到哪个坡，唱哪个歌"，实现精准传播，提高传播效能。 图片来源：每日经济新闻 资料图 在眭谦看来，茶饮作为快消品，准入门槛较低、市场扩张快，更容易在海外渗透进当地民众的日常生活，形成日常的传播效应和更高的感知度。这些茶饮品 ...

Core Insights - The article highlights the transformation of Maona Village in Hainan Province, showcasing its shift from poverty to a thriving tourism and tea production hub following a visit from President Xi Jinping in 2022 [2][5][10] Economic Development - In 2021, the average disposable income in Maona Village was only 15,000 yuan, with over half of the population being impoverished [2] - By 2024, the average disposable income of villagers increased to 23,600 yuan, indicating significant economic growth [10] - The village's tourism revenue surpassed 6.47 million yuan in 2024, with a total of 129,500 tourists received since the beginning of the year, reflecting a shift from day trips to overnight stays [9] Agricultural and Tourism Integration - The area under tea cultivation expanded from over 500 acres in 2021 to more than 2,630 acres, with high-quality "large leaf tea" becoming a key income source for villagers, contributing to an average income increase of about 20,000 yuan per household [9] - The village has developed a multi-income structure through the integration of tea planting, cultural tourism experiences, and photovoltaic power generation [9] Community Impact - The cooperative model has facilitated local employment for 29 villagers and helped 86 impoverished households achieve stable income growth through the extended industrial chain [9] - The village has received multiple accolades, including "National Key Village for Rural Tourism" and "Hainan Province Ethnic Minority Characteristic Village," highlighting its successful development in tourism and community engagement [10]

以下文章来源于餐饮O2O ，作者专注餐饮业创新的 餐饮O2O . 餐饮O2O是中国专注餐饮产业链新媒体，每天分享餐饮产业上下游新鲜资讯+干货案例，以媒体为入口，为餐饮业提供咨询培训、投融资、供应链、开店 选址、创业加盟等行业深度服务。 在上海陕西北路的梧桐树荫下，年轻人排起了长队，手中捧着古朴的土陶碗，享受着冰浆带来的清凉；而在广州夜市的霓虹灯光里，辣椒瓶造型的青瓜冰浆 成为了众人争相打卡的焦点。 谁能料到，这款带着苗侗风情的贵州冰浆，凭借 " 冰块 + 糯米 + 水果 " 的绝妙组合，正在北京、上海、广州的街头掀起 一场甜蜜又清凉的美食热潮 。 01 ■ 贵州甜品， 正在 " 霸屏 " 北上广 冰浆是贵州传统的消暑甜品，由冰块、水果、糯米等主料混合打制成冰沙，再搭配花生碎、黄豆粉而成。 冰浆的起源可追溯到宋代 " 羁縻州 " 时期，当时当地气候湿热，百姓便将水果和冰块混合捶打，用于消暑暖瘴气。 到了明清时期，中原制冰技术与苗侗民族的果酸发酵技艺相融合，初步形成了冰浆 " 以果制浆，以冰镇之 " 的初始版本。 正如清代《黔南识略》记载： " 黔中夏日，以杨梅、李子捣汁，和以井水，入瓷瓮冰镇，谓之 ' 冰浆 ' ...

Core Viewpoint - The development of Taihu New City is accelerating, with a focus on high-quality growth and the vision of becoming a "world-class innovative lake area" through systematic thinking and collaborative efforts among local leaders [1][2][3] Group 1: Meetings and Initiatives - Three significant meetings were held to unify thoughts and enhance consensus among party members and cadres, emphasizing the construction of a better and higher-quality Taihu New City [1][2] - The "People-Centered Development Conference" aimed to anchor the core value of "people's happiness," ensuring that enterprise operations and community well-being are prioritized [2][3] - The "Entity Economy Development Conference" focused on summarizing achievements in investment attraction and economic construction, while planning for industrial upgrades and optimizing the business environment [2][3] - The "Urban Quality Improvement Conference" called for enhancing living, industrial, cultural, and ecological quality to better serve the community and support economic development [2][3] Group 2: Economic Performance - Taihu New City contributes over one-third of Wujiang's service economy, with 10 key economic indicators showing positive growth in the first five months of the year, including eight indicators achieving double-digit growth [6] - The region is characterized by a strong industrial ecosystem, with companies like Wujiang Transformer Co., Ltd. leading in the power equipment manufacturing sector, showcasing the area's economic resilience and potential [5][6] Group 3: Development Challenges and Strategies - Despite strong growth, Taihu New City faces challenges such as resource allocation, competition in the Yangtze River Delta, and the need for balanced public service resources [6] - The city aims to avoid homogenized development by focusing on modernizing new areas, revitalizing old towns, empowering towns, and enhancing rural areas [8] - The leadership emphasizes the importance of urgency and action, encouraging a proactive approach to seize strategic opportunities for long-term development [9]

7月4日，茶咖日报的主要内容有： 专家：郭瑾一自称出海是抢钱，瑞幸在纽约开店要很大勇气 睿见Economy7月4日消息，2025 DEMO WORLD开放式创新大会于7月3日-4日在上海举办。中欧国际工 商学院会计学荣誉退休教授苏锡嘉谈及企业出海东南亚的教训时表示，瑞幸在纽约开店要很大勇气。 苏锡嘉透露，瑞幸咖啡首席执行官郭瑾一曾表示，公司在国内开店是"捡钱"，在海外开店则是"抢钱"。 他解释说，因为西方国家已经有很长期的咖啡文化，对当地品牌已经形成认知。瑞幸咖啡想要改变人家 的品牌习惯太难了。对比而言，中国的茶饮走出去，就相对容易。 同时，JDE Peet's还明确了一系列规划，包括：简化投资组合与组织模型；提高运营效率和生产力；实 现5亿欧元净成本的节约，且超过一半的节约额在2027年底前完成；计划将节约成本的50%投入到具有 高潜力的增长项目及关键能力提升上，其余50%用于增强盈利能力；同时，通过新的增长途径扩大公司 的全球影响力。 "当然，再难，你该走的路还是得走。"苏锡嘉感慨，最近瑞幸在纽约开了两家门店，"在这种寸土寸金 地方，你开出咖啡馆，这是要多大的勇气？" 不过他也强调，企业做到一定规模，就必 ...

李彦丨作者 木鱼丨编辑 茶咖观察丨出品 6月28日，贵阳茶饮品牌去茶山在杭州开出浙江首店。开业当天上午，社交平台上就被"排队盛况"刷屏。有网友表示，当天排队数量超过3000杯。 创立于贵州贵阳的去茶山，是近年新茶饮行业典型走"地方食材特色"路线的品牌。招牌产品是贵州铜仁抹茶、刺梨气泡水、干酪普洱鲜奶茶等，整体价格带 位于20-30元。装修将黑灰色系与原木风相结合，试图营造出"贵州山野"的氛围。小程序显示，去茶山目前全国直营门店有55家。过去几年，他们在重庆、 成都、深圳、上海等地开首店时，都曾出现过类似的"开业爆单"场景。 那么，这家店究竟是真火爆还是营销做到了极致？开业后的第三天，茶咖观察到杭州中心商场首店现场看了看。 线上排队3000杯，线下设置8张凳 一小时出杯400 不过，相较于产品，茶咖观察认为，去茶山的「爆单机制」更值得关注。 新茶饮界"网红品牌"来杭州，前期爆单是常态。例如上海的红茶公司、阿嬷手作。按照以往看，这类品牌更偏爱"限定数量截单"，例如排队300杯后台就会 停止接单，还想点单的消费者需要等到单量减少至200杯左右，门店重新开放下单，才能重新点单去"抢剩下100杯"的额度。 去茶山没有给 ...

Core Viewpoint - The article analyzes the competitive landscape of the tea beverage industry, focusing on four major players: Gu Ming, Cha Bai Dao, Hu Shang A Yi, and Mi Xue Bing Cheng, particularly examining their business models and supply chain strategies to identify potential winners in the market [1][4]. Group 1: Business Model Analysis - Gu Ming, Cha Bai Dao, and Hu Shang A Yi were initially regional brands that expanded nationally through a franchise model, with nearly 10,000 stores each by 2024 [4][5]. - The core product offerings of these brands are similar, focusing on fresh milk tea and fresh fruit tea, with prices generally between 10-20 yuan [4][5]. - All four brands utilize a franchise model, generating revenue primarily through franchise fees and sales of ingredients and materials to franchisees [7][11]. Group 2: Supply Chain Comparison - Mi Xue Bing Cheng has the strongest supply chain, leveraging direct sourcing and self-production to minimize costs, while Gu Ming follows closely with a robust supply chain and its own cold chain logistics [13][15]. - Cha Bai Dao and Hu Shang A Yi have weaker supply chains, relying heavily on third-party logistics, which limits their cost control and can lead to quality inconsistencies [16][18]. - The supply chain capabilities significantly impact the brands' resilience during market pressures, with Mi Xue Bing Cheng and Gu Ming showing stability, while Cha Bai Dao and Hu Shang A Yi face declining same-store sales [16][18]. Group 3: Expansion Strategies - Gu Ming employs a unique regional densification strategy, focusing on achieving critical scale within provinces before expanding to neighboring areas, contrasting with the national spread of its competitors [19][20]. - This strategy allows Gu Ming to maintain a high density of stores in key provinces, enhancing supply chain efficiency and reducing logistics costs [24][25]. - Gu Ming's approach has resulted in a significant market share in its initial provinces, with over 25% in Zhejiang, Fujian, and Jiangxi, and a dominant position in the mid-range price segment [28][29]. Group 4: Product Development Strategy - Gu Ming adopts a fast-fashion approach to product development, quickly introducing and iterating on popular items while maintaining a high research and development investment [30][31]. - This strategy allows Gu Ming to respond effectively to changing consumer preferences, achieving a high acceptance rate for new products and a quarterly repurchase rate of 53% [31][32]. - The competitive advantage lies in the ability to provide high-quality products at competitive prices, driven by an efficient supply chain [32][36].

"八家企业拿出 当家产品，现场 供人品鉴、即时 投票斗茶，直接 公布评分结果， 确实少见。"7月 4日，一场别开 生面的斗茶比 拼，在第十三届 中国（呼和浩 特）茶产业博览 会（下称"茶博 会"）上演，吸 引了众多青城茶 客的关注和感 叹。 塞外诸茶斗，唯 有英德红！英德 红茶再赴呼和浩 特，深耕三北俄 蒙市场_南方+_ 南方plus 据悉，这是由清 远市农业农村局 和英德市人民政 府指导，英德市 农业农村局主 办，南方农村报 社承办、英德市 茶业行业协会协 办的"中国红茶 品牌价值第一 ——英德红茶品 茶斗茶会"。活 动旨在通过真实 品茶斗茶，进一 步扩大"世界高 香红茶"——英 德红茶和"世界 红茶之乡"—— 广东清远英德的 品牌知名度，依 托内蒙古区位优 势及产业资源， 辐射三北、面向 俄蒙，精准链接 全渠道优质买 家，为三北、俄 蒙茶客带来更多 元、更高品质茶 饮选择的同时， 也为英德红茶力 争突破百亿元产 值，清远实 施"百千万工 程"三年初见成 效，注入"南茶 北上"新动能。 再赴青城 更添 浓香 "这是英德红茶 第二次走进内蒙 古呼和浩特，也 是英德红茶首 跃'中国红茶品 牌价值第一'后 第二次 ...

以下文章来源于暗涌Waves ，作者暗涌 暗涌Waves . 钱的流向，人的沉浮。36氪旗下投资报道账号。 新造的人，新在哪？ 来源｜ 暗涌Waves（ID:waves36kr） 封面来源 ｜ 《洛城机密》剧照 人是万物的标尺。 某些方面，记者和投资人的工作是相像的：都是在寻找人、观察人、研究人，并得出结论。只是投资人要比记者更往前一步：他们还要为他们对人的判断 买单。 所以，在本届的WAVES2025上，我们邀请了三位投资人：黑蚁资本管理合伙人何愚、Monolith创始合伙人曹曦，以及XVC合伙人胡博予，和"暗涌 Waves"一起来聊聊"人"。 之所以在此刻探讨这个话题，因为新一代的创业周期正在开启——无论你称之为AI还是科技，理论上将有更多素未谋面的创始人们，逐渐被识别、被所 知。 这也是我们邀请这三位投资人一个原因。何愚投资的泡泡玛特王宁、曹曦投资的宇树科技王兴兴、胡博予投资的霸王茶姬张俊杰，都是过去几年才大范围 浮现的创业者。而在投资之初，后者们也都只是芸芸众生中的有志青年而已。所以，这三组投资故事，都充分证明了投资行业最美妙的"人的流淌"的发 生。 对话里，他们还透露了一些与这三位明星创始人的相处细 ...