快手(01024.HK)：目前可灵AI已经广泛应用于广告营销、短剧和智能终端等多个行业，这也使得我们对 于可灵AI成为新AI时代视频创作的基础设施的愿景更有信心。 ...

一、AI的企业应用仍处于初期阶段 人工智能的2C应用进展很快，2024年美国居民生成式AI的渗透率已达39.6% （来源：圣路易斯联储） 。然 而，当前的模型厂商还热衷于评分打榜、技术炫耀，企业应用尚处于早期阶段。迫切需要找到丰富落地 场景，加快推进AI和各行各业的深度融合。 国联证券对A股上市公司财报中提及AI的情况进行了梳理，近年提及数量迅速增加，从2020年的172家 上升至2023年的超过1200家，然而在所有A股上市公司的占比仍然不高，2023年还不到20%。根据国家 经济研究局 （NBER） 数据，截止2024年2月，美国AI企业采用率仅有5.4%。根据欧盟统计局数据，2024 年欧盟各国AI企业普及率在3.1%-27.6%之间，总体为13.5%。如下图所示。各国对问题的定义和调研方 法有所不同，以上数据不能简单横向比较，但都反映出AI的企业应用还处于初期阶段。 图 2024年欧盟的AI企业普及率 来源：根据欧盟统计局数据整理，2025 闫德利 腾讯研究院资深专家 二、信息密度越高，AI应用越易越深 AI的企业应用具有明显的行业差异，它与信息密度有关。大体是信息密度越高，AI应用越容易越深入； 信 ...

除此之外还有覆盖全行业岗位需求的综合性人才交流活动，包括市场营销、财务、物流、服务等领 域，适合各类求职者"一站式"投递简历。 招聘会于每周二和周五开展，具体时间安排为：6月3日（周二）青春启航——应往届高校毕业生专 场交流活动；6月6日（周五）综合性人才交流活动；6月10日（周二）智造未来——先进制造业技能人 才对接会；6月13日（周五）综合性人才交流活动；6月17日（周二）智汇中原——理工类人才对接会； 6月20日（周五）综合性人才交流活动；6月24日（周二）数字赋能——新兴产业人才对接会；6月27日 （周五）综合性人才交流活动。 记者昨日从郑州市人社局获悉，郑州市人才交流中心将于6月举办8场主题多元、覆盖广泛的人才招 聘会，服务高校毕业生、技能人才及新兴产业领域求职者，助力企业与人才精准匹配。招聘会地点位于 郑州市陇海西路169号郑州人才大厦十二楼人才交流区。 本月招聘会亮点纷呈，设立五大主题专场。青春启航专场交流活动面向应届及往届高校毕业生，涵 盖金融、IT、行政等领域；同步开设"就业政策咨询"服务专区，助力学子迈好职场第一步。智造未来先 进制造业技能人才对接会聚焦高端装备制造、新能源汽车等领域，提供 ...

Group 1 - The article discusses insights from three successful independent entrepreneurs who each earn over a million annually without hiring employees [1][2] - The entrepreneurs featured are Nathan Medhora, Sam Parr, and Justin Welsh, each with unique business models contributing to their high income [3][4] Group 2 - Nathan Medhora generates income through marketing copy services and courses, achieving annual earnings of over a million [4] - Sam Parr, known for founding The Hustle Daily and the podcast "My First Million," earns over $4 million annually through events and digital marketing products [4] - Justin Welsh earns $1.7 million by providing marketing consulting services and selling online courses [4] Group 3 - The entrepreneurs suggest starting by identifying a buyer and selling the first digital product, emphasizing the high profit margins and low costs associated with digital products [5][10] - They recommend leveraging personal skills and expertise as a starting point for business, as demonstrated by Justin Welsh's transition from medical sales to consulting [12][13] - Building an audience through content creation and social media is advised, with a structured approach to becoming a content curator [17][18] Group 4 - Learning from successful individuals and reverse-engineering their processes is encouraged to develop one's style and audience [19][20][21] - The article concludes that new entrepreneurs should initially focus on solo ventures to validate their ideas and business models before considering expansion [25][26][27]

【本文摘要】 2025年618将是品效销一体化营销全面爆发的一次大促。主要原因有两方面——行业竞争与成本压力加 剧，全域生意增长的市场需求提升，以及消费者行为变化倒逼营销模式升级，成为三种主要外因；品效 销一体化营销的行业成熟度、技术成熟度明显提升，成为内因。 预测大促中的品效销一体化营销将呈现几个特点： 1、跨平台的数据和技术融合可能进一步加剧； 2、品效销营销带来的价值营销模式，可能让618期间的流量环境发生一定变化； 3、品效销一体化营销的营销技术和产品会更丰富、更高效。 2025年618将迎来品效销营销的爆发式增长。 从外部因素剖析：第一，行业竞争与成本压力加剧，形成营销成本攀升下的效率要求。当下电商平台流 量红利见顶、传统粗放式投放ROI下降、营销成本攀升，都促使品牌主拥抱品效销一体化营销。品效销 通过数据闭环（如A/B测试、ROI分析）优化预算分配，降低单次获客成本，自然成为CMO、CGO的首 选，一跃成为他们手中制胜市场的王牌。 第二，全域生意增长的市场需求提升。 随着多平台、多场域营销格局的形成，品牌须得练就全域营销的能力，把握货架场、内容场、导购场， 以及纯媒体环境的站外场等等。这些分散的营 ...

Core Insights - The 2025 Alibaba Mama Ecosystem Conference was held in Shanghai, highlighting the achievements of Baozun Yingsai in the field of digital marketing, where it won three awards, showcasing its professional capabilities and industry recognition [1] Group 1: Event Highlights - The conference focused on themes such as ecological links, industry collaboration, and full-domain marketing matrix construction, aiming to help merchants explore diverse growth opportunities ahead of the upcoming promotional events [1] - Awards were established for five major marketing tracks to recognize partners who excelled in applying digital strategies and creating significant business value over the past year [1] Group 2: Company Profile - Baozun Yingsai, founded in 2017, specializes in providing one-stop services for brand performance and sales within the full ecological system, focusing on digital marketing, creative content, and technological innovation [1] - The company has been recognized as a "Full-Domain Six-Star Ecological Partner" by Alibaba Mama for several consecutive years, reflecting its strong capabilities and deep expertise in digital marketing [1] Group 3: Marketing Strategies - In the context of the digital age, the transition from "traffic competition" to "value cultivation" is emphasized, where brands need to enhance brand power and achieve long-term value growth [2] - Baozun Yingsai employs a DEEPLINK deep chain operation model, integrating various analytical models to optimize user conversion efficiency and lifecycle value through a four-step closed loop [2] - The company embraces AI technology to enhance media opportunities, exploring how AI can assist merchants in traditional and content advertising to build trust and improve GMV [2] - The ecological positioning of Baozun Yingsai is to provide one-stop services for brand performance and sales, driving certainty in business growth through integrated marketing strategies [2] Group 4: Future Outlook - Baozun Yingsai plans to continue collaborating with Alibaba Mama, leveraging digital technology to empower the entire marketing chain, aiming to build a comprehensive brand marketing matrix and foster the growth of digital commerce [3]

长江商报消息 ●长江商报记者 李璟 《通知》共26条内容，包括回应市场诉求，拟对现行境内企业境外上市资金管理有关政策进行优化，统 一本外币管理政策，规范募集资金管理，支持境内企业在国际金融市场高效融资。 近年来，监管部门持续推进资本市场高水平双向开放，提升外资参与境内市场的便利性，鼓励符合条件 的境内企业依法依规赴境外上市，增强全球市场拓展能力。证监会近日披露的数据显示，自2023年境外 上市新规正式实施以来，备案管理机制运行平稳。截至今年4月底，已有242家境内企业完成了境外上市 备案。 发行上市登记时限延至30个工作日 近年来，金融监管部门持续推进金融高水平开放，完善本外币一体化的跨境资金管理，跨境贸易和投融 资便利化水平不断提升。 然而，目前境内企业赴境外上市的人民币和外币跨境管理政策不统一，有必要对境内企业赴境外上市资 金管理政策需要进一步优化完善。中国证监会对境内企业赴境外上市以及H股"全流通"的管理由审批制 变为备案制后，也有必要同步更新汇兑环节的资金管理政策。同时，国家外汇局在2014年发布的《关于 境外上市外汇管理有关问题的通知》实施已逾10年，现有管理在登记时间要求、账户使用、资金汇兑等 方 ...

Core Concept - The application of information technology in digital marketing focuses on utilizing modern tech methods to conduct efficient, precise, and targeted marketing activities [1] Group 1: Social Media Marketing - Social media serves as the core platform for digital marketing, allowing companies to build official accounts and share valuable information to promote their brands [2] - Companies can leverage precise targeting capabilities based on demographics and interests to enhance marketing effectiveness [2] Group 2: Search Engine Optimization (SEO) - SEO has become increasingly important as users frequently rely on search engines for information, necessitating careful adjustments to keywords and website layout to improve search rankings [3] - A small travel company successfully increased website traffic and sales by analyzing popular travel keywords and optimizing their content and link structure [3] - SEO requires ongoing maintenance and adaptation to search engine algorithm changes for sustained performance [3] Group 3: Content Marketing - Creating valuable content can attract potential customers and build trust, as seen with tech blogs that analyze industry trends [4] - Various content formats, such as text, images, and videos, can cater to different user preferences, effectively driving consumer interest and purchase intent [4] Group 4: Email Marketing - Email marketing is a direct and effective promotional method widely used in e-commerce, allowing companies to communicate key information like promotions and new product launches [7] - Personalized emails based on user shopping history can significantly enhance customer retention and brand loyalty [7] Group 5: Big Data Analytics - Big data analytics plays a crucial role in digital marketing by helping companies understand consumer behavior and preferences for more precise marketing strategies [8] - E-commerce platforms can improve conversion rates by recommending products based on user data analysis [8] Group 6: Marketing Automation - Marketing automation enhances effectiveness while reducing time and labor costs, allowing for automatic email sending based on user behavior [9] - Continuous engagement with potential customers through automated marketing activities can increase sales success rates [9]

Group 1 - The digital marketing investment and financing heat in China is gradually declining, with only one investment event recorded by March 4, 2025, compared to a peak of 194 events in 2015 and a maximum investment amount of 10.565 billion yuan in 2018 [1][2] - The single financing amount in the digital marketing sector has shown a fluctuating trend, peaking at 121 million yuan in 2018, while it dropped to 4.5 million yuan in 2024 [3] - Investment events are primarily concentrated in Shanghai, which recorded 297 events from 2014 to 2025, followed by Beijing and Guangdong [7] Group 2 - The focus of investment in the digital marketing sector is on efficient platforms and quality solutions, particularly those utilizing AI technology [10] - The main investors in the digital marketing industry are primarily investment firms, with notable representatives including金沙江创投 and 南山战新投, while companies like 百度 and 美图 represent the industrial sector [13] - The digital marketing industry is characterized by midstream companies expanding their operational scale, as evidenced by several significant mergers and acquisitions since 2024 [15]

Core Viewpoint - The company, 易点天下, is experiencing fluctuations in stock price and is focusing on growth in programmatic advertising and AI-driven marketing solutions while addressing investor concerns regarding profitability and management practices [1][5]. Group 1: Financial Performance - As of May 23, 2025, 易点天下's stock closed at 24.67 yuan, down 5.37% from the previous week [1]. - The company reported a 2024 revenue of 25.47 billion yuan, an 18.83% year-on-year increase, and a net profit of 2.17 billion yuan, up 30.10% [5]. - In Q1 2025, the company achieved a revenue of 9.29 billion yuan, a 93.18% increase year-on-year, with a net profit of 559.41 million yuan, up 11.67% [5]. Group 2: Business Strategy and Growth - The company anticipates a 210% year-on-year growth in programmatic advertising revenue for 2024, with a focus on enhancing technology and product capabilities [2][6]. - Future growth will be driven by expanding new clients and industries, deepening media partnerships, and leveraging technology for product development [7]. - The company is actively pursuing AI-driven marketing solutions and has developed several intelligent business platforms to enhance service offerings [3][7]. Group 3: Market Position and Partnerships - 易点天下's market capitalization is currently 11.641 billion yuan, ranking 5th in the advertising and marketing sector [1]. - The company has established a successful partnership with APPlovin, covering over 200 countries, which helps mitigate regional risks associated with tariffs [3][6]. - The company is not heavily reliant on the U.S. market, having diversified its operations across Southeast Asia, Europe, the Middle East, and South America [4][5].