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他们,来进博会寻找仪式感和确定性丨进博故事
Zheng Quan Shi Bao· 2025-11-07 15:46
Group 1 - The 8th China International Import Expo (CIIE) is held from November 5 to 10 in Shanghai, providing a platform for companies to connect and showcase their products [1] - Frank Christian Hammes, CEO of Aikela, highlights the importance of certainty in uncertain times, stating that CIIE offers opportunities for networking and product launches [1] - Aikela's Atem X enamel air purifier, which combines Swiss technology, German craftsmanship, and Chinese cultural heritage, is launched globally at the expo [1] Group 2 - Portuguese cleaning products brand Mota emphasizes the advantages of China's supply chain and industrial chain, which provide solid support for its market development [3] - Mota's Greater China President, Zhou Jun, notes that previous CIIEs have helped the company connect with buyers and expand its customer base in China [3] Group 3 - Metro AG sees opportunities in China's consumption upgrade trend, with a focus on health and experience among younger consumers [5] - Tino Zeiske, CEO of Metro, mentions the company's adaptation to changing global trade dynamics and its commitment to providing high-quality products through a sustainable supply chain [5] - Metro leverages its experience in B2B services and new retail formats to respond quickly to market demands in China [5]
他们,来进博会寻找仪式感和确定性
Group 1 - The 8th China International Import Expo (CIIE) is held from November 5 to 10 in Shanghai, providing a platform for companies to showcase products and connect with new customers [1][2] - Frank Christian Hammes, CEO of Aikoe, highlights the integration of Swiss technology, German craftsmanship, and Chinese cultural heritage in their new air purifier, Atem X [1] - The event serves as a significant opportunity for companies like Aikoe and Mota to leverage China's robust supply chain and consumer market [2][3] Group 2 - Metro AG's CEO, Tino Zeiske, notes the shift in Chinese consumer behavior towards health and experience, prompting the company to focus on sustainable and health-oriented products at the expo [3] - The company emphasizes the importance of digital tools and local partnerships to quickly respond to market demands in China [3] - Metro AG aims to provide high-quality products at competitive prices by leveraging its global sourcing advantages and sustainable supply chain [3]