作者｜冬梅 在人工智能技术蓬勃发展的时代，搜索变得比以前更加复杂。谷歌、必应、Reddit、推特、 YouTube、学术网站、天气应用上的消息纷繁杂乱，为了找到一个清晰的答案，很容易在各个网站或 应用之间跳来跳去。 为了解决这个问题，年仅 22 岁的孟买开发者 Zaid Mukaddam 开发了一款定位为"Perplexity 替代 品"的开源项目，在社区中收获了大量关注。 具体而言，使用这款 AI 搜索引擎时，能干什么？答案是可以在上面搜索网页、X 上的帖子、研究论 文、YouTube 视频等。 体验地址： h ttps://scira.ai/ Mukaddam 的故事始于 2024 年 8 月，彼时的 Mukaddam 正处于迷茫期，思考着未来的方向。 此前两个月，他一直在尝试 Vercel AI SDK，但渴望着手更有价值、能产生持久影响力的项目。就在 他踌躇之际，父亲的一番话点醒了他："你为什么不做点什么？你应该用你的技能做点什么。你无所 事事就是在浪费它们。" 这番话促使 Mukaddam 开始积极寻找灵感。 他在 x.com 上浏览时，Perplexity AI 首席执行官 Aravind Sri ...

Core Argument - A group of independent publishers has filed an EU antitrust complaint against Google regarding its use of AI Overviews, which are AI-generated results that appear at the top of Google searches and are trained on content from across the internet [1][2] Impact on Publishers - The complaint states that Google's AI Overviews misuse web content, causing significant harm to publishers, including loss of traffic, readership, and revenue [2] - Publishers are unable to opt out of their content being used for AI training without losing visibility in Google Search [2] - Publisher traffic has seen drastic declines, with some major sites experiencing drops of 27-59% according to Similarweb estimates [5] Industry Response - In response to declining traffic, many publishers, including CNN and The Verge, are implementing paywalls and seeking direct connections with readers, moving towards a "Google Zero" future [5][6] - The publishing industry is actively filing lawsuits against AI companies like OpenAI and Microsoft for using copyrighted material to train their models [6][7] - The publishing sector has faced significant challenges, leading to layoffs and closures, with 2,900 local newspapers shutting down in the US since 2005 [8]

新皮层NewNewThing . 关注AI。 以下文章来源于新皮层NewNewThing ，作者王杰夫 百度创新搜索经理陈颖梅称，未来百度的slogan应该在「百度一下，你就知道」后，再加上「得 到」和「做到」，也是对李彦宏2009年提出的「框计算」作了遥远的回应——当时百度就曾构想可 以一站式解决用户各种需求，而不仅仅是提供网页链接。 百度搜索框要变agent框 除了回答问题，还想调用工具 首先，百度将搜索框升级为「智能框」。在新框里，用户不用再以输入「关键词」的方式来搜索，输 入字符也不再受限于28个字符长度。百度称，用户可以自由地使用自然语言提问，甚至输入一篇插 入图片的千字小作文也没问题，百度可以理解复杂或模糊的问题，以及创作需求。 其次，百度的搜索结果页在提供链接的同时，也会综合各种信息生成内容结果，形式包括图表、视 频，甚至服务和工具。例如当用户询问旅行规划时，百度搜索在生成旅行日程安排的同时，还会接入 携程等旅行平台，直接提供门票、酒店等下单链接。 2025.07. 07 本文字数：1355，阅读时长大约2分钟 来源 | 新皮层NewNewThing 王杰夫 7月2日，百度在AI Day开放日上 ...

Core Insights - Baidu is undergoing a significant transformation in its search engine capabilities, marking its largest overhaul in a decade with the introduction of innovative features and products during the AI Day event on July 2 [1] Group 1: AI Integration and User Experience - The concept of AI search has evolved from traditional search methods, focusing on personalized and efficient service experiences rather than merely aggregating information [2] - The new intelligent search box allows for long text inputs and file uploads, integrating AI writing and image generation capabilities, thus redefining the boundaries of search [4] - Users can now receive detailed answers to complex queries with minimal input, enhancing the overall search experience [4] Group 2: Ecosystem and Technological Advancements - The transformation represents a comprehensive upgrade of Baidu's ecosystem, with the intelligent search box serving as a super entry point connecting various AI applications [5] - Baidu has introduced the MuseSteamer video generation model, which allows for high-quality video content creation from minimal images, lowering the barriers for video production [5] - This innovation enriches the format of search results and provides users with a more vivid and intuitive way to access information [5] Group 3: Strategic Vision and Market Position - Baidu is proactively seeking change in response to the generational shift in search engines, emphasizing the importance of user feedback and continuous improvement [7] - The company views search as a major distribution channel for intelligent agents, enhancing its appeal as a content platform through the integration of internal technologies and external resources [9] - This transformation not only solidifies Baidu's position as a national-level product but also provides a competitive edge in the new era [9]

Group 1 - The core viewpoint of the articles highlights the shift from traditional Google search to AI-driven information retrieval, with numerous startups developing tools to influence how AI models collect and present brand information, marking a new iteration of search engine optimization (SEO) [1][2] - Athena, a startup focused on AI visualization, has gained over 100 clients since its launch with $2.2 million in funding, helping brands understand AI information retrieval logic and optimize their online presence [1] - Profound has raised over $20 million to track how AI chatbots convey brand information, with clients including large enterprises like Chime, reflecting a broader trend in the industry [2] Group 2 - The traditional SEO market is valued at $90 billion, while AI search optimization is still emerging, but demand is expected to accelerate as AI visualization technology becomes more integrated into marketing practices [3] - Marketing professionals are eager to understand the mechanisms by which AI systems influence brand visibility, as the trend towards "zero-click internet" suggests that algorithmic bots may become the primary visitors to websites [2][3] - Scrunch AI has completed $4 million in funding and collaborates with over 25 clients, reporting a 9% increase in registrations through AI channels, indicating the growing impact of AI on marketing strategies [2]

Core Insights - Baidu is undergoing a significant transformation in its search capabilities, marking the largest update in a decade, with a focus on integrating AI technologies to enhance user experience and functionality [2][4][12] Group 1: Search Functionality Enhancement - The new search interface features an expanded input box that can accommodate over a thousand characters, allowing users to express complex queries without length limitations [4][5] - The AI-powered search can now understand and respond to nuanced questions, providing accurate answers to vague or complex requests [4][5] - Multi-modal input capabilities have been enhanced, enabling users to upload images, videos, and audio for more interactive search experiences [4][14] Group 2: Output and User Experience - The search results page has been restructured to provide direct answers rather than just links, improving the efficiency of information retrieval [5][7] - Baidu's new "Baidu Baikan" feature delivers structured content in various formats, including text, images, and videos, enhancing the way information is presented to users [7][21] - The integration of AI assistants allows for a more personalized and interactive user experience, with features like real-time video calls and intelligent content generation [14][16] Group 3: AI Integration and Ecosystem - Baidu aims to merge AI and search technologies deeply, moving beyond traditional search paradigms to create a more comprehensive service [11][12] - The company has established an open ecosystem, collaborating with developers and content creators to enhance the search experience and provide diverse applications [21][23] - Baidu's AI capabilities are being leveraged to create tools that simplify complex tasks, such as generating videos from simple text prompts [17][19] Group 4: Strategic Vision and Market Position - Baidu is committed to evolving its search capabilities in response to the changing landscape of AI and search engines, emphasizing the need for continuous innovation [26][28] - The company recognizes the importance of user feedback in shaping its development strategy, aiming to create a seamless and effective search experience [26][30] - Baidu's established user base of over 700 million provides a unique platform for testing and deploying new AI applications, reinforcing its competitive position in the market [30]

不是"用不起"，是"用不动"——广告太重、答案太假、体验太碎，很多人早就把搜索当跳板，不再是目的地。 过去几年，你可能早就把百度搜索当成"临时跳板"，用完即走。但这次，它动了大手术：搜索框变聪明了，结果页 更贴心了，AI助手也真的开始"帮你干事"。不是说百度翻身了，但这波改版，确实让人有点想重新点开试试看。 编辑：前沿在线 编辑部 说实话，我已经很多年没认真用过百度搜索了。 更现实点讲，在移动互联网时代，大家早就习惯直接在小红书搜穿搭、在B站搜教程、在知乎找经验帖，到了AI时代，能用 ChatGPT、Kimi、豆包的直接上LLM问问题，根本绕开搜索引擎。 百度搜索对很多人来说，甚至变成了"进错App"的代名词。 但这两天，我还是忍不住点进去试了试——因为百度刚刚把自家搜索"翻修"了，说是十年来最大的一次改版。从搜索框到搜索 结果页，再到背后的AI助手和服务平台，基本都动了。 搜索框：从"输关键词"变成"说人话"，这是第一步 百度把搜索框变成了"超级输入框"，听起来像是给自己贴了AI的标签，但体验下来，确实有些地方变得顺手了。 我们试着输入一句"有一部外国电影讲一个黑人照顾富豪的，叫什么名？"——它能直接返回《 ...

Core Insights - Baidu has announced its largest search engine overhaul in a decade, transitioning from providing links to delivering answers, supported by AI capabilities [1][2][6] - The company aims to integrate various AI functionalities, including AI writing and multimedia generation, into its search platform to enhance user experience and engagement [1][8][13] - Baidu is facing challenges in its traditional advertising revenue as the shift to AI-driven search may undermine its existing bidding ad model [3][19][21] Group 1: Transformation and Features - The search box has been redesigned to support up to 1,000 characters, allowing for more comprehensive user queries [1][8] - Baidu's AI search differentiates itself through multi-modal content generation, enabling users to receive visually rich answers and access various AI services [9][13] - The integration of AI functionalities aims to lower the barrier for users to engage with AI, allowing for input through images, videos, and audio [13][16] Group 2: Commercialization and Challenges - Baidu is exploring new advertising models, such as intelligent agent ads, which integrate product recommendations directly into search results [6][24] - Despite the growth in AI search capabilities, Baidu's advertising revenue has declined, with a reported 6% drop in Q1 [19][24] - The company has seen a significant increase in the number of advertisers using intelligent agents, with a 30-fold increase in revenue generated by these ads [23][24]

Core Viewpoint - Baidu is undergoing its most significant search overhaul in a decade, aiming to transform traditional search into a more integrated AI-driven experience, moving from merely retrieving information to delivering actionable results [2][10]. Group 1: Key Features of the Overhaul - The search box has been enlarged to accommodate over a thousand characters, allowing for file uploads and integration of AI writing and image generation capabilities [4][5]. - The search results page has evolved from providing links to directly fulfilling user needs, with the introduction of the "Bai Kan" feature that outputs structured content in various formats [4][8]. - Enhanced AI capabilities include multi-modal input options such as video calls, voice, images, and documents, along with improved multimedia output that adapts to user preferences [4][5]. Group 2: AI Ecosystem and Architecture - Baidu is focusing on building an open AI ecosystem, having launched a search open platform that includes over 18,000 quality MCPs to enhance user experience [5][11]. - The new search system is structured in three layers: a multi-modal model base, an MCP scheduling platform, and a user-facing "smart box" [6][10]. Group 3: Strategic Repositioning - The revamped search is positioned as an intelligent work platform rather than a traditional information retrieval tool, allowing users to interact using natural language and images [8][10]. - Baidu's "One Baidu" concept emphasizes the integration of various services and capabilities, aiming to create a unified platform that enhances user access to information and services [11][12]. Group 4: Commercialization and Future Directions - The shift from link-based results to content delivery is expected to impact traditional advertising models, prompting a re-evaluation of SEO strategies [15][17]. - Baidu is exploring new commercial models for AI search, including potential subscription services and intelligent enterprise search solutions [16][17].

Core Insights - Baidu has significantly upgraded its core search platform with artificial intelligence, marking the largest overhaul in a decade to stay competitive against rivals like DeepSeek [1][3] - The focus on AI and the introduction of the Ernie Bot are seen as crucial steps for Baidu to maintain its market position amidst increasing competition from both established players and new entrants [2][5] Company Developments - Baidu's search business has faced some pressure, but the emphasis on AI and the Ernie Bot represents a proactive strategy [2] - The company has made substantial changes to its search product, allowing users to input over a thousand characters, ask questions in a conversational manner, and utilize voice, images, and files for queries [7] - Baidu has integrated AI chatbot features into its search product, enabling users to generate photos, text, and videos [7] Competitive Landscape - The search market is experiencing disruption, with users increasingly turning to AI services like ChatGPT and DeepSeek, as well as short video platforms like Douyin and Kuaishou that are entering the AI search space [3][4] - Baidu's stock performance has lagged behind competitors, with a 2.5% increase this year compared to Alibaba's 30.5% surge and Tencent's 20% rise [6] Strategic Positioning - Baidu's recent moves are described as both defensive and offensive, indicating a need to assert its position in the AI sector and not be perceived as secondary to competitors like Tencent [8]