近日，北京新联财通咨询有限公司荣获国家知识产权局颁发的《活动传播效果的确定方法及装置、存储 介质、终端》发明专利。（专利号：ZQ233654I）。这一专利将从根本上革新品牌传播活动效果的衡量 与优化方式，超越传统的局限性指标，实现对活动真实影响力及营销策略成效的全面、准确、科学的数 据驱动型评估。 超越表面指标，实现深度影响力评估 在当今复杂多变的媒体环境中，活动传播已不再是简单的"单点传播"，而是演变为复杂的"链条式"传播 ，涉及多层级的互动和内容衍生。在这样的生态系统中，仅凭曝光量或流量指标，无法捕捉到传播的深 度和广度，导致对传播活动的评估"无法实现完整、全面的评估"，进而使"量化评估的准确性较低" 。 这种评估的低准确性不仅使得品牌难以全面衡量传播投资回报，更阻碍了基于数据进行策略优化和资源 配置的有效性。 这种困境也凸显了一个重要的转变：市场对营销活动评估的需求正从单纯的"数量"转向"质量"和"影响 力"。新联财通的这项专利正是响应了这一需求，通过整合多维度指标与先进的算法模型，实现了对活 动传播效果的全面、精准量化。整体框架旨在提供前所未有的评估深度和精度。 多维度洞察，赋能全链路营销优化 这项专 ...

Group 1 - The core viewpoint of the article is that the demand for data centers in the Asia-Pacific region is expected to double in the next three years due to the robust development of AI and the increasing demand for cloud services [1] - The report highlights that mature markets such as Japan, Australia, and South Korea will continue to see strong demand, while Singapore, despite limited supply, remains a focal point of interest [1] - It is projected that by 2028, the Asia-Pacific region will face a power shortage of 15 to 25 gigawatts due to limited power supply and a lack of infrastructure to support AI [1]

Group 1 - The core viewpoint of the report is that the demand for data centers in Hong Kong is strong due to the AI boom and digital transformation across various industries [1] - The report predicts that the supply of data centers in the Asia-Pacific region will double in the next three years, but there will be a power shortfall of 15 to 25 gigawatts by 2028 due to power supply limitations and lack of infrastructure supporting AI [1] - Hong Kong is positioned as a critical entry point for data center traffic in the Asia-Pacific region, attracting investment despite rising operational costs and infrastructure constraints [1] Group 2 - The Asia-Pacific region faces similar challenges, with strong demand for server hosting and large-scale data centers driven by the growth of AI and cloud services [2] - The rapid adoption of AI and cloud services is increasing the demand for next-generation data centers, but many existing and upcoming data centers are not designed to support AI workloads [2] - Data centers focused on AI require more than double the power density per server rack, advanced cooling systems, structural reinforcement, and low-latency network connections, posing significant challenges for developers [2]

全文阅读时间约为21分钟。 公司高管们常常会在公司配发的手机或电脑上看到下面这类消息："请立即更新，否则你可能无法访问 贵公司的系统和服务。"作为领导者，更新个人操作系统同样至关重要，甚至可以说更为重要。这是因 为，操作系统相当于个人工作模式，它决定了你的工作方式，并最终决定你的影响力。这套系统覆盖面 广泛，涉及如何安排事情的优先级、选择扮演何种角色、如何合理分配时间以及如何保持精力充沛。 人生中有许多转折点，包括当你面临职业生涯的里程碑事件时，比如任职新岗位、到新地点履职，或者 开始第二个首席执行官任期；或者公司面临新情况时，比如重大业务转型、新战略、新组织架构、员工 敬业度下降或新的返岗政策；或者由于出现健康问题、人际关系变化或家庭紧急需求等问题而需要调整 个人工作重点时，所有这些转折点都需要你反复斟酌并升级自己的个人工作模式。 但是，与电子设备的推送通知不同，升级个人工作模式的信号可能会被日常琐事所淹没。在不同的转折 点，不会有人下达任务，让你改变工作模式。对于领导者来说，必须依靠内在动力来给自己发出推送通 知。 我们曾与来自不同行业和地区的众多高级领导者进行过合作，为他们在企业转型和领导力发展计划中提 ...

未来十年,我们将迎来一个价值快速流动的时代,创新和行业重构将成为这个时代的显著特征。企业需要 敏锐捕捉机遇,扩大自身的领先优势或者奋力追赶竞争对手。然而,机遇虽普遍,但部分公司因业务、运营 和技术模式未达表现门槛,难以抓住机遇。普华永道研究发现,表现前20%的公司占据大部分盈利增长,预 示未来赢家可能持续成功,加剧落后公司的紧迫感。 未来十年充满挑战。普华永道研究显示,今年重塑业务模式的公司将占重新分配收入的7.1万亿美元,未来 十年,每年还有数万亿美元机会,因先进技术和气候变化将重塑经济和增长机会。 未来将面临两大挑战。一是人工智能:人工智能为创新和生产力增长创造巨大可能性。若生产力繁荣达 潜力,到2035年,全球经济可能增长近15%。但若不受信任或被不负责任使用,其贡献可能微不足道;二是气 候变化:气候变化将施加重大经济约束,破坏性高温、火灾、洪水和干旱造成的损害将增加,使2035年全球 经济比无气候变化影响时缩小近7%。更积极的脱碳努力可能减少这些长期增长约束,但短期需承担搁浅 资产和其他转型风险的成本。 免责声明：此文内容为本网站转载企业资讯，仅代表作者个人观点，与本网无关。所涉内容不构成投 资、消费 ...

此外，1~4月旅行社及相关服务实现营业收入59.11亿元，增速实现由负转正，同比增长1.2%。 （文章来源：广州日报） 数据显示，1~4月，广州全市科学研究和技术服务业实现营业收入440.3亿元；全市工程和技术研究和试 验发展、科技中介服务营业收入同比分别增长7.2%和48.8%。 当前，广州正加速"数字+"与传统服务业融合，新兴业态与传统领域协同发力，租赁和商务服务业持续 释放活力，成为经济高质量发展的重要支撑。1~4月，全市租赁和商务服务业实现营业收入1325.82亿 元，同比增长11.3%。特别是在数字技术赋能和制造业与服务业协同发展的双轮驱动下，1~4月，广告 业、人力资源服务业、咨询与调查业表现尤为亮眼，分别实现营业收入318.39亿元、409.13亿元和 142.13亿元，增速21.4%、8.6%和21.4%。 ●1~4月，广州全市规模以上交通运输、仓储和邮政业实现营业收入2250.27亿元，同比增长8.8%。 ●4月，广州市完成客运量约2770万人次，助力铁路旅客运输、航空客货运输当月营业收入分别同比增 长20.3%、8.2%。4月广州市完成货运量8025.30万吨，同比增长7.8%。 广州日报 ...

Core Viewpoint - The article discusses the significant decline in deposit interest rates in China, marking the end of the "risk-free" era for conservative savers, and highlights the shift towards stock market investments as a new financial strategy for individuals [1][3][14]. Group 1: Deposit Rate Changes - Major state-owned banks in China have collectively lowered deposit rates, with the one-year fixed deposit rate dropping to 0.95%, resulting in a decrease in interest income from 1,450 yuan to 950 yuan for a 100,000 yuan deposit [1][3]. - This reduction in deposit rates has severely diminished the attractiveness of traditional savings, particularly impacting middle-aged and elderly savers who rely on interest income [3]. Group 2: Investment Landscape - The decline in low-risk investment options has led to a growing interest in the stock market, which is now seen as a primary avenue for personal finance [4][5]. - The stock market is experiencing increased attention due to supportive policies aimed at enhancing investor returns and the influx of long-term capital from insurance and pension funds [5]. Group 3: Investor Education and Tools - There is an urgent need for investor education as individuals transition from savings to stock market investments, emphasizing the importance of knowledge and preparation to avoid risky investments [7][8]. - The emergence of intelligent stock learning tools, such as the "Easy Knowledge Stock Path" by Jiufang Zhitu, aims to equip investors with the necessary skills and knowledge to navigate the stock market effectively [10][12]. Group 4: Future of Investment - The article concludes that the era of risk-free returns is over, and investors must embrace knowledge-driven investment strategies to achieve wealth growth [14]. - The shift towards cognitive and professional investment tools is essential for navigating the complexities of the current market environment [12][14].

Core Insights - Douyin e-commerce has become a competitive battlefield for many enterprises due to its unique charm and significant commercial potential [1][3] - Sichuan Yufei Zhixia Business Information Consulting Co., Ltd. has emerged as a leader in the Douyin e-commerce service sector, focusing on providing comprehensive, one-stop e-commerce solutions [1][3] Company Overview - Sichuan Yufei Zhixia Business Information Consulting Co., Ltd. specializes in Douyin e-commerce services and has a team of top talents in e-commerce operations, market analysis, and marketing planning [1][3] - The company customizes e-commerce development strategies for enterprises based on rich experience and keen market insights [1][3] Service Offerings - The company provides a wide range of services including content planning, short video production, and live streaming sales, while also focusing on data analysis and performance evaluation [3] - Their service scope covers various industries such as clothing, beauty, home goods, and food, offering support in account operation, brand planning, market research, and supply chain management [3] Future Development - Sichuan Yufei Zhixia Business Information Consulting Co., Ltd. aims to enhance its service level and core competitiveness by adhering to the service philosophy of "professionalism, innovation, and win-win" [3] - The company plans to keep pace with Douyin e-commerce trends and continuously innovate service models and content to provide high-quality, efficient e-commerce services for enterprises [3]

Core Viewpoint - The article discusses the phenomenon of "profitless prosperity" and the implications of extreme price competition in various industries, highlighting the negative impact on profit margins and the overall economy [1][21][62]. Group 1: Price Competition and Its Effects - The article illustrates the extreme price competition in e-commerce, exemplified by products like T-shirts and umbrellas being sold at very low prices, raising questions about the profitability of such sales [4][5][20]. - It emphasizes that low profit margins lead to a situation where all participants in the supply chain are squeezed, resulting in a "supply chain squeeze" [9][10]. - The article argues that while consumers may benefit from low prices in the short term, the long-term consequences include reduced wages and potential business failures across the industry [22][25][62]. Group 2: Market Dynamics and Competition - The article contrasts the current competitive landscape with historical examples, noting that unlike the past, today's numerous competitors in industries like umbrella manufacturing cannot easily coordinate to stabilize prices [13][15]. - It discusses the concept of "Nash equilibrium" in pricing, where prices stabilize at a level that neither attracts new competitors nor drives existing businesses out of the market [31][32]. - The article points out that price wars can sometimes be strategic moves by larger companies to establish market dominance, but if they do not lead to monopolistic structures, they can harm the entire industry [33][38]. Group 3: Historical Context and Lessons - The article references the historical case of Texas Instruments and its pricing strategy, which initially led to market dominance but ultimately resulted in a price war that harmed the company and the industry [50][57]. - It highlights the importance of understanding competitor pricing and market dynamics, suggesting that companies should not solely focus on market share at the expense of profitability [59][60]. - The article concludes that a healthy industry should maintain reasonable profit margins while competing on other factors like product features and service quality [61][63].

标杆营销研究院第五代门店标准化方法论 一、标杆营销研究院门店标准化方法论 1. 核心框架：第五代门店标准化盈利复制体系 "2能1懂5有"模型 能盈利：通过单店盈利公式（盈利=(拓客率×进店率×成交率×客单价×复购率)−成本 盈利=(拓客率×进店率×成交率×客单价×复购率)−成本）优化关键指标，设定毛利率红线（如餐饮业≥60%）和人效标准（员工日均产出≥2000元）。 能复制：模块化拆解运营流程（选址→陈列→销售），结合数字化工具（如POS+CRM系统）实现"千店一面"快速扩张。 懂客户：基于用户旅程设计20个触点标准（如进店微笑、试衣间服务），动态保留20%本地化菜单适应区域需求。 5有支撑： 有流程：如销售拆解为6个原子动作（破冰→需求挖掘→促单）； 有话术：编写"百问百答库"应对价格异议； 有案例：嵌入典型失败案例与修复方案。 有工具：开发《转化率归因分析表》《店长每日检查表》； 有考核：过程指标（话术执行率）与结果指标（客单价）双维度考核； I 2能: 能执行 1懂: 懂客户 手册体系：包括《店长标准化手册》（职责+危机处理流程）、《销售百问百答》、《督导巡检清单》等，通过图文结合降低执行难度。 动态迭 ...