史上最长618落下帷幕。 除了为期一个月的大促，今年618受国补推动，多个平台表示3C数码产品表现亮眼。而在直播方面，从 业者表示内容化直播影响力正在扩张。 国补推动3C数码消费 各平台都在6月19日交出了一份618成绩单。 在商家看来，今年618也出现了新趋势。上述负责人表示，今年618呈现出几个趋势。从整体来看，今年 618消费者更加具有消费敏感性，追求性价比。此外，3C消费需求前置，囤货心智较强。周期看，今年 618的节奏拉得较长，单点爆发不高，但整个消费持续能力较强。小天才相关负责人认为大促周期变长 是好事，如果时间较短，对消费者的决策链路影响较小。如果时间拉长，大促可以覆盖更多消费者。 此外，部分传统品类在今年618声量不高。有业内人士对第一财经表示，以往电商大促美妆等品类销售 表现优异的原因是大促节点品牌方给到的价格机制非常好。而今年一方面消费者需求在减弱，另一方面 品牌侧有更多营销节点，除了大促时价格优惠外，日常也有非常好的价格机制，这导致用户对于"只有 在618、双11期间才能买到最低价的商品"的印象减弱。因此，平时能买到释放消费需求不会再等到大促 进行购买。 京东表示618期间下单用户数同比 ...

Core Insights - Amazon plans to invest $233 million in India to enhance its operational network [1] Group 1: Investment Details - The investment amount is specifically $233 million [1] - The purpose of the investment is to strengthen Amazon's operational capabilities in India [1] Group 2: Strategic Implications - This move indicates Amazon's commitment to expanding its presence in the Indian market [1] - The investment may lead to improved logistics and delivery services, enhancing customer experience [1]

《中国民航报》、中国民航网 记者刘九阳 通讯员禾子 报道：6月19日，金鹿（北京）公务航空有限公 司（简称"金鹿公务"）与广东翼通商务航空发展股份有限公司（简称"翼通公司"）正式签署合作协议， 双方将全面开展深入合作，重磅推出"京广、沪广"商务快线，共筑粤港澳大湾区高端出行标杆。 此次合作，双方推出了"一口价"的京广、沪广商务快线。金鹿公务将部署主力包机运力常驻广州，增强 大湾区高端出行的运力规模与调度效率。翼通公司依托广东机场集团的资源优势及广州FBO商务航空服 务楼、专属运作机坪等国际标准设施，将为金鹿公务驻场机队及往来高端旅客提供国际一流水准地面保 障服务。 金鹿公务与翼通公司就广州商务航空展合作多年。此次联合推出商务快线产品，是双方聚焦大湾区高净 值客群与企业核心需求，在国内商务航空市场相对低谷形势下合作创新谋划的一次突破，更是双方希望 为进一步激活大湾区乃至全国商务航空市场活力的一次共同探索，致力于为高净值人士与企业商务团队 提供私密、高效、准时的点对点直达服务，满足核心商务人群对时效性与便捷性的极致追求。 粤港澳大湾区汇聚了海量的高端商务出行与私人飞行需求，金鹿公务与翼通公司的深度携手，将显著提 ...

Core Insights - The 2025 "618" shopping festival shows a more open platform and simpler gameplay, with a 9.4% year-on-year growth in GMV across major e-commerce platforms, including Taobao, Tmall, JD, and Pinduoduo [1] - The overall online retail sales in China reached 60,402 billion yuan from January to May, reflecting an 8.5% year-on-year increase, aligning with the positive online transaction trends reported by Analysys [3] - The simplification of gameplay during the 2025 Tmall 618 event has effectively stimulated new consumer spending, leading to record user engagement and transaction growth across various sectors [5] E-commerce Performance - The comprehensive e-commerce market share for Taobao and Tmall reached 62.4%, with a transaction growth rate of 9.2% [1] - The 618 festival's sales approach has shifted from a sales-centric to a consumer-centric perspective, with platforms lowering barriers and improving efficiency [3] - The number of express delivery packages during the 2025 618 period is expected to exceed 20 billion, marking an increase of approximately 3 billion packages compared to the previous year [3] Consumer Engagement - The number of active users and overall engagement on Taobao and Tmall saw significant increases, with double-digit growth in purchasing users during the 618 period [5] - The high-net-worth 88VIP membership surpassed 50 million, indicating a new record in user scale [5] - Brand membership numbers grew by 15% year-on-year, with brand members' average spending reaching 1.93 times the overall industry average [5]

天猫数据显示，截至6月18日，453个品牌在天猫618成交破亿元，同比增长24%。其中，苹果、美的、 海尔、小米、华为、源氏木语、耐克、格力、斐乐、vivo、珀莱雅、阿迪达斯、欧莱雅等品牌跻身天 猫"618""10亿元俱乐部"。"618"期间，天猫来访用户以及活跃度大幅提升，全周期购买用户双位数增 长，高净值人群88VIP会员突破5000万，规模创新高。 京东数据显示，截至6月18日，下单用户数同比增长超100%，京东零售线上业务、线下业态及京东外卖 整体订单量超22亿单。京东App的日活量也创下历史新高，京东采销直播成交额同比增长285%，3C、 家电品类、服饰美妆、日用百货品类等领域增速领跑。 拼多多数据显示，截至6月18日，山竹、榴莲、荔枝、水蜜桃等时令性水果的销量实现翻倍增长；小米 15、vivo X200 Pro、iPhone16 Pro Max等热门手机单品的销量实现3至8倍的涨幅；机械革命蛟龙16 Pro、联想拯救者Y7000、MacBook Air（13.6英寸M4芯片）等电脑产品实现3倍以上增长。此外，家 电、美妆、护肤、母婴、宠物等品牌也通过拼多多百亿补贴实现了爆发式增长。 美团闪购数据显 ...

每年的618购物季，不仅是上半年中国电商行业的高光时刻，也是所有平台与商家的存量搏杀。然而，大模型之家注意到，在喧闹的GMV排行榜 之外，一个更具深意的趋势正在悄然生长——企业如何在AI技术的加持下实现组织智能化跃迁。尤其是2025年，这场618更像是一场关于大模型 能力与业务融合深度的实战演练。 淘宝则依托"羚客"SaaS平台实现直播调度自动化，同时大规模上线AI主播与数字人直播。这种组合不仅显著降低了人力成本，更带动了转化率的 提升。同时，直播间内的智能互动系统也能实现商品推荐与问题应答，使每一场直播成为算法驱动的内容引擎。 不同于往年以促销为核心的节奏，今年的618，是AI真正站上舞台中央的一年。不只是电商平台内部的智能调度，更是触达至直播间里的数字 人、客服场景的智能体、营销系统的AIGC工具，乃至整个产业链的协同逻辑与资源配置。我们看到的，是一次关于企业AI战略执行能力的集中检 验，也是一次对AI商业价值变现路径的真实验证。 AI已不仅仅是电商背后的生产力工具，更是竞争中台。一个能否以AI驱动决策与服务流转的企业，开始在效率、体验乃至成本结构上，与传统逻 辑决裂。技术的加速跃迁，让这个行业不再只是快 ...

据了解，应收账款债权凭证一般由城投平台开具，可以对外进 行转让或抵付债务，是城投平台化解债务的一种新模式。 作者：蔡越坤 封图：图虫创意 "原本以为收到城投'背书'的应收账款债权凭证后，可以很容易通过二级市场流转出去，没想到目 前却'砸'在了自己手里，很难找到愿意接收的机构或者个人。"6月18日，内蒙古巴彦淖尔市的郭沛 向经济观察报记者道出其在应收账款债权凭证流转过程中遭遇的困境。 据了解，应收账款债权凭证一般由城投平台开具，可以对外进行转让或抵付债务，是城投平台化解 债务的一种新模式。 郭沛向记者展示的10余张应收账款债权凭证（合同）显示，凭证的初始债权人为巴彦淖尔市新东 方城市投资有限公司（下称"新东方城市投资公司"），债务人为内蒙古盛祥投资有限公司（下 称"盛祥投资公司"），初始登记日期为2023年11月29日，债权付款日期为2028年11月29日。 郭沛向经济观察报记者回忆，2024年4月18日，经朋友介绍，他和家人通过自身持有的房产换取了 上述应收账款债权凭证。当时，他们认为这种带有城投机构信用"背书"的应收账款债权凭证在二级 市场上会比较容易流通。然而，现实情况却出乎他们的意料——这些债权凭证仿佛 ...

在论坛的主旨演讲中，泰国公务机运营商MJets首席执行官纳塔帕特·西邦鲁安（Natthapatra Sibunruang）认为，高端商务旅行的特质是创新与突破，定制化服务可让商务航空与高端酒店无缝衔 接。华为北京终端业务部副总经理问锡宁表示，人工智能科技在通信、驾驶等领域可重塑高端出行应用 场景。达索猎鹰亚太区客户服务总监刘丽英阐述了最新航空科技在商务机上的应用，以及如何利用新科 技提升高端旅行的品质、安全和效率。 研讨环节中，与会嘉宾围绕多个关键议题展开了深入探讨。话题涵盖公务机与通用航空低空飞行旅游应 用场景的融合、高端定制旅游服务的优化、新兴旅游目的地的开发、高净值客户深度游的需求挖掘以及 体验需求的升级等。与会嘉宾认为，公务机不仅仅是一种交通工具，更是打造完整旅行体验的关键场景 之一。在全球化背景下，国际合作与旅行成为人们探索新世界的重要方式，商务航空作为全球无缝出行 的纽带，与旅游目的地的文化和经济开发联结起来，可有效促进行业和经济的发展。 《中国民航报》、中国民航网 记者刘九阳 报道：6月17日，以"商务航空助推世界级旅游发展"为主题的 亚洲商务航空协会（AsBAA）世界级旅行论坛在京举办。本次活 ...

Core Viewpoint - JD.com is aggressively expanding its home decoration self-operated brand, aiming to transform consumer experiences in the home decoration industry through a comprehensive offline and online strategy [1][4][5]. Group 1: Store Openings and Brand Strategy - JD.com opened its first self-operated home decoration brand store in Beijing on May 31, followed by another store on June 14, indicating a significant shift towards integrating its successful e-commerce model into the offline home decoration sector [1][3]. - The new self-operated brand matrix includes JD.DESIGN, Jingpin Windows, and Jingyue Heating, creating a comprehensive offering that covers hard decoration materials, customized services, and soft decoration [1][4]. - By the end of the year, JD.com plans to open its first physical store for the global home goods flagship store, 101HOME, in Shanghai, further solidifying its presence in the home decoration market [1]. Group 2: Promotions and Consumer Engagement - The opening of the new stores coincided with the 618 shopping festival, featuring significant discounts such as up to 50% off on self-operated package products and 6.18% off on the JD.DESIGN series [4][5]. - JD.com introduced an "official home配师" service during the 618 promotion, providing consumers with personalized guidance and cost-saving strategies, addressing decision-making anxiety during multi-category purchases [4][5]. - The company reported that over 1,500 customer groups visited the new stores within three days, with a signing rate of 110%, showcasing strong consumer interest and engagement [3][5]. Group 3: Supply Chain and Service Innovations - JD.com is leveraging its established retail infrastructure to enhance home decoration services, including next-day delivery and full-cycle tracking for large furniture items [4][5]. - A high-standard service system covering design, material selection, construction, installation, and after-sales is being developed to address consumer concerns about service reliability [4][5]. - The company aims to transform its construction personnel into skilled "industrial workers," improving service standardization and reliability in the home decoration sector [4][5]. Group 4: Future Plans and Technological Integration - JD.com plans to continue expanding its self-operated categories, aiming for comprehensive coverage of the home decoration supply chain [6]. - The company intends to create immersive shopping experiences that integrate home decoration, furniture, and home appliances, moving beyond simple product selection to a full-service experience [6]. - Future innovations include the launch of a 3D solution called "立影-美家," utilizing AR technology to enhance consumer experiences and facilitate a "try before you buy" approach [6].

Core Insights - The article discusses the evolving landscape of e-commerce promotions, particularly the "6·18" event, highlighting a shift from price competition to a focus on quality growth and long-term brand operations [2][7][12] Group 1: Changes in Consumer Behavior - Consumers are becoming more rational and less impulsive during e-commerce promotions, leading to a reevaluation of the effectiveness of such events [2][7] - The trend of consumer fatigue towards promotional events is evident, with many opting not to participate in sales unless it aligns with their needs [2][4] Group 2: Simplification of Promotions - This year's "6·18" has emphasized simplicity, with platforms like Tmall adopting straightforward discount strategies, such as a flat 15% off [3][4] - The removal of complex bundling requirements has improved the shopping experience for consumers and reduced the burden of returns for merchants [5][6] Group 3: Brand Strategies and Long-term Operations - Brands are increasingly focusing on long-term customer engagement rather than just short-term sales boosts during promotions [7][10] - The shift towards understanding consumer insights and long-term brand operations is becoming a priority for many brands, as evidenced by the success of brands like MAMMUT during the "6·18" event [8][10] Group 4: Market Trends and Performance - Tmall reported significant growth, with 217 brands surpassing 100 million yuan in sales during the first phase of "6·18," a 17% increase from the previous year [7] - The overall sales in categories like home appliances and digital devices saw a 283% increase compared to last year's "Double Eleven" event [7] Group 5: Membership and Consumer Loyalty - Platforms are increasingly focusing on membership operations, with Tmall's 88VIP membership reaching 49 million, indicating a shift towards nurturing loyal customers [11][12] - Brands are recognizing the importance of building deep connections with consumers, as evidenced by the growing trend of brands treating their Tmall stores as official websites [10][11] Group 6: New Trends and Market Opportunities - The e-commerce landscape is witnessing a structural change, with platforms and brands focusing on quality growth rather than just GMV [12] - The 3C digital industry has emerged as a strong growth driver during "6·18," with significant consumer interest in new product launches and government subsidies [12][13]