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昆仑定位赋能湘企崛起 | 昆仑湖南同学会分享交流会精彩回顾
Cai Fu Zai Xian· 2025-05-19 05:35
Core Insights - The event "Kunlun Hunan Alumni Association - Strategic Positioning Implementation Sharing Exchange Conference" was held in Changsha, Hunan, focusing on the practical application of strategic positioning [1][3] - The conference featured industry experts and successful entrepreneurs sharing insights on strategic positioning and its impact on business growth [3][6] Group 1: Strategic Positioning Implementation - The conference emphasized the importance of strategic positioning in helping companies transition from regional brands to industry leaders, as highlighted by Li Mengchang, the chairman of Hunan Jiajiarong [3] - Liu Yanjun, founder of Xiaoyaxian Sauce Duck, shared a case study demonstrating that precise positioning led to over 200% revenue growth despite a challenging consumer environment, with a 10% price increase still resulting in sold-out products [6] - Ryan, the marketing general manager of Kunlun Positioning, provided a systematic explanation of the underlying logic of strategic positioning and guided attendees on building efficient marketing operations tailored to Hunan enterprises [9] Group 2: Visual Identity and Brand Recognition - Li Bai, general manager of the Visual Hammer Center, discussed the concept of visual hammers as essential for brand recognition and memory, using the example of Wanglaoji's red can as a successful visual identity [11] - The relationship between visual hammers and strategic positioning was clarified, emphasizing the importance of creating high-recognition visual symbols for effective brand communication [11] Group 3: Strategic Big Products - Yu Wei, general manager of the Big Product Research Center, outlined the five key stages and underlying logic for creating strategic big products, which are crucial for business growth and brand value [13] - The discussion included the synergy between big product strategies and influencer marketing, showcasing practical experiences in content marketing to boost sales [13] Group 4: Future Engagement and Support - The event concluded with positive feedback from attendees, who appreciated the blend of cutting-edge theory and localized case studies, expressing anticipation for continued support from Kunlun Positioning [15][16] - Kunlun Positioning aims to maintain its role as a leader in strategic positioning training by providing systematic methodologies and resources to help enterprises expand from regional to national markets [18]
商场招商人转行指南:这五个新赛道比收租更香
Sou Hu Cai Jing· 2025-05-19 04:28
Group 1 - The traditional retail industry is facing significant challenges, with vacancy rates approaching 30% and merchants demanding rent reductions due to the impact of e-commerce and changing consumer behaviors [1][3] - Many professionals in the industry are considering transitioning to other shopping centers, but the entire sector is experiencing a downturn, leading to a search for new opportunities in emerging fields [3][4] - The concept of "15-minute living circles" is gaining popularity, with a focus on community commerce that combines essential services like convenience stores and fresh food markets, which is seen as more practical than high-end shopping centers [3][4] Group 2 - New retail experiences are emerging, such as escape rooms and immersive dining, catering to younger consumers seeking novelty [3][4] - Innovative uses of vacant retail spaces are being explored, such as transforming them into shared live-streaming studios or helping physical stores transition online, which can be more profitable than traditional rent collection [3][4] - The IT industry is viewed as a lucrative field, with high employment rates and attractive salaries for graduates from practical training programs [4] Group 3 - The trend of "second landlords" is rising, where individuals manage brand operations and shop renovations for owners, generating stable income without the risks associated with direct ownership [4] - Caution is advised for those transitioning to new ventures, emphasizing the importance of not blindly investing in unfamiliar industries and testing the waters before fully committing [4] - Successful transitions often involve leveraging past experiences in commercial logic, resource integration, and negotiation skills, with many individuals enhancing their skill sets by learning IT [4]
政策利好+业绩改善!教育板块持续活跃,机构:关注四大主线
Ge Long Hui· 2025-05-19 01:25
消息面上,中共中央、国务院发布关于弘扬教育家精神加强新时代高素质专业化教师队伍建设的意见, 提出到2035年数字化赋能教师发展成为常态。 政策利好频出 教育板块的反弹仍在持续。 8月28日,中公教育涨停,豆神教育、*ST开元涨超4%,昂立教育、科德教育涨超2%,全通教育、创业 黑马、行动教育等跟涨。 | 代码 | 名称 | 涨幅� | 涨跌 | 现价 | | --- | --- | --- | --- | --- | | 002607 中公教育 | | +10.30% | +0.17 | 1.82 | | 300010 | 豆神教育 | +4.45% | +0.11 | 2.58 | | 300338 | *ST 7 | +4.09% | +0.07 | 1.78 | | 600661 | 昂立教育 | +2.95% | +0.31 | 10.81 | | 300192 科德教育 | | +2.18% | +0.23 | 10.76 | | 200880 | 博瑞传播 | +2.03% | +0.07 | 3.52 | | 300688 | 创不苦过 | +1.96% | +0.43 | 22.33 | | ...
无人机考证热背后:掏空年轻人钱包,养肥培训机构
3 6 Ke· 2025-05-19 00:45
从繁华都市的高楼大厦间穿梭进行影视航拍,到广袤农田上空助力农业植保,再到电力线路巡检保障能源输送,无人机早已从曾经的小众科技玩具,逐步 渗透进各行各业。与此同时,无人机考证热潮也随之兴起。 Tech星球发现,就连作为老牌汽车驾考培训平台的"驾考宝典",也推出了一款名为"驾考宝典无人机"的App,这无疑从侧面反映出无人机考证市场的火热 程度。 而在社交平台上,关于无人机考证的话题讨论热度居高不下,"零基础如何快速考取无人机驾照""考下无人机证,月入过万能实现吗" 等帖子屡见不鲜。 不少人怀揣着对新兴行业的憧憬,以及对高薪职业的向往,开始考证。 但在这看似火爆的考证热潮背后,实则暗藏诸多不为人知的陷阱。 在抖音、小红书等平台上,有人反映满心欢喜考下证书,却发现就业之路并非想象中那般顺畅;还有人花费大量金钱与时间培训,最终换来的却是钱花 了,就业还被拒。备受热捧的无人机考证,为何会批量制造 "失业飞手"?那些打着"轻松考证,高薪就业"旗号的背后,究竟隐藏着怎样的套路? 无人机考证爆火,一周收10万报名费 无人机考证火爆的背后,得益于低空经济的大爆发。根据天眼查专业版数据显示,截至目前,我国现存在业、存续状态的无人机 ...
预付式消费不能透支信任
Jing Ji Ri Bao· 2025-05-18 21:55
筑牢预付式消费权益保障的"防火墙"。首先,应持续完善法律法规,明确监管主体和职责,并加强合同 条款的监管。《最高人民法院关于审理预付式消费民事纠纷案件适用法律若干问题的解释》已于5月1日 正式施行,直击"卷款跑路""霸王条款""收款不退""举证难"等侵犯消费者合法权益的痛点堵点,通过法 治手段划定消费者权益保护的红线,筑牢消费者权益保护屏障。其次,应加大监管与执法力度,建立预 付式消费监管平台,运用大数据、云计算等技术手段,实时监控商家经营状况。对违规商家进行严厉处 罚,并公开曝光典型案例,借助"信用监管+"模式,将履约情况与企业征信紧密挂钩,倒逼企业规范经 营。 近年来,预付式消费在健身、教育培训、美容美发等多个领域盛行。这种先付费后享受服务的消费方 式,虽为消费者带来优惠和便利,但也潜藏不少风险。比如,服务缩水、退费难、商家跑路等问题频 发。这些乱象正不断透支着公众信任,不仅侵害消费者合法权益,也影响预付式消费市场的健康发展。 (文章来源:经济日报) 构建健康的市场生态离不开全社会的共同努力。行业协会应建立健全黑名单共享机制。平台机构需定期 发布商家信用评级,为消费者提供理性选择的依据。引入第三方保障机制 ...
经济不好,有些行业反而火了
商业洞察· 2025-05-18 06:31
以下文章来源于首席品牌评论 ,作者首席品牌评论 首席品牌评论 . 热门品牌案例,专业深度评论。在这里,读懂品牌之道! 作者:首席品牌评论 来源:首席品牌评论 没有成功的企业,只有时代的企业。经济周期潮起潮落,任何企业都无法摆脱。 当"裁员"、"降薪"成为高频词时,总有人哀叹"钱难挣",也总有人默默数钱。 周期不会消灭需求,只会重塑需求的形态 。 过去一年,我们走访了多个城市,与创业者、企业家、消费者对话,试图解开那些逆势增长行业 的密码。 答案令人意外,一些行业其实在"逆周期"的浪潮中悄然崛起。 经济越冷,某些行业反而越热。 "性价比经济" 经济遇冷时,"省钱"成为全民共识,但消费需求并未消失,而是以更理性的方式流动。 "经济越差,想省钱的人越多。" 闲鱼平台上,一件代发的无货源模式,让无数年轻人尝到了"中间商赚差价"的甜头。他们将 1688、拼多多的低价商品搬至闲鱼赚取差价,月入过万者不在少数。 这种"中间商赚差价"的轻资产模式,本质是消费降级与流量红利结合的产物。 与此同时, 低端消费业态全面开花 。 小区门口的下班摆摊的茉莉手串摊主,一晚上卖出上百串;公园、广场里的烤肠摊位,有人一天 卖出数百根,单日净 ...
海外消费周报:诺诚健华1Q25业绩点评:核心产品持续放量,上调全年销售指引-20250516
Shenwan Hongyuan Securities· 2025-05-16 11:51
行 业 及 产 业 2025 年 05 月 16 日 诺诚健华 1Q25 业绩点评——核心产品持续放 行 业 研 究 / 行 业 点 评 量,上调全年销售指引 看好 ——海外消费周报(20250509-20250515) 本期投资提示: ⚫ 海外医药:诺诚健华 1Q25 业绩点评——核心产品持续放量,上调全年销售指引 1Q25 业绩:京东健康:1Q25,公司实现收入 166.45 亿元,同比增长 25.5%;期间盈利 9.34 亿元,同比增长 4.6%;non-IFRS 盈利 17.68 亿元,同比增长 47.7%。诺诚健华: 1Q25,公司实现营业收入 3.81 亿元,同比增长 129.9%;归母净利润 0.18 亿元,同比扭亏 为盈;扣非归母净利润 159 万元,同比扭亏为盈。 海外消费服务 国内医药公司更新进展:恒瑞医药即将港股上市:公司宣布计划发行约 2.25 亿股 H 股,其 中,香港公开发售占比为 5.5%,国际配售占比为 94.5%,发行价区间定为每股 41.45- 44.05 港元。公司 H 股预计于 2025 年 5 月 23 日在香港联交所挂牌并开始上市交易。石药 集团伊立替康脂质体签订对 ...
星河华商书院广州分院揭幕,开启国学商道出海新征程
Nan Fang Du Shi Bao· 2025-05-16 11:18
据介绍,星河华商书院广州分院为广州地区乃至全国的企业家们提供一个提升国学素养、增强商业智慧 的优质平台,以国学商道为桥梁,将博大精深的中华传统文化传播至世界各地。通过商业活动与文化交 流的有机结合,推动国学智慧在全球范围内的认知与应用,助力中华优秀传统文化出海,促进不同文化 间的相互理解与交融。 剪彩仪式在众人的期待中隆重举行,嘉宾共同上台,手持金剪,为星河华商书院广州分院剪出一条充满 希望与无限可能的发展之路,标志着分院正式扬帆起航。在圆桌对话环节,围绕《中华传统文化与现代 商业的融合》这一主题,嘉宾各抒己见,展开了一场精彩纷呈、思想碰撞的深度探讨。活动临近尾声, 国家二级茶艺师董子昕带来了一场美轮美奂的茶艺展示,让嘉宾们在悠悠茶香中沉浸式感受国学的独特 魅力,为本次揭幕仪式画上了圆满而精彩的句号。 南都讯 记者叶斯茗 日前,星河华商书院广州分院在楠花文化艺术空间盛大举行揭幕仪式。众多商界翘 楚、国学志士齐聚一堂,共同见证这一承载着深厚历史使命与崭新发展愿景的重要时刻,正式开启国学 商道融合及文化出海的崭新篇章。 活动上,星河华商书院广州分院院长葛莹详细阐述了这次广州分院重启的始末。她强调,书院通过19年 ...
非师范生教资通关秘籍:欧思教育带你高效备考
Jin Tou Wang· 2025-05-16 04:33
Group 1 - The article emphasizes the increasing encouragement from the government for non-teacher graduates to take the teacher qualification exam, allowing them to work in various educational institutions after passing the exam [1] - Non-teacher graduates can effectively prepare for the teacher qualification exam with the help of professional training systems and services provided by companies like Ousi Education [1][4] - The preparation for the written exam requires careful selection of subjects and understanding of the exam content, particularly focusing on the more challenging Subject II [1][2] Group 2 - Ousi Education suggests that candidates should solidify their foundation by reviewing materials for Subject I and focusing on the more complex Subject II with targeted study strategies [2] - The interview preparation involves familiarizing oneself with the interview process, practicing teaching demonstrations, and receiving feedback from experienced instructors to improve performance [2][3] - Ousi Education's research team, with extensive experience in teacher qualification exam training, provides efficient guidance and condensed course content to help candidates master essential knowledge points [3]
ST东时: 关于股东大会开设网络投票提示服务的公告
Zheng Quan Zhi Xing· 2025-05-15 12:13
告编号:临 2025-068)。 为更好地服务广大中小投资者,确保有投票意愿的中小投资者能够及时参会、 便利投票。公司拟使用上证所信息网络有限公司(以下简称"上证信息")提供 的股东大会提醒服务,委托上证信息通过智能短信等形式,根据股权登记日的股 东名册主动提醒股东参会投票,向每一位投资者主动推送股东大会参会邀请、议 案情况等信息。投资者在收到智能短信后,可根据《上市公司股东会网络投票一 键通服务用户使用手册》 | 2025-077 | | --- | | 公告编号:临 | | 东时 | | 证券简称:ST | | 证券代码:603377 | 转债代码:113575 转债简称:东时转债 东方时尚驾驶学校股份有限公司 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏,并对其内容的真实性、准确性和完整性承担法律责任。 东方时尚驾驶学校股份有限公司(以下简称"公司")拟于 2025 年 5 月 20 日 14:30 召开 2024 年年度股东大会,本次会议采用现场投票和上海证券交易所 股东大会网络投票系统相结合的表决方式。具体内容详见公司于 2025 年 4 月 30 日在上海证券交 ...