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抖音货架化+天猫内容化,杭州代运营如何玩转双平台增长飞轮?
Sou Hu Cai Jing· 2025-07-01 00:32
2025年的电商战场正迎来一场"内容与货架"的深度融合革命。抖音加速货架化布局,商城GMV同比增长91%;天猫则通过AI工具"家作"和"红猫计划"推进内 容生态建设。对于商家而言,如何在抖音的"兴趣种草"与天猫的"搜索成交"之间找到平衡点,成为决定生死的关键命题。杭州某头部代运营公司通过"内容 货架化+货架内容化"的双向渗透策略,帮助品牌实现GMV逆势增长300%,成为这场变革中的典型样本。 1. 抖音:从"冲动消费"到"复购引擎" 2. 天猫:从"搜索成交"到"内容驱动" 1. 抖音内容如何转化为货架交易? 内容即商品详情页:美妆品牌通过"成分解析+使用场景"15秒视频,引导用户点击购物车直达商城。某母婴品牌"宝宝湿疹护理"系列笔记,搜索曝光量提升5 倍,自然流量转化占比超40%。 货架场景内容化:将"益生菌"包装成"跨境电商增速最快的肠道健康品类",抢占搜索关键词排名。某手机壳商家通过抖音"商品全域推广"智能定向,转化率 提升20%。 数据反哺内容:某家居品牌发现"小户型收纳"需求激增,调整内容方向后,相关视频播放破百万,销量增长300%。 2. 天猫货架如何注入内容活力? 搜索结果内容化:家电品牌在搜索 ...
日企信心逆势上扬 为央行加息“铺路”
news flash· 2025-07-01 00:32
日企信心逆势上扬 为央行加息"铺路" 金十数据7月1日讯,6月日本大型制造业企业信心小幅上升,显示出面对美国关税行动升级时的韧性, 并为日本央行未来几个月再次加息提供了支撑。经济学家木村太郎表示:"美国关税对信心的有限冲击 可能表明,在日元疲软的支撑下,企业利润仍在维持。与价格相关的指标可能显示长期通胀预期高于 2%。这将强化日本央行关于基础通胀正在接近其目标的观点,并增加7月加息的可能性。" ...
Western Uranium & Vanadium Announces Results of AGM and Appoints New Transfer Agent
Globenewswire· 2025-07-01 00:30
Core Viewpoint - Western Uranium & Vanadium Corp. held its Annual General and Special Meeting on June 27, 2025, where shareholders approved all proposed matters, including the re-election of directors and the appointment of a new transfer agent [1][2]. Group 1: Meeting Outcomes - Proxy votes were cast for common shares representing approximately 51% of the issued and outstanding shares as of the record date for the Meeting [2]. - Shareholders re-elected all directors proposed by management: George Glasier, Bryan Murphy, Andrew Wilder, and Michael Skutezky [3]. - MNP LLP was re-appointed as the auditor for the ensuing year, with the board authorized to fix the remuneration of the auditors [4]. Group 2: Management and Committee Appointments - Following the Meeting, management re-appointments were confirmed for George Glasier as President and CEO, Robert Klein as CFO, Michael Rutter as COO, and Denis Frawley as Corporate Secretary [5]. - The newly-elected Board re-appointed Bryan Murphy as Chairman of the Board, Andrew Wilder as Chairman of the Audit Committee, and Michael Skutezky as Chairman of the Governance, Nominating and Compensation Committee, with each committee comprising three independent directors [6]. Group 3: Transfer Agent Appointment - Western Uranium announced the appointment of Odyssey Trust Company as the new registrar and transfer agent, replacing Capital Transfer Agency ULC, with no change to the CUSIP number of the common shares [7]. - Odyssey also replaced CTA as rights agent under the shareholder rights plan agreement dated May 24, 2023, and shareholders need not take action regarding this change [8]. Group 4: Company Overview - Western Uranium & Vanadium Corp. is increasing high-grade uranium and vanadium production at its Sunday Mine Complex, with additional projects in Colorado and Utah, and is developing the Mustang Mineral Processing Site for mined material recovery [9].
第二轮土地承包到期后再延长30年 四川首张土地承包经营权证颁出
Si Chuan Ri Bao· 2025-07-01 00:28
Group 1 - The core viewpoint of the articles highlights the initiation of a pilot program in Sichuan for extending the second round of land contracts for an additional 30 years, starting in 2024, as the expiration date approaches [1][2] - The pilot program aims to streamline the process of signing extension contracts and issuing property rights certificates through a unified approach, referred to as the "three ones" strategy, which includes shared property rights, a single survey, and efficient processing [1][3] - The first certificate for land contract extension was issued in Guangyuan, marking a significant step in the new round of land contract management in Sichuan [1] Group 2 - The extension and certification process involves coordination between two departments: the agricultural and rural affairs department and the natural resources department, which has led to inefficiencies and overlapping responsibilities in the past [2] - To address these issues, Guangyuan has established a cross-departmental coordination mechanism to optimize workflows and synchronize the signing of contracts with property registration, thereby improving efficiency and service quality [2][3] - The implementation of the "one-stop service" model allows residents to complete both contract signing and property registration in a single visit, significantly reducing the need for multiple trips [3]
文旅大省蝶变图强——《中共四川省委关于推进文化和旅游深度融合发展、做大做强文化旅游业的决定》诞生记
Si Chuan Ri Bao· 2025-07-01 00:28
Core Points - The Sichuan Provincial Committee has approved a significant decision to promote the deep integration of culture and tourism, aiming to strengthen the cultural tourism industry in the province [1][2] - This initiative aligns with the central government's strategic deployment to enhance cultural and tourism development, reflecting the importance placed on Sichuan's unique resources and cultural heritage [1][2][3] - The decision emphasizes the need for a coordinated approach to modernize the province, addressing the growing public demand for high-quality cultural and tourism experiences [1][3] Group 1: Strategic Importance - The meeting was held during a critical period for planning the "14th Five-Year Plan" and preparing for the "15th Five-Year Plan," highlighting the urgency of advancing cultural and tourism integration [2] - The decision is rooted in the recognition of Sichuan's rich cultural resources, including over 305.7 million cultural heritage sites and 24.5 million tourism resources [2][3] - The province's cultural and tourism industry has already reached significant revenue milestones, with cultural industry income exceeding 100 billion and tourism income surpassing 1 trillion [3] Group 2: Implementation Framework - The decision outlines a practical approach with a focus on effectiveness, emphasizing the need for clear objectives and actionable tasks [5][6] - Key principles include prioritizing culture, enhancing tourism, leveraging technology, and ensuring protection of cultural resources [7] - The plan sets ambitious targets for building a strong cultural and tourism province by 2027 and 2030, with specific tasks aimed at brand development and service enhancement [7][9] Group 3: Community Engagement and Reform - The decision-making process involved extensive community engagement, collecting over 350 suggestions from various stakeholders to ensure local needs are met [11] - A reform-oriented approach is evident, focusing on innovative practices and addressing systemic challenges in the cultural and tourism sectors [12][13] - The decision aims to create a supportive policy environment that fosters high-quality development in the cultural tourism industry, making it a pillar of the provincial economy [10][13]
“赤子同心补金瓯”纪念台湾光复80周年暨台胞抗日史料展在沪开幕
Zhong Guo Xin Wen Wang· 2025-07-01 00:27
卢丽安表示,通过两岸史料征集,策划举办这场展览,就是要拂去历史的尘埃,唤醒两岸同胞的共同记 忆,就是要告诉世人,尤其是告诉年轻一代:两岸同胞是血脉相连的命运共同体,中国是两岸同胞须臾 不可分离的共同家园。(完) [ 责编:丛芳瑶 ] 台湾抗日志士亲属协进会理事长林铭聪认为,人们需要加倍珍惜今天的和平,不能忘记过去的苦难和牺 牲,缅怀为抵抗外来民族侵略而献出生命的志士们。 该展览广泛征集两岸史料,运用史籍复制、报章摘引、实物陈列等形式,以自古一家、马关割台、乙未 抗战、日据暴政、武装抗日、文化抗日、两岸并肩、欢庆光复等主题篇章,集中展现了1895年至1945年 的五十年间,台湾同胞在民族精神引领下,坚持团结抗战、奋勇保家卫国,坚守中华文化的民族气节和 爱国爱乡的宏大史诗。 中新社上海6月30日电 (谢梦圆 李百加周孙榆)今年是中国人民抗日战争胜利暨台湾光复80周年。6月30 日,由上海市台湾同胞联谊会策划举办的"赤子同心补金瓯"纪念台湾光复80周年暨台胞抗日史料展在上 海市历史博物馆开幕。 上海市台湾同胞联谊会会长卢丽安代表主办方致辞时表示,"金瓯"常比喻国家领土的完整无缺,而"赤 子"则是对怀有纯洁、真挚爱国 ...
300余位台商代表陇上行 为陇台合作按“加速键”
Zhong Guo Xin Wen Wang· 2025-07-01 00:27
30日下午,"台商陇上行——全国台企联助力甘肃高质量发展推介会"在兰州启幕。图为推介会现场。 (主办方供图) 当日上午,全国台企联第六届会员代表大会第三次会议顺利召开。这是该协会继西安之后,再次将会员 代表大会移师西北地区,为陇台合作按下"加速键"。 数据显示,目前甘肃现存台资企业151家,主要扎根兰州、武威、酒泉等丝绸之路节点城市,其中60% 深耕农业种植与食品加工领域。"西北地区发展前景向好,期待通过此次深入考察,依托当地特色产业 在农业领域寻找合作契机。"全国台企联理事、广东台商钟孟哲向中新网道出其此行期待。 中新网甘肃兰州6月30日电(李柏涛丁思)"甘肃是一片充满机遇、独具魅力、前景广阔的发展福地!"30 日下午,"台商陇上行——全国台企联助力甘肃高质量发展推介会"在兰州启幕,兰州市台商协会会长丁 启民向300余位与会台商代表推介甘肃时,如是盛赞这片土地。 他指出,甘肃正打造全国现代寒旱特色农业先行基地,在农业机具研发、农产品深加工等领域与台商台 企存在广阔互补空间;台商更可借助甘肃(兰州)国际陆港、中欧班列节点等枢纽优势,将甘肃作为辐射 中亚、南亚的贸易中转枢纽。 "百闻不如一见。"广州市台资企业协 ...
张尧浠:美经济萎缩降息前景加大、金价年底又显牛市机会
Sou Hu Cai Jing· 2025-07-01 00:27
张尧浠:美经济萎缩降息前景加大、金价年底又显牛市机会 昨日周一(6月30日):国际黄金如期止跌触及周图之前的上升趋势通道支撑,止跌反弹回升,并重回60日均线上方,多头力量加强,看涨前景加强,那么 60日均线以及昨日开盘价一线则再度转为支撑进行看涨反弹,等待再度上探3400美元或其上方。 走势上,金价自亚市开于3272.74美元盎司,先行走低坠落,直接录得日内低点3247.77美元,之后随即触底反弹,持续走强,虽至欧盘时段,自3297附近 回落至3275一线,但之后再度反弹,并在美盘时段多头力量加强,持续反弹回升,于盘尾录得日内高点3309.12美元,最终有所遇阻回撤,收于3302.85美 元,日振幅61.35美元,收涨30.11美元,涨幅0.92%。 影响上,美元指数继续回落走低,对金价产生支持,以及金价触及上升趋势线支撑产生大量买入入场,推动金价走强,其美国芝加哥6月商业活动指数为1 月以来最低水平,意味着经济活动已连续19个月萎缩;以及达拉斯联储商业活动指数连续第五个月收缩。对美元产生利空; 另外,美联储博斯蒂克:仍然预计今年会有一次降息,明年将有三次降息,且没有必要通过加息来应对通胀。贝森特:特朗普考虑 ...
“机场充电宝新规”为何被乘客骂上天?
Hu Xiu· 2025-07-01 00:27
最近,全网突然开启了一场关于"充电宝税"的大讨论。 起因是上周,民航总局发布新规:自6月28日起,禁止旅客携带没有3C标识、3C标识不清晰、被召回型号或批次的充电宝乘坐境内航班。 这个规定落地之快,让很多乘客压根没反应过来。 在小红书等社交平台上,不少网友对这场"充电宝猎巫运动"提出了强烈的质疑并发起投诉。 民航局局长信箱投诉 网友向 有网友指出,这次爆炸的罗马仕充电宝本身就是通过3C认证的,"3C的都能炸,结果把没3C的全禁了,这合理吗?" 关于3C强制认证的时间问题,也成了网友吐槽的焦点。 公开资料显示,我国自2023年8月1日起开始对锂离子电池、移动电源等产品实施强制性认证(3C认证),根据规定,2024年8月1日后,未获得3C认证的 产品将不得生产、销售或进口。 一 对此,不乏网友质疑称,"既然2023年8月才开始3C强制认证,2024年8月以后才不让生产销售,那在这之前生产的怎么办?" 该网友还提到:"就算3C标准更严格,为什么要把商家的问题转嫁给消费者?这是我选的生产批次吗?" 更有人提出了充电宝"国际标准"方面的疑问:"很多外国充电宝只有CE认证,那老外来中国是不是也得交一次充电宝税?还是护照能 ...
两岸英烈后裔访沪溯史 共寻全民族抗战记忆
Zhong Guo Xin Wen Wang· 2025-07-01 00:25
中新社上海6月30日电 题:两岸英烈后裔访沪溯史 共寻全民族抗战记忆 跨越半个世纪的民族认同,在陈万中看来尤为珍贵,"1895年台湾民众呐喊'愿人人战死而失台',1937 年上海军民立下'血肉筑城'的誓言,1945年台湾光复……中华民族的抗战历程,是两岸同胞共同的历史 记忆和宝贵的精神财富"。 "我祖父的相关史料在台湾长期缺失,但这并不意味着他的事迹不存在。"抗战将士符岸坛之孙符立中 说,1937年"七七事变"后仅月余,符岸坛在上海虹桥机场击毙闯入军事禁区挑衅的日军官兵大山勇夫和 斋藤要藏。 符立中首次接触祖父事迹,是在台湾海南同乡会在传记文学出版社刊印的《海南近代人物志》中。"祖 父的故事在台湾主流叙事中近乎销声匿迹。"符立中因此感到痛心,"当前岛内各类歪论当道,本质是对 历史的割裂。" 6月29日,由上海市台联主办的"从乙未抗战到淞沪之役"——寻找两岸共同抗战记忆主题交流在沪举 行。在符立中看来,两岸英烈后裔在沪对话具有特殊意义,"两岸先辈先贤的牺牲共同铸就了民族根 基,需以史考证,以史为鉴,相互了解,凝聚共识"。 1937年"八一三"淞沪抗战爆发,国民革命军第87师第261旅旅长陈颐鼎冲锋陷阵,随后更是 ...