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SHEIN再传赴港上市;勃肯鞋涨价;沃尔玛全球大裁员|品牌周报
36氪未来消费· 2025-06-01 06:29
整理 | 贺哲馨 #Big News# SHEIN再被传赴港上市 SHEIN仍不放弃上市。 路透社报道,跨境电商巨头Shein正计划将上市地点转向香港,或于近期向港交所递交上市申请,目 标在今年内完成IPO。截至目前,港交所与Shein均未对相关报道作出回应。 自2020年首次传出上市消息以来,Shein的上市之路可谓一波三折。2020年SHEIN曾被曝光赴美 IPO,但由于地缘政治变化一度搁置。随后SHEIN调整股权结构,将母公司迁至新加坡,被解读为优 化上市架构。 2023年,SHEIN再度冲击美股,后又因ESG、供应链合规等问题搁置。2024年,SHEIN转战伦敦, 去年5月,消息称SHEIN计划向港交所提交招股书,目标在年内上市。 路透社援引一位消息人士称,SHEIN在伦敦上市计划的流产,因为国内监管机构未批准该IPO。另有 消息人士称,原预期大陆监管机构会在英国金融行为监管局(FCA)批准后迅速放行,但此后却遭遇 意外延迟。 当前全球贸易政策存在较大不确定性,特别是关税政策的潜在变动,预计Shein的上市进程仍将面临 诸多挑战。 勃肯鞋在2025年第二季度实现了574.3百万欧元的营收,同比增长19 ...
山东:户外运动如何玩出“大产业”
Xin Hua She· 2025-06-01 02:01
Core Insights - The outdoor sports industry in Shandong is experiencing significant growth, driven by increasing consumer demand and a higher quality of life expectation, leading to innovative sports consumption scenarios [2] - The first Outdoor Sports Industry Conference in Shandong aims to explore transformation paths for industry development and promote high-quality growth in the outdoor sports sector [1][3] Industry Overview - As of April 2025, Shandong has over 10,000 registered outdoor sports-related enterprises and more than 3,600 outdoor sports associations and clubs, with participation exceeding 30 million people [2] - The outdoor sports industry is becoming a key driver for upgrading national fitness, transforming the sports industry, and fostering innovative economic growth in the region [2] Event Highlights - The Outdoor Sports Carnival and the "Good Luck Shandong" hiking competition showcased the vibrant atmosphere of public fitness in Weihai, enhancing the area's tourism appeal [1] - The establishment of Shandong's first outdoor sports station in Weihai aims to provide comprehensive services and promote local outdoor sports industry development through a fusion operation model [3] Strategic Initiatives - Shandong's sports authorities plan to build high-quality outdoor sports destinations, leveraging local natural resources and cultural heritage to create sustainable green development models [3] - The "Sports+" strategy will be deepened to integrate sports with tourism, health, and education sectors, maximizing the multifaceted value of sports [3]
从国际运动巨头到新锐品牌都陆续在此“安家” 上海潮鞋版图不断焕新扩容
Jie Fang Ri Bao· 2025-06-01 01:51
记者 叶宇 见习记者 段心玫 高晨辉 上海的潮鞋版图再下一城。日前,安福路老影院永乐宫旧址改头换面,上海首家阿迪达斯三叶草全 球旗舰店在此揭幕,成为入驻该街区的第一个国际运动品牌门店。 "三叶草旗舰店是阿迪达斯在运动时尚领域最高级别的门店,是设计力、产品力、服务力的集大成 之作。"阿迪达斯大中华区零售设计高级总监西尔维娅说。据悉,该门店不仅每周都有新品上市,三叶 草的限量联名和地区特色产品等也将在这里首发。 以上海为原点,国际品牌多层级的商路由此打开,消费链辐射全国。2018年,昂跑在上海设立总 部,一年后,于浦东开出首家直营店;六年后,昂跑在中国的门店数量已超过65家,覆盖全国26个主要 城市。企业表示,在昂跑未来的战略版图中,中国市场是品牌全球战略增长的关键引擎,预计到2026 年,中国门店数量将突破100家。 对于国内品牌而言,上海则是全球化布局的核心枢纽。2019年,安踏在上海虹桥商务区青浦片区设 立安踏集团全球零售总部,集研发设计中心、国际化会议区、品牌旗舰店等配套商业服务设施为一体; 2021年,特步在闵行区建设集团国际总部,并用作索康尼、迈乐、帕拉丁、盖世威四个品牌的中国运营 总部;同年11月, ...
谢霆锋,香港的下一位商业大佬
凤凰网财经· 2025-05-31 12:01
华商韬略出品 丨 ID:hstl8888 1996年,16岁的谢霆锋背负"星二代"光环出道,却在嘘声中开启职业生涯。 彼时无人料到,这位在舞台上摔吉他的摇滚少年,会在未来以演艺明星、创业家的双重身份, 为香港娱乐和商业撑起新—代的颜面。 以下文章来源于华商韬略 ,作者华商韬略 华商韬略 . 聚焦标杆与热点、解构趋势与韬略 作 者 丨 金玉 2025年4月末,时隔20年,谢霆锋重启演唱会,舞台无华服、无嘉宾、无安可,却用一首首经 典曲目唤醒一代人的青春。 这场"三无"演唱会,恰似他跨界事业生涯的隐喻:忠于自我,做到极致。 01 锋味 2011年,谢霆锋悄然走进厨房。 他记得这样一幕,有一天在香港的家中,一家四口罕见团聚。晚饭前,妹妹谢婷婷等大家落座 后,轻声说出一句:"爸爸吃饭,妈妈吃饭,哥哥吃饭。" 几秒后,她看向谢霆锋说:"你知不知道,我已经十三年没说过这句话了?" 忠于自我,做到极致。 谢霆锋当场愣住。 后来在接受采访时,他说:"那一刻我觉得自己很失败。我管理着几家公司,不算很厉害,但也 有一百多名员工;曾有自己的小家,两个儿子,结婚又离婚;但十三年来,我竟然没能和爸 妈、妹妹,全家人坐下来好好吃顿饭。" ...
F1之后FE又来,上海连迎国际顶级赛车赛事
Xin Lang Cai Jing· 2025-05-31 10:48
智通财经记者 | 覃思悦 智通财经编辑 | 任雪松 北京时间2025年5月31日,位于上海嘉定的上海赛车场迎来今年的又一场国际顶级赛车赛事:FE电动方 程式世界锦标赛上海站。 FE电动方程式是国际汽联唯一认可的纯电动的国际汽联世界锦标赛,是世界上排名第一的ESG(环 境、社会和治理)运动项目。正在进行的是FE的第11个赛季。 片来源:@FE电动方程式 微博 FE和中国市场渊源颇深,元年首场比赛就是在北京鸟巢周边进行,中国远景科技集团拥有的远景车队 也是FE常青树,是赛事中的"元老级"车队。2024年,FE首次登陆上海,吸引了超10万名观众。捷豹车 此次的FE上海站加上3月落幕的F1上海站,上海在不到三个月的时间内连迎两大国际顶级赛车赛事,也 让魔都成为中国赛车迷关注的焦点。随着更多顶级赛车赛事在上海的亮相,中国赛车运动市场规模正不 断扩大。 图 片来源:@上海体育 微信公众号 《中国汽车摩托车运动联合会10年发展规划(2020-2029 年)》中提到,到2029年,中汽摩联单位会员 数量力争达到1000家,个人会员数量力争达到2000万人,国内在国际汽联和国际摩联注册赛道数量达到 30条以上,注册赛车手达到3 ...
“高龄大牌”重生之“年轻化”:乐高与耐克联手,盯上年轻人和宠物的钱包
Mei Ri Jing Ji Xin Wen· 2025-05-31 09:50
Core Viewpoint - The collaboration between LEGO and Nike aims to merge sports and creativity, targeting children and addressing growth challenges faced by both companies in their respective markets [2][4][5]. Group 1: Collaboration Details - LEGO and Nike's global partnership will launch this summer, featuring immersive experiences and co-branded products to inspire children's enthusiasm for sports and creativity [2][4]. - The first co-branded product, the LEGO® Nike Dunk sneaker building set, is set to be released on July 1 [4]. - The collaboration includes not only product offerings but also global offline events and community interactions [4]. Group 2: Market Context - Both LEGO and Nike are experiencing growth anxieties due to increasing competition from new brands in their sectors, such as ANTA and Bubble Mart [2][5]. - The toy market is becoming increasingly competitive, with Bubble Mart's success in the "潮玩" (trendy toys) segment posing a challenge to traditional brands like LEGO [5][12]. - The Chinese pan-entertainment market is projected to reach nearly 2 trillion yuan by 2024, with a compound annual growth rate (CAGR) of approximately 14% [5]. Group 3: Consumer Trends - The number of adult LEGO buyers has increased by 65% since 2012, expanding LEGO's audience [5]. - The collaboration is seen as a strategy to attract new consumer groups by leveraging Nike's sports appeal and LEGO's family-oriented products [5][6]. - The emotional connection and shared community between brands are crucial for building future brand loyalty among children and teenagers [6]. Group 4: Financial Performance - LEGO reported record revenue and profit in 2024, with a 13% year-on-year increase to 74.3 billion Danish kroner (approximately 78.6 billion yuan) [12]. - Despite LEGO's success, competition remains fierce, with Bubble Mart's new building block brand also gaining traction in the market [12][13]. Group 5: Broader Industry Trends - The pet economy is emerging as a new growth avenue for sports brands, with Nike and Adidas launching pet-related products [10][11]. - The convergence of trendy toys, sports, and the pet economy reflects a new competitive landscape in the consumer market [11][13]. - Traditional brands are redefining their growth strategies through cross-industry collaborations, emphasizing emotional connections and category integration [13].
千合直播电商天猫618首战告捷,大批商家爆单,43个品牌破亿
Sou Hu Cai Jing· 2025-05-31 03:54
出品 | 电商头条 作者 |木易 天猫618开门红,大批品牌首小时成交破亿 又是一年618大促。 5月17日晚8点,天猫618正式开售。天猫618刚刚开始,不少品牌商家打一场漂亮的仗,据悉,开卖首小时,超13000个品牌成交翻倍; 苹果、美的、海尔、小米、华为、耐克、格力、小天鹅等43个品牌快速破亿,"亿元俱乐部"品牌数量较去年618同期增长超50%。 图源:天猫官方 各大类目销量都十分亮眼,美妆品牌方面,珀莱雅、兰蔻、欧莱雅、修丽可、雅诗兰黛、CPB等品牌接连在开卖1小时之内破亿。 另外,开卖30分钟,可复美胶原棒2.0、SK-II神仙水、修丽可AGE面霜、海蓝之谜精萃水、珀莱雅双抗精华等32个单品成交破千万。 服饰类目方面,Acne Studios、COACH、UR、Victoria's Secret等一线服饰大牌在开卖首小时即卖爆,同比去年增长均超100%;ZARA、ARKET等品牌 首小时成交超过去年全天。 另一边,高端和轻奢运动户外品牌,也呈现出爆发式增长势态。在开售首小时内,多个品牌销量同比去年增幅显著。其中,lululemon、迪桑特、可隆、 Helly Hansen、Lafuma 、伯希和的增 ...
建德首次开启“局长通道” 带来这些好消息
Hang Zhou Ri Bao· 2025-05-30 02:50
Group 1: Low-altitude Economy Development - The low-altitude economy in Jiande has been thriving, leveraging airports, airspace, and unique natural scenery to create various "low-altitude+" tourism and new scenarios [4] - Jiande plans to accelerate the development of low-altitude "new infrastructure," establishing a comprehensive aviation system including 1 general airport, 1 unmanned system testing base, 2 flight camps, 20 rotorcraft and eVTOL landing points, and 20 drone landing points [4] Group 2: Agricultural Standard Land Construction - Jiande aims to enhance agricultural standard land by integrating the development of standard mountain, water, forest, field, and greenhouse areas, with an addition of over 20,000 acres of agricultural standard land [5] - The "131" project focuses on grain as the foundation, with strawberries, tea, and rural housing as core elements, promoting a coordinated development model of "above ground + on the mountain" [5] Group 3: Outdoor Sports and Campus Football - Jiande is working on a plan to develop a "light extreme sports city," incorporating various activities such as low-altitude parachuting, mountain sports, swimming, and skiing, with 45 light extreme sports projects planned [6] - The city will increase investment in campus football, with a special budget of 1.5 million annually, hiring professional coaches, organizing leagues, and hosting football culture festivals [6] Group 4: Rural Gas Supply and Elderly Care Initiatives - The rural natural gas pipeline has been extended to over 10,000 households, with significant progress in providing clean and efficient gas to 16 towns [7] - Jiande's "Happiness Table" initiative aims to enhance elderly meal services by upgrading 30 underperforming senior dining facilities, ensuring sustainable support through a diversified funding mechanism [7]
情绪价值带动 鞋带也能“玩出花”
Xiao Fei Ri Bao Wang· 2025-05-30 02:22
Core Insights - The article highlights the transformation of athletic shoes into fashion statements through the introduction of decorative elements like ribbons and lace, catering to the diverse aesthetic needs of Generation Z consumers [1][5][6] Industry Trends - The trend of "shoe lace revolution" is leading to a more personalized and diverse phase in sports consumption, with brands incorporating feminine elements into athletic shoe designs [1][2][3] - Social media platforms are playing a significant role in promoting this trend, with tutorials and user-generated content driving engagement and interest in customizable shoe laces [2][6] Consumer Behavior - Over 80% of young consumers own more than five pairs of athletic shoes, indicating a shift from basic functionality to a focus on personal expression and style [5][6] - The popularity of decorative shoe laces reflects a growing demand for low-cost, high-reward style modifications, allowing consumers to express their individuality without the need for new shoes [6][7] Market Dynamics - The "shoe lace economy" is emerging as a significant market segment, with sales of decorative laces like satin and lace reaching thousands of units monthly on platforms like Taobao [4][5] - Brands are adapting their strategies to focus on modular, DIY systems that enhance consumer interaction and loyalty, transforming retail spaces into style experience hubs [6][7]
英伟达,大消息!美股突然跳水
第一财经· 2025-05-28 23:43
2025.05. 28 本文字数:1073,阅读时长大约2分钟 作者 | 第一财经 樊志菁 周三,美股全线走低,投资者消化美联储会议纪要,芯片设计行业尾盘跳水。截至收盘,道指跌 244.95 点 , 跌 幅 0.58% , 报 42098.70 点 , 纳 指 跌 0.51% , 报 19100.94 点 , 标 普 500 指 数 跌 0.56%,报5888.55点。 根据美联储5月6日至7日的会议纪要, 未来几个月,美联储可能会面临通胀上升和失业率上升的"艰 难权衡"。"与会者一致认为,经济前景的不确定性进一步增加,因此在政府政策的一系列变化产生 经济影响变得更加清晰之前,采取谨慎的态度是恰当的。" 券商Spartan Capital Securities首席市场经济学家卡尔蒂略(Peter Cardillo)表示:"美联储会 议纪要没有透露任何新信息。它们基本上表明美联储处于观望状态,试图就贸易问题得到更多澄 清。" 英伟达业绩不俗 英伟达周三盘后公布业绩,营收440.4亿美元,同比增长69%,市场预期433.1亿美元,净利润同比 增长26%,至188亿美元。调整后每股盈利EPS 0.96美元,市场预期 ...