恰逢五四青年节，各地推出系列青年主题活动，丰富假期旅游市场。滨州市文化馆推出"星光艺场 青春嗨唱夜"活动，展示青年风采，激昂青春活力。山东省会大剧院举办2025"青春的力量"流行音乐演 唱会、烟台胶东剧院推出"乐燃五四·管乐之旅"莱山区青年交响乐管乐团公益专场音乐会，唱响青春旋 律，展现青春力量。（记者 唐晓宁） 5月4日"五一"假期第四天，记者从省文化和旅游厅获悉，截至当日15：00，全省重点监测的200家 旅游景区，接待游客569.0万人次，同比增长9.7%；营业收入2.52亿元，同比增长8.9%。截至16：00， 全省16家5A级旅游景区共计接待游客125.81万人次，同比增长8.95%。全省公共文化场馆当日服务99.05 万人次，同比增长14.00%。"五一"假期前四天，全省重点监测的200家旅游景区，接待游客2216.5万人 次，同比增长8.0%；营业收入10.9亿元，同比增长8.2%。 "五一"假期，"沉浸式"体验受追捧。各地推出"演艺游""影视游"等场景化互动项目，进一步丰富了 文旅消费新场景，提供沉浸消费新体验。临沂市费县天蒙景区大型行进式沉浸式实景互动演艺《沂蒙山 小调》，让红色文化从"展板 ...

5月4日，张家界市武陵源区委旅游工作委员会办公室发布情况通报称，受2日客流激增影响，当晚19:20 至20:30返城车流高峰时段，张家界国家森林公园南门至武陵源城区的部分路段出现拥堵，车辆通行受 阻，导致接驳的城景客运专线车辆通行效率降低，部分游客在景区南门外栖凤岗亭候车处滞留。情况发 生后，有关部门立即加大交通疏导力度并增加接驳车辆，21:53游客全部接送完毕。 张家界市武陵源区委旅游工作委员会办公室称，为做好"五一"假日旅游接待工作，武陵源区采取了涉旅 岗位工作人员全员上岗、提早开放景区、延长服务时间、分时分站预约等措施，但仍然存在游客乘坐电 梯、缆车、环保车排队时间较长等现象。这反映出武陵源区在旅游高峰时段的综合管理能力方面还存在 较大差距。在此，对所有受影响的游客表示诚挚的歉意。有关部门将深刻汲取教训，科学实施景区限 流、优化分时分站预约、强化交通疏导和运力保障等措施，切实提升旅游管理和接待服务水平，为广大 游客提供良好的旅游环境。 （文章来源：南方都市报） 5月4日，南都记者注意到，湖南张家界市武陵源区委旅游工作委员会办公室发布情况通报称，5月2日， 张家界市武陵源区客流激增，导致张家界国家森林公园 ...

中央气象台5月4日6时继续发布 沙尘暴蓝色预警 ：受冷空气大风影响，预计5月4日08时至5日08时，新疆南疆盆地和东部、青海北部和东部、内蒙古西 部、甘肃大部、宁夏、陕西北部等地的部分地区有扬沙或浮尘天气，其中，内蒙古西北部、新疆南部、甘肃西部、宁夏北部等地的部分地区有沙尘暴， 内蒙古西北部等地局部有强沙尘暴。 针对新一轮大风沙尘天气，甘肃省气象局于5月3日下午启动重大气象保障（沙尘暴）Ⅳ级应急响应。 甘肃多个景区暂停开放 3日，受大风沙尘天气影响， 甘肃省阳关、玉门关景区 相继发布公告，景区目前扬沙大，能见度低。为保障游客的游玩安全，阳关景区、玉门关遗址景 区均暂停开放，如天气好转，具备开放条件，景区将第一时间开园。 敦煌市雅丹景区 公告称，采取临时闭园措施，将暂停研学活动，具体开放时间另行通知。 万人演唱会临时取消 鸣沙山月牙泉景区致歉 3日23时许，敦煌市鸣沙山月牙泉景区发布《致广大游客的一封信》： 5月3日下午，敦煌突发强沙尘天气，为确保游客安全， 鸣沙山月牙泉景区启动灾害性天气应急管理措施，临时关闭景区并取消了万人演唱会的活动 ， 给不远万里来敦煌的游客带来非常不好的体验。在此，向您致以最诚挚的歉意 ...

新华社北京5月4日电 题：火热而有序 各地多措并举护文明安全旅游 新华社记者 客流高峰下，泰山旅游秩序井然。据了解，泰山景区管理部门于4月30日启动一级响应，全员上岗 迎接客流高峰。景区还升级了中央隔离导流线，上山下山分道通行，增设夜间值勤点位13处，预设应急 通道和应急避险场所。 为确保"五一"假期旅游市场安全有序，海南省旅文厅要求全省A级旅游景区、夜间旅游和文化消费 集聚区等客流量大、易形成瞬时拥堵的经营单位，提前开展风险研判，合理设置游览线路，加强关键节 点管理，完善安全提示和防护设施，增派人员巡查。 沈阳市文旅局持续加大文旅市场监管力度，组织开展旅游景区、旅行社、文化娱乐场所、星级饭店 等检查，仔细排查安全隐患，严格规范市场秩序，全力保障旅游安全。 "智慧"赋能，助力景区管理—— 今年"五一"假期，全国文旅市场呈现火热新气象。在旅游热度持续攀升的同时，各地通过精细化服 务，强化旅游市场监管，确保文明安全旅游，推动"流量"变为"留量"。 细化服务，提升旅游体验—— 作为"春城"昆明的一张"浪漫名片"，教场中路延绵的紫色花海每年都吸引大量游客前来打卡。为应 对预计单日可达十几万人次的人流压力，昆明市五华区 ...

Core Insights - The implementation of "one ticket for multiple days" system in various scenic spots enhances visitor experience and encourages deeper exploration of attractions [1][3][6] - The ticket reform in Lushan and other scenic areas allows visitors to use a single ticket for multiple visits within a specified timeframe, breaking the traditional one-day ticket validity [3][5] - The average stay of visitors in scenic areas has increased significantly, leading to a 20% growth in local food and accommodation consumption [8] Scenic Area Developments - Lushan scenic area has introduced a ticket reform allowing visitors to access multiple attractions within seven days of purchase [3] - Huangyao Ancient Town in Guangxi offers a three-day ticket for 88 yuan, providing significant savings for families [6] - Zhouzhuang has shifted from a ticket-dependent economy to a diversified "chain economy" by allowing lifetime free entry with a one-time ticket purchase [10][12] Visitor Experience Enhancements - Various activities have been organized during the "May Day" holiday, enriching the visitor experience across different scenic spots [5] - Zhouzhuang has developed immersive performances and night tours, increasing visitor engagement and extending their stay by over two hours [14][16]

Group 1 - The ancient city of Xinzhou in Shanxi has a history of over 1800 years and offers immersive historical performances and local cultural activities to attract tourists during holidays [1][3] - During the holiday period, the ancient city receives over 100,000 visitors daily, with interactive performances based on the historical story of "Zhao's Orphans" being a major attraction [3][5] - The performances allow for close interaction between actors and tourists, enhancing the immersive experience of ancient market life [5] Group 2 - The ancient city features a unique "Tang Wind and Jin Rhythm" fireworks show, with a special performance involving layered lanterns that create a stunning visual display [6][8] - The architecture of the ancient city, known as "Woniu City," is notable for its traditional design, including the Xiurong Academy and Wen Temple, which reflect the historical and cultural essence of the region [10][12] - The city also hosts a non-heritage market showcasing local specialties, such as dough figurines and exquisite wood carvings, allowing visitors to engage with traditional crafts [14][16] Group 3 - The Huangguoshu Waterfall in Guizhou has upgraded its night tour experience with an immersive light show that highlights local culture and folklore [19][21] - The new show features a combination of light, music, and storytelling, enhancing the visitor experience and showcasing the natural beauty of the waterfall [23] - The Huangguoshu scenic area has introduced a new immersive performance based on "Journey to the West," utilizing modern technology to create a captivating experience for visitors [24][26] Group 4 - The historical cultural district of Xinghua Fu in Putian has a rich history dating back to the Song Dynasty and offers various cultural performances during the holiday period [29][31] - Traditional performances such as "Dragon Dance" and "Puxian Opera" are showcased, reflecting the local heritage and cultural significance of the region [32][34] - The district features well-preserved ancient architecture and offers visitors a chance to experience local delicacies and non-heritage crafts, enhancing the cultural tourism experience [35][41]

Core Viewpoint - The implementation of "multi-day ticketing" systems in various tourist attractions across China is transforming the tourism experience, allowing visitors to enjoy deeper engagement with the sites over multiple days rather than being limited to a single day visit [1][2][4]. Group 1: Ticketing Reforms - Many scenic spots, including Lushan and Huangyao Ancient Town, have adopted a "one ticket for multiple days" policy, enabling visitors to explore the attractions over several days [2][5]. - Lushan's new ticketing system allows visitors to access the core scenic area and ten other surrounding attractions within seven days of purchase [2][4]. - Huangyao Ancient Town offers a "one ticket for three days" option, enhancing visitor experience and encouraging longer stays [5][8]. Group 2: Visitor Experience and Economic Impact - The new ticketing policies have significantly increased visitor satisfaction, with average stay duration in Huangyao rising from 4 hours to 10 hours, leading to a 20% increase in local food and accommodation spending [8][10]. - Tourists are now able to enjoy a more relaxed pace, moving away from the "rushed" visits of the past, allowing for a more immersive experience in the local culture and environment [10][11]. - The shift from a "ticket economy" to a "chain economy" is evident, as attractions like Zhouzhuang are exploring diverse revenue streams beyond just ticket sales [11]. Group 3: Cultural and Entertainment Enhancements - Zhouzhuang has introduced immersive performances and night tours, enhancing the cultural experience for visitors and increasing their stay duration by over 2 hours [13][15]. - The integration of traditional arts, such as Kunqu opera, with modern entertainment forms has created unique experiences that resonate with visitors [14][15].

Group 1 - The core viewpoint is that multiple tourist attractions in Dunhuang, Gansu Province, have been closed due to strong sandstorm weather, impacting visibility and safety for visitors [1] - The affected scenic spots include Yangguan and Yumenguan, which have announced temporary closures to ensure visitor safety [1] - The attractions will reopen as soon as weather conditions improve and it is safe to do so [1]

Core Insights - The tourism and scenic spots industry in A-shares has shown robust growth, with 22 listed companies achieving a total revenue of 35.423 billion yuan in 2024, a year-on-year increase of 15.34%, and a net profit of 1.673 billion yuan, up 7.19% [1] - The interest of foreign tourists in Chinese culture and natural scenery is rapidly increasing, presenting new growth opportunities for listed companies in the tourism and scenic spots sector [1] Industry Performance - During the "May Day" holiday, tourism activity surged, with Shanxi province receiving 5.4033 million domestic tourists, a 20.36% increase year-on-year [2] - The tourism and scenic spots industry continued its growth trend in Q1 2025, with 23 listed companies reporting a total revenue of 7.342 billion yuan, a 3.45% increase year-on-year [2] - Eleven companies reported positive revenue growth in Q1 2025, with three companies (Tianfu Culture Tourism, Xiangyuan Culture Tourism, and Jiuhua Tourism) achieving revenue growth exceeding 30% [3] Company Developments - Tianfu Culture Tourism is focusing on expanding its cultural tourism business, leveraging its subsidiary Chengdu Cultural Tourism Development Co., and enhancing its core competitiveness through various projects [4] - The company plans to strengthen its film and television business and explore innovative development paths in the integration of culture and tourism [4] Incoming Tourism Growth - The inbound tourism market is experiencing a surge, with a 61% year-on-year increase in inbound tourists in 2024, reaching 131.9 million [6] - The "May Day" holiday saw a 173% year-on-year increase in inbound travel orders, indicating a strong recovery in the tourism sector [6] - Policies aimed at improving the inbound tourism experience are expected to enhance the attractiveness of inbound tourism and stimulate domestic demand [7]

一季度业绩延续增长态势 "五一"假期各地旅游热度持续攀升。 编者按： A股市场2024年年报和2025年一季报业绩披露已收官。正逢"五一"长假，证券时报记者精选了几大行业，对相关行业业绩和亮点进行了梳理， 以飨读者。 近年来，随着旅游的需求不断增长，旅游市场保持着稳健发展的态势。Wind统计数据显示，2024年，22家旅游及景区上市公司累计实现营业总收入354.23亿 元，同比增长15.34%；实现归属于母公司股东的净利润16.73亿元，同比增长7.19%。作为社会服务细分行业，旅游及景区行业的营收和净利润增幅均位居行 业首位。 市场分析指出，从市场趋势来看，外国游客对中国文化和自然风光的兴趣正在快速增长。这些新的发展趋势有望为旅游及景区相关上市公司带来更多的发展 机遇。 山西省文化和旅游厅数据显示，5月2日，山西共接待国内游客540.33万人次，同比增长20.36%，其中，80个重点监测景区接待游客170.67万人次。5月1日， 吐鲁番市游客接待量和旅游收入双增长，其中，接待游客22.86万人次，同比增长22.35%；游客花费1.9亿元，同比增长22.25%。 综合同程旅行平台的数据分析，2025年"五一" ...