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打破“仅当日有效” 多地景区从“门票经济”向多元“链式经济”转型
Yang Shi Wang· 2025-05-04 03:35
Core Insights - The implementation of "one ticket for multiple days" system in various scenic spots enhances visitor experience and encourages deeper exploration of attractions [1][3][6] - The ticket reform in Lushan and other scenic areas allows visitors to use a single ticket for multiple visits within a specified timeframe, breaking the traditional one-day ticket validity [3][5] - The average stay of visitors in scenic areas has increased significantly, leading to a 20% growth in local food and accommodation consumption [8] Scenic Area Developments - Lushan scenic area has introduced a ticket reform allowing visitors to access multiple attractions within seven days of purchase [3] - Huangyao Ancient Town in Guangxi offers a three-day ticket for 88 yuan, providing significant savings for families [6] - Zhouzhuang has shifted from a ticket-dependent economy to a diversified "chain economy" by allowing lifetime free entry with a one-time ticket purchase [10][12] Visitor Experience Enhancements - Various activities have been organized during the "May Day" holiday, enriching the visitor experience across different scenic spots [5] - Zhouzhuang has developed immersive performances and night tours, increasing visitor engagement and extending their stay by over two hours [14][16]
看古建赏非遗吃美食 多元体验玩转假期
Yang Shi Xin Wen Ke Hu Duan· 2025-05-04 01:08
Group 1 - The ancient city of Xinzhou in Shanxi has a history of over 1800 years and offers immersive historical performances and local cultural activities to attract tourists during holidays [1][3] - During the holiday period, the ancient city receives over 100,000 visitors daily, with interactive performances based on the historical story of "Zhao's Orphans" being a major attraction [3][5] - The performances allow for close interaction between actors and tourists, enhancing the immersive experience of ancient market life [5] Group 2 - The ancient city features a unique "Tang Wind and Jin Rhythm" fireworks show, with a special performance involving layered lanterns that create a stunning visual display [6][8] - The architecture of the ancient city, known as "Woniu City," is notable for its traditional design, including the Xiurong Academy and Wen Temple, which reflect the historical and cultural essence of the region [10][12] - The city also hosts a non-heritage market showcasing local specialties, such as dough figurines and exquisite wood carvings, allowing visitors to engage with traditional crafts [14][16] Group 3 - The Huangguoshu Waterfall in Guizhou has upgraded its night tour experience with an immersive light show that highlights local culture and folklore [19][21] - The new show features a combination of light, music, and storytelling, enhancing the visitor experience and showcasing the natural beauty of the waterfall [23] - The Huangguoshu scenic area has introduced a new immersive performance based on "Journey to the West," utilizing modern technology to create a captivating experience for visitors [24][26] Group 4 - The historical cultural district of Xinghua Fu in Putian has a rich history dating back to the Song Dynasty and offers various cultural performances during the holiday period [29][31] - Traditional performances such as "Dragon Dance" and "Puxian Opera" are showcased, reflecting the local heritage and cultural significance of the region [32][34] - The district features well-preserved ancient architecture and offers visitors a chance to experience local delicacies and non-heritage crafts, enhancing the cultural tourism experience [35][41]
特种兵式”旅游→慢度假 国内多个景区实行“一票游多日
Yang Zi Wan Bao Wang· 2025-05-03 12:08
Core Viewpoint - The implementation of "multi-day ticketing" systems in various tourist attractions across China is transforming the tourism experience, allowing visitors to enjoy deeper engagement with the sites over multiple days rather than being limited to a single day visit [1][2][4]. Group 1: Ticketing Reforms - Many scenic spots, including Lushan and Huangyao Ancient Town, have adopted a "one ticket for multiple days" policy, enabling visitors to explore the attractions over several days [2][5]. - Lushan's new ticketing system allows visitors to access the core scenic area and ten other surrounding attractions within seven days of purchase [2][4]. - Huangyao Ancient Town offers a "one ticket for three days" option, enhancing visitor experience and encouraging longer stays [5][8]. Group 2: Visitor Experience and Economic Impact - The new ticketing policies have significantly increased visitor satisfaction, with average stay duration in Huangyao rising from 4 hours to 10 hours, leading to a 20% increase in local food and accommodation spending [8][10]. - Tourists are now able to enjoy a more relaxed pace, moving away from the "rushed" visits of the past, allowing for a more immersive experience in the local culture and environment [10][11]. - The shift from a "ticket economy" to a "chain economy" is evident, as attractions like Zhouzhuang are exploring diverse revenue streams beyond just ticket sales [11]. Group 3: Cultural and Entertainment Enhancements - Zhouzhuang has introduced immersive performances and night tours, enhancing the cultural experience for visitors and increasing their stay duration by over 2 hours [13][15]. - The integration of traditional arts, such as Kunqu opera, with modern entertainment forms has created unique experiences that resonate with visitors [14][15].
受大风沙尘天气影响 甘肃敦煌多个景区关闭
news flash· 2025-05-03 11:12
Group 1 - The core viewpoint is that multiple tourist attractions in Dunhuang, Gansu Province, have been closed due to strong sandstorm weather, impacting visibility and safety for visitors [1] - The affected scenic spots include Yangguan and Yumenguan, which have announced temporary closures to ensure visitor safety [1] - The attractions will reopen as soon as weather conditions improve and it is safe to do so [1]
“五一”财报细读|旅游及景区行业:火爆的入境游有望成为新增长点
Zheng Quan Shi Bao· 2025-05-03 09:39
Core Insights - The tourism and scenic spots industry in A-shares has shown robust growth, with 22 listed companies achieving a total revenue of 35.423 billion yuan in 2024, a year-on-year increase of 15.34%, and a net profit of 1.673 billion yuan, up 7.19% [1] - The interest of foreign tourists in Chinese culture and natural scenery is rapidly increasing, presenting new growth opportunities for listed companies in the tourism and scenic spots sector [1] Industry Performance - During the "May Day" holiday, tourism activity surged, with Shanxi province receiving 5.4033 million domestic tourists, a 20.36% increase year-on-year [2] - The tourism and scenic spots industry continued its growth trend in Q1 2025, with 23 listed companies reporting a total revenue of 7.342 billion yuan, a 3.45% increase year-on-year [2] - Eleven companies reported positive revenue growth in Q1 2025, with three companies (Tianfu Culture Tourism, Xiangyuan Culture Tourism, and Jiuhua Tourism) achieving revenue growth exceeding 30% [3] Company Developments - Tianfu Culture Tourism is focusing on expanding its cultural tourism business, leveraging its subsidiary Chengdu Cultural Tourism Development Co., and enhancing its core competitiveness through various projects [4] - The company plans to strengthen its film and television business and explore innovative development paths in the integration of culture and tourism [4] Incoming Tourism Growth - The inbound tourism market is experiencing a surge, with a 61% year-on-year increase in inbound tourists in 2024, reaching 131.9 million [6] - The "May Day" holiday saw a 173% year-on-year increase in inbound travel orders, indicating a strong recovery in the tourism sector [6] - Policies aimed at improving the inbound tourism experience are expected to enhance the attractiveness of inbound tourism and stimulate domestic demand [7]
“五一”财报细读|旅游及景区行业:火爆的入境游有望成为新增长点
证券时报· 2025-05-03 09:29
一季度业绩延续增长态势 "五一"假期各地旅游热度持续攀升。 编者按: A股市场2024年年报和2025年一季报业绩披露已收官。正逢"五一"长假,证券时报记者精选了几大行业,对相关行业业绩和亮点进行了梳理, 以飨读者。 近年来,随着旅游的需求不断增长,旅游市场保持着稳健发展的态势。Wind统计数据显示,2024年,22家旅游及景区上市公司累计实现营业总收入354.23亿 元,同比增长15.34%;实现归属于母公司股东的净利润16.73亿元,同比增长7.19%。作为社会服务细分行业,旅游及景区行业的营收和净利润增幅均位居行 业首位。 市场分析指出,从市场趋势来看,外国游客对中国文化和自然风光的兴趣正在快速增长。这些新的发展趋势有望为旅游及景区相关上市公司带来更多的发展 机遇。 山西省文化和旅游厅数据显示,5月2日,山西共接待国内游客540.33万人次,同比增长20.36%,其中,80个重点监测景区接待游客170.67万人次。5月1日, 吐鲁番市游客接待量和旅游收入双增长,其中,接待游客22.86万人次,同比增长22.35%;游客花费1.9亿元,同比增长22.25%。 综合同程旅行平台的数据分析,2025年"五一" ...
老房子“归来”人潮涌
Chang Jiang Ri Bao· 2025-05-03 03:24
导航地图上,细细的交通热力红线串联起三镇山水与红墙灰瓦。汉口历史风貌街区与武昌古城,正以文化为经纬,在长江两岸织就文 旅新图景。 "五一"的武汉,游客如织。历经数年乃至20年修缮的一批百年历史建筑,更是活化成顶流。 假期首日,巴公房子、咸安坊、昙华林等历史街区,游客数量达8万~10万人次。 巴公房子 变身文化酒店后,这是巴公房子过的第一个"五一"。 红砖穹顶之下,数十只气球顶着"我在武汉很想你"字样,被姑娘们拽着,在人群间欢乐游走。 肖玉一手拉着其中一只,半倚红墙,仰头45度,完成了游览巴公房子的"标准照"。 "我从郑州过来,逛的第一个景点就是巴公房子。"她抚摸着雕花栏杆,漫步花砖地板,仿若穿越了115年光阴。 "五一"假期首日,位于江岸区的这座焕新归来的百年老建筑,单日客流超过10万人次,跻身武汉新顶流地标。 1910年,巴公房子建成,成为汉口最大的高等公寓楼。楼主为俄国茶商之首——巴诺夫兄弟。 彼时,中国出口的茶叶占世界茶叶市场的86%,而由汉口输出的茶叶占国内出口茶叶的60%,直跑出一条万里茶道,贯通欧亚。 2021年,逾百岁的巴公房子开始修葺翻新。 武汉文旅集团城市风貌公司作为项目运营方,经过种种考量 ...
畅玩山西晋城皇城相府 开启沉浸式文化之旅
Yang Shi Xin Wen Ke Hu Duan· 2025-05-03 02:46
"五一"假期,位于山西省晋城市阳城县的皇城相府迎来客流高峰,许多市民游客来到这里开启一场沉浸式的文化之旅。 说到文字,不得不说《康熙字典》,它是皇城相府的主人陈廷敬作为总阅官进行编撰的,系统整理和规范了汉字的形、音、义,对中国汉字文化的传承和发 展起到了重要作用。景区内设立了中华字典博物馆,其中《康熙字典》各种版本的收藏就达到了128种。 穿过一片幽静的园林,眼前豁然开朗。 正在表演的是国家级非遗上党八音会,细腻的乐器演奏和夸张的肢体表演相结合,用特殊的艺术风韵吸引观众的目光。五一期间,像这样的非遗表演在城内 各处轮番上演。 在这里,有动也有静,书法家们闹中取静,在一旁挥毫泼墨,笔墨游走于宣纸之上,将皇城相府的雄浑与文人的风雅凝于笔端,恭迎八方来客,展现了皇城 村人的热情好客。 0:00 总台记者 胡晓冬:五一来皇城相府,处处是惊喜。皇城相府建筑群面积为4.8万平方米,分内城、外城两部分,共有19座院落,640间房屋,相府依山就势, 层楼叠院,每一处院落都能给你带来不一样的风景。 玩得累了,自然是要一饱口福了。晋城当地最负盛名的特色宴席八八宴席,蒸为主,炒为辅,荤素搭配,丰富多彩,是当地逢年过节、迎接贵客的招 ...
景区上新“黑科技” 游客体验新玩法
Guang Xi Ri Bao· 2025-05-03 02:06
Group 1 - The article highlights the increasing integration of artificial intelligence in tourism, particularly in Guangxi, enhancing visitor experiences with innovative technologies [1][4] - During the "May Day" holiday, the Beihai Silver Beach scenic area introduced the U05 humanoid robot, which serves as an intelligent tour guide, marking the first deployment of such technology in Guangxi [1][2] - The robot, named "Hug Hug," is equipped with advanced features such as voice interaction, path planning, and performance capabilities, significantly improving visitor engagement [1][3] Group 2 - The "Hug Hug" robots have become popular among tourists, providing answers to various inquiries and even performing dances, thus enriching the overall visitor experience [2][3] - In addition to the robots, the Beihai Silver Beach area has introduced self-service photo machines and postcard machines, further diversifying visitor activities [3] - Other scenic areas in Guangxi, such as the Elephant Trunk Hill, have also adopted AI technologies, including an AI latte art coffee robot, which can create intricate designs on coffee, showcasing the blend of technology and local culture [4]
“五一”假期第二天来长游客显著增加 84家等级景区接待游客近百万人次
Chang Sha Wan Bao· 2025-05-03 01:55
"五一"假期第二天,来长游客显著增加。景区开放供需两旺,旅游热度高。橘子洲、岳麓山等重点热门景 区旅游热度保持,客流量总体持续高位运行。大围山国家森林公园、铜官窑国风乐园等景区举办各类特色文旅 活动,吸引了大量游客观赏和参与,助力长沙旅游区域均衡、协调发展。 文化氛围浓。市图书馆展出了"读书图长远 长图长相伴"——长沙市图书馆新馆开放十周年大事记载展、"简 牍不简"主题展等常设展外,还开展了长沙图书馆AI旅拍留影机——穿越时空的长沙记忆体验活动等主题活动; 长沙美术馆展出"处处有灵光"——第九届"艺术长沙"双年展等;长沙非物质文化遗产展示馆、滨江文化园、雨 花非遗馆等非遗展示馆开展了"有味道的非遗"五一长沙非遗集市活动。 游客在湘江欢乐海洋公园游玩。 "五一"假期第二天长沙再迎火爆出圈时刻。从市文旅广电局获悉,截至5月2日17时,长沙84家等级旅游景 区接待游客92.87万人次,橘子洲、岳麓山、长沙滨江文化园位列前三;20家住宿单位当日接待8742人次,营收 776.5141万元,同比分别增长12.13%、21.59%;15家文化文博单位接待5.133万人次,同比增加38.05%;16时瞬 时客流达全天峰值1 ...