旅游时少了一件短袖、出差团建来不及买球鞋、孩子上体育课鞋子突然破了……闪购一下，大牌运动装 备30分钟到手。5月23日，记者获悉，美团闪购与运动零售运营商滔搏达成合作，双方在系统对接、商 品供给、联合营销等方面持续深入合作。目前，滔搏近2000家门店已入驻美团闪购。 即时零售的运动商品销量翻倍 随着即时零售商品供给不断丰富，越来越多的消费者在买跑鞋、运动服等商品时习惯于"即需即买，30 分钟到家"。美团闪购数据显示，2025年5月，运动品类商品销量相比去年增长超100%，跑鞋销量相比 去年增长超200%。滔搏是国内最大的运动零售运营商。 在系统对接方面，目前双方已实现合作店铺的库存数据打通，尽可能减少因数据不互通造成的缺货、退 款情况，提升消费者购物体验。后续双方还将实现滔搏会员权益在美团闪购的跨平台打通，让品牌在获 取新客户的同时激活老客户，提升复购率。在丰富商品供给方面，滔搏部分合作品牌已有超3000款商品 上线。 在优化用户体验方面，在最快30分钟送达服务的基础上，双方通过全城送功能扩展门店服务半径，触达 25公里范围的用户；同时，双方通过预订单功能满足用户非营业时间的购物需求，目前滔搏在美团闪购 的预 ...

Core Viewpoint - The company is experiencing a decline in revenue and net profit for FY2025, primarily due to sales drop and inventory pressure, leading to increased promotional efforts and a decrease in gross margin [1][3]. Financial Performance - FY2025 revenue, net profit, and operating cash flow are projected at 27.013 billion, 1.286 billion, and 3.755 billion yuan, respectively, with year-on-year changes of -6.6%, -41.9%, and +20.0% [1]. - The gross margin for FY2025 decreased by 3.4 percentage points to 38.4%, while the net profit margin fell by 2.9 percentage points to 4.8% [3]. - The company plans to distribute a cash dividend of 0.02 yuan per share and a special dividend of 0.12 yuan, resulting in a total dividend payout ratio of 135% and a dividend yield of 8.75% [1]. Store and Sales Performance - The number of stores decreased by 18.3%, while the sales area per store increased by 7.2% [1]. - Revenue from the main brand, other brands, joint venture fees, and esports revenue for FY2025 are projected at 23.311 billion, 3.505 billion, 146 million, and 52 million yuan, respectively, with declines of 6.1%, 9.9%, 14.1%, and 32.4% [1]. - Retail and wholesale business revenues are expected to be 23.027 billion and 3.788 billion yuan, reflecting year-on-year declines of 6.8% and 5.8% [1]. Online and Digital Strategy - The company has over 500 accounts on Douyin and WeChat video accounts, with more than 2,300 mini-program stores, indicating a strong online presence [1]. - Direct online sales, including public and private domains, have shown double-digit growth year-on-year, with online sales accounting for 30%-40% of total direct sales [1]. - The company has developed an AI tool, "Dolphin AI," which has contributed nearly 100 million yuan in sales and improved content generation efficiency [2][3]. Customer Engagement and Membership - The total number of users reached 86 million, a year-on-year increase of 12.7%, with high-value members contributing 93.2% of in-store retail sales [2]. - High-value members, although representing a low single-digit percentage of total members, account for approximately 40% of total sales, indicating strong customer loyalty [2]. Future Outlook - Short-term improvements in inventory and online sales strategies are expected to mitigate the impact of declining foot traffic [3]. - The company is optimistic about future collaborations with high-end brands and the potential for recovery in the market following leadership changes at Nike [3]. - Long-term prospects remain positive due to strong channel partnerships, ongoing digital transformation, and high dividend attributes [3].

Core Viewpoint - The company reported its FY25 financial results, showing a revenue decline of 6.6% to 27.01 billion yuan and a net profit drop of 42% to 1.29 billion yuan, which aligns with expectations [1] Revenue and Profit Analysis - The decline in revenue and profit was primarily due to weak offline customer traffic and ongoing inventory destocking, despite positive growth from online channels [1] - The main brand revenue decreased by 6.1% to 23.31 billion yuan, while non-main brand revenue fell by 9.9% to 3.50 billion yuan [1] Dividend Distribution - The company plans to distribute a final dividend of 0.02 yuan per share and a special dividend of 0.12 yuan per share, totaling 0.28 yuan per share, with a payout ratio of 135.0% [1] Brand Performance - Professional sports brands showed stronger resilience, while casual sports brands were significantly impacted by consumer fatigue [1] - Recent partnerships with high-end running brand Soar and outdoor brand further enhance the company's market presence [1] Channel Performance - Direct sales revenue decreased by 6.8% to 23.03 billion yuan, with a significant drop in offline store traffic and a reduction in the number of stores by 18.3% to 5,020 [2] - Online business maintained double-digit growth, accounting for 30-40% of overall direct sales [2] Inventory and Cash Management - Inventory improved, with a year-on-year decrease of 4.5% and a cash flow from operating activities increasing by 20% to 3.76 billion yuan [2] - The company demonstrated strong cash management capabilities, with cash at the end of the period growing by 32.3% to 2.59 billion yuan [2] Profitability and Cost Control - Gross margin decreased by 3.4 percentage points to 38.4%, influenced by deeper discounts and changes in the sales mix [3] - Total expenses fell by 5.6%, with a slight increase in expense ratio despite a revenue decline [3] Strategic Partnerships and Market Outlook - The company has deepened cooperation with major brands like NIKE and Adidas, enhancing retail operations and channel optimization [4] - Profit forecasts for FY26-28 have been adjusted downwards, with expected net profits of 1.29 billion, 1.42 billion, and 1.55 billion yuan respectively [4]

耐克公司回应涨价 金十数据5月23日讯，耐克近日宣布在美国涨价的计划，耐克首席财务官弗伦德表示，关税等外部因素 给公司的经营造成"不确定性"，同时，打击了消费者信心。阿迪达斯首席执行官居尔登4月底表示，特 朗普政府关税政策迫使阿迪达斯将在美国涨价。彪马公司首席财务官诺伊布兰德本月初说，迫于关税压 力，彪马可能将在美国采取同样的价格策略。 ...

国货品牌进攻二十年，已经远远超过外国品牌了吗？或许这是一个错觉。 近日，北京大学国家发展研究院等权威机构，利用淘宝天猫平台的消费大数据，发布了"全球品牌中 国线上500强榜单" （CBI500） 。可以看出，国际品牌在中国发展势头依旧迅猛，TOP500中有156 个国际品牌上榜，苹果登顶全球榜首。 国际品牌在多个行业牢牢占据第一： 3C数码行业的苹果，美妆行业的欧莱雅，运动户外与服饰行业 的耐克，医疗健康营养的Swisse，宠物行业的皇家等。 整体来看，在服饰、食品、日化等领域，确实已实现了较高的国产替代率，而在运动户外、美妆、 3C数码等行业，国际巨头仍占据半壁江山。数据显示，美妆行业前10中有8个国际品牌，运动户外行 业上榜国际品牌数占比高达7成。 观察榜单，国际品牌在美妆行业的优势尤为显著。榜单TOP100的14个美妆品牌中，国际品牌占了11 个，分别是欧莱雅、兰蔻、雅诗兰黛、海蓝之谜、圣罗兰、香奈儿、娇韵诗、SK-II、科颜氏、修丽 可、资生堂。 在运动户外与服饰领域，国际品牌整体表现强势。上榜的运动户外品牌里，国际品牌数量占比近7 成。耐克、阿迪达斯分别位列榜单第8、第10，斐乐 FILA、始祖鸟、 ...

Core Insights - The competition in the Chinese sportswear market has intensified over nearly two decades, with domestic brands like Li Ning and Anta rising to prominence against international giants like Nike and Adidas [1][2][3] - Anta has successfully implemented a multi-brand strategy, acquiring well-known brands such as FILA and Arc'teryx, which has diversified its product line and attracted various consumer groups [1][3] - Nike's strategies, including reviving classic styles and increasing marketing efforts, have not yielded the desired results, leading to a decline in brand influence due to market saturation and consumer fatigue [2][3] Group 1: Domestic Brands - Domestic brands have shown resilience and adaptability, focusing on precise market positioning and operational strategies to capture consumer attention [3][5] - Anta's growth trajectory has been marked by strategic partnerships and innovative marketing approaches, enhancing brand recognition and reputation [1][3] - The evolving consumer preferences and intensified competition are driving significant changes in the sportswear market, necessitating continuous innovation from domestic brands [3][5] Group 2: International Brands - International brands like Nike are facing challenges due to rigid operational strategies and a lack of responsiveness to market demands compared to domestic competitors [2][3] - Nike's reliance on brand power and classic products has hindered its ability to adapt to the diverse needs of the Chinese market [2][3] - For international brands to regain their footing in China, a reevaluation of their operational strategies and market positioning is essential [3]

上 市 公 司 商业贸易 2025 年 05 月 23 日 滔搏 (06110) ——业绩符合预期，派发特别股息提升股东回报 报告原因：有业绩公布需要点评 买入（维持） | 市场数据： | 2025 年 05 月 22 日 | | --- | --- | | 收盘价（港币） | 3.09 | | 恒生中国企业指数 | 8557.64 | | 52 周最高/最低（港币） | 5.82/2.11 | | H 股市值（亿港币） | 191.62 | | 流通 H 股（百万股） | 6,201.22 | | 汇率（人民币/港币） | 1.0886 | 一年内股价与基准指数对比走势： -58% -8% 42% HSCEI 滔搏 资料来源：Bloomberg 证券分析师 王立平 A0230511040052 wanglp@swsresearch.com 刘佩 A0230523070002 liupei@swsresearch.com 研究支持 刘佩 A0230523070002 liupei@swsresearch.com 本研究报告仅通过邮件提供给 中庚基金 使用。1 投资要点： 财务数据及盈利预测 | 货币单位：人民 ...

NOAVURA 野村东方国际证券 分钟了解日本 浅谈日本体育市场发展 运动产业是日本国民经济的重要组成部分,而体育市场也是 少数在日本经济下行期被视为的黄金赛道之一。本期将介绍 日本近现代体育市场的发展历程以及体育流行趋势的转变。 日本体育市场的发展历程 经济下行、老龄 化、少子化主导着 大众运动的风潮 侧重于学校体育体 20世纪90年 系的建立,核心以 代以来 竞技体育的选拔诉 求优先 20世纪60年 代-80年代末 1945年后- 20 世纪60年代初 竞技导向转向全民 明治维新时期 体育,大众体育发 - 1945年之前 展逐步多样化、高 4411 内容来源 本内容根据野村东方国际证券2023年08月17日发布的证券研究报告 《赛道之上，创新致胜——日本经济下行期黄金赛道之运动 服饰》 分析师 张影秋 （SAC执证编号：S1720522110001） 曾万霖 （SAC执证编号：S1720524050001） 往期推文回顾 一分钟了解日本｜日本的"猫咪经济" 免责声明 向上滑动阅览 本材料虽由野村东方国际证券有限公司（以下简称"本公司"或"我们"）研究部提供，但并非我们发布的证券 研究报告，仅系我们根据本公 ...

贸易全球化趋势不可阻挡，中国市场正在成为国际品牌最不可或缺的战略高地。 日前，北京大学国家发展研究院等权威机构联合发布"全球品牌中国线上500强榜单"（CBI500），这是全球首个完全以真实消费者行为为基础的品牌榜单。 榜单显示，共有156个国际品牌上榜，并在多个行业登顶榜首。其中包括3C数码行业的苹果，美妆行业的欧莱雅，运动户外与服饰行业的耐克等等。 | | | | | | | 知名度 | | | 忠诚度 | | ਸੇ | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 排名 | | 品牌名 | 行业 | 综合评 分 | 品牌词 搜索量 | 成交金 额 | 成交人 数 | 客单价 | | 会员成 老客成 交金额 交金额 | 新品成 岁 交金额 | | | | | | | | | | | | 各指标评分 | | | l | 苹果 | Apple | 3C数码 | 100.00 | 19.85 | 7.75 | 12.99 | 3.62 | 12.89 | 8.71 | 10.79 | | 2 | 华为 | ...

Core Insights - The sports and outdoor brands are experiencing significant growth during the "618" shopping festival, with high-end brands showing remarkable performance, such as lululemon and Salomon, which saw growth rates exceeding 400% [1] - Adidas has defied market skepticism by achieving double-digit growth across all markets and channels in Q1, showcasing effective strategies like supply chain flexibility and brand rejuvenation [1][9] - The high-end outdoor and running gear segments are emerging as key growth areas for sports brands, driven by the rising demand from the new middle class [2] Company Performance - Adidas reported strong Q1 results, with a notable increase in sales and a focus on localizing its product offerings in China, achieving a 13% growth in net sales in the Greater China region [9][10] - Amer Sports, which owns brands like Arc'teryx and Salomon, saw a 23% revenue increase in Q1, reaching $1.473 billion (approximately 106.09 billion RMB), driven by high-performance outdoor apparel [2] - On, a Swiss sports brand, achieved record sales in Q1 with a 43% year-on-year increase, reaching 726.6 million Swiss francs (approximately 63.49 billion RMB), and expects at least a 28% growth in annual net sales [3][4] Market Trends - The demand for high-end outdoor products and running gear is surging, with brands like Asics reporting a 19.7% increase in sales to 208.3 billion yen (approximately 104 billion RMB) in Q1 [4][5] - The retro sports trend is gaining traction, as evidenced by Asics' Onitsuka Tiger brand, which saw a 56.1% increase in sales, benefiting from global exposure and strategic marketing [8] - The integration of fashion and sports is becoming increasingly important, with brands like Adidas targeting the young female market and leveraging social media for brand engagement [6][7] Strategic Initiatives - Adidas is focusing on a "global brand, local operation" strategy, emphasizing the importance of the Chinese market and adapting products to local preferences [9][10] - The company is enhancing its direct-to-consumer (DTC) approach through e-commerce and social media platforms, aiming to strengthen consumer interaction and brand loyalty [10] - Amer Sports is expanding its footwear division to capture new growth opportunities in the outdoor apparel sector [2]