在梅里斯食品工业园，产业链协同创新成为核心竞争力。在黑龙江梅斯勒食品集团的生产线上，大豆原 料来自相邻的山松生物，有机大豆油取自区内企业鑫鑫粮油，包装材料则来自仅一墙之隔的中塑包装。 这种"百米供应链"模式极大地提高了企业的生产效率。 科技创新贯穿于产业链的每个环节。龙记珍牛智造工厂引进国际领先的3D智能扫描定重切割技术，将 传统肉类加工精度提升至克级；齐齐哈尔天照食品有限公司构建起从生猪养殖到终端销售的数字化闭 环，产品通过冷链物流48小时直达北上广深。 在数字经济浪潮中，园区构建起"直播电商+社群营销+新零售"的立体渠道网络，通过IP赋能等方式，推 动产品线上销售额增长。从传统农业区到现代食品产业集群，梅里斯的蜕变印证了"产业兴则县域兴"的 发展逻辑。(丛明辉张振翼) 依托生态资源禀赋与创新驱动的产业思维，黑龙江省齐齐哈尔市梅里斯达斡尔族区(以下简称"梅里斯") 在3年间实现了休闲食品产业从无到有、由弱变强的跨越式发展，构建起产值近百亿元的产业集群，为 东北老工业基地转型升级提供了鲜活样本。 2022年，随着以生产小米锅巴为主的黑龙江英伦之恋食品集团的落户，梅里斯开启了休闲食品产业发展 的加速度。"我们看 ...

Market Performance - The A-share market experienced fluctuations and adjustments, with significant pullbacks in key sectors such as brokerage, liquor, and semiconductors, leading to declines in the three major stock indices [1] - As of the market close, the Shanghai Composite Index was at 3380.82 points, down 0.68%; the Shenzhen Component Index was at 10186.45 points, down 1.62%; and the ChiNext Index was at 2043.25 points, down 1.91% [1] - The total trading volume in the Shanghai and Shenzhen markets was 11,524 billion yuan, a decrease of over 1,600 billion yuan compared to the previous trading day [1] Consumer Sector - The consumer sector showed localized movements, with beauty care and leisure food sectors leading the gains [2] - The beauty care index surged by 3.68%, the highest among all primary industries, with companies like Qingsong Co., Huaye Fragrance, and Jieya Co. hitting the daily limit of 20% [2] - Analysts suggest that the demand for safe and effective skincare products is increasing, indicating a trend towards more technological and professional development in the beauty care field [2] - The leisure food index rose by 0.56%, with companies like Ximai Food increasing over 6% and Youyi Food and Haoxiangni rising over 4% [2] - The first quarter reports indicate strong resilience in consumer goods, with many beverage companies performing well and a positive outlook for food and beverage sectors through 2025 [2] Rare Earth Sector - The rare earth permanent magnet sector showed significant strength, with companies like Jingyuntong hitting the daily limit and Jiuling Technology rising over 7% [2] - Shenghe Resources announced plans to acquire 100% of Australian Peak Rare Earths Limited for 158 million Australian dollars, focusing on rare earth exploration and production [3] - China Rare Earth recently indicated its active cooperation with the China Rare Earth Group to address industry competition issues and potential mergers and acquisitions [3] - Analysts note that recent increases in rare earth prices and crackdowns on smuggling may enhance the supply-demand dynamics in the sector [3] Fund Management and Investment Strategy - The implementation of the "Action Plan for Promoting High-Quality Development of Public Funds" is expected to strengthen the performance benchmark constraints, benefiting underweighted sectors [4] - Stable dividend assets, represented by banks, public utilities, and transportation, are expected to continue outperforming, while sectors with growth potential should be selectively chosen based on risk-reward ratios [4] - The domestic computing chip industry is anticipated to show promising performance based on inventory and contract liabilities indicators [4]

Core Insights - The konjac industry is rapidly growing, establishing a commercial empire valued at over 10 billion yuan, driven by increasing consumer demand for low-calorie, high-fiber foods [1][2] Industry Overview - Konjac is recognized as an ideal weight-loss food due to its low calorie content (approximately 7 kcal per 100 grams) and high dietary fiber (74.4% in konjac flour), which promotes satiety and aids digestion [2] - The market for konjac products is projected to reach 26.9 billion yuan in 2024, with the konjac snack segment alone estimated at 18.3 billion yuan [4] Company Performance - Wei Long's konjac products generated revenue of 3.371 billion yuan in 2024, a 59.1% increase year-on-year, making up 53.79% of total revenue [3] - Salted Fish's total revenue for 2024 was 5.304 billion yuan, with konjac snacks contributing 838 million yuan (15.81%) and konjac jelly pudding 301 million yuan (5.68%), showing significant growth rates of 76.09% and 39.1% respectively [3] - Yizhi Konjac reported a revenue of 617 million yuan in 2024, up 28.76%, with net profit increasing by 64.41% due to rising sales of konjac flour and related products [3] Market Trends - The demand for konjac products is driving up raw material prices, with fresh konjac prices rising from approximately 4 yuan/kg to 7.2 yuan/kg (an increase of about 80%) between May and October 2024 [5] - The konjac snack market is still in its early growth phase, with potential for 1 to 2 times market expansion in the future [4] Stock Performance - The strong market performance of konjac products has led to significant stock price increases for related companies, with Yizhi Konjac's stock rising over 654% and Wei Long's stock increasing by over 180% since the second half of 2024 [6] - Companies are focusing on product innovation and expanding their konjac product lines to meet growing consumer demand [6]

以下文章来源于斑马消费 ，作者范建 斑马消费 . 寻找泛消费领域的斑马企业 5 月 10 日， IP 显示为江苏的网友，在社交平台上发布视频称，在给孩子喂食蜜枣粽时，竟然在里面发现了一个创可贴。 视频记录显示：这个疑似创可贴的异物，呈现出与粽子一样的深色，还有较强的黏连感，上面有较为清晰的使用过的血污痕迹。 带血的创可贴， 如何进入来伊份的蜜枣粽中？ 文 ｜ 范建 来源｜ 斑马消费（ID：banmaxiaofei） 封面来源 ｜ Pexels 再过十几天，就是端午节。最近两天，一个带血的粽子，给正值火热的粽子市场，带来了一层阴霾。 来伊份的品牌、五芳斋生产的一款蜜枣粽，居然被消费者吃出了一片疑似带血的创可贴。 事发后，这两家上市公司都做出了积极回应，调查暂时没有最终结论，该事件对两家企业在"粽子季"销售的影响，难以估计。 带血的粽子 距离端午节只有十多天了，粽子市场经过前期预热，也已渐入佳境。 未曾想，一个疑似"带血的粽子"，给这个中国传统节令食物，蒙上了一层阴影。 这个问题粽子，并非什么三无产品，而是来自知名休闲零食连锁品牌来伊份，生产商为中国最大的粽子企业五芳斋。 来伊份的这份说明，并未打消外界的疑虑，舆 ...

本报记者 李春莲 见习记者 梁傲男 5月15日，徐福记正式宣布中国乒乓球运动员孙颖莎成为雀巢品牌代言人（饼干类）。当日，"和孙颖莎一起冲高高""孙颖 莎不断超越自我""孙颖莎坚持热爱追逐信仰"等互动话题登上微博热搜。 徐福记中国官方微博截图 在业内人士看来，作为雀巢旗下品牌，徐福记此次签约代言人的动作延续了其在运动能量饼干细分市场的战略布局。数据 显示，徐福记美禄运动力量饼干上市首年即实现销售额突破亿元，本次品牌升级着重强化与年轻消费群体的互动关系，推动产 品与运动场景的深度绑定。 乒乓球作为国民运动，老少咸宜、受众广泛，与美禄运动力量饼干"全年龄段运动人群"的定位形成高度覆盖，从而形成产 品和体育场景的深度绑定。 徐福记方面表示，选择孙颖莎作为代言人，既是品牌对体育领域的持续加码，也是对产品核心价值的强化——传递"吃美 禄饼干，运动力量冲高高"的品牌心智，实现从赛场到零食的双向能量传递。 事实上，美禄运动力量饼干销售额破亿元的"成功"，不仅是徐福记在细分赛道的一次精准卡位，更是其"健康化转型"战略 的里程碑。在精准把握消费需求的基础上，美禄运动力量饼干通过产品创新与场景化营销策略，配合高度契合品牌形象的代言 ...

以下文章来源于斑马消费 ，作者范建 斑马消费 . 寻找泛消费领域的斑马企业 作者 | 范建 来源 | 斑马消费 导 语 ：如果该舆情不能妥善处理，对两家公司今年端午节礼销售都将带来不利影响。 再过十几天，就是端午节。最近两天，一个带血的粽子，给正值火热的粽子市场，带来了一层阴 霾。 来伊份的品牌、五芳斋生产的一款蜜枣粽，居然被消费者吃出了一片疑似带血的创可贴。 事发后，这两家上市公司都做出了积极回应，调查暂时没有最终结论，该事件对两家企业在"粽子 季"销售的影响，难以估计。 的粽子 距离端午节只有十多天了，粽子市场经过前期预热，也已渐入佳境。 带血 未曾想，一个疑似"带血的粽子"，给这个中国传统节令食物，蒙上了一层阴影。 5月10日，IP显示为江苏的网友，在社交平台上发布视频称，在给孩子喂食蜜枣粽时，竟然在里面 发现了一个创可贴。 视频记录显示：这个疑似创可贴的异物，呈现出与粽子一样的深色，还有较强的黏连感，上面有较 为清晰的使用过的血污痕迹。 这个问题粽子，并非什么三无产品，而是来自知名休闲零食连锁品牌来伊份，生产商为中国最大的 粽子企业五芳斋。 随着事件在互联网上持续发酵，来伊份（603777.SH）于5 ...

Core Viewpoint - Shanghai Laiyifen Co., Ltd. is actively adapting to market changes and focusing on strategic optimization to enhance its operational efficiency and market presence in the competitive snack food industry. Group 1: Business Performance and Strategy - The company reported a total of 30,85 stores by the end of 2024, a decrease of 16.28% year-on-year, with 1,485 direct-operated stores and 1,600 franchised stores, indicating a shift towards a franchise model [7][8]. - The company aims to deepen its "Wanjia Denghuo" strategy by optimizing store profitability and expanding brand recognition through franchise promotions [7][8]. - The core area of Shanghai saw a 21.6% increase in performance compared to the previous year, highlighting the success of the company's distribution business [8]. Group 2: Product and Quality Management - The company has launched over 800 products with traceability codes for more than 700 items, achieving a warehouse inspection pass rate of 99.10% and a third-party inspection pass rate of 99.67% [10]. - Laiyifen emphasizes food safety and quality, aiming to provide high-quality, cost-effective snacks through a well-managed supply chain [10][11]. Group 3: Marketing and Brand Development - The company has adopted a health-oriented marketing strategy, promoting low-sugar, low-fat, and low-calorie snacks, and has been recognized as a leader in the healthy snack market [12]. - Laiyifen has engaged in cross-industry collaborations, such as partnerships with popular mobile games and artists, to enhance brand visibility and appeal to younger consumers [12][19]. Group 4: Digital Transformation and Management - The company is implementing a CRM management system in collaboration with Tencent to enhance digital marketing capabilities and improve store performance [15]. - Laiyifen is focusing on lean management practices to optimize organizational efficiency and align employee incentives with business performance [15][20]. Group 5: Future Plans and Goals - The company plans to continue expanding its store network while enhancing its product offerings to meet diverse consumer needs, particularly in the health snack segment [18][19]. - Laiyifen aims to strengthen its capital operation platform to support sustainable growth and enhance shareholder value [20].

Investment Rating - The report suggests a forward-looking investment value in Mingming Hen Mang and Wancheng Group, anticipating an acceleration in profitability for the leading players in the industry during 2025-2026 [5][61]. Core Insights - Mingming Hen Mang has emerged as a leader in the snack retail sector through a strong merger with Zhao Yiming, resulting in a combined entity with 14,394 stores across 28 provinces in China and a GMV of 55.5 billion [3][7]. - The company's rapid growth is attributed to the expansion of franchise stores and increased sales volume, with a projected revenue of 39.34 billion and adjusted net profit of 9.13 billion for 2024, reflecting a CAGR of 203% and 235% respectively from 2022 to 2024 [3][18]. - The Chinese snack and beverage market is valued at 3.7 trillion, with significant growth potential in the down-market and discount channels, where Mingming Hen Mang holds a market share of 1.5% [4][11]. Summary by Sections Company Overview - Mingming Hen Mang is recognized as a leading food and beverage retailer in China, formed by the merger of "Snacks Are Busy" and "Zhao Yiming" in November 2023, with a focus on operational efficiency and brand integration [3][7]. Industry Trends - The report highlights the ongoing penetration of the discount model in the snack market, with a fragmented retail landscape where the top five players hold only 6% market share [4][11]. Performance Metrics - Revenue and profit growth are driven by the rapid expansion of franchise stores, with a significant increase in store count from 1,902 in 2022 to 14,394 in 2024, achieving a CAGR of 175% [28][29]. - The adjusted net profit margin is expected to improve, with a stable gross margin of 7.6% and an adjusted net profit margin of 2.3% for 2024 [22][21]. Future Outlook - Key future drivers include operational efficiency improvements, upgrades in discount supermarket formats, and steady expansion into Southeast Asia, with initial steps taken in Vietnam [42][52]. - The report anticipates that the domestic discount sector has room for growth, aiming to match the overseas penetration rates of over 15% [5][61].

食品饮料行业观察 及 2025 年信用风险展望 联合资信 工商评级二部 孙长征|李成帅 2024 年，受消费信心不足等因素影响，食品饮料行业需求较为疲弱；但在扩内需、促消费等政策措施助力 下，行业总体保持了平稳发展。 展望 2025 年，货币政策的适度宽松以及一系列扩内需措施的执行有望提振食品饮料消费需求，粮食等主要 原料价格的基本稳定有利于降低经营者的成本压力，食品饮料行业的景气度有望提升。在政策红利、消费复苏 与技术变革的多重驱动下，食品饮料行业有望呈现市场规模扩容与竞争格局重构的特征，头部企业加速整合， 通过并购扩张与本土化运营巩固竞争优势；部分中小企业通过专业化、个性化经营，也可以在局部领域取得竞 争优势，获得一定的发展空间。 www.lhratings.com 研究报告 1 一、行业概况 食品饮料行业是国民经济重要的支柱行业，行业整体处于产业链中、下游，其上 游主要是农业、养殖业以及食品添加剂及食品包装等行业，下游则通过商超、电商、 餐饮等环节到达终端消费者。食品饮料行业下属不同子行业间差异较大，但也具有一 定共性，整体看，多数子行业的产品具有一定消费刚性，行业进入壁垒相对较低、竞 争激烈，行业产销 ...

这两个月，打工人的选择困难症状+1：今天用哪个APP点外卖？ 是喝京东3.9元的库迪，还是用美团15-10的券，还是早上8点打开淘宝领一杯免费奶茶？ 京东、美团、淘宝，三个巨头打得难解难分，实际上是争着挤进消费者的30分钟生活半径，抢占即时零售的用户心智。 当即时零售业态逐渐成熟，产品离消费者更近、更易获取，这将给食品饮料行业带来哪些新机会和挑战？ 可以看到，近几年，履约更快、即刻拥有的"本地供给"的需求持续扩大。过去，"吃饭靠外卖"成为了不少人的生活方式，而现在，"万物皆可外卖"正在成 为一种新的高确定性的生活方式，即时零售正在向全品类发展，全方位地为消费者带来更多的生活便利。 当万物皆可外卖成为现实，品牌的竞争已经不再是产品力或渠道的单维比拼，而是谁能聚焦一天24小时里更细分的场景切片，成为消费者在即时需求下的 优先解。 阅读看点： 1、即时零售背后，我们看到的食品品牌商业机会是什么？ 2、2025年，有哪些潜力消费场景值得关注？ 3、龟甲万、伊藤园、多力多滋，如何用场景找到增长突破口？ 1 美团、京东、淘宝打架， 本质上是消费场景的重构 巨头加速争抢的即时零售，并不是新物种。其核心需求本质是消费者对高配 ...