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直播“坑”家人们,董明珠急了,骑手不需要社保,京东外卖没戏?|行业洞察家
Sou Hu Cai Jing· 2025-05-09 10:18
五一假期,全国人民都在用实际行动告诉我们一件事—— @每日资本论:抛开技术层面,直播电商与电视购物几乎如出一辙。而当年电视购物由盛到衰核心原因 就一个:诚信出了问题。浅显的道理是,如今的直播电商实际与当年的电视购物遇到的问题如出一辙。 而且直播电商绝大多数是个人品牌和团队。这些团队与电视购物节目组一样并不具备深度检验的能力, 而且在利益驱使下,做出一些打擦边球或者出格的营销行为都不足为奇。 可以这么说,未来若无重大改变,直播电商走小破路几乎没有悬念。需要提醒的是,这种产品质量的坑 几乎无法避免。有句话说得好,常在河边走哪有不湿鞋。即便对产品质量要求很严谨的团队,也有马失 前蹄的时候,但把板子打在这些团队身上也不可取。毕竟,让非专业人士干专业的事本身就很奇怪。 我们不仅爱生活,更会花钱! 无论是科技基因、还是追求性价比与个性表达,其实都是对生活方式的追求,现在的消费者,既讲个性 又讲实惠,既要好用又要好看,还要环保、健康、能拍照发圈。一句话概括就是: "我买的不是东西,是我喜欢的生活方式。" 搜狐号财经征文活动【新消费启示录】现已完结,还看看@每日资本论、@首席商业评论、@蓝鲨消 费、@斑马消费、@陆玖商业评论 ...
3天600万打赏,300亿市场的语音厅到底在卖什么?
创业邦· 2025-05-09 10:01
以下文章来源于娱乐资本论 ,作者娱子酱团队 徐音就是其中一员,她会在这时把礼物刷出去,享受"爱播"的感谢。她每天上线6-8小时,喜欢的主播上 线她就上线,一个月间断续给主播打赏1.4w元,近乎是她好几个月的生活费。 娱乐资本论 . 娱乐资本论隶属于界面财联社(上海报业集团主管主办),持有新闻牌照,是北京市文化产业投融资协 会会员单位,并与中国网络视听大会、北京国际电影节、上海国际电影节等行业大会展开了长期、深度 的合作,致力于独家报道,是泛文娱行业第一媒体。 来 源丨娱乐资本论(ID:yulezibenlun) 作者丨莉拉 你有没有看过语音厅直播,这个300亿音频社交市场里的最新形态? 画面上四宫格等分,四个主播连麦,只有一个人露脸。其余三个是二次元的建模脸,有的是白色头发幻 视爱豆,有的戴着眼镜cos高级知识分子,有的一身西装化身总裁。 这些建模脸背后是真人主播们,他们用低沉入耳的气泡音、清澈少年音抑或是烟嗓成熟叔音唱歌、聊 天。公屏上游客们狂热地刷屏。临近整点,随着主播一声令下,"宝子们,把存货都上一上,最后两分钟 了!"屏幕霎时变得流光溢彩,几十个嘉年华接连不断,为这声音打赏。 她打赏的钱在整个直播间的 ...
政企合力 助外贸企业拓内销
Zhong Guo Xin Wen Wang· 2025-05-09 06:26
国家市场监管总局认证监管司副司长杨冬介绍,截至2024年底,中国累计加入21个认证认可国际组织, 对外签署15份多边互认协议和150份双边合作文件,未来将持续提升国内国际标准一致性程度。就"出口 转内销"降本提效举措,市场监管总局将支持认证机构积极采信出口企业已有认证检测结果,缩短认证 办理时间。 中国工商银行、中国银行表示,将在强化融资支持、助力引流促销、支持拓宽市场等方面为外贸企业保 驾护航。 中国人民银行信贷市场司副司长余剑表示,下一步将坚持支持性货币政策,实施好适度宽松的货币政 策,保持流动性充裕。同时做好民营企业多元化融资,推动跨境贸易和投融资便利化,坚持以市场驱动 和企业自主选择为基础,围绕企业需求进一步完善跨境人民币相关政策、制度安排,让人民币更好用。 中新网北京5月9日电 由中华全国工商业联合会主办的外贸出口型民营企业赋能对接会8日在北京召开。 会上,商务部、中国人民银行、国家市场监管总局等部门宣讲支持民营企业发展政策举措,京东、阿里 巴巴等企业介绍支持方案,合力助外贸企业拓内销。 商务部市场体系建设司司长杨沐表示,商务部将在市场渠道、国内消费、财政金融和服务保障上加大支 持力度。就加大市场准 ...
中国邮政不一样了
Jing Ji Guan Cha Bao· 2025-05-09 05:55
2025年2月,中国邮政EMS完成了DeepSeek-R1大模型私有化部署,通过基于大模型的智能化应用,多个 场景服务能力将得到显著提高,部分场景效率将提升33%左右。 此时,距离DeepSeek-R1大模型的正式发布,尚不足一个月。 能够快速完成大模型的私有化部署和场景应用落地离不开充足的准备工作。2024年,中国邮政EMS即开 始积极探索适合自身的大模型应用路径。 2024年,中国邮政开始加速数智化建设,并紧紧围绕"以数智化解决关键特定问题"这个目标加速培育新 质生产力。从仅需一位工作人员就能高效运转的深圳深南中邮政支局到北京邮储银行网点中"让金融服务 没有距离"的云柜服务,新质生产力的不断培育正在改变这家历史悠久的大型集团的样貌。 如今,数字化、绿色化、智能化已成为中国邮政新质生产力的核心。这些元素不仅重塑了中国邮政,增 强了其服务社会经济的能力,还不断释放所谓的"邮政效应"。 "邮政效应"是中国邮政作为一家"特殊"企业的独特效应。一方面,这家企业拥有邮政、寄递、金融、电 商等多板块业务,是产融结合、"四流合一"的现代大型集团,在经济运行中扮演重要角色。另一方面, 中国邮政的业务不仅有极强的社会服务性, ...
南都电商观察|“卤鹅哥”发维权声明;胖东来承诺无条件退货
Nan Fang Du Shi Bao· 2025-05-09 04:47
Group 1: Live Streaming and E-commerce - The new live streaming account "All Parents' Happy Home" led by Li Jiaqi's assistant has over 200 brand collaborations [1][3] - The live streaming session on May 6 attracted over 2.4 million viewers and featured more than 130 products, targeting middle-aged and elderly consumers [3] - The live streaming schedule is set for Tuesdays, Thursdays, and Saturdays, focusing on "beautiful clothing, delicious food, and a beautiful life" [3] Group 2: Legal Issues and Consumer Protection - "Lu Ge Ge" Lin Jiang issued a statement demanding the cessation of unauthorized use of his likeness for marketing purposes [4][5] - The statement warns consumers against purchasing products from unofficial channels, as the company cannot guarantee quality or after-sales service for such products [5][6] Group 3: Industry Insights - On May 7, the China Logistics and Purchasing Federation reported that the logistics industry prosperity index for April 2025 was 51.1%, a decrease of 0.4 percentage points from March [13] - The overall logistics business demand remains in an expansion phase, with key indices such as total business volume and new orders staying above 50% [13] - Regional analysis shows a slowdown in logistics growth in the eastern coastal areas, while the western region experienced a notable increase of 2.3 percentage points in business volume index [13] Group 4: Sales Performance - On May 8, Douyin's live streaming sales leaderboard showed stable overall sales, with top sellers "Xinjiang Hetian Jade Lao Zheng," "Si Huo Jie Jie," and "Yu Hui Tong Xing" each achieving sales between 25 million to 50 million yuan [14]
新华时评·民生无小事|直播间里“家人”成“韭菜”,得好好管!
Xin Hua She· 2025-05-09 02:56
破局之道,还在保持利剑高悬。监管部门要进一步加大执法力度,依法严惩违法违规行为,要将屡错屡 犯的商家和主播列入黑名单。据悉,市场监管总局正在牵头组织起草《直播电商监督管理办法》,近期 将向社会公开征求意见。同时还要创新监管模式,有效消除监管盲区,跨区域、跨部门信息共享和执法 联动,形成监管合力。 诚以安身立业,信以行稳致远。政府严监管、平台真负责、商家重诚信,直播经济才能真正成为促进消 费的助推器。 新华社贵阳5月9日电 题:直播间里"家人"成"韭菜",得好好管! 国家市场监督管理总局的统计数据直观反映了问题的严重程度。2024年,全国市场监管部门共接收直播 带货投诉举报40.2万件,同比增长19.3%。为促进行业规范健康发展,营造放心消费环境,整治直播电 商领域乱象势在必行。 行业规范发展的首要抓手在平台和主播。要夯实直播电商平台的主体责任,切实扭转"重流量轻质量"的 导向。对入驻平台的商家、主播等,应进行严格的资质审查;利用技术手段,加强对直播内容的事先、 事中审核监测,一旦违规,立即采取下架商品、暂停直播和永久封禁账号等分级处置措施;健全售后服 务体系。商家和主播也要意识到,不论线下线上,不能下单前还把 ...
全链条防治偷税骗补需集聚合力
Jing Ji Ri Bao· 2025-05-08 21:46
税务部门近期查处的一起涉案金额超2亿元的偷税骗补案引发广泛关注。广东惠州一家网络主播管理机 构在不法中介辅助下,通过设立多家空壳企业为旗下700余名主播偷逃个税,从中收取"手续费"并骗取 地方奖补。如此精密布局、环环相扣,俨然已形成一条偷税骗补产业链。这种链条式的涉税违法行为往 往涉案金额大、涉及人员广、作案方式复杂,严重影响国家税收安全,破坏公平竞争,需集聚合力进行 全链条防治。 (文章来源:经济日报) 此次典型案件显示出当前涉税犯罪呈现规模化、链条化、职业化趋势。为应对这种挑战,我国税收管理 体系加速完善,8部门常态化联合打击涉税违法犯罪工作机制进一步织密税收"安全网",税收大数据的 共享应用提升监管和执法精准性,多部门协同治税为税收政策的规范落地提供坚实保障。系列举措为全 链条打击涉税违法行为创造了更有利条件。 税收法治公平,关系你我,依靠你我。广大群众要做好依法纳税的捍卫者和监督人,加强对涉税违法风 险隐患的敏感性和判断力。各地要进一步加强研究和系统部署,聚焦重点行业、领域和人群开展更有针 对性的税收法律知识宣传普及,结合违法违规案件剖析阐明法律后果,加强对涉税专业服务机构及人员 的管理与服务,为建设 ...
陪伴式直播容不得“拿来主义”
Guang Zhou Ri Bao· 2025-05-08 21:40
Core Viewpoint - The emergence of "accompanying live broadcasts" represents an innovative trend in the online industry, but it also poses significant copyright infringement risks due to unauthorized use of copyrighted materials [1][2]. Group 1: New Trends in Live Broadcasting - Accompanying live broadcasts break traditional live streaming models, providing engaging content that alleviates user anxiety and loneliness [1]. - This new format has led to a high incidence of complex infringement cases, with many streamers acting as "movers" of content under the guise of "secondary creation" [1]. Group 2: Legal Implications and Case Examples - A case reported by the Beijing Internet Court highlighted that a company providing "accompanying watch" services without authorization infringed on the exclusive rights of a popular TV series, resulting in a compensation order of 80,000 yuan [1]. - The court's ruling emphasizes that live streaming platforms and hosts must adhere to copyright laws, as the argument of "technical neutrality" does not exempt them from liability [2]. Group 3: Responsibilities of Streamers and Platforms - Streamers are urged to enhance their awareness of rules and copyright, focusing on producing original content rather than relying on existing works [2]. - Live streaming platforms are called to strengthen their regulatory measures to prevent their platforms from becoming hotspots for copyright infringement [2].
理顺传导机制 打通价格循环堵点
Group 1 - Price transmission and circulation are crucial for the efficiency of the national unified market, with 97.5% of commodity and service prices determined by the market [2][3] - Recent years have seen a rare phenomenon of continuously low prices in China, with the CPI index hovering around 1% since March 2023, negatively impacting economic growth and consumer vitality [2][3] - The central government has emphasized the need for a "reasonable recovery of prices" to counteract low price expectations [2] Group 2 - The traditional price formation mechanism struggles to explain the current low price phenomenon, as factors like monetary supply and commodity prices have limited explanatory power [3] - The digital economy and service sector have increasingly influenced price formation, complicating the price transmission mechanism [3][4] - The complexity of price transmission is exacerbated by the interdependence of enterprises within supply chains and the rise of digital sales channels [3][4] Group 3 - Current price transmission and circulation face three major bottlenecks: the inability to reflect innovation costs in the price system, incomplete marketization of social services and public utilities, and price competition leading to price internalization [5][6][9] - The digital economy has significantly reduced costs across various sectors, but the costs of innovative factors are not effectively reflected in the existing price system [6][8] - The social services sector, including education and healthcare, has not fully transitioned to a market-based pricing mechanism, impacting overall price levels [9][10] Group 4 - The rise of online sales has led to a competitive environment characterized by absolute low prices, resulting in price internalization and instances of selling below cost [11][12] - The pricing system for online sales is chaotic, complicating traditional price supervision and management [12][21] - The government aims to regulate online sales and prevent excessive price internalization through various measures [19][20] Group 5 - To address low price expectations, targeted reforms are needed to streamline price transmission mechanisms and enhance price supervision [13][14] - The development of the digital economy should prioritize quality improvement and efficiency, guiding industries towards high-quality supply and demand [14][15] - Accelerating the marketization of pricing mechanisms for social services and public utilities is essential for enhancing market vitality [17][18]
不止“所有女生”,李佳琦开始攻陷“所有爸妈”了
"美衣美食美生活,就来爸妈的幸福家。"这是李佳琦为美ONE旗下新直播间"所有爸妈的幸福家"设定的 直播口号。 5月5日下午开播首日,"所有爸妈的幸福家"的观看量超过240万次,当日吸粉超10万人;5月6日的第二 场直播,李佳琦妈妈李文利亲自上场当服装模特,观看量达到了313.2万次;截至5月8号,在账号设立 的短短三天时间里,李佳琦的新直播间"所有爸妈的幸福家"淘宝账号已经积累了23.06万粉丝。 5月6日首播,直播间内集结了员工父母团 (图源:淘宝) 这是李佳琦在推出"所有女生"和"所有女生的衣橱"两个小号,并试水拍综艺、拍短剧之后的最新动作。 在"幸福家"的直播间里,李佳琦的口头禅不再是"所有女生",而是"叔叔阿姨们"。 与此同时,21世纪经济报道记者注意到,在抖音和快手上不断有专攻中老年人消费群体的直播间活跃起 来,他们的目标都是相似的——瞄准一片蓝海的银发经济市场。 直播间的"适老化"布局 与品牌旗下其他主要面向年轻女性消费者的直播间不同,在"幸福家"的直播间内,超过130 个商品链接 覆盖了包括黄金、老年服饰、保健食品、家用医疗仪器械等品类。从价格来看,老年服饰均价大多在一 百元左右,但也有黄金珠宝 ...