耐克公司回应涨价 金十数据5月23日讯，耐克近日宣布在美国涨价的计划，耐克首席财务官弗伦德表示，关税等外部因素 给公司的经营造成"不确定性"，同时，打击了消费者信心。阿迪达斯首席执行官居尔登4月底表示，特 朗普政府关税政策迫使阿迪达斯将在美国涨价。彪马公司首席财务官诺伊布兰德本月初说，迫于关税压 力，彪马可能将在美国采取同样的价格策略。 ...

国货品牌进攻二十年，已经远远超过外国品牌了吗？或许这是一个错觉。 近日，北京大学国家发展研究院等权威机构，利用淘宝天猫平台的消费大数据，发布了"全球品牌中 国线上500强榜单" （CBI500） 。可以看出，国际品牌在中国发展势头依旧迅猛，TOP500中有156 个国际品牌上榜，苹果登顶全球榜首。 国际品牌在多个行业牢牢占据第一： 3C数码行业的苹果，美妆行业的欧莱雅，运动户外与服饰行业 的耐克，医疗健康营养的Swisse，宠物行业的皇家等。 整体来看，在服饰、食品、日化等领域，确实已实现了较高的国产替代率，而在运动户外、美妆、 3C数码等行业，国际巨头仍占据半壁江山。数据显示，美妆行业前10中有8个国际品牌，运动户外行 业上榜国际品牌数占比高达7成。 观察榜单，国际品牌在美妆行业的优势尤为显著。榜单TOP100的14个美妆品牌中，国际品牌占了11 个，分别是欧莱雅、兰蔻、雅诗兰黛、海蓝之谜、圣罗兰、香奈儿、娇韵诗、SK-II、科颜氏、修丽 可、资生堂。 在运动户外与服饰领域，国际品牌整体表现强势。上榜的运动户外品牌里，国际品牌数量占比近7 成。耐克、阿迪达斯分别位列榜单第8、第10，斐乐 FILA、始祖鸟、 ...

Core Insights - The competition in the Chinese sportswear market has intensified over nearly two decades, with domestic brands like Li Ning and Anta rising to prominence against international giants like Nike and Adidas [1][2][3] - Anta has successfully implemented a multi-brand strategy, acquiring well-known brands such as FILA and Arc'teryx, which has diversified its product line and attracted various consumer groups [1][3] - Nike's strategies, including reviving classic styles and increasing marketing efforts, have not yielded the desired results, leading to a decline in brand influence due to market saturation and consumer fatigue [2][3] Group 1: Domestic Brands - Domestic brands have shown resilience and adaptability, focusing on precise market positioning and operational strategies to capture consumer attention [3][5] - Anta's growth trajectory has been marked by strategic partnerships and innovative marketing approaches, enhancing brand recognition and reputation [1][3] - The evolving consumer preferences and intensified competition are driving significant changes in the sportswear market, necessitating continuous innovation from domestic brands [3][5] Group 2: International Brands - International brands like Nike are facing challenges due to rigid operational strategies and a lack of responsiveness to market demands compared to domestic competitors [2][3] - Nike's reliance on brand power and classic products has hindered its ability to adapt to the diverse needs of the Chinese market [2][3] - For international brands to regain their footing in China, a reevaluation of their operational strategies and market positioning is essential [3]

上 市 公 司 商业贸易 2025 年 05 月 23 日 滔搏 (06110) ——业绩符合预期，派发特别股息提升股东回报 报告原因：有业绩公布需要点评 买入（维持） | 市场数据： | 2025 年 05 月 22 日 | | --- | --- | | 收盘价（港币） | 3.09 | | 恒生中国企业指数 | 8557.64 | | 52 周最高/最低（港币） | 5.82/2.11 | | H 股市值（亿港币） | 191.62 | | 流通 H 股（百万股） | 6,201.22 | | 汇率（人民币/港币） | 1.0886 | 一年内股价与基准指数对比走势： -58% -8% 42% HSCEI 滔搏 资料来源：Bloomberg 证券分析师 王立平 A0230511040052 wanglp@swsresearch.com 刘佩 A0230523070002 liupei@swsresearch.com 研究支持 刘佩 A0230523070002 liupei@swsresearch.com 本研究报告仅通过邮件提供给 中庚基金 使用。1 投资要点： 财务数据及盈利预测 | 货币单位：人民 ...

NOAVURA 野村东方国际证券 分钟了解日本 浅谈日本体育市场发展 运动产业是日本国民经济的重要组成部分,而体育市场也是 少数在日本经济下行期被视为的黄金赛道之一。本期将介绍 日本近现代体育市场的发展历程以及体育流行趋势的转变。 日本体育市场的发展历程 经济下行、老龄 化、少子化主导着 大众运动的风潮 侧重于学校体育体 20世纪90年 系的建立,核心以 代以来 竞技体育的选拔诉 求优先 20世纪60年 代-80年代末 1945年后- 20 世纪60年代初 竞技导向转向全民 明治维新时期 体育,大众体育发 - 1945年之前 展逐步多样化、高 4411 内容来源 本内容根据野村东方国际证券2023年08月17日发布的证券研究报告 《赛道之上，创新致胜——日本经济下行期黄金赛道之运动 服饰》 分析师 张影秋 （SAC执证编号：S1720522110001） 曾万霖 （SAC执证编号：S1720524050001） 往期推文回顾 一分钟了解日本｜日本的"猫咪经济" 免责声明 向上滑动阅览 本材料虽由野村东方国际证券有限公司（以下简称"本公司"或"我们"）研究部提供，但并非我们发布的证券 研究报告，仅系我们根据本公 ...

贸易全球化趋势不可阻挡，中国市场正在成为国际品牌最不可或缺的战略高地。 日前，北京大学国家发展研究院等权威机构联合发布"全球品牌中国线上500强榜单"（CBI500），这是全球首个完全以真实消费者行为为基础的品牌榜单。 榜单显示，共有156个国际品牌上榜，并在多个行业登顶榜首。其中包括3C数码行业的苹果，美妆行业的欧莱雅，运动户外与服饰行业的耐克等等。 | | | | | | | 知名度 | | | 忠诚度 | | ਸੇ | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 排名 | | 品牌名 | 行业 | 综合评 分 | 品牌词 搜索量 | 成交金 额 | 成交人 数 | 客单价 | | 会员成 老客成 交金额 交金额 | 新品成 岁 交金额 | | | | | | | | | | | | 各指标评分 | | | l | 苹果 | Apple | 3C数码 | 100.00 | 19.85 | 7.75 | 12.99 | 3.62 | 12.89 | 8.71 | 10.79 | | 2 | 华为 | ...

Core Insights - The sports and outdoor brands are experiencing significant growth during the "618" shopping festival, with high-end brands showing remarkable performance, such as lululemon and Salomon, which saw growth rates exceeding 400% [1] - Adidas has defied market skepticism by achieving double-digit growth across all markets and channels in Q1, showcasing effective strategies like supply chain flexibility and brand rejuvenation [1][9] - The high-end outdoor and running gear segments are emerging as key growth areas for sports brands, driven by the rising demand from the new middle class [2] Company Performance - Adidas reported strong Q1 results, with a notable increase in sales and a focus on localizing its product offerings in China, achieving a 13% growth in net sales in the Greater China region [9][10] - Amer Sports, which owns brands like Arc'teryx and Salomon, saw a 23% revenue increase in Q1, reaching $1.473 billion (approximately 106.09 billion RMB), driven by high-performance outdoor apparel [2] - On, a Swiss sports brand, achieved record sales in Q1 with a 43% year-on-year increase, reaching 726.6 million Swiss francs (approximately 63.49 billion RMB), and expects at least a 28% growth in annual net sales [3][4] Market Trends - The demand for high-end outdoor products and running gear is surging, with brands like Asics reporting a 19.7% increase in sales to 208.3 billion yen (approximately 104 billion RMB) in Q1 [4][5] - The retro sports trend is gaining traction, as evidenced by Asics' Onitsuka Tiger brand, which saw a 56.1% increase in sales, benefiting from global exposure and strategic marketing [8] - The integration of fashion and sports is becoming increasingly important, with brands like Adidas targeting the young female market and leveraging social media for brand engagement [6][7] Strategic Initiatives - Adidas is focusing on a "global brand, local operation" strategy, emphasizing the importance of the Chinese market and adapting products to local preferences [9][10] - The company is enhancing its direct-to-consumer (DTC) approach through e-commerce and social media platforms, aiming to strengthen consumer interaction and brand loyalty [10] - Amer Sports is expanding its footwear division to capture new growth opportunities in the outdoor apparel sector [2]

运动蚂蚁在本次展会上重磅展出的六轴赛车模拟器，以其突破性的技术实力和极致的沉浸体验，成为展会现场的明星产品。这款模拟器采用先进的六自由度 运动平台技术，配合4K超高清三面屏和专业级力反馈方向盘，完美复现了真实赛车的每一个细微动态。六轴赛车模拟体验区前排起了长龙，来自全球各地 的采购商和专业观众纷纷驻足试玩。 运动蚂蚁科技潮玩新势力引行业瞩目 2025年5月10日，备受业界瞩目的2025鸿威亚洲乐园及景点博览会在广州中国进出口商品交易会展馆成功举办，运动蚂蚁作为数字运动潮玩领域的创新品 牌，以独具特色的展位设计和前沿的科技互动体验，成为展会现场的一大亮点。展位现场人流如织，吸引了众多国内外采购商和专业观众驻足体验，充分展 现了运动蚂蚁在数字娱乐领域的创新实力和市场潜力。 作为亚洲地区规模最大、影响力最强的行业盛会之一，本届博览会展览面积达13万平方米，吸引了来自全球60多个国家和地区的1500余家参展企业，集中展 示了游乐设备、主题公园、景区装备及文旅科技设备等全产业链创新成果，累计接待专业观众超25万人次。运动蚂蚁抓住这一国际化平台，重点展示了面向 海外市场的创新产品和解决方案。 创新科技体验引爆展会热潮 在 ...

Group 1: Amer Sports Performance - Amer Sports reported Q1 2025 revenue of $1.473 billion, a 23% year-over-year increase, exceeding expectations [1] - The company's operating profit grew 97% to $214 million, with an operating margin increase of 5.4 percentage points to 14.5% [1] - The Arc'teryx brand led the growth with a 28% revenue increase to $664 million, and a 32% increase when adjusted for fixed exchange rates [1][3] Group 2: Market Performance in China - The Greater China region saw a significant revenue increase of 43% to $446 million [2] - Arc'teryx is identified as a key driver of growth in the outdoor industry, with the professional outdoor sports community being a crucial support [3] Group 3: Lululemon's Growth - Lululemon's Q4 2024 revenue in mainland China grew 46%, contributing to a 41% annual growth in the region, outperforming other markets [6] - The company's global revenue for the fiscal year reached $10.6 billion, a 10% year-over-year increase, with a net profit of $1.815 billion, up 17.1% [7] Group 4: VF Corporation's Challenges - VF Corporation reported a 4% decline in total revenue for FY 2025, amounting to $9.5 billion, with Q4 revenue down 5% to $2.14 billion [10] - Vans brand significantly underperformed, with a 16% revenue drop to $2.35 billion for the year [12] Group 5: Birkenstock's Performance - Birkenstock reported Q2 2025 revenue of €574 million, a 19% year-over-year increase, with a net profit growth of 47% to €105 million [13] - The company achieved double-digit growth across all major markets, with the Asia-Pacific region growing 30% to €47.8 million [15] Group 6: Under Armour's Transition - Under Armour's Q4 2025 revenue declined 11% to $1.2 billion, with an annual revenue drop of 9% to $5.2 billion, although it exceeded Wall Street expectations [16][18] - The company emphasized the importance of the Chinese market, which contributes approximately half of its Asia-Pacific revenue [18]

2024-2025"利百文台尼"独牙传奇中式九球国际巡回赛历经了浙江临海、浙江杭州、河南郑州三站分站 赛，最终在北京昌平进行总决赛。凭借高规格的赛事组织、丰厚的奖金设置、国际化的参赛阵容以及精 彩的比赛，赛事在短时间内迅速在台球界崭露头角，吸引了来自全球62个国家和地区的587名运动员参 加。 中式九球，未来已来！5月22日，北京昌平2024-2025"利百文台尼"独牙传奇中式九球国际巡回赛全球总 决赛，在北京昌平盛大启幕！来自全球62个国家和地区的587名运动员齐聚一堂，角逐中式九球500万至 高奖金。 国家体育总局小球运动管理中心主任、党委书记、中国台球协会主席姜世才，中国中小商业企业协会名 誉会长、国务院国资委原监事会主席董树奎，世界台球运动联盟副主席、世界花式撞球协会主席肖恩· 辛格(Ishuan Singh)，北京市体育局一级巡视员范亚兵，华夏银行股份有限公司党委副书记、执行董事、 行长瞿纲，新华社北京分社副社长邓诗微，中国著名书画家尹毅，中国中小商业企业协会执行会长任兴 磊，世界花式撞球协会秘书长巴里·詹纳(Barry jenner)，北京市昌平区副区长马春秀，北京市昌平区副区 长赵仕伟，北京北奥 ...