来源丨灵兽 （ lingshouke ） 作者丨 十里 榴莲暴跌的背后 以下文章来源于灵兽 ，作者十里 灵兽 . 专注零售，聚焦消费。商业改变世界。你们负责改变世界，我们带你们改造商业。灵兽，零售消费行业 头部新媒体平台，为商业原创报道而生。投稿及合作：lingshouke@126.com 农业农村部全国农产品批发市场价格信息系统显示，进入5月以来，榴莲品类全国批发均价连日下 降，截至5月23日，价格显示为51.38元/公斤，较4月的批发均价69.26元下降25.8%。 随即，"榴莲价格暴跌"的消息登上微博热搜。与此同时，业内预测，6月以后，越南榴莲的整体上 市，国内价格下跌的趋势仍在持续。 一位水果店的店员向我们介绍，猫山王榴莲要卖65元/斤，现在猫山王降到了35元/斤，价格直接腰 斩；金枕榴莲贵的时候要卖36.8元/斤，现在也降价到26元/斤。而在部分菜市场，售价甚至不到20 元/斤。 北京新发地市场价格系统显示，金枕榴莲在一个月以前还是1100元、1200元一标箱，一标箱是32 斤，现在到了730元到780元一标箱不等，基本上属于价格腰斩态势。 表面上看，榴莲价格的松动与供需关系的变化密切相关。一位资深 ...

Group 1 - The core event is the "6·6 Give 'Lychee' Festival" held in Guangzhou, which aims to promote Guangdong lychee and enhance its brand influence across 24 provinces and cities in China [3][5]. - The festival attracted various stakeholders including farmers, distributors, and media, focusing on the precise connection between production and sales of local specialties like lychee [5]. - The event is part of a broader initiative to boost the marketing and sales of Guangdong lychee, which has become a top fruit in national supermarkets [3][5]. Group 2 - The "2025 Rural Entrepreneurship Youth Training Class" was held in Heyuan, aiming to cultivate a new generation of rural talents who are idealistic, technically skilled, and good at management [7]. - The training attracted over 80 participants from agricultural enterprises, emphasizing the importance of technology in driving high-quality rural development [7]. - The initiative aligns with the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" to enhance rural economic growth [7][14]. Group 3 - The "Qinzhou Lychee Procurement Guide" was recently published to facilitate nationwide buyers in understanding procurement information and timing for Qinzhou lychee [11]. - The guide includes a list of 22 quality lychee production and sales enterprises, 133 lychee orchards, and 85 marketing entities, promoting efficient production and sales connections [11]. - It also features a distribution map of local specialty fruits, enhancing the accessibility of procurement information for buyers [11].

Core Points - The branding initiative for Leiling Lychee, including the logo and IP selection, has concluded successfully [2][3][4] - The selection process involved multiple stages, including submission, preliminary selection, online voting, and expert evaluation [3][6] - The awards for the logo and IP categories include one selected award and two excellent awards for each category [6][7] Group 1: Branding Initiative - The logo and IP collection activity aimed to enhance brand building for Leiling Lychee and attracted over a hundred submissions from across the country [8][9] - More than ten thousand participants engaged in the online voting process, significantly increasing the attention and influence of Leiling Lychee [9] Group 2: Awards and Recognition - The selected award winners for the logo category received a prize of 5,000 yuan and a certificate, while the excellent award winners received 1,000 yuan and a certificate [7] - Leiling Lychee has successfully obtained geographical indication trademarks and has been recognized as a notable agricultural brand in Guangdong [10][11][12] Group 3: Upcoming Events - The lychee harvesting season is set for late June, during which the 18th Lychee Cultural Tourism event will be held to promote the Leiling Lychee brand [16][17]

Core Points - The "6·6 Give 'Lychee' Festival" was held in Guangzhou, aiming to promote Guangdong lychee globally [2][3] - The event gathered farmers, distributors, logistics providers, brand representatives, and cultural figures to facilitate precise supply and demand matching [3][4] - The Leiling area in Shantou, known for its large lychee production, showcased its advantages in variety and quality [5][11] Group 1 - Leiling town has a lychee planting area of 44,000 acres, with major varieties including Wuye, Guiwei, Nuomici, and Huaizhi [6] - The region has been exporting lychee to North America, the Middle East, and Singapore for 21 consecutive years [7] - The event resulted in the signing of intention orders totaling 12 tons, boosting confidence ahead of the lychee harvest season [9] Group 2 - Leiling lychee representatives participated in the festival, including the Lychee Association and local agricultural technology companies [10] - Future promotional activities include participation in "Chang'an's Lychee" and other sales events to enhance market presence and reputation [14][15] - The festival is seen as a starting point for ongoing efforts to connect with buyers and increase farmers' income [15]

Core Viewpoint - Hainan is enhancing its transportation policies to create a modern comprehensive transportation system, facilitating international trade and connectivity with the world [4][14]. Transportation Policy and Infrastructure - Hainan has implemented a highly open transportation policy, establishing 60 stable international and domestic shipping routes from Yangpu Port, creating a new pattern of connectivity [4][10]. - The island's three major airports have restored and opened nearly 70 international passenger and cargo routes, significantly improving global access [4][10]. Air Travel Expansion - Hainan has increased the frequency of flights between Haikou and Kuala Lumpur to 8 weekly flights, and between Haikou and Hong Kong to 35 weekly flights, catering to growing trade and tourism demands [5][7]. - The first direct flight from Haikou to London commenced on May 7, reducing travel time by approximately 4.5 hours compared to previous routes [6][7]. Shipping and Maritime Development - The "China Yangpu Port" welcomed its 60th international vessel, marking a significant milestone in Hainan's maritime development [9][10]. - The port's registration system has attracted international shipping companies, benefiting from zero tariffs on transportation tools and export tax rebates, effectively reducing shipping costs by over 11% [9][10]. Economic Impact and Trade Growth - Hainan's exports of lychee have reached over 53 million yuan, with significant shipments to countries like the UAE, Canada, and Spain, showcasing the effectiveness of improved transportation networks [12][13]. - The province's economic openness has increased, with foreign investment growing at an average annual rate of 36%, and trade in goods and services increasing by 21.9% and 20.8% respectively [13][14].

Group 1 - The core viewpoint of the article highlights the successful export of fresh Yangmei from Xianju County, Taizhou, to international markets, marking the first batch of exports in 2023 [1] - The exported Yangmei consists of 10 boxes weighing approximately 150 kilograms, with each box containing 15 pieces of fruit, each weighing between 20 to 30 grams, priced at around 25 yuan per piece [1] - Xianju County is recognized as the "Hometown of Yangmei" in China, with a projected planting area of 147,000 mu and an output of 121,000 tons in 2024, generating a fresh fruit value of 1.23 billion yuan [1] Group 2 - The local agricultural development company has implemented an automated sorting line for measuring sugar content and weight, enhancing the efficiency of the sorting and packaging process [1] - The company has received six batches of export orders totaling nearly 5 tons, primarily destined for countries such as France, Canada, and Indonesia [1] - The article emphasizes the high storage and transportation requirements for Yangmei, which is a perishable product, and the efforts of Taizhou Customs to facilitate the export process [1][2]

中新网广州6月7日电 据广东省农业农村厅7日消息，"6·6给'荔'节——广东荔枝全球品鲜嘉年华"掀起甜 蜜旋风，带动全国多地水果市场、大型商超、水果店开展"6·6给'荔'节'荔'争上游""6·6给'荔'节'荔'量全 开"等宣传物料展示，不断扩大活动影响力，进一步提升广东荔枝的品牌影响力。 今年，广东充分运用网络达人、媒体平台等营销新力量，借助嘉年华活动这一契机，线上线下全网发 动，产区销区全面动员，引爆给"荔""消费日"，带动广东佳果"消费季"，打造农产品强势在地IP。围绕 做好"土特产"文章，借力"6·6给'荔'节"，广东通过产销对接推动荔枝等岭南佳果产销精准对接，进一步 拓展国内外市场，助力果民增产增收。(完) （文章来源：中国新闻网） 北京市丰台区乐华梅兰水果店内，广东荔枝被摆放在显眼的位置，吸引着众多顾客驻足选购。甘肃省兰 州市安宁区的果果家、宜居园、李鲜生、首杨水果等店铺，也精心布置了"6·6给'荔'节"的宣传物料，让 顾客在品尝荔枝美味的同时，感受到浓厚的氛围。河北省石家庄、河南省郑州市等地的水果店里，广东 荔枝凭借其鲜嫩多汁、清甜可口的品质，赢得了当地消费者的喜爱。 浙江省杭州市、湖北省武汉市、 ...

Group 1 - The article highlights the vibrant development of fruit orchards in Qiyang, Hunan, focusing on modernized grape cultivation and innovative agricultural practices [1][2] - The "leading enterprise + cooperative + farmer" model is being implemented to enhance the grape industry, with the introduction of advanced irrigation systems and high-quality grape varieties [1] - Plans are in place to expand the grape base and picking garden within three to five years, integrating high-quality fruit production, picking experiences, and leisure tourism [1] Group 2 - The golden passion fruit base in Wangjiaping Village is currently in its optimal planting period, with 160 acres being developed under a new employment and training model that benefits local farmers [2] - The introduction of a standardized workshop for passion fruit products has significantly increased the added value, with plans to expand the area by 180 acres next year [2] - The Yangmei orchard in Bai Shui Town is expected to yield over 200 tons of fruit, utilizing biological pest control and developing processed products to enhance value [2] Group 3 - Qiyang has been deepening the "three rights separation" reform, strengthening local specialty products, and promoting the integration of agriculture, leading to the establishment of 1,361 cooperatives and 5,827 family farms by 2024 [2]

广东荔枝营销战 报④|6·6给荔全中 国，广东荔枝线 上线下销售旺_南 方+_南方plus |6·6"给荔"，广东 荔枝全球品鲜嘉 年华举办 继5·20"用荔枝表 达爱"，广东创新 发起6·6"给荔 会抽取"满15减 10"的荔枝优惠 券，京东还上 线"每天1分抢荔 枝"互动游戏、直 播间开启荔枝原 产地直播、京东 寻鲜代言人&618 惊喜大使等方式 助力广东荔枝销 售。 |广东荔枝实现"朝 发午至"！粤港澳 大湾区今年首开 高铁"荔枝专列" 节"！6月6 日，"6·6"给"荔"节 ——广东荔枝全 球品鲜嘉年华"在 广州海心沙星光 大道举行。活动 集聚产地果农、 经销商、物流 商、品牌商、网 络达人、文化名 人、央省市主流 媒体等跨界力 量，围绕做好"土 特产"文章，推动 荔枝等广东佳果 产销精准对接， 进一步拓展国内 外市场。 |广东荔枝成交额 增长超560％ 京东 助销专项行动取 得积极成效 截至6月5日，京 东启动助销广东 荔枝专项行动实 现成交额同比增 长超560%。这一 亮眼成绩的背 后，是京东"产地 直采+源头直发 +高效物流+全渠 道销售"供应链能 力的综合体现。 而即日起至6月18 日，上海、 ...

解锁广西钦州荔 枝采购"最强助 攻"！《钦州荔 枝采购指南》上 线_南方+_南方 plus 近日，由广西壮 族自治区钦州市 水果产业发展中 心精心编制的 《钦州荔枝采购 指南》正式发 布。为方便全国 采购商精准把握 钦州荔枝采购信 息及上市时间， 全面促进广西钦 州荔枝产销对 接，2025年《钦 州荔枝采购指 南》的编制内容 中除了钦州荔枝 及特色水果产业 介绍，还精选收 录了22家优质荔 枝产销企业、 133家荔枝果园 主体及85家荔枝 营销主体名单， 为产销高效对接 提供便利。此 外，《钦州荔枝 采购指南》还创 新设计钦州主产 特色水果分布地 图，并编入其他 水果经营主体的 联系方式，形成 本地优质经营主 体联系矩阵，实 现采购商一册指 南在手，众果采 购无忧。 钦州荔枝采购指南（2025年） 据钦州市水果产 业发展中心主任 邓善能介绍，该 市为全面助力钦 州荔枝顺产顺 销，提升钦州荔 枝的市场竞争 力，除了上线 《钦州荔枝采购 指南》，还将在 6月21日举办灵 山荔枝文化旅游 节开幕式及系列 营销活动，进一 步提升"钦州荔 枝"的品牌影响 力。这份采购指 南既是全国客商 合作的"寻荔指 南针"，也是开 ...