本报讯 （记者袁传玺）5月6日，中国国际电子商务中心研究院发布《直播电商高质量发展报告 （2024）》（以下简称"报告"）。报告指出，直播电商是消费增量的主要来源，促进就业和消费效应明 显。报告以快手平台为例测算，一个直播间催生30多个新职业，带动上下游产业链大量就业；在稳定开 展直播营销的企业中，七成以上的新增客户来自直播电商，直播后产品创新迭代的速度提升一倍。 中国国际电子商务中心副主任翟伟斌表示，直播电商不仅深刻改变了消费者的购物习惯，更为经济增长 注入了新动能，在增加就业、扩大内需、促进数字经济发展等方面发挥了积极作用，成为推动我国经济 高质量发展的重要力量。 社科院财经战略研究院研究员、中国市场学会副会长李勇坚表示，直播电商在促进就业的同时，有利于 缩小城乡收入差距，更加具有普惠性。调研显示，生鲜食品直播GMV每增加1%，农村居民人均可支配 收入可以增加0.03%。 报告指出，AI技术正在重塑直播电商的底层逻辑，推动行业从"流量驱动"向"智能工业化"转型。报告显 示，快手平台打造了包括快意语言大模型、可图图像生成大模型、可灵视频生成大模型等在内的大模型 矩阵，以及女娲数字人直播、智能客服π、磁力开创 ...

这是李佳琦继"所有女生"和"所有女生的衣橱"之后推出的第三个矩阵账号，将市场重心从年轻女性转向了潜力巨大的银发经济，以寻 求新增长点。与此同时，抖音和快手上的中老年直播间也在活跃带货，瞄准了同一个迅速增长的中老年市场。 面对3亿中老年用户触网的趋势，曾经因美妆而闻名的"口红一哥"李佳琦，能否顺利攻入中老年赛道？ 「核心提示」 李佳琦杀入3亿银发蓝海， "所有爸妈的幸福家"能 成为中老年消费者心目中的购物首选吗？ "美衣美食美生活，就来爸妈的幸福家。"5月5日下午，李佳琦新直播间"所有爸妈的幸福家"开播首日，他罕见的集结团队员工父母 团，共同喊出直播宣言。这场以"重返20岁"为主题的首播，开播不到两小时，涌入超100万观众，当日吸粉超10万人。 开播首日，在琛琛、阿秋、新一、子捷等助播带领家人悉数登场后，李佳琦带着妈妈压轴出场。到场主播的家人们，年龄从53岁到75 岁，身着复古风走秀，在镜头前神采奕奕的表达着自己的时尚态度，呼应着直播间传达的"岁月不败美人""全世界爸妈值得更好的"的 消费观。 从"口红一哥"到"爸妈买手" 5月5日的首播中，新直播间预热了未来三天的直播专场。值得关注的是，虽然李佳琦本人并未露面 ...

另据弗若斯特沙利文发布的《2024年中国银发经济发展报告》，2023年，我国银发经济市场规模已达到 7.1万亿元。随着产业不断成熟和政策进一步优化，预计到2028年，我国银发经济市场规模将达到12.3万 亿元，复合年增长率约为11.8%。 今年"五一"假期中，银发消费成为热点之一。多个旅游平台的数据显示，与往年相比，"五一"假期"银 发族"相关订单迎来明显增长，显示出银发消费潜能的持续释放，也为假日经济增添新动力。 具体来看，5月5日，全球自驾游平台租租车发布的《2025"五一"全球自驾简报》显示，今年"五一"自驾 游国内市场在去年高位基础上稳中有增，出境自驾保持稳步增长状态。其中，老年自驾游爱好者"逆 势"增长，60岁以上的出境自驾游客同比增长6.5%，选择在国内自驾的老年游客增长了27%，"银发族 们"通常选择在5月2、3日出行避开高峰期，同时反映了"银发族"的旅游意愿强烈。 报告显示，老年自驾游客，他们更倾向于选择文化游、风景游，驾车前往打卡著名景区、博物馆，深入 体验当地文化生活等方式受青睐。"五一"期间"银发族"们最喜欢的国内目的地为成都、三亚、喀什、杭 州、景德镇之类的城市。出境目的地集中于意大利 ...

5月6日，胖东来创始人于东来对账号"胖东来于东来"解除私密。针对近期的玉石事件，其连发10条回 应，并点名邀请"柴怼怼、宋清辉、躺平叔"等质疑者前往胖东来实地考察。 | | | .. | | --- | --- | --- | | 作品 51 ▼ | | 喜欢 11399 | | | 禁慰慰、宋清辉、编平板 | | | | 等质量肿东来的人们! 知 | 我理解一切的发生、我更 | | | 果但们图意,降东来同比 | 会在追求和他漫藏好的第 | | | 道调停们一层来群东来认 | 上与追求晨好的人们一起 | | | 真的深入了解研究考察! | 阻光快乐的刷行 -- 0 | | | 我相信我们共同的心愿都 | | | | 晶希望我们的国家和人民 | | | | 的生活更具好!我更相信 | | | | 人们都会往这个美好的万 | | | | 阳共同努力向前! | | | | 8 6577 | O 3872 | | 在肆东来看来 过度的包 | | | | 容与容忍更是状感的结 | 胖乐录到力为国家和社会 | 无论是正常人减是杨冲强 | | 黑!这会让更多受伤害的 | 的美好的信仰是不会改变 | 问题的人都应该在法律的 ...

Core Viewpoint - Guangdong Province is implementing a special action plan to boost consumption by correcting unreasonable business practices in online sales and live streaming, promoting fair pricing and quality products [1] Group 1: Consumer Protection Initiatives - The government aims to add over 15,000 trustworthy consumption commitment units and more than 4,500 stores with no-reason return policies by 2025 [1] - A "Credit+" project will be launched to enhance the joint punishment mechanism for dishonest practices in key areas [1] - The government will strengthen the resolution of consumer disputes and improve online dispute resolution mechanisms [1] Group 2: Regulation of E-commerce Practices - The plan includes correcting unreasonable practices such as "lowest price on the entire network" in online sales and live streaming [1] - There will be strict actions against the sale of counterfeit products and violations such as price fraud and false advertising [1] - A quality traceability mechanism for key products will be established, along with enhanced supervision of defective product recalls [1] Group 3: Media and Privacy Regulations - The government will regulate subscription and charging practices in the broadcasting and television sectors, addressing issues like complex charging and inducement [1] - There will be guidance on the proper installation of cameras in public consumption areas to protect consumer privacy regarding facial recognition, payment, and tracking information [1]

Core Viewpoint - Guangdong Province is actively promoting the integration of artificial intelligence with consumption to boost new types of consumption and enhance digital service ecosystems [1] Group 1: New Technology Applications - The government is accelerating the application of new technologies such as AI large models, virtual reality, holographic internet, and digital twins to create integrated digital scenarios [1] - There is a focus on deepening instant e-commerce applications and supporting platforms to build digital life service ecosystems in collaboration with communities and business circles [1] Group 2: Innovation in E-commerce - Support is being provided for live-streaming e-commerce platforms to innovate with virtual hosts and 3D live streaming formats for product promotion [1] Group 3: AI and Consumption Integration - The initiative aims to promote the development and application of new technologies and products such as autonomous driving, smart wearables, ultra-high-definition video, brain-computer interfaces, and additive manufacturing [1] - The application of AI is being demonstrated in typical scenarios including elderly care, education and training, healthcare, government services, home decoration, and shopping payments [1] Group 4: Robotics and Health Consumption - A "Robot+" initiative is being organized to explore consumer application scenarios for robotics [1] - The government is implementing a health consumption initiative to improve remote medical services and enhance the convenience of "Internet + healthcare" services [1] Group 5: Medical Aesthetics Development - There is a focus on the regulated and orderly development of medical aesthetics consumption, promoting emerging fields such as "light medical aesthetics" and anti-aging, while cultivating distinctive medical aesthetics brands [1] - The government plans to collect and publish provincial-level new consumption scenario cases and best practices for service consumption innovation, strengthening promotion efforts [1]

Group 1 - The rise of live streaming has created a significant impact on consumer behavior, leading many individuals to pursue a luxurious lifestyle beyond their financial means, resulting in dwindling savings and financial distress [1] - The convenience of various borrowing tools, such as credit cards and online loans, encourages impulsive spending, which can lead to a cycle of debt that is difficult to escape [5] - The current economic instability has increased the desire for stable employment, with many individuals flocking to civil service positions, yet even these jobs are not immune to financial pressures and uncertainties [9] Group 2 - The strong desire for wealth accumulation amidst economic challenges has led individuals to seek investment opportunities, but many overlook the inherent risks associated with high-return investments, which can result in significant financial losses [11] - It is crucial for individuals to choose investment strategies within familiar domains and to be cautious of advice from so-called "experts," as this can lead to financial pitfalls [11]

东方甄选 20250506 摘要 • 东方甄选采取多平台策略，抖音平台贡献约 80%的 GMV，为公司基本盘。 同时，公司积极拓展淘宝、京东、小红书、拼多多等货架电商渠道，通过 口碑传播实现增长，未进行付费推广。 • 公司计划通过新东方教育机构的自动售卖机进行品牌曝光，并将在新东方 举办家庭公益讲座，分享产品开发理念和品牌故事，以覆盖更多潜在用户 群体。 • 东方甄选 APP 以自营品为主，涵盖日常生活所需，自营品 30 天复购率达 50%。公司目标是增加 APP 下载量和付费会员，通过营销活动提升活跃度， 并可能邀请歌手举办线上演唱会吸引用户。 • 公司拥有 600 款 SKU 的自营产品，常年在售 300 款，食品类目丰富。通 过大数据了解消费群体需求，引入新品并迭代老品，同时参考行业友商优 势，不断提升产品力。 • 公司采取多层次质检措施确保自营产品品质，自营产品逐渐赢得消费者信 任。自营产品选择原则包括绿色、健康、美味及高性价比，未来将加强与 外界合作，将自营产品推广至其他平台或直播间销售。 Q&A 请介绍一下东方甄选公司在 2025 财年的整体战略和业务发展情况。 东方甄选在 2025 财年继续沿着 ...

美腕盯上了银发经济。近日，美腕的新直播间"所有爸妈的幸福家"正式开播，直播两天内账号粉丝量增超16万，主要针对中老年客群售卖服饰、食品等品 类。同时，直播间通过放慢主播语速、放大字体、邀请中老年模特等方式来迎合用户的观感体验。 打造垂类直播账号于直播机构而言早已不新鲜，除了美腕，东方甄选、交个朋友等机构更是开出了一系列账号矩阵，细化到美妆、书籍、生鲜、酒饮等类 目。以更精细化的运营切入特定客群，是直播机构对增量的渴望。不过，这也对直播间的选品、运营能力提出更高要求。 靠李佳琦等主播拉动新账号的人气，是美腕的惯常手法。此前，美腕通过李佳琦在直播间的连线互动，让两个新直播间"所有女生"和"所有女生的衣橱"实现 破圈。2022年12月，美腕相继孵化出上述两个账号，是为尝试垂类市场，迎合用户对生活类、服饰类产品丰富度的需求。 做"爸妈"的生意 时隔两年多，美腕又孵化出一个新账号。近日，美腕的淘宝新直播间"所有爸妈的幸福家"正式开播，由李佳琦直播间的助播阿秋带队经营该账号。5月6日晚 间，该直播间的场观量超过240万，上架的商品链接超过130个，售卖的品类包括黄金、服饰、生活、食品等，主要以中老年客群的喜好来进行选品。 ...

Core Insights - The silver economy is attracting major live streaming platforms, with the launch of "All Parents' Happy Home" on Taobao Live, which garnered over 1.74 million views in just 4 hours [1] - The new generation of elderly consumers is shifting their spending habits towards quality and experience rather than just low prices, indicating a change in consumer behavior [1] - The live streaming room features middle-aged and elderly hosts who act as experience officers, promoting products tailored to the needs and preferences of older consumers [2] Industry Trends - The elderly population in China is projected to exceed 300 million by the end of 2024, with the "silver-haired" demographic increasing by an average of 12 million annually for those aged 40 and above [2] - The live streaming initiative has partnered with over 200 brands, focusing on various themes such as gifts, fashion, and food to enhance the shopping experience for older adults [2] - Products showcased include age-appropriate footwear and clothing that balance style and comfort, reflecting the evolving preferences of older consumers [2]