Group 1 - The article highlights the vibrant development of fruit orchards in Qiyang, Hunan, focusing on modernized grape cultivation and innovative agricultural practices [1][2] - The "leading enterprise + cooperative + farmer" model is being implemented to enhance the grape industry, with the introduction of advanced irrigation systems and high-quality grape varieties [1] - Plans are in place to expand the grape base and picking garden within three to five years, integrating high-quality fruit production, picking experiences, and leisure tourism [1] Group 2 - The golden passion fruit base in Wangjiaping Village is currently in its optimal planting period, with 160 acres being developed under a new employment and training model that benefits local farmers [2] - The introduction of a standardized workshop for passion fruit products has significantly increased the added value, with plans to expand the area by 180 acres next year [2] - The Yangmei orchard in Bai Shui Town is expected to yield over 200 tons of fruit, utilizing biological pest control and developing processed products to enhance value [2] Group 3 - Qiyang has been deepening the "three rights separation" reform, strengthening local specialty products, and promoting the integration of agriculture, leading to the establishment of 1,361 cooperatives and 5,827 family farms by 2024 [2]

广东荔枝营销战 报④|6·6给荔全中 国，广东荔枝线 上线下销售旺_南 方+_南方plus |6·6"给荔"，广东 荔枝全球品鲜嘉 年华举办 继5·20"用荔枝表 达爱"，广东创新 发起6·6"给荔 会抽取"满15减 10"的荔枝优惠 券，京东还上 线"每天1分抢荔 枝"互动游戏、直 播间开启荔枝原 产地直播、京东 寻鲜代言人&618 惊喜大使等方式 助力广东荔枝销 售。 |广东荔枝实现"朝 发午至"！粤港澳 大湾区今年首开 高铁"荔枝专列" 节"！6月6 日，"6·6"给"荔"节 ——广东荔枝全 球品鲜嘉年华"在 广州海心沙星光 大道举行。活动 集聚产地果农、 经销商、物流 商、品牌商、网 络达人、文化名 人、央省市主流 媒体等跨界力 量，围绕做好"土 特产"文章，推动 荔枝等广东佳果 产销精准对接， 进一步拓展国内 外市场。 |广东荔枝成交额 增长超560％ 京东 助销专项行动取 得积极成效 截至6月5日，京 东启动助销广东 荔枝专项行动实 现成交额同比增 长超560%。这一 亮眼成绩的背 后，是京东"产地 直采+源头直发 +高效物流+全渠 道销售"供应链能 力的综合体现。 而即日起至6月18 日，上海、 ...

解锁广西钦州荔 枝采购"最强助 攻"！《钦州荔 枝采购指南》上 线_南方+_南方 plus 近日，由广西壮 族自治区钦州市 水果产业发展中 心精心编制的 《钦州荔枝采购 指南》正式发 布。为方便全国 采购商精准把握 钦州荔枝采购信 息及上市时间， 全面促进广西钦 州荔枝产销对 接，2025年《钦 州荔枝采购指 南》的编制内容 中除了钦州荔枝 及特色水果产业 介绍，还精选收 录了22家优质荔 枝产销企业、 133家荔枝果园 主体及85家荔枝 营销主体名单， 为产销高效对接 提供便利。此 外，《钦州荔枝 采购指南》还创 新设计钦州主产 特色水果分布地 图，并编入其他 水果经营主体的 联系方式，形成 本地优质经营主 体联系矩阵，实 现采购商一册指 南在手，众果采 购无忧。 钦州荔枝采购指南（2025年） 据钦州市水果产 业发展中心主任 邓善能介绍，该 市为全面助力钦 州荔枝顺产顺 销，提升钦州荔 枝的市场竞争 力，除了上线 《钦州荔枝采购 指南》，还将在 6月21日举办灵 山荔枝文化旅游 节开幕式及系列 营销活动，进一 步提升"钦州荔 枝"的品牌影响 力。这份采购指 南既是全国客商 合作的"寻荔指 南针"，也是开 ...

Group 1: Peach Industry in Zaoyang, Hubei - Zaoyang, Hubei has 350,000 acres of peach orchards, with early varieties like oil peaches and yellow peaches currently in peak harvest season [1][3] - The Huang peach cooperative in Zaoyang has 20 varieties, with the harvest period lasting from mid-May to the end of October [1] - The local model of "Party branch + base + cooperative + growers" has improved peach quality and expanded sales to include canned peaches and peach gum beverages, contributing to high-quality development of the peach industry [3] Group 2: Blueberry Industry in Shangrao, Jiangxi - The blueberry harvest season in Shangrao's Qing Shui Township has attracted many tourists for picking, benefiting local villagers [5] - A modern blueberry planting base has been established with an annual output value of 8 million yuan, utilizing advanced technologies like solar power and agricultural big data management [7] - The blueberry picking season will last until the end of June, offering visitors various engaging agricultural activities [7]

Group 1 - Guangdong is innovatively reshaping the lychee industry through diverse applications such as live streaming sales, cultural creativity, and tourism experiences, creating a rich "multiverse" of industry opportunities [1] - The "Lychee+" concept is unlocking vast applications and possibilities for this traditional agricultural product, enhancing its appeal in modern times [1] - E-commerce has become a significant sales channel for lychees, with live streaming events driving consumer engagement and sales, exemplified by the sale of five kilograms of "Feizi Xiao" lychees for 28.8 yuan with next-day delivery [1] Group 2 - The export of lychees from Guangdong has increased significantly, with over 4,000 tons exported this year and a target of over 10,000 tons for the year, aided by advanced technologies like frozen dormancy [2] - The value of lychee exports from Maoming reached 71.5 million yuan last year, with products like lychee puree and canned lychee being exported to over 20 countries and regions [2] - Customized services such as "whole tree customization packages" are gaining popularity, allowing consumers to purchase a lychee tree that yields 60 pounds of fresh fruit along with various gifts [2] Group 3 - Meituan is enhancing the stability of supply and demand for lychee farmers through direct sourcing initiatives and has significantly increased its lychee procurement volume compared to last year [3] - The logistics network for fresh produce is being strengthened by companies like SF Express, which is implementing policies to improve delivery to rural areas and create a comprehensive cold chain logistics network covering over 2,800 counties nationwide [3]

Core Viewpoint - The upcoming lychee season in Leiling, Shantou is expected to showcase high-quality lychees, with a significant increase in both sweetness and overall quality compared to last year, driven by improved weather conditions and meticulous cultivation practices [2][15][16]. Group 1: Market Overview - Leiling Town, known as the "Lychee Hometown of Eastern Guangdong," is the largest lychee production area in Shantou, with an expected output of over 15,000 tons this year [21][22]. - The main lychee varieties include Wuye, Guiwei, Nuomici, and Huaizhi, with the harvest anticipated to begin around June 20 [21][22]. Group 2: Cultivation Practices - Farmers are intensively managing pest control and ensuring the quality of the lychees through unified pesticide application coordinated by the Lychee Association [13][19]. - The use of advanced agricultural technology, such as drones for precise pesticide application and rail systems for efficient harvesting, is being implemented to enhance productivity [27][28]. Group 3: Marketing and Sales Strategy - The company Meilijing plans to adopt a dual-channel sales strategy, combining online and offline efforts, and aims to improve packaging quality for better market appeal [30][31]. - A cold storage facility has been established to maintain the freshness of lychees from the orchard to the market [32]. Group 4: Cultural and Tourism Integration - Leiling is planning to integrate cultural tourism activities with the lychee industry, aiming to enhance the brand recognition and market presence of "Leiling Lychee" [39][50]. - The upcoming 18th Lychee Cultural Tourism Festival will feature innovative formats and content to attract visitors and promote the lychee industry [49][53].

Core Viewpoint - The event aims to promote Maoming lychee through a dual-track model of "highway service areas + national e-commerce," enhancing its market reach across the country [6][12][25]. Group 1: Event Overview - The "China Specialty Harvest Conference" was launched on June 5, 2023, in Maoming, Guangdong, to support local farmers during the lychee harvest season [5][9]. - The event is a collaboration between the Central Radio and Television Station, Maoming Municipal Government, and Guangdong Transportation Group [4][5]. Group 2: Marketing Strategy - The initiative employs a dual approach of utilizing highway service areas and e-commerce platforms to facilitate the sale of Maoming lychee [6][10]. - The event features nearly 20 leading community group buying platforms and e-commerce representatives, focusing on large-scale online sales from June 5 to June 30 [10][11]. Group 3: Economic Impact - Maoming is recognized as the largest lychee production base globally, with over 4,000 e-commerce businesses and more than 10,000 micro-businesses in the city [13][14]. - Approximately 40% of early-ripening lychee is expected to be sold through e-commerce channels this year, with purchase prices exceeding traditional channels by over 10% [14][15]. Group 4: National Reach - The event has set up lychee sales points in 109 highway service areas across the country, enhancing the visibility and accessibility of Maoming lychee [22][23]. - This initiative aims to significantly broaden the market reach of Maoming lychee, allowing travelers to conveniently taste the fruit while promoting rural revitalization [25][26].

Cultural Awakening - The cultural significance of lychee in Guangdong is being highlighted, with the fruit being associated with love and tradition, akin to roses in the West [1][2] - The "Eastern Love Fruit" concept has gained traction, especially during the Shenzhen Cultural Expo, where lychee was promoted as a cultural symbol [1] Tourism and Consumer Experience - A lychee-themed service area has opened on the Baomao Expressway, integrating agriculture, culture, and tourism, and attracting around 3 million visitors annually [2] - Multiple tourism routes centered around lychee have been developed, enhancing local economic growth and cultural appreciation [2] Technological Innovations in Preservation - Significant advancements in lychee preservation technology have been made, including the use of liquid nitrogen to maintain freshness, achieving over 85% freshness retention [7] - New preservation methods have extended the shelf life of lychee from 3 days to 365 days, revolutionizing the fruit's marketability [7] E-commerce and Marketing Strategies - The rise of live-streaming sales has transformed the marketing landscape for lychee, with new farmers successfully selling large quantities online [9] - Major logistics companies like SF Express and Meituan are enhancing their delivery systems to ensure rapid and fresh distribution of lychee [10] Export and Global Reach - Guangdong's lychee exports are set to grow by 20% in 2025, with successful shipments already reaching markets in Canada, the UK, and Malaysia [11] - A global supply chain network has been established to facilitate the international distribution of lychee, enhancing its global presence [11] Industry Integration and Innovation - The integration of traditional agriculture with modern technology is leading to a significant transformation in the lychee industry, allowing for year-round sales [12][14] - New processing techniques are being developed to create value-added products from lychee, such as ice cream and dietary fibers, further expanding its market potential [13]

夏天的仪式感，莫过于在空调房里尝鲜果。在中国——这个世界上最大的水果生产国和消费国，我们能比较容易地享受到各色 物美价优的时令佳果。 然而，"大而不强""有类无品"的困境长期制约着国产水果产业——产量虽丰，却难树品牌，高端市场多被进口水果占据，许多 我们耳熟能详的水果品牌也常是舶来品。 这一挑战也一度困扰着水果大省广东，尤其是在荔枝这一品类上，荔枝是广东省内种植面积最大、品种特色最鲜明、区域优势 最明显的水果。每逢盛夏，岭南荔枝红遍枝头，如何让"土特产"蜕变为"金招牌"？如何化规模优势为价值优势？ 6月6日，6·6 给"荔"节——广东荔枝全球品鲜嘉年华在广州开幕，借势千名网红、十万村播、社交媒体平台、电商平台以及小红 书等短视频直播平台，打造给"荔"新热点，提升品牌知名度。 以荔枝为突破口，广东正摸索出一条水果新营销之路。 中国水果，为何难有品牌 随着居民生活水平的提高，近年来，水果逐渐成为中国继粮食、蔬菜之后的第三大农业种植产业。据国家统计局数据，2023年 中国水果总产量超过3.2亿吨，较往年显著增长。 但庞大产量的另一头，国产果业有分量的品牌屈指可数。无论是主打高品质香蕉、菠萝的都乐，还是斥巨资让谷爱凌 ...

新华社广州6月6日电 题：广东高州根子镇：红荔飘香时 乡风润人心 新华社记者徐弘毅 又是一年荔红时，广东茂名高州市根子镇进入了忙碌的"甜蜜季节"。 今年是荔枝丰产"大年"，作为我国荔枝核心产区之一，当前根子镇家家户户投入荔枝采收，一派热火朝天的景象。冷链车一辆接一辆满载鲜果穿 梭在乡村公路间，为人们带来"丰产又增收"的好消息。 然而多年以前，火红的荔枝曾经"让人欢喜让人忧"。根子镇的许多村民还记得，过去每逢荔枝丰产年份，大家却未必能高兴得起来。根子镇柏桥 村村民何达为说，当时农户们不懂得抱团，每当遇到收购商压价，市场价格一降就容易恐慌"窝里斗"，结果落得"果贱伤农"。 短短两个月的时间里，20多个卫生死角整治干净，多间危旧瓦房顺利拆除，一个个小菜园、小果园、小花园、小公园打造成形，鸡社村面貌焕然 一新，"村中事，齐参与；屋内外，勤打扫"成为鸡社村的一条新村规。 鸡社村的变化是根子镇推进人居环境改善的一个缩影。去年以来，根子镇全民参与环境美化行动率达到98%，累计开展集中劳动千余次，超过1.5 万人次参与和美家园行动；同时，建成硬底化道路8.5公里，新建"四小园"200多个，全镇18个村（社区）正由"一处美"向 ...