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山东沂南:特色果业串起乡村振兴“甜蜜产业链”
Zhong Guo Jing Ji Wang· 2025-06-03 05:09
双堠镇的樱桃产业不仅停留在鲜果销售,更通过电商平台拓展了全国市场。每年樱桃成熟季,通过直播 带货、社区团购等方式,黑山安樱桃销往全国各地的数量达百万斤以上。 "我们农场坚持三产融合、多元开发,变传统养蚕产茧为生产蚕丝被,变单一生产蚕茧为多元开发桑蚕 系列产品,变生产性农场为休闲农场,迅速成长为农业'新六产'发展的典范项目。"岸堤镇蚕宝宝农场 负责人李芳霞说。今年开春,该农场就一次预接了300余床蚕丝被订单。 为延长产业链,双堠镇还积极探索"农业+旅游+文化"模式。黑山安村依托优美的自然风光和丰富的樱 桃资源,发展起农家乐、民宿等配套产业。 在沂南县西南部的彩蒙山区,另一番丰收盛景正在上演。双堠镇黑山安村的千亩樱桃园里,"红灯""美 早""布鲁克斯"等优质品种缀满枝头,像红宝石般在绿叶间闪烁。每年4月下旬至5月中旬,这里都会举 办樱桃节,吸引十余万游客前来体验采摘乐趣。 桑园叠翠,紫果垂枝。在山东临沂市沂南县朱家林村的陌上柔桑.蚕宝宝家庭农场,紫红饱满的"长镶 玉""无籽大十"等优质桑葚品种挂满枝头,果香四溢。游客穿梭其间,采摘鲜果、打卡拍照;村民们则 忙着养蚕、酿制桑葚酒、酵素。田间地头洋溢着丰收的喜悦。 " ...
千吨廉江荔枝出口在即!湛江火“荔”全开
Nan Fang Nong Cun Bao· 2025-06-03 04:05
Core Viewpoint - The article highlights the upcoming export of thousands of tons of litchi from Lianjiang, Guangdong, with significant orders and marketing activities aimed at promoting this fruit on a global scale [1][7][36]. Group 1: Market Activity and Orders - Lianjiang and Xuwen, two major litchi production areas, have signed orders worth 306.2 million yuan for litchi, indicating strong market demand [2][3][6]. - The total planting area for Lianjiang litchi has reached 292,900 acres, with an expected total output of 200,000 tons, representing a 20% increase, and a projected output value of 2.651 billion yuan [24][25]. Group 2: Cultural and Promotional Events - The 2025 Lianjiang Litchi Marketing and Promotion event has been launched, focusing on the theme "Litchi Fragrance Across the Seas, Win-Win Production and Sales" [5]. - A series of promotional activities, including live broadcasts and cultural weeks, are being organized to enhance the visibility and sales of Lianjiang litchi [40][60]. Group 3: Quality and Varieties - Lianjiang litchi is known for its diverse varieties, including Feizixiao, White Sugar Can, and Chicken Mouth litchi, with new premium varieties being introduced [28][29]. - The litchi from Xuwen County is recognized for its early maturity and high sugar content, making it a sought-after product in the market [53][50]. Group 4: Export and Global Reach - Lianjiang litchi has successfully entered international markets, with a notable breakthrough in exports to Russia, where orders have reached 1,000 tons this year [36][37]. - The litchi industry in Lianjiang is leveraging digital marketing and live streaming to connect with consumers globally, enhancing brand recognition and sales [41][40].
"小红书村"红了,仙品荔火了
Nan Fang Nong Cun Bao· 2025-06-03 03:32
Core Insights - The article highlights the transformation of Xinxu Village into a "Xiaohongshu Village," leveraging social media to boost local tourism and agricultural sales, particularly for the "Xianpin Lychee" fruit. Group 1: Village Transformation - Xinxu Village has become a popular destination, attracting numerous visitors during holidays, significantly exceeding expectations [13][45]. - The village's promotion on Xiaohongshu has led to a surge in tourist traffic, with up to twenty groups visiting in a single day [44][12]. - Local farmers have embraced their new roles as "Xiaohongshu influencers," sharing their experiences and products online [7][21]. Group 2: Agricultural Marketing - The local government and agricultural leaders have implemented training programs for farmers to enhance their marketing skills on Xiaohongshu [54][55]. - Over 1,500 promotional posts have been created, generating more than 12 million views, effectively connecting local farmers with a broader market [56][57]. - The launch of the "Xiaohongshu Village" coincided with the harvesting of Xianpin Lychee, marking a significant promotional event [58][64]. Group 3: Economic Impact - The increase in online visibility has led to a doubling of orders for Xianpin Lychee, with farmers now shipping around 80 packages daily to various provinces [65][69]. - The local economy has benefited from the influx of tourists and increased sales, contributing to the overall growth of the agricultural sector [32][62]. - Farmers are now actively engaging with customers online, enhancing their marketing strategies and customer relations [84][87].
浙江进口首批 乌兹别克斯坦鲜樱桃
Mei Ri Shang Bao· 2025-06-02 22:18
在提速保鲜的同时,海关还通过建立"企业联络员"制度,提供全流程跟踪指导,帮助进口商掌握最新检 疫要求,为农产品贸易保驾护航。据统计,今年1-4月份,杭州萧山机场海关共监管进口水果16.6吨, 同比增长20%。 鲜樱桃保鲜期短、运输时效要求高,因此高效的运输方式和通关流程缺一不可。"这批鲜樱桃是以'客机 腹舱带货'的形式从塔什干运抵杭州的,该条航线于去年11月开通,是浙江省内首条乌兹别克斯坦直飞 客运航线,不仅为往来旅客提供了便利,也为中亚国家农产品进口开辟了更快更便捷的通道。"杭州萧 山机场海关监管一科科长许琰丹介绍。此外,杭州萧山机场海关通过"提前申报+即到即查"模式,在航 班起飞时即启动单证审核,货物落地后无缝衔接查验。配合今年新启用的距停机坪仅300米的综合性指 定监管场地,货物转运时间压缩30分钟。"从塔什干直飞杭州仅6小时,通关流程仅耗时约1个小时,这 批鲜樱桃将以最新鲜的状态摆上货架。"浙江顺尚物流有限公司关务经理陈可可介绍。 商报讯(记者汤佳烨通讯员周雨亮)近日,一批重1.6吨的乌兹别克斯坦鲜樱桃从塔什干飞抵杭州萧山国际 机场,经杭州海关所属杭州萧山机场海关监管后顺利入境,售往杭州、上海等城市。 ...
每斤19.9元!高州精品荔枝走俏北京SKP商场
Nan Fang Nong Cun Bao· 2025-06-02 15:03
Core Viewpoint - The high-quality "Bai Tang" lychee from Gaozhou is gaining popularity in the Beijing SKP mall, with a retail price of 19.9 yuan per jin, leading to rapid sales and positive market reception [5][11][8]. Group 1: Market Performance - Gaozhou lychee is well-received in the market, with consumers recognizing its quality and beauty [3][8]. - The wholesale price of Gaozhou lychee ranges from 8.46 to 9 yuan per jin, while the retail price at Beijing SKP can reach 19.9 yuan per jin [11]. - The company expects to sell approximately 2,100 tons of lychee this year, indicating a promising market outlook [13]. Group 2: Quality Standards - Gaozhou lychee is categorized into different grades, including "first-class," "second-class," and "mixed," based on quality [12]. - The standard for "first-class" lychee includes a single fruit weight of over 23 grams and a sugar content exceeding 20 [15][20]. - The local government has introduced quality grading measures to guide farmers in pricing and selling lychee, aiming to enhance farmer income and assist consumers in selecting high-quality products [21][22]. Group 3: Production and Expansion - Gaozhou, known as the "Lychee Capital of China," has nearly 600,000 acres of lychee cultivation, producing over 200,000 tons annually [23][24]. - The company plans to expand its market reach by increasing cooperation with more chain supermarkets across 17 additional provinces and cities [26].
三十个村结伴“飞”来岔路村
Liao Ning Ri Bao· 2025-06-02 01:29
进入6月,丹东凤城市宝山镇岔路村的草莓大棚里,热浪裹挟着甜香扑面而来。眼下,这一季的草 莓已进入成熟末期,种植大户康杰在育苗区忙得热火朝天。 "今年这7座大棚的草莓可太争气了!"康杰直起腰擦了把汗,眼里满是笑意,"村里的线上销售真给 力,粗算一下今年能挣到60万元。这不,我正赶紧把下一年的苗种出来!" 这些承载着致富希望的大棚,并非康杰自家的,而是来自鸡冠山镇陡岗子村、薛礼村等周边5个村 庄的"飞地棚"。 2024年,岔路村全村739户2173人,人均收入达到2.3万元,村集体收入达到150万元。曾经穷得出 名的岔路村,凭借发展"飞地经济",如今已成为产业致富带头村。 "今年是岔路村发展'飞地经济'的第七年。从吸引兄弟村以'飞地'形式落户,到现在与企业合作开发 高端市场,稳扎稳打,才有了岔路村的今天。"村党总支书记郎庆利说。 一切还要从7年前说起。2018年,凤城市委、市政府拿出200万元全力支持岔路村发展产业。村里先 后开了5次村民代表大会讨论经费的使用,关键时刻,郎庆利请来农业专家"把脉",确定发展小浆果产 业。 说干就干!370万元投下去,15座高标准温室大棚拔地而起。郎庆利带着村"两委"当起"服务员" ...
游李乡、品李果,信宜“530享李季”带旺农旅人气
Nan Fang Nong Cun Bao· 2025-06-01 03:01
Core Viewpoint - The "530 Enjoy Li Season" in Xinyi City, known as the "Hometown of Li," has successfully boosted local tourism and agricultural economy through a series of engaging activities centered around the Sanhua Li fruit harvest [2][10][11]. Group 1: Agricultural Production - Xinyi City is the leading producer of Sanhua Li in China, with a harvest area exceeding 350,000 acres and an estimated total output of around 350,000 tons this year [6][8]. - The Sanhua Li fruit is characterized by its large size, thin skin, and sweet flavor, making it one of the top ten fruits in Lingnan, highly favored by consumers [6][7]. Group 2: Tourism and Events - The "530 Enjoy Li Season" has become a significant annual event, attracting over 800,000 visitors each year, enhancing local tourism [11]. - Various activities such as fruit tasting, competitions, and cultural performances are organized to engage visitors and promote the local agricultural products [10][34]. Group 3: Economic Impact - The tea mountain town, a key area for Li production, has approximately 60,000 acres dedicated to Sanhua Li, generating an annual output value exceeding 600 million yuan [26]. - The local government is implementing land transfer and management services, resulting in over 1,200 acres of land being transferred, generating more than 1.2 million yuan in rental income for the community [27][28]. Group 4: Innovations and Future Plans - The tea mountain town plans to develop low-altitude economies through technologies like drone protection and logistics to reduce labor costs and enhance efficiency [29]. - This year's "530 Enjoy Li Season" features a broader range of activities and a wider coverage area, continuously attracting visitors from various regions [31].
2025广东荔枝营销战报③ | 平台纷纷助力,广东荔枝销售旺
Nan Fang Nong Cun Bao· 2025-06-01 02:35
枝"广东荔枝京 津冀推介活动在 首衡高碑店国际 农产品交易中心 开幕。广州从 化、增城,阳江 阳西、湛江廉 江、遂溪,茂名 等主产市县干 部,以及广东中 荔农业集团、广 东东荔农业集 团、阳江市农村 盛宴农业发展有 限公司等经营主 体分别推介,广 东省农业农村厅 与首衡集团正式 签署合作协 议,"我在广东 有棵荔枝树"远 2025广东荔枝营 销战报③ | 平台 纷纷助力,广东 荔枝销售旺_南 方+_南方plus |"甜圈顶流"广 东荔枝,赴京津 冀推介 5月27日,"喊全 球吃广东荔 程线上订购活动 同步发起。活动 期间,广东省农 业农村厅党组书 记、厅长刘棕会 带队前往北京新 发地农产品批发 市场、首衡高碑 店国际农产品交 易中心,了解荔 枝销售、冷链物 流等情况。 |1分钟卖23万 单!辛选直播助 "喊全球吃广东荔枝"广东荔枝京津冀推介活动在首衡高碑店国际农产品交易中心开幕 广东荔枝成夏季 爆品 5月24—25日, 辛选集团旗下头 部主播辛巴与蛋 蛋携手,售出广 东荔枝30多万 单,近140万 斤,打响广东荔 枝"618"销售 季"头炮"。据 悉,5月起,广 东省组织了"荔 香四海·产销共 赢"荔枝产销系 ...
壮乡甜蜜,“圳”在召唤!田阳芒果端午亮相湾区
Nan Fang Nong Cun Bao· 2025-05-31 02:34
Core Viewpoint - The article highlights the promotion of Tianyang mangoes from Baise, Guangxi, to the Guangdong-Hong Kong-Macao Greater Bay Area, emphasizing their unique quality and the collaborative efforts to enhance their market presence [4][21]. Group 1: Product Quality and Characteristics - Tianyang mangoes are renowned for their excellent quality, characterized by thick flesh, thin seeds, abundant juice, and a rich aroma, attributed to the region's favorable growing conditions [9]. - The region's geographical advantages include a subtropical monsoon climate, ample sunlight, and fertile soil, which contribute to the sweetness and flavor of the mangoes [7][8]. Group 2: Collaborative Efforts and Investments - A total investment of 5.4 million yuan has been made in agricultural training and mango variety improvement projects under the Guangdong-Guangxi cooperation framework [11]. - The establishment of four "Zhenpin" mango bases focuses on quality enhancement and brand development, promoting the certification of products to meet Shenzhen standards [12][14]. Group 3: Market Expansion and Sales Strategies - The collaboration has led to the creation of over 150 logistics points and the introduction of more than 200 e-commerce businesses, resulting in approximately 120 million yuan in annual online sales [19]. - The initiative includes organizing promotional activities in first-tier cities, with annual contracts exceeding 100 million yuan, thereby enhancing brand recognition and market reach for Tianyang mangoes [20].
重生的TA | 一颗荔枝的轮回:从“靠天吃饭”到科技丰产
新浪财经· 2025-05-31 02:06
Core Viewpoint - The article highlights the significance of Guangdong's Litchi production, particularly in Lianjiang City, and discusses the impact of weather conditions on the harvest, as well as innovative agricultural practices and logistics that enhance the quality and marketability of Litchis [2][4][5]. Group 1: Litchi Production and Challenges - Guangdong is a major global Litchi production area, with Lianjiang City being the largest producer of the "Feizi Xiao" variety, covering 73% of the city's Litchi planting area [2]. - In 2024, adverse weather conditions, including high winter temperatures and spring cold snaps, led to a decrease in national Litchi production, affecting local farmers [2][4]. - Despite previous challenges, the 2023 harvest was abundant, attracting significant consumer interest [2]. Group 2: Scientific Cultivation Practices - The implementation of scientific cultivation methods has increased Litchi yields, moving beyond traditional farming practices [4][5]. - Technical teams now assist farmers with targeted fertilization and pest control, utilizing a management system that collects data on tree growth and pest issues [5]. - The cooperative manages over 1,000 acres of various high-end Litchi varieties, responding to changing consumer preferences [5]. Group 3: Innovations in Fresh Produce Logistics - The "Huiying Lingnan Xiangyue Litchi" initiative by Yonghui Supermarket employs a model of direct sourcing, cold chain logistics, and precise marketing to boost Litchi sales [7][9]. - Newly adopted methods include an "ice bath" for freshly harvested Litchis, which helps maintain freshness during transport, ensuring that the fruit reaches consumers quickly [9]. - Yonghui Supermarket plans to procure over 5,000 tons of Guangdong Litchis in 2025, establishing a rapid supply chain from farms to stores [9]. Group 4: Upcoming Events and Market Opportunities - The first "Good Life Expo" will take place from June 27 to 29, 2023, in Beijing, aiming to stimulate consumer activity and support quality brands [11]. - The expo will feature a hybrid model of online and offline exhibitions, connecting quality products with domestic distribution channels [11].