数据打架的魔幻现实 招股书显示，2022-2024年，凯诘电商GMV分别为81.78亿元、100.02亿元和134.59亿元。同期，凯诘电商的收入分别为18.29亿元、17.23亿元、16.99亿元； 利润分别为8647万元、6759万元、6043.4万元 2025年5月28日，头顶"中国第五大数字零售解决方案商"光环的上海凯诘电子商务股份有限公司（以下简称"凯诘电商"）向港交所主板递交上市申请。 凯诘电商的起源可追溯至2010年7月，作为中国领先的数字零售解决方案提供商，凯诘电商专注于为全球优质品牌打造全链路、全渠道的数字零售解决方 案。其服务贯穿电商行业生态系统的整个价值链，涵盖品牌定位、产品开发咨询、零售运营、渠道管理、营销推广、订单履行以及数据与信息技术服务等关 键环节。 值得一提的是，凯诘电商创始人许浩的职业履历相当亮眼，他曾在宝洁中国、通用电气等世界五百强企业任职，积累了丰富的管理经验。此外，他还曾在以 色列知名创投公司英飞尼迪担任投资总监，并逐步晋升为事业合伙人。在公司上市前，许浩与游敏勇、韩松育、徐智文四人达成一致行动协议，通过控制数 家实体，合计持有公司70.93%的股份，对公司拥有绝对控制 ...

1957年，管理学大师伊戈尔·安索夫在《哈佛商业评论》中提出了著名的"安索夫矩阵"概念。这个矩阵 透过两个维度（现有产品/新产品、现有市场/新市场），把企业战略决策分为了四个象限。安索夫认 为，如果一家企业一直以"守成"的心态待在现有市场，并且不对产品进行积极的研发与创新，那么这个 企业很容易因为触及瓶颈而止步不前，甚至可能会随着原有市场的竞争烈度加剧而失去竞争力。 安索夫的论断表明，一味保守经营对于企业来说算不上好事，只有在保持稳健的基础上积极向新市场、 新产品发力，企业才有可能蹚出一条可持续发展之路。 智通财经认为，安索夫的理论非常适用于如今的电商代运营行业。随着综合电商渗透逐步见顶，加之消 费仍处于恢复期，国内电商环境已更趋复杂。存量市场里，电商代运营也已经来到了需要求变的时刻 了。 面对新环境、新变化，业内领先的品牌电商运营服务商优趣汇控股（02177）主动向外探出了关键的一 步。去年下半年，优趣汇推出了包含麦角硫因活性成分的加拿大抗衰老健康食品品牌Vanpearl；同时， 为了尽快在新市场中站稳脚跟，优趣汇还专门聘请了行业技术大咖Barry Halliwell教授担任公司的首席 科学家暨首席健康科技 ...

Core Insights - Ruoyuchen has transformed from an unnoticed player to a leading company in the e-commerce operation industry, with a significant increase in revenue and profit [1][6] - The company reported a 30% revenue growth and a 95% increase in net profit for 2024, making it the most profitable e-commerce operation listed company [1][4] - The stock price of Ruoyuchen has surged over 400% in the past year, reflecting strong market confidence [1][6] Financial Performance - In 2024, Ruoyuchen's revenue reached 1.77 billion yuan, with a net profit of 100 million yuan [4][6] - The company's self-owned brand revenue grew by 90%, with a gross margin of 67%, significantly higher than the 39% gross margin from its operation business [6][11] - For Q1 2025, net profit increased by 114% year-on-year, indicating continued strong performance [1] Business Strategy - The company has shifted focus from e-commerce operation, which now accounts for about 40% of its business, to developing its own brands in health, beauty, and household cleaning [3][11] - Ruoyuchen aims to become an excellent brand management company, with plans to increase the share of self-owned brands in total revenue [3][11] - The founder, Wang Yu, emphasizes the importance of understanding consumer needs and developing products accordingly, which has been a key factor in the success of their self-owned brand, Zhanjia [9][10] Market Context - The e-commerce operation market in China reached 1.5 trillion yuan in 2021, with a growth rate of 9.9%, down from previous years, indicating a shift in market dynamics [7] - The rise of short video and live-streaming e-commerce has created new challenges for traditional e-commerce operations [7][8] - Ruoyuchen's strategy to focus on self-owned brands is seen as a response to the declining profitability in the traditional operation model [8][11] Future Outlook - Wang Yu expresses concerns about sustaining high growth rates amid increasing market expectations and competition from established brands in the household cleaning sector [14][15] - The company plans to continue investing in self-owned brands while managing operational costs effectively [15][16] - Ruoyuchen aims to maintain its growth trajectory and become a leading brand management company in the long term [15][16]

如果是拼多多新店，也可以利用多多进宝来推广，对自己的同行或同一类目的商品信息的热销排名。我 们可以用自己推广数据进行很好的参考分析，分析他们的同行是用什么样的产品风格或者产品的定价， 区别出与我们产品的不同，只要我们能很好地掌握这些信息，那么我们自己的产品在需要布局的时候就 会更方便，更明白应如何去推广了。 要知道拼多多平台是主打低价产品，所以说大部分商品所获得的利润是比较低的，而有时候也会亏本报 名推广活动。而这种低利润或亏本的情况下还能生活下来，不得不说拼多多这个独特的平台的业务规 则。可以负责任的说，如果前期可以做好运营推广，后期就可以轻松的赚钱了。 代运营公司效果的好坏和运营人员专业度、公司正规与否以及商家自身条件和配合度有着密不可分的关 系，整体水平参差不齐，但不管怎么说一个好的代运营公司的运营效果总是不错的，你可以去了解一下 业内知名的几个代运营公司，连国际大牌都是交给他们运营的，可见其实力。 1、杭州铸淘电商 杭州铸淘网络科技有限公司是一家专注天猫运营以及新流量的消费品牌营销服务商。通过"品牌增长模 型+新流量打法+内容营销创意"三大核心能力为客户提供助力品牌增长的一站式营销服务；专注提供淘 宝 ...

在电商行业高速发展的今天，拼多多凭借"低价+社交裂变"模式迅速崛起，成为工厂型商家转型线上的重要战场。然而，面对复杂的平台规则和激烈的市场 竞争，许多工厂老板陷入两难：自建团队成本高、风险大，找代运营又怕被"割韭菜"。本文将结合行业现状，深度解析拼多多代运营的可靠性及工厂型商家 的核心需求。 行业痛点 拼多多代运营公司可靠吗？ 数据造假：部分公司通过刷单、虚假案例包装业绩； 一、拼多多代运营行业现状：机遇与乱象并存 行业需求爆发 拼多多平台流量逻辑独特（如"低价引流+活动提权"），且规则更新频繁（如"百亿补贴""秒杀"玩法）。工厂型商家虽具备供应链优势，但普遍缺乏电商运 营经验，代运营需求应运而生。据统计，拼多多商家中超60%为产业带工厂，其中超40%曾尝试代运营合作。 代运营公司类型分化 头部服务商：如丽人丽妆、宝尊等综合型代运营，服务费高但资源丰富，适合品牌商家； 垂直型团队：专注拼多多平台，擅长"爆款打造+活动冲量"，更适合工厂型商家； "游击队"式小作坊：以低价承诺吸引客户，实际缺乏实操经验，需警惕。 责任推诿：合同条款模糊，效果不达标时以"市场波动"为由搪塞； 过度承诺：宣称"保ROI""30天爆单 ...

Core Insights - The article discusses the challenges brands face in the e-commerce industry, particularly the reliance on paid advertising for traffic, and introduces Pinrong E-commerce's unique methodology of "Effectiveness and Product Integration for Holistic Growth" that focuses on organic traffic [2][5]. Group 1: Organic Traffic Strategy - Pinrong E-commerce has successfully helped brands achieve significant sales growth through organic traffic, exemplified by a coffee cup brand that reached over 10 million in sales within three months and 50 million annually [2]. - The core principle of organic traffic is "content equals traffic," leveraging user insights, differentiated brand positioning, and dual upgrades in visuals and content to stimulate user-generated sharing and viral effects [2][3]. Group 2: Case Studies and Results - A children's backpack project highlighted the pain point of heavy backpacks affecting spinal health, leading to a sales figure of over 10 million in a single month on Tmall through effective content marketing and user engagement [2][3]. - Various brands have achieved remarkable sales through organic strategies, such as a Hanfu brand reaching the top of Tmall's category with over 7 million in monthly GMV, and a fragrance brand generating 20 million annually by focusing on gifting scenarios [6]. Group 3: Methodology and Framework - Pinrong's "Three Axes of Natural Traffic" includes precise positioning to penetrate user mindset, content seeding to create user engagement, and a holistic approach to amplify long-tail effects across platforms [3][4]. - The company emphasizes the importance of community-driven content over traditional advertising, utilizing unique content to attract users, emotional resonance to persuade them, and memorable branding to reinforce brand identity [3][4]. Group 4: Long-term Value of Organic Traffic - The case studies validate that organic traffic not only reduces customer acquisition costs but also builds brand equity over time, indicating a shift towards user-centered strategies in a decentralized traffic era [5]. - The conclusion stresses that brands relying solely on paid traffic will face challenges, and that building brand barriers through creative strategies and content resonance is essential for sustainable growth [5].

证券研究报告·公司点评报告·互联网电商 若羽臣（003010） 独家原料红宝石油产品重磅上新，保健品业 务高增可期 买入（维持） | [Table_EPS] 盈利预测与估值 | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业总收入（百万元） | 1,366 | 1,766 | 2,685 | 3,634 | 4,762 | | 同比（%） | 12.25 | 29.26 | 52.06 | 35.34 | 31.04 | | 归母净利润（百万元） | 54.29 | 105.64 | 179.66 | 232.36 | 302.92 | | 同比（%） | 60.93 | 94.58 | 70.07 | 29.34 | 30.37 | | EPS-最新摊薄（元/股） | 0.33 | 0.64 | 1.10 | 1.42 | 1.85 | | P/E（现价&最新摊薄） | 179.98 | 92.50 | 54.39 | 42.05 | 32.26 | ◼ 公司上新重磅单品红宝石油产品，进一步 ...

Investment Rating - The report maintains a "Buy" rating for the company [4] Core Insights - The company has launched a significant new product, Ruby Oil, which is expected to expand its health supplement business [2] - The self-owned brands, Zhanjia and Feicui, are driving growth with Zhanjia projected to achieve a revenue of 5.01 billion yuan in 2024, a year-on-year increase of 90.28% [2] - The company's profitability is expected to improve due to the growth of its self-owned brands, with gross margins and net profit margins increasing in 2024 [3] - The brand management business is showing strong growth, with revenue expected to reach 5.01 billion yuan in 2024, a year-on-year increase of 212.24% [3] - The company has adjusted its net profit forecasts for 2025 and 2026 upwards due to better-than-expected growth in self-owned brands [4] Financial Projections - Total revenue is projected to grow from 1.37 billion yuan in 2023 to 4.76 billion yuan in 2027, with a compound annual growth rate (CAGR) of 31.04% [1] - Net profit attributable to the parent company is expected to increase from 54.29 million yuan in 2023 to 302.92 million yuan in 2027, reflecting a CAGR of 30.37% [1] - The earnings per share (EPS) is forecasted to rise from 0.33 yuan in 2023 to 1.85 yuan in 2027 [1]

团队经验不足（可能用你的店铺练手）； 隐性收费项目繁多； 在电商竞争日益激烈的今天，许多淘宝商家选择将店铺运营交给专业代运营公司，以期通过精细化操作提升销量和品牌价值。然而，代运营行业的收费模式 五花八门，商家稍有不慎就可能陷入"高收费低回报"的困境。本文将深入解析淘宝代运营公司的常见收费逻辑，帮助商家理性选择合作方。 淘宝代运营 公司一般是怎么收费的呢？ 一、代运营收费的核心逻辑：风险共担与价值定价 代运营公司的收费并非随意定价，而是基于服务成本、行业经验、合作风险三大因素综合考量。 服务成本：包括团队人力（运营、设计、客服等）、广告投放、工具采购等直接支出； 行业经验：头部代运营公司凭借成功案例和资源积累，往往收费更高； 合作风险：提点模式、效果对赌等设计，本质是代运营方与商家共同承担经营风险。 二、四大主流收费模式解析 1. 基础服务费 + 销售提点（主流模式） 这是最普遍的收费方式，代运营公司收取固定月费覆盖基础运营成本，同时按销售额的3%-10%提取佣金。 优势：商家前期投入可控，代运营方有动力冲刺业绩； 2. 纯提点模式（风险共担型） 仅按销售额提成收费（通常10%-20%），不收取基础服务费。 ...

新华财经北京5月21日电近期，宝尊电商、丽人丽妆、若羽臣、壹网壹创和青木股份、凯淳股份这六家电商代运 营商上市公司相继发布2024年业绩报告。此外，姚记科技、华扬联众、怡亚通、思美传媒、蓝色光标等上市公 司也提供电商代运营服务，但并不作为主营业务，因此不做比较。此外，还有悠可、碧橙电商、乐其电商、京 淘科技、京拍档、契胜科技等未上市的头部代运营企业。 营收方面，六大电商代运营上市公司2024年营收增速分化，宝尊领涨、丽人丽妆等大幅下滑；净利润方面， 2024年，宝尊、青木、凯淳盈利改善，丽人丽妆首现亏损。 | 公司名称 | 营收 (数值) | 营收 (增速) | 归母净利润(数值) | 归母净利润(增速) | 营业成本(数值) | | --- | --- | --- | --- | --- | --- | | 宝尊电商 | 94.22亿 | 7% | -1.852亿 | 33.48% | 24.74亿 | | 丽人丽妆 | 17.28亿 | -37.44% | -2440万 | -182.64% | 11.08亿 | | 若羽臣 | 17.66亿 | 29.26% | 1.056亿 | 94.58% | 9. ...