Core Insights - The Chinese fruit industry is transitioning from a focus on quantity to quality, with an increasing variety of high-quality domestic fruits available to consumers [1] - The industry is moving towards precision agriculture and ecological farming practices to enhance fruit quality and sustainability [3][4] - Brand cultivation and market expansion are essential for the future growth of the domestic fruit industry, with a focus on quality and standardized production [5][6] Group 1: Industry Transformation - China's fruit industry is the largest in the world, but it has historically been characterized by a lack of strength despite high production [1] - The shift from traditional farming methods to precision agriculture is driven by consumer demand for higher quality and diverse fruit varieties [3] - The introduction of ecological farming techniques has improved soil health, leading to better fruit quality and stable production [4] Group 2: Brand Development - The domestic fruit industry has developed a mature system covering various stages from breeding to cold chain logistics, allowing for the successful "domestication" of imported fruits [4][5] - The blueberry market in China has seen significant growth, with total production surpassing that of the United States in 2020, and cultivation area increasing by 44.38% by 2024 [5] - Strengthening brand recognition and quality assurance is crucial for the industry to navigate challenges posed by small-scale farmers following market trends [5][6] Group 3: International Market Expansion - The recognition of Chinese fruits in international markets has improved, with exports reaching $8.54 billion in 2024, a 20.9% increase year-on-year [8] - The "Yishu Jia" cherry brand successfully entered high-end markets in Hong Kong and Singapore, demonstrating the potential for premium domestic fruit brands [6][8] - The industry is leveraging trade events and regional advantages to expand its international footprint, with the number of export destinations increasing significantly [8]

Core Viewpoint - The article highlights the role of Postal Savings Bank of China Chengdu Branch in supporting the local fruit industry through tailored financial products, particularly focusing on the needs of farmers and agricultural enterprises in Chengdu. Group 1: Financial Support for Farmers - Chengdu's rich fruit resources are complemented by the growing financing needs of farmers, prompting Postal Savings Bank to provide financial support to enhance agricultural productivity and local economic development [1][6]. - The bank has introduced "Industry Loans" that offer high limits, low interest rates, and quick approvals, which have been well-received by the market, with a total of 116 million yuan in fruit-related loans disbursed to 94 clients by the end of the first quarter [6][8]. Group 2: Case Studies of Financial Impact - Xu Yanmin and her husband, who run a family farm in Pujiang County, received a 1.5 million yuan loan, enabling them to purchase advanced agricultural equipment and expand their planting scale, thereby increasing their confidence in future development [1][2]. - Huang Zeyang, a major citrus grower in Jintang County, utilized a similar loan to enhance his irrigation system, resulting in an increase in the quality of his produce, with the good fruit rate rising from 60% to 85% and annual sales exceeding 3 million yuan [2][6]. Group 3: Innovative Financial Products - The "Credit Express Loan" product allows farmers like Wang Yongtao to access funds without collateral, addressing their immediate financial needs for maintenance and technology upgrades, with Wang receiving a 300,000 yuan loan [3][4]. - The bank's proactive approach includes on-site assessments and customized loan solutions, which have proven effective in meeting the unique financial demands of the agricultural sector [2][6]. Group 4: Broader Economic Impact - The financial support from Postal Savings Bank has not only improved individual farm operations but has also contributed to the overall revitalization of the rural economy, enabling farmers to achieve higher incomes and enhancing the local agricultural landscape [7][8]. - The bank is committed to continuing its support for agriculture by developing tailored financial solutions that align with local industry characteristics and financial needs, promoting sustainable growth in the sector [8].

Core Insights - The article highlights the peak harvesting season for apricots in Sichuan, particularly in the Qingbaijiang District, where the fruit is known for its sweet and juicy flavor [3][11][30] - The article emphasizes the variety of apricot types available, catering to different taste preferences, and encourages visitors to participate in the fruit-picking experience [17][21][24] Group 1: Apricot Characteristics - Sichuan apricots are characterized by their golden or orange-red skin, tender and juicy flesh, and a balanced sweet and sour taste [6][11] - The region has over 5,000 acres dedicated to apricot cultivation, with the fruit now at its optimal picking time [6][11] Group 2: Picking Locations and Varieties - The main apricot production area is Fuhong Town in Qingbaijiang District, which is the largest quality apricot base in Sichuan [11] - Three distinct apricot varieties are highlighted: - "Golden Sun" with a bright color and sweet taste, best harvested in mid-May [17] - "Kate" with a full texture and refreshing sweetness, optimal in late May [17] - "Haitang Red" known for its delicate and juicy flavor, best picked in mid-June [17] Group 3: Additional Picking Locations - Other notable picking locations include Sifang Village in Jintang County, where apricot trees create a picturesque landscape [21][24] - Tian Shui Village in Mianyang's Jilong Town is also mentioned for its abundant apricot harvest, described as resembling a "lantern display" [27][30] Group 4: Picking Tips - Tips for selecting ripe apricots include looking for a strong aroma, smooth skin, and a fresh appearance [32] - Allowing picked apricots to rest in a cool place for a few days can enhance their sweetness and texture [32]

时值初夏，在浙江省衢州市衢江区一座现代化温室大棚内，去年种植的蓝莓已挂果成熟，开始上市；在 衢州市开化县一处生态茶园内，一片片茶叶听着音乐，青翠鲜嫩，在衢州市龙游县一间共富工坊里，琳 琅满目的竹制工艺品吸引着游客前往……在这一幅幅徐徐展开的乡村图景后面，忙碌着一个个新时代返 乡新农人的身影。 近年来，衢州市聚焦"双柚"、茶叶、油茶三大百亿产业和"3+X"农业特色主导产业发展目标，鼓励农业 龙头企业实施共富合伙人计划，吸引青年人才、农创客、大学生等各类创新创业的个人、团队、企业、 社会组织到农村创业。 经过几年准备，2017年，饶胜男在农场开启智能化探索，迈出第一步。伊始，她将水果种植种类进行精 简，主要瞄向柑橘、枇杷、猕猴桃等浆果类水果。 "不同水果有不同的具体技术要求，品种太多的话，整体管理起来繁琐，聚焦一类水果更易实现种植标 准化、智慧化。此外，浆果市场前景更广阔。"饶胜男表示。 AI机器人上岗，智慧化农业有了新帮手 衢州市淘谷居生态农业基地智能温室大棚内，一排排蓝莓丛中，一台AI巡检机器人正穿梭移动，不停 扫描果实和叶片，自动识别、对比着果实成熟度和叶片潜在病虫害，将搜集的数据形成产量地图和病虫 害地图 ...

Core Viewpoint - The promotion of Guangdong lychee in the Beijing-Tianjin-Hebei region aims to expand its market presence and enhance consumer engagement through innovative marketing strategies and digital platforms [2][4][75]. Group 1: Promotion Activities - The Guangdong lychee promotion event in the Beijing-Tianjin-Hebei region featured a showcase of star products from major production areas, utilizing the Shouheng International Agricultural Products Trading Center as a platform [3][4]. - The event included the launch of the "I have a lychee tree in Guangdong" online ordering activity, allowing consumers in the region to purchase and witness the growth of their own lychee trees remotely [6][7][9]. - Various marketing initiatives, such as "shouting globally to eat Guangdong lychee" and engaging influencers to promote lychee sales, were introduced to enhance visibility and sales [19][34][75]. Group 2: Product Quality and Market Demand - Guangdong lychee is characterized by its high yield, diverse varieties, and superior quality, making it competitive in the market [28][30]. - The event highlighted the unique regional characteristics of different lychee varieties, such as the Huizhou lychee and the "Xianpin lychee" from Suixi, showcasing the cultural heritage and quality of Guangdong lychee [24][25][26]. - The demand for Guangdong lychee is strong, with positive feedback from buyers in the Beijing-Tianjin-Hebei market, indicating its popularity among consumers [30][31]. Group 3: Technological Integration and Logistics - Guangdong has invested in digital infrastructure, completing a comprehensive production and sales connection system for over 5,500 lychee planting entities and nearly 500,000 acres of orchards [49]. - The integration of AI and low-altitude technology has enabled a "one tree, one code" digital upgrade for over 20,000 acres of core production areas, enhancing traceability and consumer engagement [50][51]. - The establishment of over 1,700 cold storage facilities has improved the logistics of lychee distribution, ensuring freshness and timely delivery to consumers in the Beijing-Tianjin-Hebei region [57][60]. Group 4: Future Market Expansion - Guangdong aims to expand its market reach by exploring potential sales areas and strengthening cooperation with countries along the "Belt and Road" initiative, as well as emerging markets in Southeast Asia and Africa [55][56]. - The collaboration between Guangdong and Hebei aims to create a high-efficiency platform for agricultural product circulation, promoting a dual-channel model for southern fruits to northern markets and vice versa [62][64]. - The successful promotion event has laid a solid foundation for further cooperation between Guangdong and Hebei, with a focus on high-quality development of the lychee industry as a key driver for local economic growth [75][77].

快马抵京！5月 29日，茂名邀首 都人民吃杨贵妃 同款荔枝_南方 +_南方plus 新一季茂名荔枝 刚刚上市，即刻 快马加鞭，运往 京城，邀请首都 人民共品这 颗"杨贵妃同款 荔枝" 。 5月底，茂名荔枝开始上市，红彤彤的荔枝挂满枝头。 5月29日，"荔枝 熟了"茂名邀您 吃杨贵妃同款荔 枝推介会，即将 走进北京全国农 业展览馆。据介 绍，本次推介会 将以"品鉴+对 接"为核心，联 动盒马、京东、 新发地等10余家 头部渠道商，通 过"盲猜品鉴互 动""营养主题分 享""荔枝开吃仪 式"等环节，现 场促成采购合 作，致力擦 亮"茂名荔枝"金 字招牌，助力茂 名荔枝卖出好价 钱，实现荔农增 收。 据了解，茂名坚 持从荔枝产业全 链条全环节发 力，联动产区和 销区市场，开展 47项具体工作， 全力打通荔枝销 售"全通道"，促 进荔枝丰销。 一是抓供给端提 质，塑造优质产 品促销售。实施 品种改良工程， 推动荔枝优质品 种率由60%提高 到80%。在茂名 荔枝产业大数据 平台接入 DeepSeek大模 型，推动AI秒级 诊断病虫害准确 率提高至95%。 组织80多名荔枝 种植专家对全市 46个荔枝主产镇 全覆盖开展 ...

Core Viewpoint - The article highlights the expansion of "Xianpin Lychee" from Suixi County into the Beijing-Tianjin-Hebei region, showcasing its unique advantages and marketing strategies to enhance market presence and drive sales growth [1][2][3]. Group 1: Market Expansion - The promotional event for Guangdong lychee in the Beijing-Tianjin-Hebei region was held in Hebei, aiming to introduce "Xianpin Lychee" to northern consumers [2][9]. - Suixi County's Deputy Mayor, Pu Huoyuan, led the delegation to promote "Xianpin Lychee," establishing a platform for collaboration and market expansion [3][9]. - The county has signed procurement agreements with 36 domestic and international buyers, with pre-sale volumes exceeding 4,500 tons, accounting for about 30% of total production [35]. Group 2: Unique Product Advantages - "Xianpin Lychee" is cultivated in a prime agricultural zone, benefiting from volcanic soil and ample sunlight, resulting in larger fruit with a small seed, crystal-like texture, and sweet, juicy flavor [10][11]. - The product matures 15 days earlier than other regions, enhancing its market competitiveness [12]. Group 3: Marketing Strategies - Suixi County has adopted a digital marketing approach, utilizing platforms like Xiaohongshu to promote "Xianpin Lychee" through training and content optimization [14][15][17]. - The county's marketing efforts have included various promotional events across different cities, successfully integrating online and offline strategies to reach a broader audience [30][32]. Group 4: Future Plans - The county plans to continue enhancing the quality of the lychee industry by integrating online and offline resources and innovating marketing models to further expand "Xianpin Lychee" into wider markets [39][40]. - Local agricultural companies express optimism about the lychee market, with plans to increase procurement volumes compared to the previous year [36][38].

作 者丨郑康喜 编 辑丨于长洹 在岭南荔园发展有限公司观音绿荔枝高标准生态智慧果园里，荔枝幼果已经悄然爬上枝头， 藏在墨绿的叶梢间泛出点点微红。荔枝树下，水肥一体化喷淋系统正在为幼果进行自动灌 溉。管理人员在手机上精准控制着灌溉和施肥的时间、流量等，把水分、养分定时定量，按 比例直接供给每一颗甜蜜果实。 "标准化生产为荔枝丰产、优质奠定良好的基础，这让高端品种观音绿的价格一直都非常稳 定，不会受到年份和气候的影响。此外，产值也在其他荔枝的十几倍以上。"岭南荔园副总经 理钟丽燕告诉南方财经记者。 五月下旬的岭南，天气温和了许多，似乎在翘首以盼"珍稀佳品"荔枝的成熟。在珠三角产区 东莞，"三月红""妃子笑"等早熟品种此时已掀起一股采购热潮。半个月后，观音绿、冰荔、莞 香荔等高端荔枝品种，也会陆续上市。 作为全国高端荔枝主产地，东莞荔枝历来有"岭南第一品"的美称，市场定位高端。无论口感 还是颜色、果实大小都极为优质。冰荔、观音绿被业界誉为荔枝中的"爱马仕"。 近期，南方财经记者通过走访大岭山、樟木头、厚街等镇街了解到， 东莞的纬度、土壤、降 雨量等自然条件，使其更适宜种植优质品种。此外，连续推陈出新的品种和先进的种 ...

Core Insights - The article highlights the success story of Huang Wenjie and his father Huang Zhiqiang in cultivating a high-end lychee variety called "Bing Li" in Dongguan, which has gained national recognition and a strong market presence due to its quality and unique pricing strategy [1][5][8]. Group 1: Product Development and Market Position - The "Bing Li" lychee was introduced at a price of 500 yuan per jin, which was considered outrageous at the time, but quickly sold out, establishing its high-end market position [2][4]. - The price of "Bing Li" was later adjusted to 380 yuan per jin, maintaining a strong market presence despite fluctuations [8]. - The lychee's unique characteristics, such as its bright red appearance, smooth texture, high sweetness, and large size, contribute to its premium pricing and market appeal [4][5]. Group 2: Technological Advancements in Agriculture - The introduction of modern agricultural practices, such as drone pesticide application and rail car transportation, marks the transition to the 3.0 era of lychee cultivation [6][7]. - Huang Wenjie emphasizes the importance of combining advanced technology with traditional farming knowledge to ensure effective management and quality control [7]. Group 3: Community Engagement and Education - Huang Zhiqiang leads a cooperative to help local farmers improve their skills and share knowledge, which has increased the overall production of "Bing Li" in the community [11]. - The father-son duo actively promotes lychee cultivation through social media, sharing knowledge and engaging with a wider audience, which has resulted in a significant increase in followers and sales [10][11]. Group 4: Future Plans and Expansion - Huang Wenjie is working on increasing the production capacity of "Bing Li" by establishing cooperative bases in various regions, aiming for a total output of 150,000 jin in three years [13]. - The potential for exporting "Bing Li" to international markets, such as Singapore, is being explored as production increases [13][14].

中新网金华5月26日电(董易鑫方柯)连日来，浙江省金华市金东区曹宅镇岩后村的农事服务中心热闹非 凡。"眼下正值销售旺季，大家都来这里交易鲜果，我每天能卖出6000斤。"26日，该村白枇杷种植大户 黄奕峰说。 "'冠玉'枇杷果实饱满硕大、果肉细腻多汁，甜度显著高于同类品种。"岩后村党支部书记王新苗介绍， 如今，"冠玉"枇杷成为岩后枇杷的"当家花旦"，是农户增收的"黄金果"。 黄奕峰回忆起多年来的枇杷种植历程，感慨道："自从从父辈手中接过枇杷产业的'接力棒'，到如今自 家拥有100亩果园，我见证了村里枇杷产业的蓬勃发展。" 资料显示，岩后村的枇杷种植历史可追溯至百年前。2012年，该村为破解传统"白沙"枇杷的品控瓶颈， 还引进了"白玉""冠玉"等多个品种。 近年来，岩后村针对"枇杷鲜果不好储存，在一定程度上会影响销售"等问题，创新开发出枇杷零食、文 创食品、枇杷花茶、枇杷酒等多元化、深加工产品；以"岩后·金兰古道"商标，推动土特产向品牌货转 型；通过多个直播带货账号，构建起"线下收购+线上直播"双渠道模式。 数据显示，2024年该镇新增枇杷种植面积236亩，实现年销售额900万元，同比增长5%。 今年4月，金东区 ...