Core Insights - The article highlights the success story of Huang Wenjie and his father Huang Zhiqiang in cultivating a high-end lychee variety called "Bing Li" in Dongguan, which has gained national recognition and a strong market presence due to its quality and unique pricing strategy [1][5][8]. Group 1: Product Development and Market Position - The "Bing Li" lychee was introduced at a price of 500 yuan per jin, which was considered outrageous at the time, but quickly sold out, establishing its high-end market position [2][4]. - The price of "Bing Li" was later adjusted to 380 yuan per jin, maintaining a strong market presence despite fluctuations [8]. - The lychee's unique characteristics, such as its bright red appearance, smooth texture, high sweetness, and large size, contribute to its premium pricing and market appeal [4][5]. Group 2: Technological Advancements in Agriculture - The introduction of modern agricultural practices, such as drone pesticide application and rail car transportation, marks the transition to the 3.0 era of lychee cultivation [6][7]. - Huang Wenjie emphasizes the importance of combining advanced technology with traditional farming knowledge to ensure effective management and quality control [7]. Group 3: Community Engagement and Education - Huang Zhiqiang leads a cooperative to help local farmers improve their skills and share knowledge, which has increased the overall production of "Bing Li" in the community [11]. - The father-son duo actively promotes lychee cultivation through social media, sharing knowledge and engaging with a wider audience, which has resulted in a significant increase in followers and sales [10][11]. Group 4: Future Plans and Expansion - Huang Wenjie is working on increasing the production capacity of "Bing Li" by establishing cooperative bases in various regions, aiming for a total output of 150,000 jin in three years [13]. - The potential for exporting "Bing Li" to international markets, such as Singapore, is being explored as production increases [13][14].

中新网金华5月26日电(董易鑫方柯)连日来，浙江省金华市金东区曹宅镇岩后村的农事服务中心热闹非 凡。"眼下正值销售旺季，大家都来这里交易鲜果，我每天能卖出6000斤。"26日，该村白枇杷种植大户 黄奕峰说。 "'冠玉'枇杷果实饱满硕大、果肉细腻多汁，甜度显著高于同类品种。"岩后村党支部书记王新苗介绍， 如今，"冠玉"枇杷成为岩后枇杷的"当家花旦"，是农户增收的"黄金果"。 黄奕峰回忆起多年来的枇杷种植历程，感慨道："自从从父辈手中接过枇杷产业的'接力棒'，到如今自 家拥有100亩果园，我见证了村里枇杷产业的蓬勃发展。" 资料显示，岩后村的枇杷种植历史可追溯至百年前。2012年，该村为破解传统"白沙"枇杷的品控瓶颈， 还引进了"白玉""冠玉"等多个品种。 近年来，岩后村针对"枇杷鲜果不好储存，在一定程度上会影响销售"等问题，创新开发出枇杷零食、文 创食品、枇杷花茶、枇杷酒等多元化、深加工产品；以"岩后·金兰古道"商标，推动土特产向品牌货转 型；通过多个直播带货账号，构建起"线下收购+线上直播"双渠道模式。 数据显示，2024年该镇新增枇杷种植面积236亩，实现年销售额900万元，同比增长5%。 今年4月，金东区 ...

Core Insights - The event "All 'Lychee' Efforts, Bay Area Blooming" was held to promote the brand value of Gaozhou lychee, which is estimated at 12.22 billion yuan [2][4][50] - Gaozhou lychee accounts for one in ten lychees globally, highlighting its significance in the market [2][4] Group 1: Event Overview - The promotional event took place on May 26, featuring over 150 attendees, including wholesalers, channel merchants, and e-commerce platforms [8][9] - A tasting area was set up at the event, where attendees praised the sweet and crisp taste of Gaozhou lychee [11][12] Group 2: Quality Assurance Measures - Gaozhou has implemented several measures to ensure the quality of lychees, including packaging upgrades and a traceability system [15][19] - The lychee varieties have been classified into three grades: premium, first, and second, to guide pricing and sales [20] Group 3: Production and Sales Information - The planting area for Gaozhou lychee is projected to be 591,400 acres by 2025, with an expected production of 280,000 tons this year [29][30] - Gaozhou also cultivates longan, with a production estimate of 240,000 tons this year, complementing the lychee sales period [31] Group 4: Marketing and Promotion Strategies - The event featured a "Gaozhou Lychee Direct Line to Hong Kong and Macau" initiative, aimed at establishing direct supply chains [35][43] - Various promotional activities included live streaming by influencers and a focus on cultural experiences to enhance brand visibility [38][39]

凭借卓越的果品质量和专业的技术服务，该公司销售市场遍布中国28个省(市、区)，出口迪拜、马来西 亚、俄罗斯等13个国家和地区。年销售果品4万吨，销售额1.2亿多元，其中，出口达1万吨。 近年来，临猗把发展壮大跨境电商作为"互联网+外贸"带动优进优出的重要抓手，不断优化外贸发展环 境，加快培育跨境电商企业。目前，该县有6家企业上线跨境电商平台，有效推动临猗果品、纺织品等 优势产品利用跨境电商B2B等模式开拓国际市场。 一颗颗红彤彤的苹果通过人工的再次查验后才被装箱。武俊杰 摄 中新网运城5月26日电 (杨佩佩 李庭耀)"没想到临猗苹果这么有名，其名誉之高、规模之大、品质之 优，离不开当地农民勤勤恳恳的劳作。一双粗手能够种出这么精致的苹果，远销海内外，很厉害。"参 观结束后，柬埔寨《柬华日报》副总编辑杜冰玉如是感慨道。 26日，"侨媒连五洲·粮安系民心——共话运城乡村振兴"海外华文媒体进运城活动正在举行，来自美 国、加拿大、泰国、柬埔寨、南非等国家和地区的海外华文媒体代表在临猗探寻苹果如何"扬帆出海"。 来自美国、加拿大、泰国、柬埔寨、南非等国家和地区的海外华文媒体代表在临猗探寻苹果如 何"扬帆出海"。 武俊杰 ...

Core Viewpoint - The article highlights the initiative of village leaders in Zhaoqing to leverage live streaming for promoting local agricultural products, specifically the Qinghong plums, to boost economic development in rural areas [1][21]. Group 1: Village Leader's Role - Village Party Secretary Zhao Niudi has embraced the role of a live streamer to promote local agricultural products, showcasing the abundant Qinghong plums in his village [3][5]. - Zhao Niudi's background as a soldier and his leadership in the village have motivated him to take the lead in this initiative, reflecting his commitment to community development [6][9]. Group 2: Agricultural Development - The plum cultivation in Shanshe Village began in 2018, with the introduction of Qinghong plums and other varieties after learning from other regions [10][11]. - Initial challenges included lack of experience and funding, but through continuous learning and the establishment of a cooperative, the village has seen economic benefits, with the cooperative generating an annual income of 12,000 yuan for the community [12][14]. Group 3: Digital Marketing Initiative - The "Thousand Villages, Thousand Societies, Thousand Broadcasters" initiative aims to enhance the digital marketing capabilities of village leaders, promoting local products through social media platforms [16][21]. - The Zhaoqing Supply and Marketing Cooperative is actively involved in organizing live streaming events to facilitate the sale of local agricultural products, particularly during the plum harvest season [18][20]. Group 4: Future Development Plans - A recent event marked the launch of a collaborative framework involving government, enterprises, and educational institutions to foster talent in rural digital economy [21][22]. - The initiative includes systematic training in AI technology, content production, and data operations to cultivate skilled personnel for rural revitalization, aiming to enhance the quality of agricultural development in Zhaoqing [23][25].

2021年底，樱桃园栽下了一棵棵车厘子幼苗，经过精心培育，2023年，正式迎来了第一波丰收。 の希望板 回務開通道 齐鲁晚报.齐鲁壹点李梦晴孙文丽通讯员刘悦王丁 5月23日，走进位于德州市平原县的数字农谷樱桃园，仿佛置身于一片充满生机与希望的"车厘子王国"，作为德州市规模最大的车厘子种 植基地，这里正以创新的种植模式、先进的技术手段和多元化的销售渠道，书写着车厘子种植的甜蜜篇章。 踏入樱桃园，一座座整齐排列的大棚映入眼帘，冬暖大棚、冷暖大棚、避雨棚等不同类型的大棚错落有致。"这里共有54个暖棚、19个冷 棚和50多个避雨棚。这些大棚可不是随意搭建的，它们有着独特的作用，能让车厘子实现阶梯性、不间断地上市。"生产部长李志鹏说。 樱桃园占地600多亩，种植着20多万株车厘子树。"德州种车厘子的并不多，有广阔的市场，而且车厘子的经济价值高，价格颇为可观， 贵的时候能卖到百八十块钱一斤，即便在大田樱桃大量上市的时候，也能达到四五十块钱一斤，所以我们选择种植车厘子。"李志鹏介 绍，园内种植的俄罗斯8号品种优势明显，这种车厘子口感极佳，香气浓郁，在市场上具有很强的竞争力，还有一种黄色的车厘子——辉 煌1-5，是一种黄色大 ...

据了解，德庆县气候温和，雨量充沛，光热充足，冬季无明显霜期，已经有三百多年的荔枝种植历史。 德庆有鸳鸯桂味荔枝、糯米糍、黑叶荔等品种，主产区分布在官圩镇、新圩镇、九市镇等地，其中以桂 味尤其鸳鸯桂味出名，深受市场欢迎。青年陶昊表示，"德庆的桂味荔枝口感很滑爽，甜度十足，非常 美味。" 5月25日，德庆县举办"情定双生 一生有'荔'"青年联谊暨荔枝产业主题研讨活动，来自全市各地的青年 男女相聚在千年古村--官圩镇金林水乡，以荔枝为媒，联谊与产业振兴深度融合。 据了解，本次联谊活动精心设计与"鸳鸯荔枝"相关的互动环节，让青年朋友们在荔枝林荫下畅叙情谊的 同时，在共同完成任务的过程中加深了解、增进默契。各小组通过互动游戏确定了荔枝美术创作、荔枝 诗词朗诵、荔枝点心美食、荔枝歌曲改编合唱等研讨主题，在接下来的一个月左右时间，各小组将会再 次来到官圩荔枝园进行实地调研，并把课题成果在6月下旬举行的德庆县荔枝产销对接大会上展示。 "这次活动把德庆鸳鸯桂味荔枝从'田间地头'带到了'青春心头'！"青年柴嘉蔚表示，我们用任务打卡解 锁农文旅传播新玩法十分有意思，接下来，还会用短视频、文艺创作、美食制作等方式帮荔枝"出道"。 作 ...

中新社海口5月26日电 中新社记者 张茜翼 海口市琼山区三门坡镇的荔枝园里，果农陈小芬忙着采摘荔枝。她告诉中新社记者，今年她家荔枝 产量预计达5万斤，市场行情十分可观。 青红相间的荔枝压弯枝头，冷链货车整装待发，这一幕丰收景象正在海南多个市县上演。据海南省 农业农村厅估算，今年海南荔枝产量约18万至20万吨。 5月18日，海南省海口市三门坡镇，成熟的荔枝挂满枝头。中新社记者 骆云飞 摄 作为中国热带水果的重要产地，海南因其独特的地理位置和气候条件，成为中国荔枝上市最早的产 区。三门坡镇作为海南荔枝核心产区，种植规模达6.8万亩。 为助力荔枝走向市场，海南不断创新营销模式。最近在三门坡镇举行的产销对接活动中，企业与全 国生鲜采购商签下近1.4万吨、价值2.2亿元的荔枝订单。据不完全统计，截至目前，今年海口火山荔枝 订单总额已超4亿元。 电商平台和新媒体也成为海南荔枝的重要销售渠道。"我们的荔枝王果肉晶莹剔透，咬一口清甜爆 汁！""90后"新农人吴淑卿通过"直播+电商"模式，向网友展示荔枝从枝头到舌尖的新鲜旅程。他还在果 园发展研学、观光采摘等农旅融合项目，拓宽增收路径。 凭借皮薄肉厚、清甜多汁的独特优势，海南荔 ...

定安龙门镇举办荔枝采摘季助农活动暨职工健步走活动—— 以"荔"为媒，小镇掀起夏日文旅消费热 5月24日，两位琼剧表演者展示新采摘的龙门荔枝。海南日报全媒体记者 宋国强 摄 5月24日，游客参与健步走活动。海南日报全媒体记者 宋国强 摄 5月24日，两名游客展示新采摘的龙门荔枝。海南日报全媒体记者 袁琛 摄 海南日报全媒体记者 李豌 初夏时节，定安县"荔枝小镇"龙门镇，上万亩妃子笑荔枝，又红遍枝头。"今天一早就从万宁自驾过来， 和亲朋好友一起摘了快30斤荔枝，尤其是家里的小孩，摘得特别开心！"5月24日上午，定安县龙门镇光辉岁 月共享农庄，游客黄菲和家人抱着几箱刚包装好的妃子笑荔枝，一脸笑容。这些荔枝，都是他们刚刚从农庄 荔枝采摘园里新鲜采摘下来的。 这天上午，以"摘荔枝·泡冷泉·品乡咖"为主题的2025年定安县龙门镇第三届荔枝采摘季助农活动暨职工健 步走活动在光辉岁月共享农庄举办。该活动由定安县总工会、龙门镇人民政府主办，海南日报有限责任公司 承办，联动该镇荔枝、冷泉、乡咖等多种优势资源，以包含荔枝采摘、职工健步走、助农市集等八大主题在 内的丰富活动，持续推动该镇荔枝品牌打造与农文旅融合发展。 一场采摘节，带 ...

Core Insights - The article highlights the transformation of the lychee industry in Guangdong, showcasing advancements in preservation, logistics, and marketing that have turned lychee from a rare delicacy into a widely accessible fruit [1][2][3] Industry Overview - The lychee production in Guangdong has seen a significant increase, with the province accounting for over 50% of the national lychee planting area and more than one-third of the global supply [3][4] - The expected total lychee production in Guangdong for 2025 is projected to reach 1.6 million tons, marking a year-on-year increase of 30% to 50% [3][4] Technological Advancements - Preservation technology has improved dramatically, extending the shelf life of lychee from 3 days to 30 days, which is crucial for export and distribution [5][6] - The implementation of AI and blockchain technology in the production process has enhanced efficiency and traceability, with diagnostic times for issues reduced to under 5 seconds and accuracy rates improved to over 95% [4][5] Logistics and Distribution - The logistics network for lychee has been upgraded, with companies like SF Express and JD.com implementing cold chain solutions and multi-modal transport options, significantly improving delivery times [6][7] - The establishment of a comprehensive logistics system has enabled lychee to be delivered nationwide within a day, and to remote areas within three days [6][7] Market Expansion - Guangdong's agricultural exports reached 97.28 billion yuan in the first three quarters of 2024, with lychee exports expected to grow by 110% [7][8] - The lychee industry is diversifying into various sectors, including tourism and cultural products, with an estimated 25% increase in revenue from lychee-related cultural tourism in 2024 [8][9] Cultural Integration - The article emphasizes the cultural significance of lychee, noting its evolution from a royal delicacy to a popular fruit enjoyed by the masses, reflecting broader societal changes [9][10] - The "Lychee+" initiative is expanding the industry into diverse areas such as themed tourism, digital marketing, and innovative consumption experiences [9][10]