一、企业为何需要账号矩阵？ 2025年的自媒体战场已进入矩阵化运营时代。某头部新消费品牌运营总监透露，其在小红书运营的37个企业号，单月累计曝光突破2.8 亿次，其中90%流量来自矩阵账号联动。这个数据揭示了一个残酷现实：单账号运营模式正在被淘汰，企业想要突围必须建立自己的账 号矩阵。 | 0 | | | | | | | | | | | | | | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | P | .. | | | | | | | | | | | | | | | | | | | | | | | FFF A | N H | | | | | | | | | | | | | | | | | | | | | | | E | | | | | | | | | | | | | | | | | | | | | | | | Bl | (A) | P | ...

Shares of Meta Platforms (META 5.19%) are rising on Thursday. The company's stock gained 4.9% as of 12:46 p.m. ET, and gained as much as 8% earlier in the day. The leg up comes as the S&P 500 (^GSPC 1.12%) gained 0.9% and the Nasdaq Composite (^IXIC 2.00%) gained 1.9%.The social media behemoth released its Q1 report after market close yesterday, beating Wall Street's already-high expectations.Another strong quarterThe Facebook parent posted Q1 2025 earnings per share (EPS) of $6.43 on $42.3 billion in sales ...

硬·AI 作者 | 李 丹 编辑 | 硬 AI 今年一季度，经营Facebook等社交媒体的数字广告巨头Meta扛住了特朗普政府关税风暴将至的冲击，营 收和盈利增长放缓程度没有华尔街预期的严重，"现金牛"广告的收入总体稳健。Meta还大幅提高了今年的 资本支出预期规模，进一步加码人工智能（AI）相关投入。 点击 上方 硬AI 关注我们 一季度Meta总营收和广告收入同比增长均放缓至16%，仍强于分析师预期，EPS盈利较预期高22%；社媒App日活用户 超预期增长6%；元宇宙业务营收不增反降6%、但亏损较预期低7%。Meta的二季度营收指引符合预期，今年资本支出指 引的高端上调近11%至720亿美元、低端升近7%。Meta称，上调指引部分反映为支持AI发展而增加对数据中心投资。 Meta盘后一度涨6%。 财报公布后，收跌近1%的Meta股价周三盘后拉升，盘后一度涨6%。 美东时间4月30日周三，Meta公布截至2025年3月31日的公司第一季度财务数据，以及二季度及全年的业 绩指引。 1）主要财务数据 营收 ：一季度营收423.1亿美元，同比增长约16%，分析师预期413.8亿美元，四季度增长21%。 EPS ...

IT之家 5 月 1 日消息，在接受 Stratechery 创始人 Ben Thompson 采访时，Meta 的首席执行官马克・扎克伯格谈到了 App Store 规则如何限制了 Facebook 的发 展。 2000 年代末期，快速成长的 Facebook 上面涌现出一批又一批的第三方游戏和应用，号称"病毒级"的游戏 FarmVille（IT之家注：类似同时期国内的"XX 农 场"等"偷菜"游戏）也是在彼时迅速蹿红的。但随着 iPhone 等移动设备的兴起，苹果封闭的 App Store 规则直接影响了 Facebook 的运作。 "…… 我认为，这种不满其实源于苹果的政策，它让我们对他们产生了深深的抵触，尤其是他们直接告诉我们，'你不能做那些我们认为有价值的事情'，这 种局面在一定程度上加剧了我们与他们之间的矛盾。我觉得这非常遗憾。" 他特别提到，苹果不允许 Facebook 在 iOS 平台上像"平台内平台"一样运营，最终导致 FarmVille 的时代结束： "最初的 Facebook 平台确实非常适合网页，它几乎是移动互联网时代之前的产物。随着用户从桌面网页转向移动设备，苹果基本上说，'你不能在 ...

《澳洲金融评论报》表示，尽管全球社交媒体公司的销售报告可能不透明，但上述财务数字表明TikTok 澳大利亚的广告收入已经增长到Facebook澳大利亚的三分之一左右。上周Facebook发布报告称，其在澳 大利亚的广告收入为14.6亿澳元。 2017年TikTok在澳大利亚推出，此后发展迅速。根据TikTok全球招聘网站信息，仅悉尼一地，该公司就 有106个岗位开放招聘。与之对比，Facebook在澳大利亚的员工总数为125人。 5月1日，据《澳洲金融评论报》报道，过去一年TikTok在澳大利亚的利润增长两倍，收入翻番。 数据显示，截至2024年12月31日，TikTok在澳大利亚的年营收达6.79亿澳元（约31.5亿元人民币），高 于前一年的3.75亿澳元；利润为3120万澳元，几乎是2023年1140万澳元的三倍。 该公司提交给监管机构的文件显示，2024年TikTok澳大利亚获得超过4.7亿澳元的广告收入，并通过向 其全球母公司TikTok和字节跳动提供商业"服务"，赚取超过2亿澳元。TikTok澳大利亚缴纳了1110万澳 元的所得税，高于前一年的510万澳元。 澳大利亚市场的增长是TikTok全球业务 ...

Key Takeaways Meta Platforms shares surge after it beats estimates for both the top and bottom lines. Earnings per share rose 37% year over year to $6.43 while revenues grew 16% to $42.3 billion. IXP, FCOM, VOX, XLC and WUGI could be exciting picks to tap Meta's growth. After the closing bell on April 30, Facebook’s parent company, Meta Platforms (META) came up with better-than-expected first-quarter 2025 results, beating estimates on both the top and bottom lines. META shares jumped 5.4% in after-market ...

Meta CEO Mark Zuckerberg appears at the Meta Connect event in Menlo Park, California, on Sept. 25, 2024.Meta Platforms shares jumped more than 6% Thursday after the company topped earnings expectations and showed advertising resilience in a murky macroeconomic environment."Key here is that Meta's adv. demand trends appear to be relatively healthy and while we're watching for any impacts from macro and lower spend from China-based advertisers given the de minimis change, Meta's scale of users and advertisers ...

I was bullish on Meta Platforms (NASDAQ: META ) around the start of the year, and the stock performed very well, initially. Meta's stock surged by about 20% before topping out around mid-February. However, it's been mostly downhill since the momentum stockAre You Getting The Returns You Want? Invest alongside the Financial Prophet's All-Weather Portfolio (2024 69% return) and achieve optimal results in any market.The Daily Prophet Report provides crucial information before the opening bell rings each mornin ...

Core Insights - Meta Platforms reported strong first-quarter financial results for 2025, with total revenue increasing by 16% year-over-year, reaching $42.3 billion, surpassing expectations [2][3] - Adjusted earnings per share rose by 37% to $6.43, also exceeding forecasts [2] - The company experienced a 5% increase in ad impressions and a 10% rise in average ad pricing, contributing to overall revenue growth [3] Financial Performance - Total revenue for Q1 2025 was $42.3 billion, up from $36.5 billion in Q1 2024, marking a 16% increase [2] - Adjusted earnings per share increased from $4.71 to $6.43, reflecting a 37% growth [2] - Operating margin improved from 38% to 41%, a 3 percentage point increase [2] - Operating income surged by 27%, while net income rose to $16.6 billion, a 35% increase from the previous year [4] Cost Management - Meta managed to keep expenses to a 9% increase, with significant reductions in overhead costs offsetting a more than 20% rise in research and development spending [4] - The marketing and sales budget was also maintained, contributing to improved profitability [4] AI and Product Development - The Meta AI and augmented reality unit was highlighted as a key driver of positive results, with the Ray-Ban Meta AI glasses receiving specific mention [5] - The company is nearing a milestone of 1 billion monthly active users in its AI segment [5] Market Reaction - Following the financial report, Meta's stock rose approximately 4% in after-hours trading, reflecting investor satisfaction with the results [6] - The company projected Q2 revenue between $42.5 billion and $45.5 billion, indicating continued growth expectations [6] Capital Expenditure - Meta increased its capital expenditure projections by $4 billion to a new range of $64 billion to $72 billion for the full year, signaling ongoing investment in data centers and infrastructure to support AI initiatives [9] Regulatory Environment - The company is closely monitoring the regulatory landscape, particularly regarding the European Commission's recent decision on its subscription-based ad-free service [8]

Meta (NASDAQ: META ) has beaten analysts’ expectations for revenue and EPS for seven consecutive quarters (yes, seven). And it did it again on Wednesday after the company reported 1Q25. Revenue came in at $42.31 billionI’m a retired Wall Street PM specializing in TMT; since kickstarting my career, I’ve spent over two decades in the market navigating the technology landscape, focusing on risk mitigation through the dot com bubble, credit default of ‘08, and, more recently, with the AI boom. In one word, what ...