这是新消费智库第 2 6 3 3 期文章 新消费导读 1. 均瑶味动力推出 500 亿活菌型益生菌乳饮品 2. Athenos 和 Tajín 合作推出新的羊乳酪产品 3. 元气森林入选中国海外商标申请百强企业 4. 妙可蓝多金装奶酪棒全面焕新升级 5. HOKA 推出越野鞋 MAFATE SPEED 2 6. 金利来将港股退市 7. 3G 资本收购斯凯奇 8. 法国香水品牌 Adopt Parfums 获投 9. 派特鲜生宣布完成 2500 万美元天使轮融 资 10. 奥 地 利 运 动 品 牌 HEAD 母 公 司 拟 收 购 水 肺 鼻 祖 Aqualung 11. 潮牌 Merr yWannaBe 携手黄子弘凡发布联名系列 12. adidas 阿迪达斯官宣品牌全线代言人李现 13. CLOT 携手麦当劳中国推出 McSpicy Al ienegra 系列 14. Outopia 遨托邦 x 中国火箭联名系列发售 15. F orever 21 关闭美国全部 354 家门店 新消费 1. 均瑶 味动力推出 5 00 亿活菌型益生菌乳饮品 近日，均瑶味动力推出 500 亿活菌型益生菌乳饮品。新品选用 J ...

宁波创源文化发展股份有限公司 | 投资者关系活动类别 特定对象调研 | | ☐分析师会议 | | | --- | --- | --- | --- | | ☐媒体采访 | | ☐业绩说明会 | | | ☐新闻发布会 | ☐路演活动 | | | | ☐现场参观 | | | | | ☐其他 | | | | | 泽添基金 励波 | | 泽添基金 | 徐跃垒 | | 英领投资 张莉 | | 个人投资者 | 陈辉 | | 个人投资者 郭江一 | | 个人投资者 | 虞迪 | | 个人投资者 李超瑜 | | 个人投资者 | 王海燕 | | 个人投资者 周宏良 参与单位名称及人员姓名 | | 个人投资者 | 陈志强 | | 个人投资者 应晨豪 | | 个人投资者 | 陈杰 | | 个人投资者 王建忠 | | 个人投资者 | 李春旭 | | 个人投资者 顾檀波 | | 个人投资者 | 邵科论 | | 个人投资者 陈杰 | | | | | 时间 2025年5月12日 | 14:00-15:00 | | | | 浙江省宁波市北仑区庐山西路45号 地点 | | | | | 董事会秘书 赵雅 上市公司接待人员姓名 | | | | | ...

浙江整合全省步道体系，建成"环浙步道"，联通全省11个市，为人们徒步、越野、骑行提供新场景。今年"五一"期间，"环浙 步道"金峨山路段露营基地、农家乐、民宿等带动当地经济收入同比增长10%。 央视网消息：近日，国家发展改革委会同体育总局等部门印发通知，首次提出建设高质量户外运动目的地。如何因地制宜打造 户外产业集群？来看各地的探索。 因地制宜 各地在山水间创新消费场景 从空中到地面，从水岸到山顶，四川彭州正充分依托独特地理禀赋，打造涵盖滑翔伞、溜索、全地形车等项目的运动矩阵，并 加速推进漂流、攀岩等新兴体验项目的建设，目前已创造就业岗位超1万个。 位于云南丽江玉龙雪山脚下的东巴谷，依托天然形成的峡谷地貌，在岩壁上修建铁扶手、踏脚垫等装置，与爬山径道相结合， 既保障了安全、又降低了攀岩运动的门槛。 数据显示：中国户外消费增长快 年轻人是主力军 数据显示，2024年我国户外运动线上消费人次约2亿人次，消费总额超3000亿元，增幅近40%。就消费人群年龄段来看，25— 34岁占比最高，达到43%，其次为35—44岁，占比为28%。从行政区划看，广东、浙江消费人群占比较高，分别为11.72%和 9.36%。户外运动商 ...

Core Viewpoint - The Chinese government is promoting the development of high-quality outdoor sports destinations, aiming to boost the outdoor industry and create job opportunities through innovative local consumption scenarios [1][2][3] Group 1: Regional Developments - Sichuan's Pengzhou is leveraging its unique geographical advantages to create a diverse sports matrix, including paragliding and all-terrain vehicles, resulting in over 10,000 new jobs [1] - Yunnan's Dongba Valley is enhancing safety and accessibility for rock climbing by installing safety features in its natural canyon landscape [1] - Zhejiang has integrated its walking trail system into the "Ring Zhejiang Trail," connecting 11 cities and boosting local economic income by 10% during the recent holiday period [2] Group 2: Market Trends - The outdoor consumption market in China is rapidly growing, with an estimated 200 million online consumers and a total spending exceeding 300 billion yuan, reflecting a nearly 40% increase [3] - The primary consumer demographic is aged 25-34, accounting for 43% of the market, followed by those aged 35-44 at 28% [3] - Key regions for outdoor sports businesses include Guangdong, Jiangsu, Zhejiang, Shandong, Hainan, and Sichuan, with Guangdong and Zhejiang having the highest consumer proportions [3] Group 3: Future Plans - The "14th Five-Year Plan" aims to establish around 100 globally recognized high-quality outdoor sports destinations, positioning the outdoor industry as a new economic growth driver [3] - Experts emphasize the need for diverse outdoor activities tailored to local resources to avoid uniformity and enhance consumer experiences [3]

2025年，胡润全球富豪榜显示，雷曼、马塞尔和贝托的身家分别为1300亿元、435亿元、425亿元，合计 创造个人财富达2160亿元。 相遇在加兰蒂亚 5月5日，美国运动品牌斯凯奇宣布，巴西投资公司3G资本将收购斯凯奇，预计2025年第三季度完成交 易。交易对价约94亿美元，交易完成后斯凯奇将退市完成私有化。 斯凯奇是全球第三大运动鞋零售商，在中国消费者中知名度颇高，但对于大众来说，3G资本却有些陌 生。 资料显示，3G资本成立于2004年，由巴西"三剑客"雷曼、马塞尔和贝托合伙成立。在成立3G资本之 前，他们从收购加兰蒂亚开启金融投资之路，后又在雷曼的主导下，介入实体经济。在"产业+金融"双 轮驱动下，三人经过多年的经营，打造了一个消费品投资帝国。此次收购斯凯奇，也是3G资本自收购 汉堡王、亨氏等消费品巨头以来再度出手。 加兰蒂亚是巴西"三剑客"故事的起点。 1971年，里约热内卢的加兰蒂亚经纪公司(Garantia)经营不善，被以80万美元卖给了刚从华尔街回来的 雷曼。雷曼出生于里约热内卢，在金融界闯荡了多年，这一年刚32岁。有了自己的公司后，雷曼开始招 专业人才，这些人才有一个统一的标签"PSDs"，即 ...

Group 1: Monetary Policy Measures - The People's Bank of China announced a comprehensive monetary policy package consisting of ten measures to support market stability and expectations [4] - Key measures include a 0.5 percentage point reduction in the reserve requirement ratio, expected to provide approximately 1 trillion yuan in long-term liquidity [4] - The policy interest rate was lowered by 0.1 percentage points, with the 7-day reverse repurchase rate decreasing from 1.5% to 1.4%, likely leading to a similar decline in the Loan Prime Rate (LPR) [4] Group 2: Consumer Finance Support - The People's Bank of China is set to issue guiding documents to enhance consumer finance services, with a focus on sectors like accommodation, dining, and entertainment [6] - A special action plan was released in Guangdong to promote consumption, including a 500 billion yuan re-loan for service consumption and elderly care [6][7] Group 3: Automotive Industry Regulations - The Ministry of Industry and Information Technology is working on mandatory safety standards for automotive door handles to enhance safety and standardization in vehicle design [5] Group 4: Electric Vehicle Industry Developments - Zeekr became one of the first companies to receive certification under the new national standard for electric vehicle batteries, indicating compliance with upcoming safety regulations [8] - Other companies like Lantu and Geely also announced they received similar certifications, highlighting a trend towards improved safety standards in the EV sector [8] Group 5: Corporate Actions in the Automotive Sector - Geely announced intentions to privatize Zeekr and delist it from the New York Stock Exchange, aiming to consolidate its automotive business and enhance innovation capabilities [9] Group 6: IPO Activity - CATL is on track for a significant IPO in Hong Kong, potentially raising between 4 billion to 5 billion USD, marking the largest IPO in the region in four years [10] Group 7: Real Estate Market Trends - Guangzhou's real estate market is experiencing a resurgence, with significant increases in visitor numbers and property transactions during the recent holiday period [11][12] Group 8: Financial Sector Reforms - Guangdong's rural credit system is undergoing reforms to establish a rural commercial bank, with a focus on improving management and governance [13] Group 9: Commodity Price Impact - Major chocolate brands like Mars and Ferrero are planning price increases due to rising cocoa prices, with Mars products seeing price hikes between 4.9% and 15% [14][15] Group 10: Corporate Acquisition - Skechers has accepted a buyout offer from 3G Capital, valuing the company at over 9 billion USD, amid pressures from trade tensions and performance challenges [16]

分地区和业务模式来看： 证券研究报告 | 行业周报 gszqdatemark 2025 05 11 年 月 日 纺织服饰 周专题：Puma 发布 2025Q1 季报，表现符合公司预期 【本周专题】 Puma 2025Q1 业绩发布，整体表现符合预期。Puma 披露 2025Q1 季报，货币 中性基础上公司营收同比增长 0.1%至 20.76 亿欧元，毛利率同比略下降 0.6pcts 至 47%，经营利润同比下降 63.7%至 0.6 亿欧元，经营利润率同比下降 4.8pcts 至 2.8%，净利润同比下降 99.5%至 50 万欧元，根据公司披露期内由于全球经 济环境的波动（尤其是美国与中国市场），公司营收表现同比持平，与此同时随 着公司推动 DTC 业务的增长，公司期内费用率提升。从营运层面来看，截止 2025 年 3 月末公司库存同比增长 16.3%至 20.8 亿欧元，主要系在途库存增加所 致。2025Q1 的表现整体符合公司预期，当前公司预计 2025 年营收同比增长低 到中单位数。 ➢ 2025Q1 美国/中国销售低迷，公司持续跟进关税政策变化。货币中性基础 上 2025Q1 公司 EMEA 地区营 ...

Investment Rating - The industry maintains a rating of "Buy" for key companies such as Anta Sports, Tabo, and others, indicating a positive outlook for investment opportunities [10][29]. Core Insights - Puma's Q1 2025 performance met expectations, with revenue growth of 0.1% year-on-year to €2.076 billion, while net profit saw a significant decline of 99.5% to €500,000 due to global economic fluctuations, particularly in the US and China [1][15]. - The report emphasizes a focus on robust fundamentals and high-quality brands in the apparel and home textiles sector, anticipating performance recovery and valuation improvement in 2025 [4][26]. - The sportswear segment is expected to benefit from national policy support and increased participation in sports, with a projected revenue growth of 8.7% for key companies in 2024 [4][26]. Summary by Sections Regional and Business Model Analysis - In Q1 2025, EMEA region revenue grew by 5.1% to €890 million, while the Americas saw a decline of 2.7% to €750 million, primarily due to an 11.1% drop in North America [2][20]. - The Asia-Pacific region experienced a 4.7% revenue decline to €430 million, largely attributed to a 17.7% drop in Greater China sales [2][20]. Business Performance - Wholesale revenue decreased by 3.6% to €1.53 billion, while Direct-to-Consumer (DTC) revenue increased by 12% to €550 million, with e-commerce growing by 17.3% [3][22]. - DTC revenue now accounts for 26.3% of total revenue, up 2.8 percentage points year-on-year [3][22]. Key Recommendations - The report recommends focusing on companies with strong fundamentals, such as Anta Sports and Tabo, which have shown significant revenue growth in Q1 2025 [28]. - Other recommended companies include Hailan Home, which is expanding its business successfully, and Bosideng, which is expected to achieve good performance in FY2025 [28][29]. - In the home textiles sector, Luolai Life is highlighted for its strong performance, with a projected net profit growth of 20% in 2025 [28][29].

Group 1: Company Listings and Performance - Hu Shang A Yi, a tea beverage company, went public in Hong Kong on May 8, raising approximately HKD 270 million with a final share price of HKD 158.4, giving it a market capitalization of HKD 16.6 billion [2] - As of the end of 2024, Hu Shang A Yi reported a revenue of CNY 3.285 billion, a year-on-year decline of 1.9%, and a net profit of CNY 329 million, down 15.2% [2] - Skechers announced its acquisition by 3G Capital for over USD 9 billion at USD 63 per share, with the deal expected to close in Q3 2023 [4] Group 2: Market Trends and Challenges - Hu Shang A Yi faces challenges with declining operational efficiency and saturation in store growth, with a 20.6% decrease in new franchise stores and a 178% increase in store closures in the first half of 2024 [2] - Skechers' strategic shift to privatization is seen as a move to escape the constraints of public financial disclosures amid uncertainties from U.S. tariff policies affecting its cost structure and profit margins [5] - The baking industry, which Hu Shang A Yi is entering, is characterized by high competition and the need for product innovation and operational capabilities to succeed [7] Group 3: Brand Developments and New Ventures - Haidilao launched a bakery brand "SCHWASUA" in Hangzhou, focusing on low-priced products, as part of its "Pomegranate Plan" to incubate new independent brands [6] - Aesop's first store in China closed after two and a half years, reflecting challenges in balancing brand positioning and local market operations [18] - Lucky Coffee has surpassed 5,400 stores nationwide, with significant sales performance during the May Day holiday, indicating strong growth in the coffee shop sector [19]

Core Viewpoint - China's outdoor sports industry is experiencing significant growth, with over 400 million participants and a strong potential for development, emphasizing the need for tailored outdoor sports scenarios across various regions and seasons [1] Group 1: Outdoor Sports Development - The outdoor sports matrix in China includes established activities like paragliding and zip-lining, while also promoting emerging experiences such as rafting and rock climbing [5] - Sichuan's Pengzhou is leveraging its unique geographical advantages to create an all-weather, all-terrain outdoor sports hub [6] - Since 2020, Pengzhou has implemented 128 outdoor sports tourism and infrastructure projects, with a total investment exceeding 20 billion yuan, creating over 10,000 jobs and significantly boosting the local economy [10] Group 2: Environmental Considerations - Pengzhou's outdoor sports development avoids ecological core protection areas, integrating project construction with natural landscapes [8] - The design of race tracks in the region minimizes ecological impact by utilizing existing paths and roads [11] Group 3: Regional Initiatives - Chengdu is actively creating new sports consumption scenarios by developing outdoor sports projects based on local natural resources, focusing on mountain, water, snow, and low-altitude activities [13] - Zhejiang province has established the "Ring Zhejiang Trail," connecting 11 cities and promoting outdoor activities like hiking and cycling, with plans to complete 10,000 kilometers of trails by the end of 2025 [14][18] Group 4: Economic Impact and Consumer Trends - The "Ring Zhejiang Trail" is expected to engage 120,000 participants in competitions in 2024, with surrounding areas benefiting from increased tourism and local product sales [14][16] - Online consumption in outdoor sports is projected to reach approximately 200 million participants in 2024, with an overall growth rate of nearly 40% [18] - The demographic of outdoor sports consumers is predominantly aged 25-34, making up 43% of the total, with significant participation from Guangdong and Zhejiang provinces [19] Group 5: Future Directions - The National Development and Reform Commission, along with the General Administration of Sport, is promoting high-quality outdoor sports destination construction to foster new economic growth points in the outdoor sports industry [17] - The total number of outdoor sports businesses is expected to reach 27,000 by the end of 2024, reflecting a year-on-year growth of 21.38% [19] - Experts advocate for the integration of natural and cultural resources in the development of high-quality outdoor sports destinations, enhancing product offerings and fostering new consumption scenarios [21]