始祖鸟、萨洛蒙，这些国际头部运动户外品牌，正相继在中国市场焕发第二春。背后的所有者，正是中国安踏。 而在最近，安踏宣布收购 德国老牌户外品牌 Jack Wolfskin（狼爪） ，并宣布亚玛芬大中华区总裁姚剑接手执掌。显然，这家安踏最新收购的欧洲老品 牌，已被推上战略C位。 曾经把始祖鸟做大的徐阳，现在已是安踏品牌的CEO。而此次安踏高层的又一次调动，其实也是在释放出明确信号：安踏想要的，是寻找下一个始祖鸟的 可能性。 如果看安踏旗下的户外品牌，始祖鸟在高端起飞，萨洛蒙也已经跑出速度，而狼爪——是安踏要接力集团增长曲线的下一个希望。 狼爪（Jack Wolfskin） 不缺历史、也不缺产品——它在欧洲有超过 500 家门店，是德国人户外通勤的北面替代。但在国内市场中，似乎沉默太久。在安踏 的户外生态拼图中，狼爪不是最亮眼的那块，却可能是最难补的那块。 按照既往的成功案例，如果说安踏有足够的渠道和资产运营能力，给国际品牌翻身，那么狼爪可能是一个不错的标的。 安踏收购狼爪 6月初，安踏宣布由亚玛芬大中华区总裁姚剑接手 Jack Wolfskin（狼爪）品牌，出任新一任负责人。 这不是一次简单的人事调整，而是一记清 ...

在海纳百川、兼容并蓄的中国消费市场，国际品牌和本土品牌展现了协同发展、互利共赢的趋势。在美 妆个护、运动户外等领域，国际品牌具有长期的技术积累，在上榜品牌中占据多数；在家电、宠物等领 域，中国品牌基于本土市场有所创新，展示出一定优势。不少本土品牌立足传统的低附加值品类，通过 原创设计、技术创新，逐渐走向价值链的上游，不仅在国内市场受到欢迎，还远销海外。国际品牌带来 全球经验，本土品牌传递本土化需求，提供本土化市场策略。这种良性竞争是品质维度、创新维度的竞 争，与"内卷式"竞争、打"价格战"具有本质差异，有助于推动消费升级与高质量发展。 中国是全球第二大消费市场，拥有全球最大规模中等收入群体，蕴含着巨大投资和消费潜力。以开放胸 怀欢迎全球优质商品与服务，既是中国消费市场的内在需求，也是世界经济发展的必然要求。 北京大学国家发展研究院近日发布的"全球品牌中国线上500强榜单"以中国最大电商平台消费大数据为 基础，反映了近10亿中国消费者的消费偏好。其中，来自全球17个国家的156个国际品牌登上榜单，这 些品牌成为中国消费市场的重要参与者。这种市场格局既是国内国际市场深度交融的体现，也展现了中 国扩大开放、共享发展 ...

Core Viewpoint - The article emphasizes the importance of sustainable business practices and how companies can integrate social value with commercial value from their inception, creating a positive cycle of "doing good" in business [4][18]. Group 1: Sustainable Business Practices - Patagonia, a pioneer in integrating environmental protection into business, has consistently prioritized sustainability, exemplified by its provocative 2011 advertisement urging consumers not to buy unnecessary products [6][8]. - The company donates 1% of its sales to environmental causes and has a long history of using recycled materials in its products, showcasing a commitment to sustainable practices [8][9]. - Patagonia's approach to community engagement includes making stores community-friendly spaces, which fosters trust and loyalty among consumers [9]. Group 2: Emerging Sustainable Companies - MuMo, a wooden furniture company founded in 2011, emphasizes a philosophy of simplicity and environmental responsibility, using FSC-certified wood and avoiding harmful finishes [10][11]. - The founder of MuMo believes in a sustainable lifestyle that extends to employee welfare, avoiding piecework systems to ensure worker health and well-being [11]. - Seven Year Organic Rice Wine, founded by Shao Ruyi, transitioned from organic vegetable farming to organic rice cultivation, ultimately creating a sustainable business model that supports local agriculture [13][14]. Group 3: Design and Sustainability - REDO, a design company, focuses on integrating sustainability into the design process, aiming to reduce waste significantly through innovative design solutions [20][21]. - The company collaborates with brands to repurpose materials, such as turning used glass bottles into sustainable products, thereby reducing carbon emissions [21]. - REDO's efforts highlight the importance of public education and talent development in promoting sustainable design practices [21]. Group 4: B Corp and Shared Value - The concept of "benefit" is central to the discussion, with B Corps redefining business success to include social and environmental responsibilities alongside financial performance [22][24]. - The article notes that there are currently 71 certified B Corps in mainland China, indicating a growing movement towards businesses that prioritize broader stakeholder interests [24]. - The relationship between ESG (Environmental, Social, Governance) and B Corp principles is highlighted, suggesting that both frameworks can enhance a company's sustainable development path [24].

Core Insights - The article discusses the concept of "business for good," highlighting how companies can integrate sustainability into their core operations from the very beginning [5][24] - It emphasizes the importance of long-term thinking in business, where social value and commercial value can coexist and enhance each other [5][24] Group 1: Sustainable Business Practices - Patagonia is highlighted as a pioneer in integrating environmental protection into its business model, known for its durable outdoor clothing and commitment to sustainability [6][10] - The company has a history of provocative marketing, such as its 2011 ad urging consumers not to buy its products to reduce environmental impact [8] - Patagonia donates 1% of its sales to environmental causes and has been using recycled materials since 1993, showcasing its commitment to sustainable practices [8][10] Group 2: Emerging Sustainable Companies - MuMo, a wooden furniture company, emphasizes a philosophy of simplicity and environmental responsibility, using FSC-certified wood and avoiding harmful finishes [11][12] - The founder of MuMo believes in a sustainable lifestyle that extends to employee welfare, avoiding piecework systems to ensure worker health [12] - QiYue, an organic rice wine company, transformed its business model from organic vegetable farming to organic rice production, using traditional methods to promote sustainability [14][15] Group 3: Community and Consumer Engagement - Both Patagonia and MuMo focus on building community relationships, with Patagonia's stores serving as community hubs [10][19] - QiYue's approach to organic farming has led to visible ecological improvements in the surrounding area, demonstrating the impact of sustainable practices on local ecosystems [16][18] - Consumers are increasingly willing to pay for products that are organic, natural, and sustainable, indicating a shift in market demand towards ethical consumption [18][19] Group 4: Design and Sustainability - REDO, a design company, integrates sustainability into its creative processes, aiming to reduce waste and carbon emissions through innovative design [21][23] - The company collaborates with brands to repurpose materials, such as reusing glass bottles to minimize environmental impact [21][23] - REDO faces challenges in public education and talent development to further its sustainable design initiatives [23] Group 5: B Corp and Social Responsibility - The concept of "benefit corporations" (B Corps) is introduced, emphasizing a broader definition of business success that includes social and environmental responsibilities [24][25] - B Corps are seen as a framework for companies to assess their impact on various stakeholders, promoting transparency and accountability in business practices [25] - The article suggests that sustainable practices can create long-term competitive advantages, even if they do not yield immediate financial returns [18][25]

公司近期经营状况良好，尤其是夏季畅销款表现突出。主要畅销产品包括 T 恤、 速干长裤和短裤等。飞翼、橡树、蜂鸟系列以及今年推出的布里兹系列均受到 好评，销售情况良好。目前正值各地越野跑季节，三夫户外旗下重要 IP 崇礼 168 越野赛将在七月第一个周末开赛，公司针对越野跑装备进行了市场推广， 效果显著。此外，X Fly 产品线调整和 Furize 系列推出也在 618 期间对收入增 长有一定贡献。 各个品牌的开店规划是什么？ X 品牌将在三季度之前陆续开店，目前已开出一家经销商单品牌店，其余门店 正在装修中。今年 X 品牌主要在东北、西北和北方地区开设新店。萨洛蒙品牌 目前已开出 37 家门店，上半年在锦州、常州和武汉新增了三家经销商品牌专 面对激烈竞争，公司调整产品策略，推出布里兹系列提高质价比引流， 并调整产品结构增加女性产品比例。X 品牌鞋类产品售罄率较高，对营 收有贡献。 2025 年第二季度终端销售数据表现良好，XBL、始祖鸟、斐乐同比增 长显著。X 品牌标杆店设计和陈列表现良好，持续进行改造升级，并定 期举办会员活动提升复购率。 区，并在北京西红门购物中心和重庆龙湖天街新增两家经销商单品牌店，这些 ...

全民健身热潮席卷，户外运动凭自然野趣与自由特质强势圈粉，爱好者群体持续扩容。冰雪、骑行、冲浪……各类户外运动相继成为"顶流"。6月26日，国 家发展改革委释放重磅信号，下一步，将加快推动户外运动高质量发展。支持资源禀赋优、发展基础好、有积极性的地方，大力发展冰雪、水上、山地等户 外运动，力争到2030年建设100个左右高质量户外运动目的地。 在业内人士看来，这不仅释放了巨大的产业潜力，也为保险业开辟了新赛道。北京商报记者了解到，近年来，面对激增的户外运动尤其是高风险运动参与需 求，专属保险产品如滑雪险、赛事意外险正加速上新，提供意外、救援、装备相关的灵活保障。然而，行业仍面临数据壁垒致精准定价难、细分产品不足及 消费者意识待提升等挑战，亟待系紧户外运动"安全绳"。 多个细分险种迎发展空间 近期，"苏超"热度攀升，成为网络热议的话题。6月26日，国家发展改革委政策研究室副主任李超在新闻发布会上表示，这反映出群众对多元化和群众性的 体育赛事、运动健身热情高、需求大，也展现出我国的体育赛事和文化旅游等相关产业发展蕴含着巨大的潜力。 "下一步，国家发展改革委将加快推动户外运动高质量发展。支持资源禀赋优、发展基础好、有 ...

Core Viewpoint - The rising popularity of the Jiangsu Province Urban Football League ("Su Super") reflects the public's enthusiasm for diverse sports events and highlights the potential for growth in China's sports and cultural tourism industries [1][3]. Group 1: Government Initiatives - The National Development and Reform Commission (NDRC) plans to enhance the public sports service system and promote high-quality outdoor sports development, focusing on three key areas: expanding fitness facilities, accelerating outdoor sports growth, and integrating sports with cultural tourism [1][2]. - The NDRC will support local governments in planning and constructing sports facilities in densely populated areas to improve accessibility and convenience for community sports participation [2]. Group 2: Economic Impact - The "Su Super" league is expected to generate over 300 million yuan in comprehensive economic benefits for the season, indicating its significant impact beyond traditional sports events [3]. - The league's success has led to increased public participation in sports and has positively influenced the cultural and tourism sectors, showcasing local culture and cuisine [3][4]. Group 3: Future Development - Experts suggest that the "Su Super" league serves as a model for promoting economic and social development through sports, emphasizing the need for sustainable development and the potential for replicating its success in other regions [4]. - The league is seen as a platform to enhance community engagement and stimulate local economies by integrating sports with cultural and tourism activities [3][4].

国家发改委谈"苏超"出圈：展现出我国体育赛事和文化旅游等相关产业发展蕴含巨大潜力 智通财经6月26日电，国家发展改革委举行6月份新闻发布会，国家发展改革委政研室副主任、委新闻发 言人李超在会上回应近期"苏超"出圈，"这一方面反映出群众对多元化和群众性的体育赛事、运动健身 热情高、需求大，也展现出我国的体育赛事和文化旅游等相关产业发展蕴含着巨大的潜力。"李超表 示，下一步，国家发展改革委将立足职能，积极会同相关部门，在推动体育、文旅产业发展，开展群众 性赛事活动方面，重点开展三方面工作。一是积极拓展全民健身空间载体。二是加快推动户外运动高质 量发展。支持资源禀赋优、发展基础好、有积极性的地方，大力发展冰雪、水上、山地等户外运动，力 争到2030年建设100个左右高质量户外运动目的地，以点带面完善配套公共服务设施、提升服务质量、 丰富赛事活动、强化品牌培育，扩大全民健身参与，积极推动户外运动产业发展。三是创新推动体育与 文化旅游深度融合。 ...

金十数据6月26日讯，国家发展改革委政策研究室副主任李超表示，加快推动户外运动高质量发展。支 持资源禀赋优、发展基础好、有积极性的地方，大力发展冰雪、水上、山地等户外运动，力争到2030年 建设100个左右高质量户外运动目的地，以点带面完善配套公共服务设施、提升服务质量、丰富赛事活 动、强化品牌培育，扩大全民健身参与，积极推动户外运动产业发展。 国家发改委：大力发展冰雪、水上、山地等户外运动 ...

全球与中国双层防风雨帐篷市场格局分析及前景深度评估报告2025-2031年 【全新修订】：2025年6月 【出版机构】：中智信投研究网 【内容部分有删减·详细可参中智信投研究网出版完整信息！】 【免费售后 服务一年，具体内容及订购流程欢迎咨询客服人员 】 报告目录 1 双层防风雨帐篷市场概述 1.1 产品定义及统计范围 1.2 按照不同产品类型，双层防风雨帐篷主要可以分为如下几个类别 1.2.1 全球不同产品类型双层防风雨帐篷销售额增长趋势2020 VS 2024 VS 2031 1.2.2 涤纶 1.2.3 尼龙 1.2.4 牛津布 1.2.5 其他 1.3 从不同应用，双层防风雨帐篷主要包括如下几个方面 1.3.1 全球不同应用双层防风雨帐篷销售额增长趋势2020 VS 2024 VS 2031 1.3.2 线上销售 1.3.3 线下销售 1.4 双层防风雨帐篷行业背景、发展历史、现状及趋势 1.4.1 双层防风雨帐篷行业目前现状分析 1.4.2 双层防风雨帐篷发展趋势 2 全球双层防风雨帐篷总体规模分析 2.1 全球双层防风雨帐篷供需现状及预测（2020-2031） 2.1.1 全球双层防风雨帐篷产能、 ...