Core Insights - The Thai Musang King durian is highly favored by domestic consumers, with its sales volume expected to increase by 30% this year due to a mature direct procurement supply chain [2] - The price of durians is subject to fluctuations based on various factors, but the increasing variety of durian sources will provide consumers with more options and benefits [2] - The Malaysian Musang King durian, known for its rich aroma and delicate taste, will see a supply increase of 3-5 times this year, with availability expected by July [2] - Thai mangosteen is anticipated to become a "hit" in the domestic fruit market, with sales expected to double compared to last year [4] Company Developments - Hema Fresh has begun selling Thai Musang King durians at a price of 29.9 yuan per 500g, catering to durian enthusiasts [1][3] - The company has optimized its supply chain for the Malaysian Musang King durian after last year's challenges, aiming for a significant increase in supply this year [2] - Hema Fresh plans to adjust its sourcing based on the harvest conditions of different durian varieties to ensure better value for consumers [2]

每经记者｜陈婷 每经编辑｜杨夏 在北京一家盒马门店里，记者看到，盒马自营鸡蛋包含鲜鸡蛋、有机富硒宝宝蛋、林下散养草鸡蛋、五谷红心蛋、无抗DHA（一种Omega-3不饱和脂肪酸） 初生土鸡蛋、大码富硒谷物蛋、可生食鸡蛋等多种细分品类，产地主要来自山东省德州市、河北省保定市。从走访的单个门店产品陈列面积来看，自营鸡蛋 约占到三分之二。 2个多月前（2月20日）山东省市场监督管理局的一次抽检，让一贯标榜"品质"的盒马陷入了一次食品安全风波。 近日，青岛盒马网络科技有限公司潍坊分公司销售的来自"小町蛋业（山东）有限公司"（以下简称小町蛋业）的保洁无抗鲜鸡蛋，在抽检中发现农兽药残留 超标，受到了广泛关注。 图片来源：山东省市场监督管理局官网 据智通财经报道，5月13日，该鸡蛋供应商小町蛋业回应称："监管部门对同批次产品进行第三方复检，结果显示合格。" 另据相关报道，小町蛋业强调，费县市场监督管理局已对同批次产品委托第三方机构复检，复检结果合格且已出具证明。此外，在盒马接到不合格通知后， 其他区域门店也对同批次产品留样送检，均未发现问题。 但颇为尴尬的是，山东省市场监督管理局回应媒体称，目前盒马和小町蛋业均没有对检测结果 ...

Core Viewpoint - T11 fresh supermarket has officially closed its last store in Beijing, marking a significant decline from its initial expansion and funding successes since its inception in 2018 [1][4]. Company Overview - T11 opened its first store in Beijing's Chaoyang Park in 2019 and expanded to a total of 8 stores across Beijing, Shanghai, and Wuhan [3]. - The company had previously attracted significant investment, including a 1 billion yuan angel round in 2018 and subsequent rounds totaling 1 billion USD by 2021 [4]. Operational Challenges - T11 faced increasing operational pressures, leading to multiple store closures, including the recent shutdown of its Chaoyang Park store and others in Beijing, Shanghai, and Wuhan [4][5]. - Despite attempts to pivot its business model, including transforming some stores into discount formats, these changes failed to reverse the company's declining fortunes [4]. Market Position and Strategy - T11 struggled to establish a competitive market position due to a lack of distinctive fresh products and a compelling pricing structure, which limited its appeal [4]. - The company aimed to enhance customer experience and product quality in its future operations, indicating a shift in strategy to adapt to the evolving retail environment [5]. Consumer Engagement - T11's Chaoyang Park store reported nearly 150,000 active users and offered around 7,000 global fresh product SKUs, with an average transaction value exceeding 180 yuan [5]. - The store's sales composition indicated that fresh food accounted for over 65% of total sales, highlighting the importance of this category in T11's business model [5].

Core Viewpoint - The incident involving Hema's sale of antibiotic-free eggs with pesticide residue exceeding standards has raised significant public concern [1][4]. Group 1: Incident Details - The Shandong Provincial Market Supervision Administration announced on May 8 that a batch of "clean antibiotic-free fresh eggs" sold by Hema's Weifang branch was found to have pesticide and veterinary drug residues exceeding limits [1][4]. - Specifically, the detected levels were 15.5μg/kg of dimetridazole, which should not be present, and 13.0μg/kg of methomyl, exceeding the maximum allowable limit of 10μg/kg [4]. - The affected product was produced by Xiaochi Egg Industry (Shandong) Co., Ltd., with a production date of February 17, 2025, and sold at a price of 18.9 yuan for 30 eggs [4]. Group 2: Company Responses - Xiaochi Egg Industry stated that a third-party re-inspection conducted after the initial test showed the product to be compliant with safety standards [6]. - Hema's response indicated that the "clean antibiotic-free eggs" were sourced locally, and the tested batch was only sold in Shandong stores [6]. - An investigation by the Feixian Market Supervision Administration confirmed that 1,470 boxes of the product were produced on February 17, 2025, with 4,980 boxes entering the Qingdao fresh processing center [6].

作 者丨易佳颖 实习生余颖卓 编 辑丨巫燕玲 一场突如其来的大雨消散了海南万宁市空气中的闷热。 "下雨好啊，下了雨，荔枝才能长得更大颗。"站在万宁的荔枝农场外，水果商家赖启春开心 地表示，"明天再出个大太阳，荔枝就更红更甜了"。4月的海南在荔枝市场上独占鳌头，今年 最早一批海南荔枝已经抢"鲜"上市。 商家们因此改变思维：有人咬牙砍掉3 0%的次级果产量，也有人砸下2 0 0万建催熟实验室。他 们发现，当"流量游戏"变成"品质马拉松"，消费者用订单投票，复购率才是真正的护城河。 赖启春就是其中之一， "重量低于1 6克的单果上不了拼多多平台销售，"作为拼多多平台头部 的生鲜商家，赖启春的店铺每年销量增速保持在3 0%左右，他紧跟平台步伐，"不仅是单果克 重提升，今年我还给农户加了钱，收购价比去年每斤加5元。以前是全部采摘，今年我让他们 只摘半红以上的果。" 跳出"同质竞争"困局，走进"好货优选" "我们希望通过供应链优化和品控升级，让用户买到高质价比的好水果。" 培训会上，"多多好 特产"水果专项小组负责人进一步表示。 在海南的荔枝园里，农户的分拣十分严苛，1 8克以下的妃子笑会被剔除，贴上"次级果"的标 签。 ...

凌晨2点，江西兵哥送菜实业有限公司，仓库和办公区域物品摆放整齐划一，身着统一迷彩工装的员工 们开始忙碌。"企业里大部分员工是退役军人及家属，军人作风已经成为企业的重要内核。"江西兵哥送 菜实业有限公司党委书记、董事长陈堃源说。 陈堃源曾在武警江西总队南昌支队服役8年，从优秀士兵、优秀共产党员到3次荣立个人三等功。2010 年，陈堃源恋恋不舍地脱下军装。 之后，他当过保安、做过司机，投资过茶叶生意。"从部队这所大学校'毕业'，除了厚厚一沓荣誉证书 和一身过硬的军事素质，我还拥有了顽强的毅力和不服输的精神。"陈堃源说，他在部队干过后勤保 障，有一定经验，最终把目光投向了生鲜配送行业。 2013年，陈堃源和两位战友一起在南昌市青云谱区租了一间50平方米的店面，踏上了创业之路。"凌晨 一两点我就要去采购，3点多开始分拣，6点蹬着小三轮去送货，白天要一条街一条街地去找客户、谈业 务，每天如此，风雨无阻。"令陈堃源感到欣慰的是，凭借优质的服务和过硬的质量，公司在第二年的 销售额就突破了千万元。 陈堃源在大棚搬运蔬菜。 受访者供图 行力强。"陈堃源说，5年来，孵化基地累计为5000余名退役军人提供免费技能培训，助力268人 ...

记者了解到，此次上架的6种蔬菜包含唐生菜（即内地的生菜）、油麦菜、菜心、白菜仔（即内地的小白菜）、水东芥菜和春菜，均选自叮咚买菜在 内地的直供基地。新鲜蔬菜采摘后2小时内完成预冷锁鲜，通过全程温控冷藏车运输，抵达门店前再经人工二次分拣。 内地生鲜电商平台正大举进军香港市场。5月9日记者获悉，叮咚买菜与香港DFI零售集团达成战略合作，来自内地直供基地的时令鲜蔬将上架香港近 280家惠康超市门店，并同步登陆惠康网店及foodpanda外卖平台，首年目标销售额达1亿港元。 双方还计划在2025年新增苦瓜、秋葵、荷兰豆等常规品类，并引入内地网红蔬菜和地域特色菜，将湖北洪山菜苔、云南野生菌、山东水果黄瓜等时令 鲜蔬带上香港消费者餐桌。云南食用型板蓝根、红叶菠菜等特色蔬菜也将首次进入香港市场。 记者了解到，香港生鲜市场长期以来依赖进口，不稳定的天气可导致叶菜类商品价格波动达50%以上。此次合作中，DFI以惠康超市全港近280家门店 网络为依托，叮咚买菜发挥其全国直采基地的供应链优势，将实现生鲜商品从田间到餐桌的高效流通。 在此基础上，双方还计划共建数字化跨境供应链，打通数据中台，通过AI预测系统动态调整商超库存，有效控制 ...

Core Insights - The rapid development of internet technology and changing consumer shopping habits have made fresh e-commerce an important part of the retail industry. However, the front warehouse model faces significant challenges in achieving profitability. The article explores these challenges and proposes strategies to overcome the "last mile dilemma" [1]. Supply Chain Optimization - The supply chain is a core competitive advantage for fresh e-commerce. The front warehouse model requires minimizing the time from production to consumer to ensure product freshness. This complexity necessitates stable relationships with multiple suppliers and efficient logistics to reduce losses [3]. - Advanced information technologies such as big data analytics and artificial intelligence should be introduced for intelligent supply chain management. Strengthening cooperation with suppliers is essential for ensuring stable quality and supply [3]. Cost Control - Cost control is crucial for profitability in the front warehouse model, which incurs high operational costs including warehouse rent, equipment, and labor. High spoilage rates during transportation and storage further complicate cost management [4]. - Companies can optimize warehouse layout to reduce space and rental costs, implement advanced warehouse management systems to enhance efficiency, and improve logistics routes to lower costs. Advanced preservation technologies can also help reduce spoilage [4]. User Experience Enhancement - User experience is a key factor for success in fresh e-commerce. While fast delivery is an advantage of the front warehouse model, product quality is central to user satisfaction. Continuous optimization of user interfaces and customer service is necessary [5]. - Advanced technologies like artificial intelligence and big data analytics can be utilized for precise demand forecasting and personalized recommendations, enhancing user experience [5]. Market Competition Analysis - The fresh e-commerce market is highly competitive, facing challenges from traditional retailers and other e-commerce platforms. Traditional retailers have advantages in supply chain and logistics, while other platforms benefit from larger user bases and brand influence [6]. - To stand out, fresh e-commerce companies need differentiated strategies, focusing on high-quality products and excellent customer service to build a strong brand image [6]. Technology Innovation Application - Technological innovation is a driving force for profitability in the front warehouse model. Big data analytics can enhance demand forecasting and conversion rates, while artificial intelligence can improve supply chain efficiency [7]. - Companies should invest in technology research and development, recruit skilled personnel, and collaborate with academic institutions to enhance their technological capabilities [7]. Policy Environment Analysis - The regulatory environment significantly impacts the development of the fresh e-commerce front warehouse model. Compliance with food safety and cold chain logistics regulations affects operational efficiency and product quality [8]. - Companies need to stay updated on policy changes and establish robust compliance management systems to align with regulatory requirements [8]. Brand Building and Marketing - Brand building and marketing are essential for profitability in the front warehouse model. A strong brand image increases user trust and loyalty, while effective marketing strategies attract user traffic [9]. - Companies should implement differentiated branding and marketing strategies, leveraging advanced technologies for precise demand forecasting and personalized recommendations [9]. User Data Analysis - User data analysis is a vital tool for profitability in the front warehouse model. It helps companies understand user preferences and optimize products and services [10]. - Companies should adopt advanced technologies for data collection and analysis, and strengthen their data analysis teams to enhance competitive capabilities [10]. Logistics Optimization - Logistics is a core component of the front warehouse model, directly affecting operational efficiency and profitability. The quality and safety of logistics impact user satisfaction [11]. - Companies should implement advanced technologies for intelligent logistics management and collaborate with third-party logistics providers to enhance efficiency [11]. Product Diversification Strategy - Product diversification is crucial for meeting diverse user needs and reducing market risks. It can enhance user conversion and retention rates [12]. - Companies should leverage advanced technologies for demand forecasting and strengthen product development capabilities to improve market competitiveness [12]. Customer Relationship Management - Effective customer relationship management is essential for understanding user needs and enhancing loyalty. It can lead to increased revenue and profitability [13]. - Companies should utilize advanced technologies for data analysis and strengthen customer service teams to improve user satisfaction [13]. Risk Management and Control - Risk management is vital for identifying and mitigating potential risks, enhancing the company's resilience [14]. - Establishing a comprehensive risk management system and collaborating with insurance providers can help reduce potential losses [14]. Partner Relationship Management - Managing partner relationships is crucial for establishing stable supply chains and logistics systems, enhancing operational efficiency [16]. - Companies should implement advanced technologies for partner data management and strengthen collaboration with suppliers and logistics firms [16]. Market Expansion Strategy - Market expansion strategies are important for increasing market share and profitability. They can also help mitigate market risks [17]. - Companies should adopt advanced technologies for market demand forecasting and collaborate with local associations for market outreach [17]. Financial Management and Optimization - Financial management is essential for effective fund allocation and improving profitability. It can help reduce operational costs and financial risks [18]. - Companies should establish robust financial management systems and collaborate with financial institutions for funding support [18]. Human Resource Management and Development - Human resource management is crucial for optimizing talent allocation and enhancing operational efficiency [19]. - Companies should develop comprehensive HR management systems and collaborate with educational institutions for employee training [19]. Corporate Culture and Values - Corporate culture and values are important for building a strong brand image and enhancing employee cohesion [20]. - Companies should implement differentiated strategies for culture and values to improve innovation and competitiveness [20]. Social Responsibility and Sustainable Development - Social responsibility and sustainable development are essential for long-term profitability and brand image [21]. - Companies should develop strategies for social responsibility and sustainability to enhance user trust and loyalty [21]. Innovation and R&D - Innovation and R&D are key drivers for profitability in the front warehouse model, helping differentiate products and services [22]. - Companies should invest in R&D and collaborate with academic institutions to enhance technological capabilities [22]. Internationalization Strategy - Internationalization strategies can help expand market share and reduce market risks [23]. - Companies should adopt advanced technologies for market demand forecasting and strengthen international teams for effective market penetration [23].

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5月7日，南都记者获悉，叮咚买菜与香港DFI零售集团（以下简称DFI）于近日宣布达成战 略合作。双方将整合供应链与零售终端的核心优势，共同构建数字化跨境供应链体系，通过 DFI旗下惠康超市，为香港消费者提供多元化、有品价比的优质商品，双方设定合作首年目 标销售额达1亿港元。 据悉，首批6款叮咚买菜精选蔬菜已于4月9日正式上架香港全线近280 家惠康超市门店，并同步登陆惠康网店及foodpanda外卖平台。后续，合作商品还将陆续拓 展至DFI旗下的Market Place、3hreesixty等零售渠道，进一步扩大服务范围。 DFI零售集团零售食品行政总裁刘晓恩（左）和叮咚买菜创始人兼CEO 梁昌霖（右）。 上架6款蔬菜，"一菜一码"可溯源 据了解，长期以来，香港生鲜市场依赖进口，不稳定的天气可导致叶菜类商品价格波动达50%以上。此 次合作中，DFI以惠康超市全港近280家门店网络为依托，叮咚买菜发挥其全国直采基地的供应链优 势，实现生鲜商品从田间到餐桌的高效流通。 此次上架的唐生菜（即内地的"生菜"）、油麦菜、菜心、白菜仔（即内地的"小白菜"）、水东芥菜和春 菜等6款蔬菜，均选自叮咚买菜在内地的直供基地，检测 ...