点 击 蓝 字 关 注 我 们 本文全文共 1801 字，阅读全文约 6 分钟 一季度我国服务进出口总额同比增长8.7% 一季度我国服务进出口总额同比增长8.7% 2025年4月中国采购经理指数运行情况 2025年一季度，我国服务贸易较快增长，服务进出口总额19741.8亿元（人民币，下同），同比增长 8.7%。 其中，出口8351.5亿元，增长12.2%；进口11390.3亿元，增长6.2%。服务贸易逆差3038.8亿元，比上年 同期减少244.6亿元。主要呈现以下特点： 知识密集型服务贸易保持增长。一季度，知识密集型服务进出口7524.9亿元，增长2.6%。其中，其他商业 服务、电信计算机和信息服务进出口规模较大，金额分别为3204.8亿元、2623.4亿元，增速分别为0.8%、 4.8%。知识密集型服务出口4363.4亿元，增长2.1%；知识密集型服务进口3161.5亿元，增长3.4%。 旅行服务出口增长最快。一季度，旅行服务继续保持高速增长，进出口达5849亿元，增长21.8%，为服务 贸易第一大领域。其中，出口增长97.5%，进口增长14.9%。 (来源:商务部 ) 2025年4月中国采购经理指数运 ...

（文章来源：南方都市报） 为推动政策落地实施，规范旅游市场，横琴粤澳深度合作区（以下简称"合作区"）出台《横琴粤澳深度合作区关 于琴澳旅游团管理实施细则（试行）》，明确了琴澳旅游团组团、出入境流程以及从事琴澳旅游团经营业务的组 团旅行社资质认定的标准、程序等。"'琴澳旅游团'2人就可以成团，我们在接受申请的过程中发现，这个'团进团 出'的政策非常受结伴出行、亲子游的旅客们欢迎。这个政策能够让他们游玩的更深入、更尽兴。"拱北口岸中国 旅行社副总经理杨松告诉记者。 据统计，"琴澳旅游"签注签发量从2024年的月均1000余件增长至2025年的月均5000余件，呈逐月增长趋势，涨幅 达5倍。"'琴澳旅游'签注多次往返这个便利性的使用率非常高。数据显示，使用'琴澳旅游'签注通关的旅客有86% 在签注有效期内出境赴澳门2次及以上。"横琴边检站副站长曾向表示，横琴口岸作为落实"琴澳旅游团"政策的关 键环节，横琴边检通过升级查验系统、开设'多次往返旅客通道'、联合旅行主管部门加强通关指引等举措，保障 了高效快捷的通关服务。 "目前有50余家旅行社取得'琴澳旅游团'资质，共组织了1.1万个旅行团，近4万人参加琴澳旅游活动。" ...

Core Insights - The inbound tourism market in Shandong has seen a significant increase during the May Day holiday, driven by the visa-free policy for South Korean tourists [1][3] Group 1: Inbound Tourism Growth - The "New Xiangxuelan" cruise ship brought 285 South Korean tourists to Yantai, highlighting the convenience of travel between South Korea and Shandong [2] - An estimated 500 South Korean tourists are expected to visit Yantai during the May Day holiday due to the visa-free policy [2] - The number of inbound tourists at Weihai Airport and the Weihai Port Passenger Station is projected to exceed 6,700 during the holiday, representing an 80% year-on-year increase [3] Group 2: Tourism Services and Offerings - Shandong is enhancing its tourism offerings and services to ensure a quality experience for inbound tourists, including promotional activities and customized gifts for visitors [3] - Qingdao is focusing on short-term products for individual travelers and five-day tours for group tourists, leveraging its geographical advantages [4] - Travel agencies are experiencing a surge in demand, with tour guides managing multiple groups and busy schedules during the holiday [5]

近日，成都市文化广电旅游局印发通知，明确文旅、应急、水务等部门加强户外徒步登山野景点、 网红耍水地等未开发未开放区域管理的职责。其中，文化和旅游部门要持续开展文明旅游宣传，倡导文 明旅游、绿色旅游、负责任旅游；对销售和推荐未开发未开放区域和私设"景点"等旅游产品的旅行社和 相关旅游企业进行查处。 防范野景点安全风险，首先就要整治私设"景点"的行为，这主要针对旅行社和相关的旅游企业。事 实上，在2022年彭州山洪事故发生后，文旅部随即就发布规定，明确对未经许可在一定的场所或区域违 规为游客提供游览服务、开展旅游经营活动的行为进行整治，并对相关问题进行排查。此次成都有关部 门专门印发通知，既是落实相应的规定，同时也是五一假期前的郑重提醒。南都报道梳理发现，除成都 外，国内多地多部门近期也发文提醒网红"野景点"风险。应急管理部发文提示，不前往未开发开放、缺 乏安全保障的区域，避免盲目跟风追捧"网红景点""网红线路"。 普通人想参与户外探险活动无可厚非，前提是要做好预案，尤其要具备相应的应急安全知识。如果 没有充分意识到安全风险、没有做足准备就草率前往，一旦悲剧发生，必然追悔莫及。五一假期将至， 但愿所有外出的人都能 ...

Core Insights - Harbin International Travel Agency has successfully transformed from a traditional outbound travel wholesaler to a leader in the educational travel sector, leveraging its 28 years of experience in the industry [2][3] - The company has shifted its focus to study tours as a response to the pandemic and the digital transformation, emphasizing the importance of quality education and safety in travel [3][4] Company History and Transformation - The agency was established in 1995 as a state-owned enterprise and underwent a shareholding reform in 2004, becoming a private entity in 2014 [3] - Prior to the pandemic, the company focused on outbound travel, operating multiple charter flights to Japan and covering markets in Southeast Asia and the United States [3] - The pandemic prompted a strategic pivot towards educational travel, with a commitment to enhancing the quality of youth education [3][4] Educational Travel Focus - Harbin International Travel Agency initiated its educational travel business in 2006, inspired by Japan's study tours, and has since positioned itself as a key player in this market [3][4] - The agency has developed the "Purple Ice Flower" brand for study tours, establishing partnerships with various educational departments and governments across multiple countries [3][4] Safety and Course Development - The company has implemented rigorous safety measures, including dedicated safety personnel and increased insurance coverage, to address parental concerns [4][5] - Collaborations with universities have led to the creation of exclusive courses that incorporate advanced technologies, enhancing the educational experience for students [4] Social Responsibility and Seasonal Products - The agency aims to diversify its offerings beyond winter tourism by developing year-round products that highlight local culture and history [6] - Plans include hosting large-scale events and exploring the integration of tourism with education and sports [6] Embracing Technology - The travel industry is undergoing a transformation influenced by AI technology, which presents both challenges and opportunities for travel agencies [6] - Harbin International Travel Agency is leveraging AI for product design and new media marketing while focusing on personalized travel experiences [6] Future Aspirations - The agency envisions enhancing the cultural dialogue and educational impact of travel, aiming to create memorable experiences for visitors and transformative opportunities for youth [7]

商务部服贸司负责人介绍2025年一季度服务贸易发展情况。2025年一季度，我国服务贸易较快增长，服 务进出口总额19741.8亿元(人民币，下同)，同比增长8.7%。其中，出口8351.5亿元，增长12.2%；进口 11390.3亿元，增长6.2%。服务贸易逆差3038.8亿元，比上年同期减少244.6亿元。其中，旅行服务出口 增长最快。一季度，旅行服务继续保持高速增长，进出口达5849亿元，增长21.8%，为服务贸易第一大 领域。其中，出口增长97.5%，进口增长14.9%。 ...

Core Insights - Yunnan Pure Play International Travel Agency collaborates with Kunming Xiantao Chamber of Commerce to innovate and inject new momentum into the Yunnan tourism market, exemplifying industry transformation and regional cooperation [1][4] Group 1: Company Overview - Yunnan Pure Play International Travel Agency addresses traditional tourism market pain points by breaking the old model of "low-price tours + forced shopping," promoting a "true pure play, no shopping" approach with a series of boutique travel products [3] - The agency integrates rich intangible cultural heritage into its itineraries, allowing tourists to engage in hands-on experiences such as tie-dye techniques and listening to ancient stories from local ethnic groups, enhancing the quality of the travel experience [3] Group 2: Industry Collaboration - The Kunming Xiantao Chamber of Commerce, led by President Yang Jingguo, initiates the "Hubei-Yunnan Business Inspection Special Line" to facilitate investment and cultural tourism resource connections between Hubei and Yunnan [4] - The collaboration has resulted in significant synergies, with the travel agency's innovative model driving the transformation of over 30 small and medium-sized travel agencies, leading to a healthier and more sustainable industry [4] - The regional cooperation platform established by the chamber creates more development opportunities for enterprises in both regions, optimizing resource allocation and promoting collaborative development [4]

人工智能（AI）正以前所未有的姿态改变世界，旅游业也不例外。从智能筛选旅行目的地，到特色美 食推荐；从预订航班到选择酒店；从需求预测、动态定价，到客户服务聊天机器人等，AI的触角几乎 延伸至旅游业的每个角落。 这场变革正在加速推进：既有OpenAI等科技巨头开疆拓土，也有"心灵之旅"等初创企业崭露头角。它 们纷纷推出AI代理，为用户量身定制旅行方案，向传统旅行社发出挑战。 AI重塑全球旅游业 欧洲新闻网在近期的报道中指出，AI正在迅速重塑全球旅游业务。这场变革的核心在于个性化服务。 通过分析旅客的浏览记录、预订历史和社交媒体足迹，AI代理能为其精准绘制出独特的旅行蓝图。 高德纳公司表示，2023年旅游业AI应用节省了6.34亿工时。万豪国际公司则发现，AI客服使支持成本直 降70%。 传统旅行社仍具优势 以"心灵之旅"公司为例，其开发的AI代理仅需用户输入简单关键词，便能在几秒钟内生成包含酒店、餐 厅、景点和活动的完整行程，旅行者也可在应用程序中预订行程的每一步。公司首席执行官安迪·莫斯 表示，用户不再需要反复切换搜索引擎，与旅行有关的所有信息都能一站式获取。 此外，OpenAI开发出AI代理Operator ...

Group 1: Policy Impact on Industry - The Ministry of Commerce and six other departments issued a notification to optimize the departure tax refund policy, proposing eight specific measures to enhance the shopping experience for international travelers [1] - The policy lowers the threshold for departure tax refunds, allowing foreign travelers to apply for refunds on purchases of 200 RMB or more, which is expected to boost tourism and related service industries [1] - The expansion of tax refund stores and improved product offerings are anticipated to enhance China's brand image as an international shopping destination [1] Group 2: Growth in Inbound Tourism - The inbound tourism market is experiencing significant growth, with a 40.2% year-on-year increase in foreign arrivals since the implementation of the 240-hour visa-free transit policy [2] - The government is promoting inbound consumption through various measures, including expanding visa-free countries and enhancing tourism services [2] - The focus is on developing high-quality tourism products and improving infrastructure to facilitate a better experience for international visitors [3] Group 3: Company Strategies and Market Opportunities - Companies in the tourism, hotel, and duty-free sectors are actively positioning themselves to capitalize on the growth opportunities presented by the inbound tourism market [4] - West Tibet Tourism Co., Ltd. reported significant improvements in inbound tourism business due to enhanced services and supportive policies [4] - Companies are developing differentiated inbound products and leveraging technology to enhance the shopping experience for foreign travelers [4][5]

黄女士投诉后，沈阳当地市场监管部门回应称，该商贸行并未实地经营，已列入异常名录。黄女士认为 的"国旅悦览行"为"中国国旅"旗下账号，也被国旅官方辟谣。 五一假期临近，大众出游心切，直播间"999元双人游全国"的旅游卡火热售卖，但成都的黄女士却陷入 维权困境。去年底，她通过抖音直播间购买的旅游预付卡，在申请退款时遇到了店铺消失、保证金清零 的窘境。 记者调查发现，这并非个案，背后暗藏一条以个体工商户资质为掩护、通过虚假商品链接兜售旅游卡的 灰色产业链。这些无资质商家不仅两头赚取消费者旅游卡卡金及地接社"人头费"，更通过篡改交易快 照、规避旅游合同等手法逃避监管，致使消费者维权时面临"投诉无门、退款无望"的困局。 店铺下线、商家失联 直播间999元购买的预付卡难退费 去年12月，黄女士在抖音"国旅悦览行"直播间购买了一张999元的旅游卡，商家承诺"双人游两次、三年 内随时退"。付款后，她收到了印有"中国国旅"的旅游手册及VIP卡，客服承诺"不用可退"。 今年4月，因朋友无法同行，黄女士申请退款时发现店铺已下线，交易快照被篡改为一段无关旅游的文 字。询问平台，抖音客服称订单超出售后期，商家保证金已返还且电话停机失联 ...