一杯奶茶到手只需0.5元 "外卖大战的输家已定，是我。"一位网友说道。在连续点了5天外卖后，他打趣道自己像猪一样已经可以"出栏"了。 上周以来，外卖平台补贴大战和天气一样火爆：持续不断的大额外卖券突然频频被塞到用户账户中，"满18减18""满25减22""一天三顿不超过10元"，甚至 0元吃喝也不是不可能。有人为了不辜负红包优惠，"一天喝了两杯奶茶""都不做饭了，昨天点了三餐外卖"…… 更重要的是，外卖优惠活动跨平台，从淘宝到美团，消费者逛完一家再逛另一家。以至于在社交媒体上，网友们不是在比拼薅到了多少"羊毛"，就是在总 结如何薅到更多"羊毛"。 平台通过巨额补贴令商家"爆单"，重点是让越来越多的消费者加入即时零售的消费模式中，迅速扩大即时零售规模。更重要的是，平台的"羊毛"消费者还 能薅多久？ 外卖平台优惠券"狂欢" 此次美团与阿里的外卖"大战"，茶饮咖啡类依然是红包"补贴"的重点，大量且大额的外卖红包券。其中包括"满25减24""满15减15""满22减18"等多张无门 槛的外卖券。 | 商品费用 | | | | --- | --- | --- | | | | 9进商家粉丝群 | | 浓抹黑珍珠 神抢手 ...

智通财经记者 | 李烨 卢奕贝 智通财经编辑 | 牙韩翔 不断升级的外卖补贴战持续刷新着消费者对餐饮低价的想象，这场补贴甚至在网络上被称为"00后唯一 赶上的时代福利"。 7月初，美团公布其即时零售日订单量突破1.2亿，其中餐饮订单已超过1亿单。淘宝闪购、饿了么联合 宣布其日订单量超8000万，其中非餐饮订单超1300万，淘宝闪购的日活跃用户数量已超2亿。京东黑板 报宣布，6月底其日订单量超2500万。 茶饮品牌之所以能成为外卖补贴中一个重要的增长极，原因正在于，相较正餐一天只吃3顿，一个消费 者一天却能买很多杯奶茶咖啡。而在明显降价之下，甚至平常不经常购买奶茶的人，也有可能"薅一杯 羊毛"。 身在一线，茶饮店对此感受深刻。 消费者对补贴的热情毋庸置疑。京东外卖从正式推出到现在，不过4个月时间。而淘宝闪购距离首次推 出，也才2个月。 外卖平台们并不打算结束。 就在本月，淘宝闪购与京东外卖宣布了进一步的补贴计划，其中淘宝闪购将在未来12个月拿出500亿元 给到商家与消费者，京东外卖将拿出超百亿元，在流量、营销、运营、配送等诸多方面补贴给商家，表 示要帮助更多品牌销量破百万。美团暂未对外宣布明确的加码补贴计划，但 ...

4、 《 周杰伦入驻抖音引爆资本市场，巨星传奇股价暴涨100%》 摘 要 ■ 尽管AI智能体充满潜力，市场仍存在对其实际效果的疑虑，尤其是在隐私保护和用户数据安全方 面，Kakao与OpenAI的合作面临一定的监管挑战。 ■ 尽管如此，Kakao在韩国经济低迷和竞争激烈的环境中，凭借与OpenAI的合作和对AI的全面投入， 正在为未来的业务增长和技术创新铺路。 3、 《 吃喝板块强势反弹，"茅五泸汾洋"齐涨，食品ETF上探1.34% 》摘 要 ■ 最近，食品和饮料板块持续表现强劲，反映该板块整体走势的食品ETF在开盘后持续走强，盘中涨 幅最高达到1.34%，最终上涨0.84%。 ■ 这一波上涨得到了多个成份股的支持，尤其是山西汾酒、迎驾贡酒、盐津铺子等大幅上涨超2%， 五粮液、泸州老窖、酒鬼酒等多个白酒股也涨超1%，贵州茅台、洋河股份等则小幅飘红。 ■ 白酒板块在经历了前期的估值回调后，尽管下半年可能仍面临宏观经济压力，但估值已经充分反映 了悲观预期，因此当前具备一定的配置价值。 ■ 对于下半年，白酒板块被看作顺周期的投资机会，而大众消费品如黄酒、啤酒等则迎来旺季，休闲 零食、能量饮料等细分市场的景气度较高。 ...

近期 京东 、阿里、美团外卖纷纷加大补贴力度，外卖大战白热化态势明显。 7月8日下午， 京东 黑板报宣布， 京东 外卖正式上线4个月，已有近200个餐饮品牌在京东 外卖上销量突破百万。瑞幸、库迪、蜜雪冰城等成为京东外卖上首批销量破亿品牌， 霸王茶 姬 、 古茗 、塔斯汀、华莱士等超10个品牌销量破千万，肯德基、 麦当劳 、 海底捞 、 星 巴克 、汉堡王、 小菜园 、南城香、鱼你在一起、袁记云饺、紫燕百味鸡等品牌上线后销量 快速突破百万。 在这场即时零售巨头战争中，奶茶这枚"棋子"成最直接的受益者。论价格，大部分正餐商家 不参与活动，且很多品质连锁店的客单价要远高于二十多元的门槛；而一杯奶茶十多块钱， 如果单杯凑不到最低消费可以点两杯，或者加几元钱小料凑单。其次，夏季是茶饮消费旺 季，本就具备高频属性，一张满减券往往"引爆"成倍销量，补贴效果立竿见影。 如今，平台补贴成为茶饮市场营收增长的重要抓手，而现制茶饮行业呈现高度连锁化，截至 2024年末，蜜雪冰城全球门店总数达到4.6万家， 古茗 、 沪上阿姨 、 奈雪的茶 、 茶百道 、 霸王茶姬 门店分别为9914家、9176家、1798家、8395家、6440 ...

Group 1 - Cha Yan Yue Se announces its overseas expansion plan, starting with online retail in the North American market [1] - The company will launch six online stores on platforms such as Shopify, Amazon, TikTok, Walmart, Weee, and Yami, with over 40 products including snacks, tea sets, and cultural merchandise [1] - The brand emphasizes the need for a deeper understanding of the overseas market and aims for standardized product quality and services through online retail as a practical approach [1] Group 2 - Tianye Innovation Co., Ltd. and its chairman, Yao Jiuzhi, received disciplinary action from the Beijing Stock Exchange for financial reporting violations [2] - The company revised its profit figures significantly, with total profit adjusted from 34.08 million to 14.21 million, and net profit from 28.59 million to 9.65 million [2] - Tianye Innovation is a key supplier of raw juice for well-known tea brands such as Nayuki Tea and Mixue Ice Cream, providing a one-stop solution of "products + formulas + services" [2] Group 3 - Ba Wang Cha Ji plans to officially enter the Philippine market in August, opening three stores in the Metro Manila area [3] - The brand is currently hosting a pop-up event in the Philippines, allowing visitors to sample its popular Jasmine Green Milk Tea for free [3] Group 4 - Starbucks is working to eliminate the use of canola oil in its food offerings in the U.S. and will introduce avocado oil for cooking eggs [4] - The company is undergoing a brand transformation aimed at reversing declining sales by introducing healthier menu options [4] - Starbucks CEO Brian Niccol stated that the company will align its food offerings with U.S. government health priorities, which are focused on reducing the use of soybean and canola oils [4]

Core Viewpoint - The Guangzhou Lianxianglou Company has won a lawsuit against two other companies for false advertising, as they claimed to be associated with the "Chinese Time-honored Brand" and other historical phrases, which misled consumers about their connection to the original Lianxianglou brand [1][2][4]. Legal Proceedings - The Beijing Haidian District People's Court ruled that the two defendant companies, Guangzhou Lianlou Catering Service Co., Ltd. and Guangzhou Bailian Catering Service Co., Ltd., must pay 2 million yuan in economic damages and 100,000 yuan in reasonable expenses to Guangzhou Lianxianglou Company [2][4]. - The court found that the defendants' claims constituted false advertising under the Anti-Unfair Competition Law, as they did not have authorization to use phrases indicating a century-long history [3][10]. Brand and Trademark Dispute - The dispute over the Lianxianglou trademark has been ongoing for over a decade, with multiple entities operating under the Lianxianglou name in Guangzhou [1][8]. - The court acknowledged that the original Lianxianglou brand has significant market influence due to years of operation by Guangzhou Lianxianglou Company, which has integrated its history into its business [2][3]. Current Status of the Defendants - The defendant companies have acknowledged the court's ruling and have removed the disputed promotional phrases from their marketing materials [5][7]. - Both companies are currently within the appeal period but have not disclosed specific future plans [5][7]. Future Implications - Guangzhou Lianxianglou Company continues to seek exclusive rights to the Lianxianglou trademark, despite the ongoing disputes regarding the nature of the trademark authorization [11]. - The legal outcomes indicate that while the defendant companies can operate under the Lianxianglou name, they cannot claim historical associations without proper authorization [10].

上 市 公 司 公 司 研 究 / 公 司 深 度 茶饮 2025 年 07 月 09 日 霸王茶姬 (CHA) ——高端现制茶饮第一，打造全球化的现代东方茶品牌 报告原因：首次覆盖 买入（首次评级） | 市场数据： | 2025 年 7 月 8 日 | | --- | --- | | 收盘价（美元） | 28.01 | | 纳斯达克 100 指数 | 22702.25 | | 52 周最高/最低（港币） | 41.80/25.26 | | 美股市值（亿美元） | 53 | | 流通股数（百万股） | 118 | | 汇率（美元/人民币） | 7.17 | 一年内股价与基准指数对比走势： 资料来源：Bloomberg 相关研究 《蜜雪集团（02097）深度：现制茶饮第一， 平价锚定，供应链为基》 2025/05/07 《古茗（01364）深度：大众现制茶饮第一， 最大规模冷链赋能》 2025/04/09 证券分析师 贾梦迪 A0230520010002 jiamd@swsresearch.com 联系人 贾梦迪 (8621)23297818× jiamd@swsresearch.com 投资要点： 财务数据及 ...

Group 1 - The article highlights the remarkable success of companies like Pop Mart, Mixue Ice Cream, and Pang Donglai, which have emerged from Henan, a province not typically known for economic prosperity [3][4][11] - Pop Mart's market value surged to 250 billion HKD, increasing 8.2 times in less than a year, showcasing the potential for high-value consumer products in the region [3][4] - Mixue Ice Cream has expanded to over 46,000 stores globally, becoming the fifth-largest chain restaurant worldwide, indicating rapid growth and market penetration [6][10] Group 2 - The success of these companies is attributed to their ability to provide exceptional service and meet consumer needs effectively, rather than relying on unique products or high-tech innovations [4][5] - Pang Donglai has established itself as a benchmark in the retail sector by focusing on transparency and trust, addressing consumer concerns in a market often plagued by fraud [6][8] - The article emphasizes that Henan's unique social and cultural context fosters a pragmatic approach to business, allowing entrepreneurs to adapt and thrive in competitive environments [9][10] Group 3 - The article suggests that Henan's lower consumption levels make successful businesses more relatable and their business models more applicable across China [11] - The region's historical context, including its agricultural roots and the migration of its population for better opportunities, has shaped a resilient entrepreneurial spirit [8][9] - Despite existing challenges such as market irregularities and limited access to financing, Henan's evolving business landscape reflects broader trends in the Chinese market [11]

进入2025年，港股茶饮板块的两间公司正在经历冰火两重天式的加冕与洗礼。 智通财经APP获悉，新茶饮第一股"奈雪的茶(02150)"在多年徘徊于盈亏平衡线之后，终于在今年5月上交的2024年全年业绩中录得史无前例的9亿元的"巨 亏"。而股价也从上市首日的最高价18.9港元跌至目前最新1.1港元，累计跌幅为93.6%。 另一厢，于今年3月3日登陆港交所的茶饮新贵"蜜雪冰城(02097)"，于2024年全年净利润却高达44.5亿元，股价也由IPO招股价的202港元，增长至昨日收盘的 514港元，更曾于6月4日创下阶段性最高点618港元，累计涨幅2.5~3倍。 奈雪与蜜雪的财务表现对比，折射出行业正面临 "规模效率"与 "品牌价值"的战略选择——据中国连锁经营协会数据，2024 年全国新式茶饮门店超55万家， 同质化竞争导致品牌差异逐渐模煳，而依赖加盟扩张的品牌正承受单店盈利下滑的压力。 当整个行业深陷 "规模焦虑" 之时，茶颜悦色突然官宣以电商平台进军北美市场，扩张零售业务，这一动作不禁引发业界思考：在奈雪与蜜雪的 "两极分化" 之外，跨境零售会否成为茶饮行业突破内卷的未来新路径？ 1、有新意的生活方式品牌 自成 ...

Investment Dynamics - UK hedge fund Parvus has increased its stake in Kering to 5% [1] Financing Dynamics - UK affordable luxury brand Rise & Fall has completed a new funding round totaling £4 million, with £1.4 million from Wealth Club, aimed at supporting its five-year growth strategy [6] - Rise & Fall has achieved annual revenue growth of 100% since its inception three years ago, enhancing its brand appeal [6] Acquisition Dynamics - French-Swiss entrepreneur Dan Mamane has successfully acquired the sports brand Le Coq Sportif, which has faced operational challenges and filed for bankruptcy protection in 2024 [9] Listing Dynamics - Tea brand Hu Shang Ayi announced plans to implement an H-share full circulation plan, converting up to 35,255,992 domestic unlisted shares into H-shares, representing approximately 33.51% of its total issued share capital [11] Brand Dynamics - LV Beauté is set to open its first store in Nanjing, China, featuring a range of high-end beauty products, marking LVMH's accelerated expansion in the Chinese beauty market [13] - The French regulatory authority DGCCRF has fined SHEIN €40 million for misleading promotional practices, highlighting the need for compliance and transparency in the fast fashion sector [16][17] - Dior has expanded its collaboration with UNESCO through the "Women Dior" program, providing guidance to 2,500 women from 140 countries [20] Personnel Dynamics - Isabel Marant has appointed Sophie Condroyer as the new Chief Marketing Officer, bringing over 17 years of experience in the fashion and luxury industry [21] - LVMH has appointed Michael Burke as the Chairman and CEO of its Americas division to enhance its business presence in North and South America [24] - Galeries Lafayette has appointed Arthur Lemoine as the new CEO, marking a new growth phase for the company [27]