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广东白酒终端调研:电商冲击难掩品牌价值 茅台酒价格韧性凸显
Sou Hu Cai Jing· 2025-06-16 04:58
Core Insights - The e-commerce platform's 618 mid-year promotion has significantly boosted the white wine consumption market while causing price fluctuations in the sector [1] - Despite price volatility, the leading brand, Guizhou Moutai, maintains a strong market presence with prices above 2400 yuan, reaching up to 2800 yuan in some regions, indicating robust consumer demand and brand value recognition [1][6] Price Trends - In Guangzhou, 17 out of 21 sampled white wine products saw a price decrease, while Guizhou Moutai's average price remains at approximately 2404 yuan [2][3] - In Dongguan, Guizhou Moutai's average price increased from 2299 yuan to 2800 yuan, marking a rise of 501 yuan, attributed to unstable supply channels [6][7] Market Dynamics - The demand for Guizhou Moutai in high-end white wine markets remains strong, reflecting its solid consumer base and the essential nature of its products [6] - Consumers are becoming more rational in their purchasing decisions, considering product value beyond just price, which includes social and emotional benefits [6] Strategic Initiatives - Guizhou Moutai is focusing on consumer-centric strategies, enhancing channel collaboration, and optimizing product distribution to address supply-demand mismatches [10] - The company has been adjusting its direct sales policies and exploring new retail channels to improve market access and consumer engagement [10] Industry Outlook - Despite the impact of e-commerce promotions on the white wine market, high-end brands like Guizhou Moutai demonstrate resilience, supported by their strong brand equity and unique value propositions [10]
禁酒令,白酒何时止跌?
集思录· 2025-06-15 14:11
年前买的古井,想支持一下家乡企业。结果出台禁酒令,安徽特别严重。啥时候能止跌啊,情绪 还在慢慢发酵,不敢加仓。 酱油面 很多人有个误解: 买股票是为了支持这家企业。 大错特错,买股票是支持"前股东"(卖给你股票的那个)。 真正要支持这家企业,就去买它的产品!!!!!! 这句话要说3次: 真正要支持这家企业,就去买它的产品!!!!!! 真正要支持这家企业,就去买它的产品!!!!!! 凡先生 AI总结得挺好的 没钱又丑 真正要支持这家企业,就去买它的产品!!!!!! 明心1 我买股票是为了赚钱。 你买股票是为了支持家乡企业,都这么伟大了,还不能接受亏损的事实? 资水 禁酒令的原因可能是财政没钱了,工资都发不出,吃喝玩乐当然应该卡掉。 据说,财政支出的40%是用于公职人员的工资、社保和医保: 全国财政支出中,公职人员(公务员、事业编、教师、医生等)薪酬福利支出约占34%,其中公 务员薪酬占比约3.4%,其他公职人员(事业编、教师、医生)占比约30%,若包含社保、福利等 支出,广义公职待遇支出占比可能达40%。 禁酒令只是雪上加霜。 经济不景气,房地产相关行业躺平才是白酒不行的根本原因。 有人说,茅台是一种重要的基建 ...
飞天茅台再跳水!25年原箱和24年散瓶首破2000元,“蛇茅”跌出新低
21世纪经济报道· 2025-06-15 12:52
在批发参考价"破防"面积扩大的同时, 飞天茅台零售价格也在持续"跳水"。 投资快报记者查询发现, 6月15日,拼多多上飞天茅台在一些店铺的售价仅1840元/瓶,双瓶 装售价3650元,折合每瓶仅1825元,相关店铺均称假一赔十;京东也有店铺在以不到2000元/ 瓶的价格在叫卖,其中一家店铺售价为1989元/瓶, 页面显示买家评价26,好评率100%。 飞天茅台"破防"的面积进一步扩大。 6月15日,"今日酒价"公众号披露的批发参考价显示,25年飞天茅台(53度/500ml,下同)散 瓶价1960元/瓶,与上一日持平;原箱报1990元/瓶,较上一日下跌10元。24年散瓶价1990元/ 瓶,较上一日下跌20元;原箱报2075元/瓶,与上一日持平。 其中,25年飞天茅台原箱、24年 散瓶批发参考价均为首次跌破2000元的"心理防线"。 值得一提的是, 年初"今日酒价"上为3800元/瓶的生肖蛇(俗称"蛇茅"),原箱价较上一日大 跌120元至2300元/瓶,为其上市以来新低,较高位的跌幅超过了39%。 此外,今年才正式发 布的笙乐飞天报2350元/瓶,较上一日下跌100元, 较3400元/瓶的高位跌去了三成;公斤茅台 ...
东莞市场飞天茅台均价突破2800元,渠道稀缺性凸显高端酒强劲需求
Sou Hu Cai Jing· 2025-06-14 04:02
Price Changes in Dongguan Market - In the Dongguan market, prices of various famous liquor brands have fluctuated, with 5 brands experiencing price increases, 8 brands seeing price decreases, and the rest remaining stable [1][2] - The largest price increase was observed in Feitian Moutai, which rose from 2299 yuan to 2800 yuan, an increase of 501 yuan, attributed to unstable supply and significant price differences across channels [1] - The price of Fenjiu Qinghua 20 also increased, from 434 yuan to 482 yuan, a rise of 48 yuan, primarily due to noticeable price hikes in the RT-Mart channel [1] Price Decreases - Among the 8 brands with price declines, Guojiao 1573 and Qinghua Lang saw significant reductions, with Qinghua Lang's price dropping from 1055 yuan to 965 yuan, a decrease of 90 yuan, influenced by price adjustments in the JD Wine World Dongguan channel and stock shortages in higher-priced channels [1][2] - Guojiao 1573's average price fell from 1075 yuan to 1004 yuan, a decrease of 71 yuan, similarly affected by price reductions in certain channels and stock shortages [2] Average Prices of Selected Liquors - The average prices of selected liquors in the Dongguan market as of June 13 are as follows: - Feitian Moutai: 2800 yuan - Wuliangye: 1028.17 yuan - Guojiao 1573: 1004.5 yuan - Qinghua Lang: 965 yuan - Fenjiu Qinghua 20: 482 yuan [3][4]
白酒激战618:线上线下全面降价,名酒能否以价换量?
Nan Fang Du Shi Bao· 2025-06-13 11:59
Core Viewpoint - The 618 shopping festival has led to significant price reductions in the Chinese liquor market, particularly for high-end baijiu brands, as manufacturers aim to alleviate inventory pressure during a seasonal consumption lull [1][22]. Price Trends in Major Cities - In Guangzhou, 17 out of 21 sampled baijiu products saw a decline in average retail prices, with notable drops in high-end brands like Moutai and Wuliangye [1][2]. - The average retail price of Moutai in Guangzhou is approximately 2404 RMB, down over 100 RMB from the previous period [2]. - In Shenzhen, most products remained stable, but Moutai was largely unavailable, leading to price fluctuations [6][7]. - In Dongguan, Moutai's price increased significantly due to supply instability, rising from 2299 RMB to 2800 RMB [11][12]. Price Changes by Product - High-end products like the Eighth Generation Wuliangye and Guojiao 1573 also experienced price drops, with Guojiao 1573 decreasing from 1075 RMB to 1004 RMB [12][13]. - The average price of the high-end product Junpin Xijiu fell to around 845 RMB in Guangzhou, with significant reductions noted across various retail channels [2][3]. - The price of Qinghualang in Dongguan dropped from 1055 RMB to 965 RMB, reflecting a broader trend of price reductions in the market [12][13]. E-commerce Impact - E-commerce platforms have seen more pronounced price reductions, with many baijiu brands offering discounts and promotional activities during the 618 festival [16][20]. - On Tmall, the price of Hong Xifeng dropped from 1157 RMB to 1056 RMB, while Guojiao 1573 and Gujing Gongjiu also saw minor declines [19]. - The overall sales volume for liquor on Tmall surged by 72% year-on-year during the promotional period, indicating a positive response to lower prices [19][22]. Market Dynamics - The current price declines are attributed to a structural transformation in the baijiu industry, exacerbated by seasonal consumption patterns and increased competition from online channels [22]. - The price index for national baijiu showed a slight decrease of 0.35% in May, reflecting ongoing challenges in maintaining price stability amid aggressive promotional strategies [22]. - Manufacturers are facing pressure to manage inventory while navigating the complexities of pricing strategies in a competitive market environment [22].
泸州老窖: 关于控股股东增持公司股份计划实施进展暨增持时间过半的公告
Zheng Quan Zhi Xing· 2025-06-13 09:54
证券代码:000568 证券简称:泸州老窖 公告编号:2025-27 泸州老窖股份有限公司 关于控股股东增持公司股份计划实施进展暨增持时 间过半的公告 本公司控股股东泸州老窖集团有限责任公司保证向本公司提供 的信息内容真实、准确、完整,没有虚假记载、误导性陈述或重大遗 漏。 截至本公告披露日,增持计划实施时间过半,老窖集团通过集中 竞价交易方式累计增持公司股份 2,133,750 股,占公司总股本比例为 行动人泸州市兴泸投资集团有限公司合计持有公司股份 750,333,481 股,持股比例为 50.98%。 三、其他相关说明 《上市公司收购管理办法》等有关 本公司及董事会全体成员保证公告内容与信息披露义务人提供 的信息一致。 泸州老窖股份有限公司(以下简称"公司" )于近日收到控股股 东泸州老窖集团有限责任公司(以下简称"老窖集团")出具的《关 于增持计划期限过半告知及承诺函》,现将相关情况公告如下。 一、增持计划的基本情况 基于对公司未来发展前景的信心和长期投资价值的认可,增强投 资者信心,维护广大投资者利益,老窖集团计划自 2025 年 3 月 14 日 起 6 个月内,以增持专项贷款和自有资金通过集中竞 ...
美洲饮料:截至5月31日的NielsenIQ数据-酒精饮料总销售额持续下降
Goldman Sachs· 2025-06-11 13:30
10 June 2025 | 8:42AM EDT Americas Beverages NielsenIQ data thru 5/31 - Total alcohol beverage $ sales declines continue Our View - Recent NielsenIQ xAOC+C sales trends for total alcoholic beverages declined -3.9% for the 2-wks ending 5/31/25 (vs -3.1%/-2.2% for 4/12-wks). The data reflects continued pressure on volumes, with trends worsening sequentially, down -5.9% (vs -4.8%/-3.8% for 4/12-wks) against slightly higher pricing growth, up +2.2% for 2-wks (vs +1.8%/+1.6% for 4-/12-wks). Note that results for ...
茅台集团高层人事变动,增补两名党委委员,释放出什么信号?
Nan Fang Du Shi Bao· 2025-06-11 08:32
Core Viewpoint - The recent appointment of Xiang Ping and Zhang Guichao as members of the Moutai Group's Party Committee signals a strategic shift towards quality control and market expansion in response to the evolving dynamics of the liquor industry [1][8]. Group 1: Personnel Changes - Xiang Ping and Zhang Guichao have been appointed as members of the Moutai Group's Party Committee, representing the "technical" and "youthful" aspects of the company respectively [3][5]. - Xiang Ping has a background in production and quality control, aligning with Moutai's focus on quality as a core value [5][8]. - Zhang Guichao is seen as a representative of the younger generation within Moutai, with a strong emphasis on sales and marketing experience [5][7]. Group 2: Market Performance - Moutai's revenue from its sauce-flavored liquor reached 24.684 billion yuan, marking a year-on-year increase of 19.65% [7]. - In the first quarter of this year, the sauce-flavored liquor segment achieved revenue of 7.022 billion yuan, reflecting an 18.3% year-on-year growth [7]. Group 3: Strategic Direction - Moutai has initiated a transformation strategy focusing on customer engagement, lifestyle selling, and addressing market mismatches [8]. - The company aims to shift from merely selling liquor to promoting a lifestyle, which is a core aspect of its transformation strategy [8].
茅台集团:坚决拥护中央和省委有关部署,推动白酒回归初心
财联社· 2025-06-11 04:19
大会还宣布了贵州省委有关任职决定,对茅台人事改革作了部署。 下一步,茅台将坚决有力 推动干部"能上能下"落到实处,进一步优化完善绩效管理方式,持续推动茅台稳定健康可持续 发展。 会议强调,深入贯彻中央八项规定精神学习教育,是巩固深化主题教育和党纪学习教育成果、 纵深推进全面从严治党的重要举措,是密切党群干群关系、巩固党的执政基础的必然要求。 作为党领导下的国有企业,茅台要从严从实抓好深入贯彻中央八项规定精神学习教育,一体推 进学查改,以优良作风凝心聚力、干事创业。 6月10日,茅台集团领导干部大会在茅台会议中心召开,深入学习贯彻 习近平 总 书记 关于加强党 的作风建设的重要论述和在贵州考察时的重要讲话精神,锲而不舍落实中央八项规定精神,全 力以赴抓好学习教育,为奋力在中国式现代化进程中展现贵州新风采作出更大茅台贡献。 要正确认识、坚决拥护中央和省委有关部署,切实以学习教育为转折点, 推动白酒回归"以之 成礼、以之养老、以之成欢"的初心。 要带头养成严格遵守中央八项规定及其实施细则精神的 好习惯、好作风,在管好自己的同时,全面加强对各级干部的监督管理,自上而下构建清清爽 爽的同志关系、规规矩矩的上下级关系、亲 ...
LUXCO INTRODUCES CORTADA, A SMOKED TEQUILA
Prnewswire· 2025-06-10 14:15
Core Insights - Luxco, Inc. has launched Cortada Smoked Tequila, a premium tequila available in Blanco and Reposado varieties, exclusively in Denver and through e-commerce [1][2][3] - The retail price for Cortada Smoked Tequila Blanco is $49.99 and for Reposado is $54.99 [1][2][3] Product Details - Cortada Smoked Tequila is crafted using hand-selected, estate-grown 100% Blue Weber Agave, smoked with Mesquite and Mexican Oak, resulting in a unique flavor profile [4][5] - The Blanco variant offers a pure agave experience with notes of ripe pineapple and a wood-fired spiciness, while the Reposado variant is aged in bourbon barrels, featuring hints of dark chocolate, pepper, and clove [6] Market Positioning - The launch city, Denver, is highlighted for its rich cultural history and innovative spirit, making it an ideal location for introducing Cortada [5] - The brand manager emphasizes the creativity that smoked spirits bring to the cocktail scene, positioning Cortada as a must-try for those seeking a spicier sipping experience [8] Company Background - Luxco, founded in 1958, is a leading producer and supplier of beverage alcohol products, operating under MGP Ingredients Inc. since its acquisition in 2021 [11]