The company whiffed on both the top and bottom lines in its latest reported quarter.Academic publications specialist Scholastic (SCHL -12.02%) wasn't looking like a wise investment at the end of the trading week. On Friday in late-session action its shares were down by nearly 12% in value, at a point when the S&P 500 index was up by 0.4%. The market clearly didn't like what it saw in the company's freshly published quarterly earnings report.Booking a lossScholastic opened the book on its fiscal first quarte ...