App-driven industry

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Love, Life and Stocks Inside India’s Digital Astrology Boom
Bloomberg Television· 2025-07-27 04:00
Astrology is nothing new in India. It's been used by millions as a soft power guiding some of life's biggest decisions over time. But what's changing is that it's moving online and turning into a booming app-driven industry.Using an astrology app typically starts with you asking a question. Then a conversation with a virtual astrologer gets going until the free minutes run out. From there, rates can go up to $3 a minute, meaning a 10-minute conversation could easily be the cost of a fancy meal.But beyond lo ...