Core Insights - The launch of the new "Gao Teng Sheng" series of children's formula milk by Mead Johnson China marks a significant strategic move in the children's nutrition sector, emphasizing the company's commitment to providing comprehensive nutritional solutions throughout a child's life [1][19] - The new product features an innovative "double alkaline tripeptide" formula and a combination of 40 essential nutrients aimed at supporting children's growth and development, receiving unanimous approval from experts at the launch event [1][17] Group 1: Product Launch and Features - The "Gao Teng Sheng" series is a strategic addition to Mead Johnson's portfolio, following the "Xue You Li" product launched four years ago, reinforcing the dual strategy of "infant + child adult" [1][19] - The new series includes products with at least 30 nutrients, specifically designed to meet the diverse nutritional needs of children as they grow [17][18] - The "Gao Teng Sheng" series is highlighted for its high content of lactoferrin and other key nutrients, making it the most nutrient-rich children's milk powder in the company's offerings [18] Group 2: Market Trends and Consumer Insights - There is a growing demand for precise nutritional solutions for children, driven by the recognition of the importance of balanced nutrition for cognitive and physical development [4][9] - E-commerce data indicates that parents are increasingly focused on the efficacy of children's nutritional products, with a notable shift towards specialized and high-quality formulations [5][7] - The trend towards refined parenting emphasizes the need for customized nutritional solutions that cater to the specific developmental stages of children [14][19] Group 3: Expert Contributions and Research - Experts at the launch, including professors from Zhejiang University, discussed the physiological benefits of bioactive peptides in promoting bone health and overall development in children [15][17] - The emphasis on scientific research and quality assurance is a cornerstone of Mead Johnson's approach, with a commitment to leveraging over 120 years of expertise in maternal and child nutrition [17][19] - The collaboration with Fonterra ensures high-quality milk sources, adhering to sustainable practices and maintaining the health and well-being of dairy cows [18][20]