Core Insights - Southside Market & Barbeque is expanding its national e-commerce business by leveraging digital marketing strategies and partnerships to enhance brand awareness and reach customers beyond Texas [1][3] - The collaboration with Spectrum Reach focuses on utilizing Customer Data Match capabilities to effectively target existing and potential customers using their own customer data [2][4] Group 1: Company Strategy - Southside Market & Barbeque aims to grow its e-commerce presence by reaching a broader customer base through digital, social, and email marketing strategies [1][3] - The company has reported double-digit increases in key e-commerce metrics, including orders, returning customers, and sales revenue, as a result of using Spectrum Reach's Customer Data Match feature [3] Group 2: Spectrum Reach Capabilities - Spectrum Reach's Customer Data Match feature has successfully facilitated over 800 local campaigns, achieving a 90% match rate for home addresses, significantly higher than the industry benchmark of 50% to 70% [3][4] - Spectrum Reach provides advanced targeting capabilities and tools like the Audience Reach Optimizer (ARO) to help local businesses effectively engage with their target audiences across various platforms [4][6] Group 3: Industry Impact - The partnership between Southside and Spectrum Reach exemplifies how small and medium-sized businesses can utilize advanced advertising solutions to enhance their marketing efforts and drive traffic [4][6] - Spectrum Reach operates in 36 states and 91 markets, offering scalable advertising solutions supported by a U.S.-based workforce, which helps businesses reach customers across multiple screens [6]