Core Insights - Eutopia has acquired a minority stake in Insentials, a Belgian supplements brand focused on liver health and wellness, alongside other investors [1][2] - Insentials generated nearly 10 million euros in sales last year and is planning to expand into the French market [2][3] - The beauty supplements market is valued at $3.3 billion in 2024, with a projected compound annual growth rate of 9.6% from 2024 to 2034 [3] Company Overview - Insentials was founded in April 2021 by nutritionist Amandine De Paepe and offers a range of supplements, including vitamins and digestive immunity products [1][2] - The brand emphasizes scientific rigor in its formulations, using patented ingredients to ensure efficacy [2] - Insentials has a strong community of loyal customers and is currently self-funded [2] Market Position and Strategy - Insentials is primarily a direct-to-consumer brand, with a presence in approximately 260 retail locations, including pharmacies and aesthetic clinics [4] - The brand is set to officially launch in France in January, with ongoing selective events to build awareness [4][5] - A significant rebranding effort is underway to enhance Insentials' scientific credibility and premium positioning [5] Product Offering - Insentials promotes a three-step well-being routine that includes "smart vitamins" and liver support products [6] - Bestsellers include Detox Boost and GLH-2, with product prices ranging from 29 euros to 150 euros [7] Investment and Growth Potential - Eutopia aims to invest in more mature companies, targeting those with revenues between 5 million euros and 15 million euros, and sees growth potential in Insentials [9][10] - The investment is expected to facilitate Insentials' geographic expansion and market scaling [10]