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Why Haribo Refuses to Expand Beyond Gummies | WSJ The Economics Of
The Wall Street Journalยท 2025-08-04 14:00
- [Narrator] When you open a bag of Haribo Goldbears in the US, you'll notice that there are more red bears than there are of any other color. That's on purpose. Haribo found that US consumers prefer raspberry-flavored bears, so they tweaked the mix in production.Today, the company's Wisconsin factory churns out 60 million Goldbears a day, and it's this factory that Haribo is betting on to take on the US candy market. This is the economics of Haribo. Haribo is one of the largest gummy candy manufacturers in ...