Brand & Strategy - Black Rifle Coffee Company (BRCC) is a brand-first company built by Veterans, rooted in authenticity, and grounded in community[17] - The company is focused on building brand engagement through content, delivering premium coffee products, and driving customer loyalty[20] - BRCC's mission-driven approach resonates deeply, with significant social media followers across platforms like Instagram, X, Facebook, YouTube, and TikTok, totaling 8.8 million[23] Market & Growth - BRCC targets attractive beverage segments including packaged coffee (~$13 billion category), ready-to-drink (RTD) coffee (~$4 billion category), and energy drinks (~$23 billion category)[43] - In packaged coffee, BRCC retail sales reached $507 million, demonstrating unit growth while some competitors rely on price increases[46] - BRCC has become the 3 ready-to-drink coffee brand, aiming for 70%-80% ACV (All Commodity Volume) within 24 months[57] - The company's energy drink launch has achieved approximately 22% ACV, with distribution across 19400 doors[62] Financials - Wholesale is the primary growth engine, with an approximate 80% CAGR since 2019, expected to represent approximately 65% of revenue in 2025[69] - The company is targeting a long-term gross margin of 40%+, driven by pricing discipline, supply chain efficiency, and product mix optimization[71] - Long-term financial targets include 10%-15% annual revenue growth and 15-25% annual EBITDA growth[77]