Core Insights - seQura has partnered with lastminute.com to enhance travel booking experiences within the seQura app, providing exclusive benefits to users [1][5][10] Group 1: Partnership Overview - The collaboration allows seQura users to book travel experiences from lastminute.com, offering options for upfront payment or up to 5% cashback, with rewards exclusive to the seQura app [2][8] - This partnership marks lastminute.com as the first major travel partner in seQura's Smart Shopping ecosystem, expanding seQura's offerings into the travel sector [5][10] Group 2: User Experience and Features - Users can choose to receive cashback in either Qoins or Bitcoin, with Bitcoin rewards transferred directly to their personal wallets under certain conditions [6][15] - The travel booking process follows the same Smart Shopping experience as retail, providing users with control over payment methods and reward availability based on cancellation policies [9] Group 3: Strategic Implications - The integration is expected to attract digitally savvy travelers, enhancing seQura's user base and engagement within the travel category [10][11] - The partnership aims to simplify travel planning while offering more rewarding experiences, aligning with both companies' goals of enhancing consumer decision-making [11]