Over 3 million Paid Subscribers, up 6% over Q3 2024 Q3 2025 revenue of $170.4 million, up 2% compared to Q3 2024 Net income of $20.5 million, up 79% compared to Q3 2024 Recurring semi-annual dividend of $0.10 per share to be paid in January 2026 SOUTH JORDAN, Utah, Nov. 04, 2025 (GLOBE NEWSWIRE) -- Cricut, Inc. (“Cricut”) (NASDAQ: CRCT), the creative technology company that has brought a connected platform for making to millions of users worldwide, today announced financial results for its third quarter en ...

Core Insights - Cricut, Inc. reported a 6% year-over-year increase in paid subscribers, reaching just over 2.97 million in Q1 2025 [7][10] - The company's revenue for Q1 2025 was $162.6 million, a decrease of 3% compared to Q1 2024 [6][25] - Net income rose to $23.9 million, reflecting a 22% increase from the previous year [4][6] Financial Performance - Q1 2025 revenue breakdown: Platform revenue was $80.0 million (up 2% year-over-year), while Products revenue was $82.6 million (down 7% year-over-year) [6][25] - International revenue increased by 8% year-over-year, accounting for 22% of total revenue, up from 19% in Q1 2024 [6] - Gross margin improved to 60.5%, up from 54.7% in Q1 2024 [6] - Operating income was $29.3 million, representing 18.0% of revenue, an increase of 16% from Q1 2024 [6][25] - Diluted earnings per share increased to $0.11, up from $0.09 in Q1 2024 [6][25] Cash Flow and Capital Allocation - The company generated $61.2 million in cash from operations in Q1 2025, compared to $56.7 million in the same period last year [4][6] - Cricut ended Q1 2025 with cash and cash equivalents of $357 million and remains debt-free [4] - The board approved three capital allocation items: a special dividend of $0.75 per share, a recurring semi-annual dividend of $0.10 per share, and a stock repurchase program of up to $50 million [4][13] Business Strategy and Market Position - The CEO highlighted a focus on increasing speed of execution and accelerating investments in hardware product development, materials, and user engagement to drive future revenue growth [2] - The company has shifted the majority of its finished goods spending outside of China, which is seen as a competitive advantage amid tariff uncertainties [2]