Core Insights - Amaze Holdings, Inc. has signed a letter of intent to acquire The Food Channel, a digital platform focused on culinary content, which will become a wholly owned subsidiary of Amaze [1][2][3] Group 1: Acquisition Details - The acquisition aims to combine Amaze's network of food creators with The Food Channel's assets to create a next-generation social commerce and entertainment platform [2][3] - The Food Channel has a history dating back to 1989, transitioning from print to digital and joining the USA Today network in 2017 [4][7] Group 2: Strategic Goals - The acquisition will provide The Food Channel's content creators access to Amaze's e-commerce and merchandising solutions, helping them grow their fan bases and build sustainable businesses [2][5] - Amaze plans to enhance the fan experience and introduce new social media and commerce tools to facilitate The Food Channel's growth and global distribution [3][5] Group 3: Industry Context - The Food Channel is evolving to support food and beverage creators and influencers in monetizing their audiences through e-commerce, online culinary classes, and virtual cooking events [7] - The creator economy is growing, and Amaze positions itself as a leader in providing solutions that help creators scale their businesses [5]