Core Insights - The 2025 Dragon Boat Festival holiday in Changsha saw a significant increase in tourism, with 4.9878 million visitors, representing a year-on-year growth of 27.41% [5] - Total tourist spending reached 2.995 billion yuan, marking a 17.79% increase compared to the same period last year [5] - The festival featured various cultural events, including music festivals and traditional activities, enhancing the appeal of Changsha as a tourist destination [5][10] Tourism and Events - The 2025 Changsha Strawberry Music Festival attracted a large audience, with notable performances from artists like Chen Li and A-Go-Go, creating a vibrant atmosphere [6][7] - The festival drew in 55.93 million visitors from outside the province, accounting for 11.21% of total visitors, while 109.91 million visitors from other cities in Hunan made up 22.04% [8] - The music festival also encouraged local tourism, with over 50,000 attendees, 41.5% of whom were from outside the province [8] Cultural Activities - The 2025 Hunan Music Season featured a children's-themed concert, "Time Machine of Childhood," which resonated well with families and children [9] - Various cultural exhibitions and performances were held during the holiday, including the "Seeking Changsha" theater performances at the Changsha Museum, showcasing the region's rich history [10][11] - The festival included a variety of traditional cultural activities, such as the "Flowers and Youth" intangible cultural heritage exhibition, enhancing the cultural experience for visitors [11]