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Lowey Dannenberg Investigates Consumer Profiling by Data Brokers – Three Lawsuits Filed Against Adobe, Yahoo & Trade Desk
GlobeNewswire News Room· 2025-04-15 17:50
Core Viewpoint - Lowey Dannenberg, P.C.'s Data Privacy Team is investigating claims that data brokers and identity solution providers may be profiling consumers without consent or meaningful disclosures [1] Investigation Details - Many consumers are unaware that certain data brokers and identity solution providers track them across various devices, including computers, smartphones, tablets, and smart TVs [2] - These companies utilize the collected data to create hyper-specific identity profiles for targeted advertising without consumers' knowledge or consent [2] Existing Cases - Lowey Dannenberg, P.C. has filed lawsuits against three companies for allegedly creating or using consumer identity profiles without consent [4][7] - The lawsuits include Turner v. The Trade Desk, Inc., Rapak v. Adobe, Inc., and Baker v. Yahoo, Inc. [7] About Lowey Dannenberg, P.C. - Lowey Dannenberg, P.C. is a national class action law firm with offices in New York and Pennsylvania, specializing in complex data breach and privacy class actions, as well as antitrust, commodities, and securities matters [5]