Core Insights - Bridgeline Digital, Inc. (NASDAQ:BLIN) provides digital engagement solutions aimed at optimizing online presence and enhancing customer engagement in a competitive landscape [1] Financial Performance - Bridgeline Digital's Return on Invested Capital (ROIC) is -21.51%, which is significantly lower than its Weighted Average Cost of Capital (WACC) of 7.83%, indicating insufficient returns to cover capital costs [2][6] - The ROIC to WACC ratio for Bridgeline Digital is -2.75, reflecting poor capital efficiency [2] Peer Comparison - Compared to peers, Bridgeline Digital performs better than Marin Software and Verb Technology, which have ROIC to WACC ratios of -12.84 and -7.51, respectively, suggesting better capital management [3][6] - Carver Bancorp, Inc. has the highest ROIC to WACC ratio of -0.05 among the group, despite a negative ROIC of -1.81%, indicating it is closer to breaking even in capital efficiency [4] - NeuroMetrix, Inc. faces significant challenges with a ROIC of -61.36% and a WACC of 12.56%, resulting in a ROIC to WACC ratio of -4.89, further emphasizing the difficulties in generating returns above capital costs [5][6]