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Epic Games Store 推出"零抽成"新政:每年前100万美元收益全归开发者
Huan Qiu Wang· 2025-06-04 03:15
Group 1 - Epic Games Store has announced a new revenue-sharing model that offers developers an industry-leading split, allowing them to retain 100% of the first $1 million in net revenue per game each year, with a standard 88%/12% split thereafter [1][3] - The new policy will apply to revenues generated from June 1, 2025, to December 31, 2025, and will reset annually starting in 2026 [3] - Compared to Steam's default 30% cut, Epic's model significantly reduces upfront costs for small and medium-sized developers, enabling them to keep all revenue if their game sells 333,000 copies at $30 each [3] Group 2 - Epic has introduced a player rewards mechanism, offering consumers 5% in Epic reward points on digital content purchases, which can be used for future discounts, effectively bypassing high platform fees from Apple and Google [3] - The new Webshop feature allows developers to host and operate their own online stores, customize their storefronts, manage promotions, and engage with their player communities [3] - Analysts suggest that Epic's new policy may trigger a chain reaction in the digital distribution market, increasing competitive pressure on traditional platforms like Steam, which has a higher entry threshold for revenue sharing [4]