Core Insights - Specificity is hosting a live discussion to share updates on its growth and innovations in ad technology, focusing on eliminating wasted ad spend due to bots and ineffective targeting [1][2][3] Company Overview - Specificity is a digital marketing and ad technology firm that aims to redefine how brands reach verified human audiences through proprietary audience targeting technology and performance-focused strategies [4] Event Details - The live discussion will take place on X Spaces via Market Wire News on January 28, 2026, at 4:00 PM Eastern [4] Industry Focus - The conversation will address the evolving landscape of digital marketing, emphasizing the importance of real human reach and measurable performance over vanity metrics [2][3]

Core Insights - Specificity has appointed Robert Fedder as the new Chief Executive Officer to strengthen its executive leadership and accelerate market expansion [1] - Founder Jason Wood will remain deeply involved in the company’s operations [1] Company Developments - The appointment of Robert Fedder is part of Specificity's strategy to redefine audience targeting through proprietary technology [1] - The company is recognized as a leading player in the digital marketing and ad tech industry [1]