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HIMS' Subscriptions Power Personalized Care & Recurring Revenue Growth
ZACKS· 2025-06-12 15:40
Core Insights - Hims & Hers Health, Inc. has established itself as a leading direct-to-consumer healthcare platform through a subscription-based revenue model, achieving 2.4 million subscribers as of Q1 2025, a 38.4% year-over-year increase [1][7] - The company reported $576.4 million in online revenue, reflecting a 115.3% year-over-year growth, contributing nearly all of its total revenues of $586 million [1][7] - The Monthly Online Revenue per Average Subscriber increased to $84, a 52.7% rise from $55, indicating deeper customer engagement and upselling of premium services [2] Subscription Model and Customer Engagement - Hims & Hers has a robust pipeline with $110.8 million in deferred revenues as of March 2025, highlighting the strength of its subscription model [2][7] - Recent partnerships with Novo Nordisk and NovoCare Pharmacy have expanded access to GLP-1 weight loss offerings, enhancing the value of the subscription model [3] - The company’s subscription model is designed to provide continuous, personalized care, which is crucial for long-term growth and customer loyalty [3] Industry Comparisons - LifeMD, Inc. reported that 86% of its Q1 2025 revenues came from recurring subscription services, with 291,000 active subscribers, showcasing strong demand [4] - Doximity, Inc. generates over 95% of its revenue from enterprise subscription contracts, with a net revenue retention rate of 119%, indicating strong customer expansion [5] Financial Performance and Valuation - Hims & Hers shares have surged 138.1% year to date, outperforming the industry average gain of 29.7% [6] - The forward 12-month price-to-sales ratio for Hims & Hers is 5X, lower than the industry average of 6.3X but higher than its five-year median of 2.6X [8] - The Zacks Consensus Estimate for Hims & Hers' 2025 earnings per share suggests a 170.4% improvement from 2024 [10]