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What Does Scholastic's YouTube Growth Mean for Its Digital Strategy?
ZACKS· 2026-03-31 15:11
Key Takeaways Scholastic reported 85M YouTube views in Q3 FY26, up more than 200% year over year.SCHL is using YouTube to expand character reach and drive demand across books and media.Partnerships like Mark Rober's CrunchLabs help SCHL tap new audiences and fuel product growth.Scholastic Corporation (SCHL) is expanding its business beyond traditional publishing into a broader digital content ecosystem, and its latest YouTube metrics highlight that shift. In the third quarter of fiscal 2026, the company sai ...