GrabAGun Digital Holdings Inc. (NYSE:PEW) is one of the 10 Best New Penny Stocks to Invest In. On December 22, GrabAGun Digital Holdings Inc. (NYSE:PEW) announced that it has started accepting cryptocurrency payments on its website. The company says that it is the first major firearms retailer to support Bitcoin, USD Coin, and Tether. These new payment options reinforce GrabAGun Digital Holdings Inc.’s (NYSE:PEW) position as the most forward-thinking and technology-focused platform in the industry. By of ...

Core Insights - GrabAGun Digital Holdings Inc. is positioned as a leading online platform for firearms, catering to both first-time buyers and enthusiasts, presenting a unique investment opportunity [1][2] Company Overview - GrabAGun operates one of the largest online gun platforms in the U.S., offering over 76,000 SKUs including firearms, ammunition, optics, and gear, supported by a vertically integrated business model and patented technologies [2][3] - The company connects over 43,000 licensed dealers with consumers nationwide, ensuring compliance and trust in its operations [3] Financial Performance - Despite a general decline in sales across the industry from 2022 to 2024, GrabAGun achieved an 11% revenue growth, driven by superior conversion rates and a 16% increase in average order value [3] - Following its NYSE listing in July 2025 through a SPAC merger, GrabAGun secured approximately $119 million in cash proceeds with no debt, positioning itself for innovation and strategic expansion [5] Market Dynamics - The company is capitalizing on a cultural shift, with Millennials and Gen Z becoming the fastest-growing demographic of gun owners, who prefer convenient online purchasing [4] - GrabAGun's market capitalization stands at $150 million with a forward price-to-sales multiple of 1.54x, indicating strong fundamentals and growth potential [6] Strategic Positioning - The board of GrabAGun includes notable figures such as Donald Trump, Jr. and seasoned veterans from various industry sectors, enhancing its strategic direction [6] - Investors are encouraged to consider GrabAGun as a growth opportunity at the intersection of regulation, innovation, and steady demand in the firearms market [7]