Company Overview - Once Upon a Farm PBC is preparing for its debut as a public company, with CEO John Foraker expected to play a significant role in its performance, alongside actress Jennifer Garner, who serves as a co-founder and board member [1][2]. Leadership Experience - John Foraker, previously the CEO of Annie's Inc., brings valuable experience to the company, which could positively influence investor confidence. Annie's had a successful IPO in 2012 and was sold for more than double its initial share price [2][3]. Celebrity Influence - The involvement of a celebrity like Jennifer Garner can enhance marketing efforts, particularly in sectors appealing to retail investors. However, historical data shows that celebrity-backed IPOs often underperform in the long term [4][6]. Historical Performance of Celebrity IPOs - There is a notable history of celebrity-backed IPOs that have struggled post-debut, such as Planet Hollywood and Martha Stewart's media company, which faced significant declines after initial success [5][6]. - A study indicates that there is an 8 out of 11 chance of losing money in celebrity IPOs, with many deals performing worse than the market over a span of four to five years [7].