.@WHOOP founder and CEO @willahmed tells @AROD he’s hoping to take the fitness tech company public soon.“We’re already at that stage today,” he says.Watch the full episode of The Deal on the Bloomberg app or listen wherever you get your podcasts https://t.co/0vETAc432r https://t.co/BFAidemQH9 ...

Core Insights - The collaboration between Keep and the global IP "Harry Potter" has launched a unique online running event and series of challenges, creating a sports experience with both ceremonial and collectible value for fans [1][2]. Group 1: Event Overview - The collaboration features two main events: the "Harry Potter and the Sorcerer's Stone | Harry Potter Themed Online Run" focused on medals, and the "Return to Hogwarts | Harry Potter Themed Limited-Time Challenge" centered around badges [2]. - Since its launch on July 4, the event has attracted over 30,000 subscribers, with a significant increase in participants after the official launch on July 11 [2]. Group 2: Unique Offerings - Keep has introduced two creatively designed "magical" medals: the "Fun Version" with a rotating mirror mechanism depicting a classic scene of Harry meeting his parents, and the "Classic Version" replicating the moment Harry receives his Hogwarts acceptance letter [4]. - The running distance for the online run is set at 1.991 kilometers, honoring Harry Potter's first year at Hogwarts [4]. Group 3: User Engagement and Experience - Participants can unlock five magnetic badges by completing a 50-kilocalorie exercise task, which can serve as both fridge magnets and personal accessories [4]. - Users can also join the "Harry Potter Series Keep Magic Challenge," selecting their preferred Hogwarts house and participating in exercise challenges for rewards [4]. Group 4: Cultural and Emotional Value - Keep's medal culture redefines sports aesthetics by transforming invisible efforts into tangible rewards, enhancing the emotional connection between users and their sports experiences [5]. - The collaboration with popular IPs like "Harry Potter" stimulates diverse groups to engage in sports, expressing their love for the culture through physical achievements [5]. Group 5: Company Performance - According to Keep's 2024 ESG report, the company hosted 807 online sports events and 3 offline medal exhibitions in 2024, attracting over 6.86 million participants [5].

Company Overview - Peloton Interactive, Inc. is actively engaging in new initiatives, including the launch of outdoor runs from Peloton Studios in New York, coinciding with Global Running Day [2]. Leadership and Organizational Changes - The new CEO, Peter C. Stern, has acknowledged the strength of the existing team and expressed gratitude towards previous leadership for their recruitment efforts [4]. - A significant organizational change includes the hiring of a new Chief Operating Officer, Charlie Kirol, aimed at improving supply chain operations [5].

Core Viewpoint - Peloton Interactive, Inc. will have its CEO Peter Stern participate in a fireside chat at the Bank of America Global Technology Conference on June 4, 2025 [1]. Company Overview - Peloton provides members with high-quality fitness equipment, innovative software, expert instruction, and a supportive fitness community [2]. - Founded in 2012 and headquartered in New York City, Peloton has millions of members across various countries including the US, UK, Canada, Germany, Australia, and Austria [2].

Core Insights - Garmin has launched the Garmin Marathon Series, a fully owned and produced event that aims to create unique experiences for runners [1][3][4] - The series will debut in Toledo, Ohio, on September 21, 2025, and Tucson, Arizona, on November 15, 2025, featuring multiple race distances [5] Company Overview - Garmin is a global leader in fitness technology and has a long history of supporting runners through their training [4][7] - The company aims to innovate and enhance the running experience by directly engaging with the running community through this event [4][7] Event Details - The Garmin Marathon Series will include a USATF-certified full marathon, half marathon, 10K, and 5K in both locations, along with a two-day expo showcasing Garmin products [5] - The events will feature a finish line festival with local food, live entertainment, and activities for participants and the public [5] Community Engagement - Garmin's initiative is designed to foster community engagement and celebrate the journey of runners, appealing to both seasoned athletes and newcomers [3][4] - The company plans to expand the series to more locations in 2026, indicating a commitment to growing its presence in the running community [4]