Core Insights - Ben's Soft Pretzels has partnered with Square to enhance its nationwide operations [1] - The collaboration aims to improve customer engagement and operational efficiency through Square's all-in-one restaurant platform [1] - Founded in 2008 in Elkhart, Indiana, Ben's Soft Pretzels is recognized as America's fastest-growing premium pretzel franchise [1] Company Overview - Ben's Soft Pretzels was established in 2008 in Elkhart, Indiana [1] - The company is known for its premium pretzel offerings and has rapidly expanded its franchise operations [1] Partnership Details - The partnership with Square focuses on transforming customer engagement and operational efficiency [1] - Square's platform provides tools for loyalty programs and back-of-house insights, enabling the company to scale effectively [1] - The collaboration allows Ben's to maintain its authentic pretzel experience while enhancing operational capabilities [1]